ZZ DANCE

What ZZ DANCE does

ZZ DANCE is a privately held dance education studio operating from a single 8,500-square-foot facility in Cherry Hill, New Jersey, founded in 2020 by Meredith Ziemba and Sammy Zweben. The studio delivers in-person dance instruction across six dedicated studios for students ranging from six-week-old infants (BabeZZ) through adults, with segmented programs including early childhood (ZZ & Me, ZZ Stars), recreational core (ZZ Core), special needs (ZZ Jams with Rhythm Works Integrative Dance certification), pre-competitive and competitive teams, and a leadership/community service track (ZZ Ambassadors) affiliated with the National Honor Society for Dance Arts. Revenue is generated primarily through season-long annual tuition under an all-inclusive pricing model that bundles classes, costumes, recital tickets, accessories, and recital video into four installment payments; supplementary revenue streams include private lessons, recital ticket sales, and ancillary income from the annual ZZ Gives charity event. The studio operates as a direct-to-consumer business with no third-party channel, using The Studio Director platform for online enrollment and registration, and complements its in-person instruction with off-site events including an annual recital at Overbrook High School and the ZZ Gives fundraiser at JCC Camps at Medford. ZZ DANCE's differentiation centers on a 'Kindness in Motion' philosophy, six nonprofit partnerships (including Make-A-Wish NJ, Holton's Heroes, and Camp Cranium), and credible earned media coverage from regional outlets such as Fox 29 Philadelphia and the Cherry Hill Courier-Post.

Name

ZZ DANCE

Legal name

ZZ DANCE

Website

https://zzdance.dance

Company type

Private

Founded year

2020

Operating status

Operating

Short description

ZZ DANCE is a privately held, single-location dance education studio in Cherry Hill, NJ, founded in 2020, offering season-long tuition-based dance instruction for ages 6 weeks through adult, plus specialized special-needs, competitive, and leadership programs.

Ownership category

akta.pro rank

Product category

Dance Education Services

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Dance Competitions & Showcases (Non-Esports) (MPAGADAH), Youth/Student & Community Dance Recitals (MPAGADAI), Dance Fitness Classes (e.g., Zumba) (HSADABAD)

Keywords

• Dance education
• Children's dance classes
• Inclusive dance programs
• Competitive dance team
• Private dance lessons

Headquarters

HQ city

Cherry Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Tuition (All-Inclusive): The primary revenue stream is annual tuition for dance classes, structured as an all-inclusive fee covering classes, costumes, recital tickets, and performances. Tuition is broken into 4 equal installment payments across the dance season (September–June). Discounts are available for multi-class/sibling enrollments, male dancers (50% off), parents/grandparents (25% off adult classes), college students (10%), and military (10%).
2. Private Lessons: One-on-one or small-group lessons for individuals seeking targeted instruction for competitions, recitals, talent shows, wedding dances, bat/bar mitzvah dances, pageants, or personal skill development. Sold as individual sessions at set price points.
3. ZZ Gives Event Revenue: Annual charity event at JCC Camps at Medford raising funds for Make-A-Wish New Jersey. Revenue is generated through bracelet sales ($25/person), raffle tickets ($30-$170 packages), VIP parking, and direct donations. All proceeds go directly to Make-A-Wish NJ.
4. Recital Tickets: The annual recital is held at Overbrook High School in Pine Hill, NJ. Each performing class receives 2 complimentary tickets; additional tickets are sold at $24.50 each. ZZ Team dancers receive free tickets to their show.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

ZZ DANCE is a single-location dance studio in Cherry Hill, NJ that sells weekly in-person dance classes and multi-week programs for students from infancy (6 weeks) through adulthood across styles including ballet, tap, jazz, hip hop, contemporary, lyrical, acro, and musical theater. Its core product is all-inclusive annual season tuition (September-June) that bundles classes, costumes, recital tickets, and apparel, augmented by competitive dance team programs, private lessons, and inclusive classes for children with special needs.

Product overview

ZZ DANCE is a dance studio offering a comprehensive suite of dance education programs for all ages from infancy through adulthood. The core offerings include age-based programs (BabeZZ, ZZ & Me, ZZ Stars, ZZ Core, ZZ Adults) and specialized programs (ZZ Jams for special needs, Private Lessons). The studio also offers competitive programs (ZZ Pre-Team, ZZ Team) and leadership opportunities (ZZ Ambassadors, ZZ Fusion). Major annual events include ZZ Watch Week, the Annual Recital, and ZZ Gives charity fundraiser. All programs are bundled into an all-inclusive pricing model covering tuition, costumes, recital tickets, and apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• BabeZZ (6 wks – 18 mos) Weekly music, movement, and imaginative-play class for infants and babies aged 6 weeks to 18 months, accompanied by a parent or caregiver. Introduces rhythm, movement, and music in a safe, welcoming environment.
• ZZ & Me (18 mos – 2 yrs) Parent-and-child creative movement and imaginative play class for toddlers aged 18 months to 2.5 years, combining music, movement, and guided learning into dance fundamentals.
• ZZ Stars (Ages 3-6) Year-round dance program for children ages 3-6 offering ballet/tap, jazz/tap, ballet/jazz, and hip hop/tumble classes that develop motor skills, musicality, creativity, and stage presence.
• ZZ Core (Ages 7-18) Comprehensive recreational dance program for ages 7-18 covering ballet, jazz, tap, hip hop, contemporary, lyrical, musical theater, and acro for beginners through advanced dancers.
• ZZ Adults (18+) Adult dance program for ages 18+ offering hip hop, jazz, tap, ballet, MoveZZ fitness, and yoga classes for beginner through experienced dancers in a welcoming environment.
• ZZ Jams (Kids w/ Special Needs & Abilities) Inclusive dance class for children ages 3+ with special needs and varying abilities, utilizing Rhythm Works Integrative Dance certification to deliver clinically-informed hip hop instruction grounded in kinesiology, sensory processing, and behavioral analysis.
• Private Lessons One-on-one or small-group dance instruction available in 30-minute ($45) or 1-hour ($85) sessions, supporting preparation for competitions, recitals, talent shows, weddings, bat/bar mitzvahs, pageants, or personal skill development.
• ZZ Pre-Team (Ages 5-7) Pre-competition team program for ages 5-7 with three weekly classes, four costumes, three local competitions, and recital performances, serving as a pathway to the competitive ZZ Team.
• ZZ Team (Ages 7-18) Audition-based competitive dance team for committed dancers ages 7-18, offering multiple commitment levels, classes in all styles, three dance competitions annually, a workshop, and local/regional/national performance opportunities.
• ZZ Ambassadors (Ages 10+) Community leadership and service program for ages 10-18, requiring enrollment in at least one class and involving rehearsal and performance at minimum three community events per year, with eligibility for National Honor Society for Dance Arts (NHSDA) induction.
• ZZ Fusion Invitation-only non-competitive performance group developing technique across multiple dance styles with additional performances and bonding activities, including recital, charity event, and two additional performances annually.

Quantifiable outcome

• Raised over $58,000 for Make-A-Wish NJ since founding
• +3 more outcomes

Named customers7 records

Segments11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Holton's HeroescoreStrategic or Co-development PartnerZZ DANCE partners with Holton's Heroes, a foundation serving severely impaired children and brain injury survivors. ZZ DANCE has enabled physically impaired children to participate in dance activities often reserved for able-bodied youths. Joint dance events have been held, with ZZ mentors supporting the foundation's mission to empower brain injury survivors.
• Make-A-Wish NJcoreStrategic or Co-development PartnerZZ DANCE is a top fundraiser for Make-A-Wish New Jersey, granting wishes for children battling critical illnesses. The studio's annual ZZ Gives event is dedicated to Make-A-Wish NJ, raising thousands of dollars each year. The studio's Co-Creators Sammy and Meredith are recognized by Make-A-Wish NJ management as top fundraisers.
• Camp CraniumcoreStrategic or Co-development PartnerZZ DANCE partners with Camp Cranium, serving children with acquired brain injuries. The ZZ Jams program provides inclusive dance opportunities for Camp Cranium's children, with adapted instruction accommodating various physical and cognitive abilities.
• Connect PlusminorStrategic or Co-development PartnerZZ DANCE partners with Connect Plus, a therapy and support organization, as part of its 'Kindness in Motion' community outreach to give back and help students develop social responsibility.
• Jewish Family & Children's Services (JFCS)minorStrategic or Co-development PartnerZZ DANCE partners with Jewish Family & Children's Services as part of its 'Kindness in Motion' program, supporting local families and community members through charitable outreach.
• JCC Camps at MedfordcoreStrategic or Co-development PartnerZZ DANCE's annual ZZ Gives charity event is hosted at JCC Camps at Medford (400 Tuckerton Road, Medford, NJ). The venue provides facilities for performances, activities (swimming, bounce houses, lake inflatables, mini-golf, foam party), and a Silent Disco, with proceeds benefiting Make-A-Wish NJ.
• Rhythm WorkscoreTechnology or IntegrationZZ DANCE utilizes Rhythm Works Integrative Dance certification (a clinically based hip hop dance program) to serve children with special needs and varying abilities. The certification utilizes kinesiology, sensory processing, and behavioral analysis to integrate kids with individual learning and physical differences into dance classes.
• Philadelphia PhilliesminorGTM or Marketing PartnerZZ DANCE community attended a Phillies game as 'PhillieZZ' event, raising over $5,000 for Make-A-Wish NJ. The partnership provides community visibility and fundraising opportunity through a joint event at the ballpark.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fred Astaire Dance Studios: National dance studio franchise with hundreds of locations offering ballroom, Latin, and social dance instruction for adults and youth. Comparable to ZZ DANCE as a multi-format dance education consumer brand, though skewed toward adult ballroom versus ZZ DANCE's youth/community focus.
• Arthur Murray International: Largest North American ballroom dance studio franchise with a long-standing consumer brand. Analogous to ZZ DANCE in operating a chain of consumer-facing dance instruction studios, though primarily adult-focused and franchise-driven.
• The Little Gym: International children's physical enrichment franchise offering structured classes for ages 4 months to 12 years. Comparable to ZZ DANCE in targeting young families with bundled, multi-age programming and a recurring-class subscription model.
• Goldfish Swim School: National children's swim instruction franchise focused on young families with a subscription/class-pack model. Comparable to ZZ DANCE as a recurring-fee, parent-purchased enrichment service for children operating in suburban markets.
• Code Ninjas: Children's coding education franchise with a subscription drop-in model for parents. Analogous to ZZ DANCE in operating a multi-site, parent-paid enrichment program for children with structured curriculum and recurring billing.
• School of Rock: Performance-based music education franchise for children and teens with a recurring-tuition model. Comparable to ZZ DANCE in building a youth arts education brand around performance opportunities, community engagement, and recurring subscription revenue.

Direct peers

• Tippi Toes Dance: Children's dance education franchise offering classes for ages 1-12 across multiple dance styles. Closely comparable to ZZ DANCE in target customer (young families), age-banded curriculum, and bundled class/recital offerings.
• Kinderdance: Children's dance, gymnastics, and fitness franchise for ages 2-12, often delivered in preschools and standalone locations. Comparable to ZZ DANCE in serving young children with developmental dance programming and multi-format youth classes.

Regional players

• Debbie Allen Dance Academy: Los Angeles-based dance academy offering youth and adult programs with a strong community and arts-education mission. Comparable to ZZ DANCE in emphasizing character development alongside dance technique and serving a similar age range.

Others

• National Dance Institute (NDI): Nonprofit dance education organization delivering in-school and community dance programs for children nationwide. Relevant to ZZ DANCE as a peer in community-driven, mission-oriented dance education and a potential partner for outreach programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXhrzQzGV1_Tstll2OpMERg
• Facebookfacebook.com/ZZDANCENJ
• Instagraminstagram.com/zzdancenj

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZZ DANCE