999 Enterprises (999 Detergents)
999 Enterprises (Sri Jyothi 999 Detergents) is an Indian FMCG manufacturer founded in 2018 that produces and distributes detergent powders, dishwash bars, scouring powder, laundry soap, and liquid detergents to mass-market households across India via a 150+ distributor network.
- Company typePrivate
- Founded2018
- HeadquartersHyderabad, India
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What 999 Enterprises (999 Detergents) does
999 Enterprises operates as Sri Jyothi 999 Detergents, an India-based manufacturer of mass-market household cleaning products headquartered in Hyderabad, Telangana. The company was founded in 2018 as a single dishwash-bar venture and has since built a portfolio of eight products across five categories: detergent powders (999 Matic Wash, 999 Wonder Wash), scouring powder (999 Scouring Powder), dishwash bars (999 Round Dishwash Bar with Free Scrub Pad, 999 Supreme Dishwash Bar), laundry soap bar (999 Supreme Laundry Soap Bar), and liquid detergents (999 Matic Liquid Detergent, 999 Dishwash Liquid). Underlying technology is chemical formulation rather than software, with proprietary-feeling claims including an Advanced Enzymic Formula for stain removal, antibacterial cleaning agents, a 10X Lemon Power scouring formula, biodegradable ingredients, and a zero-wastage round dishwash bar design; these claims are marketing-positioned but not patent-protected in the public record. Manufacturing is performed by Jyothi Enterprises at an ISO 9001:2015-certified facility in Hyderabad, with related entities Shakti Jyothi Traders Pvt. Ltd. and Sri Jyothi 999 Detergents PLC referenced across the company's Terms and corporate footer.
Revenue is generated through one-time product sales of physical cleaning goods, not software or subscriptions. The go-to-market is a channel-partner model: 150+ active distributors across India wholesale and retail the products to end consumers, supplemented by a direct-enquiry website flow for both customers and prospective distributors. Pricing is not publicly disclosed and is set at the distributor level. The target customer is the Indian mass-market household seeking affordable everyday laundry and dishwashing solutions, with distribution partners as a secondary B2B segment. No external funding, M&A, partnerships, headcount data, or financial disclosures are present in the available record, leaving the company as a privately held, founder-operated regional-to-pan-India FMCG player with limited public visibility beyond its own website.
999 Enterprises (999 Detergents) firmographics
Firmographics- Name
- 999 Enterprises (999 Detergents)
- Legal name
- Sri Jyothi 999 Detergents PLC
- Website
- https://999detergents.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- 999 Enterprises (Sri Jyothi 999 Detergents) is an Indian FMCG manufacturer founded in 2018 that produces and distributes detergent powders, dishwash bars, scouring powder, laundry soap, and liquid detergents to mass-market households across India via a 150+ distributor network.
- Ownership category
- akta.pro rank
999 Enterprises (999 Detergents) industry classification
Industry- Product category
- Household Cleaning Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Laundry Detergents (Powder, Liquid, Pods/Sheets) (CRAJAAAA)
- akta.pro secondary industries
- Dishwashing Products (Hand Dish Soap, Automatic Dishwasher Detergents, Rinse Aids) (CRADAKAF), Dishwashing Powders & Pastes (Hand Wash) (CRAJABAC), Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)
Keywords
Where 999 Enterprises (999 Detergents) is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
999 Enterprises (999 Detergents) business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Detergent Sales: The company generates revenue through the sale of premium cleaning products including detergent powders, liquids, and laundry soap bars. Products are sold through a distributor network across India and directly to consumers via the company website.
- Dishwash Products Sales: Revenue from dishwash bars, dishwash liquids, and scouring powders sold through the distribution network and retail channels. Includes value-added products like the Round Dishwash Bar with Free Scrub Pad.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
999 Enterprises (999 Detergents) product offering
Product offeringCore offering
999 Enterprises manufactures and sells premium household cleaning products under the Sri Jyothi 999 Detergents brand, including detergent powders, liquid detergents, dishwash bars, dishwash liquids, scouring powders, and laundry soap bars. Products are sold across India through a network of 150+ distributors and directly via the company website, targeting mass-market Indian households with skin-friendly, chemical-free, and biodegradable formulations.
Product overview
999 Enterprises (Sri Jyothi 999 Detergents) is an Indian manufacturer of premium cleaning products sold as individual consumer goods rather than a software platform. The product portfolio comprises eight distinct offerings organized across five product categories: Detergents (999 Matic Wash powder, 999 Wonder Wash powder), Dishwash Powder (999 Scouring Powder), Dishwash Bars (999 Round Dishwash Bar with Free Scrub Pad, 999 Supreme Dishwash Bar), Laundry Detergent Bar (999 Supreme Laundry Soap Bar), and Liquids (999 Matic Liquid Detergent, 999 Dishwash Liquid). Products are sold directly to households through retail channels and a pan-India distribution network, serving over 50,000 households monthly with no software, API, or developer-facing components.
Differentiator
Problem solved
Functional benefit
Products and services
- 999 Matic Wash
Quantifiable outcome
- Removes 99% of stains
- +3 more outcomes
Companies that use 999 Enterprises (999 Detergents)
Customer profileSegments2 records
Ideal customer profiles2 records
999 Enterprises (999 Detergents) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
999 Enterprises (999 Detergents) partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
999 Enterprises (999 Detergents) competitors and assessment
Company assessmentBroad incumbents
- Marico Limited: Indian CPG company with presence in hair care, edible oils, and increasingly in home and hygiene. Provides a comparable Indian CPG playbook for category extension and distribution-led scaling.
- Godrej Consumer Products Limited: Indian CPG company with presence in household care and personal care. Operates broader portfolio but overlaps in fabric care and home cleaning categories relevant to Sri Jyothi 999's distribution.
- Henkel India: Indian operations of Henkel AG with detergents and home care products. Comparable as an established cleaning-products player in the Indian market with strong formulations positioning.
- Hindustan Unilever Limited: India's largest FMCG company with leading detergent and dishwash brands (Surf Excel, Rin, Vim). Operates broadly across the same household cleaning categories but at vastly larger scale, with full B2C, B2B, and modern-trade penetration.
- Dabur India Limited: Large Indian CPG company with significant presence in home care and personal care. Comparable as an Indian CPG incumbent with multiple categories and pan-India distribution.
- Reckitt Benckiser India: Indian business of Reckitt with cleaning and hygiene brands (e.g., Lizol, Vanish). Provides a relevant comparison for premium-positioned cleaning-products in India and modern trade channels.
- Wipro Consumer Care and Lighting: Indian CPG arm with Santoor and other personal/home care brands. Provides a relevant comparison for Indian-rooted CPG scaling internationally.
- Procter & Gamble India: Subsidiary of P&G operating Tide and Ariel in India. Competes in premium laundry detergent segment via mass and digital channels; broader portfolio but direct overlap in laundry detergents.
Direct peers
- Nirma Limited: Indian manufacturer of Nirma detergent and cleaning products with deep mass-market positioning across India. Directly comparable as a domestic brand competing in laundry detergents and household cleaners through distributor-led channels, though at significantly larger scale.
- Ghadi Detergent: Indian detergent brand with strong presence in mass-market segment, particularly in North and East India. Comparable as an Indian-origin detergent manufacturer competing on affordability and distribution reach in tier 2/3 markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
999 Enterprises (999 Detergents) compliance and trust
Trust signalCompliance6 records
999 Enterprises (999 Detergents) financial estimates
Financial estimateRevenue estimate
Valuation estimate
999 Enterprises (999 Detergents) leadership team
Management profileNumber of profiles
Profiles1 record
999 Enterprises (999 Detergents) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
999 Enterprises (999 Detergents) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 999 Enterprises (999 Detergents)
What does 999 Enterprises (999 Detergents) do?
999 Enterprises manufactures and sells premium household cleaning products under the Sri Jyothi 999 Detergents brand, including detergent powders, liquid detergents, dishwash bars, dishwash liquids, scouring powders, and laundry soap bars. Products are sold across India through a network of 150+ distributors and directly via the company website, targeting mass-market Indian households with skin-friendly, chemical-free, and biodegradable formulations.
Is 999 Enterprises (999 Detergents) a public or private company?
999 Enterprises (999 Detergents) is a private company. It is classified as family owned and is currently operating.
When was 999 Enterprises (999 Detergents) founded?
999 Enterprises (999 Detergents) was founded in 2018.
Where is 999 Enterprises (999 Detergents) based?
999 Enterprises (999 Detergents) is headquartered in Hyderabad, India, in the Asia region.
How does 999 Enterprises (999 Detergents) make money?
Two revenue lines are on record. Detergent Sales are the primary driver. The others are dishwash Products Sales.
Who are 999 Enterprises (999 Detergents)'s main competitors?
Broad incumbents on record are Marico Limited, Godrej Consumer Products Limited, Henkel India, Hindustan Unilever Limited, Dabur India Limited, Reckitt Benckiser India, Wipro Consumer Care and Lighting and Procter & Gamble India. Direct peers are Nirma Limited and Ghadi Detergent.
Does 999 Enterprises (999 Detergents) have an API?
No public API is recorded for 999 Enterprises (999 Detergents).
What industry is 999 Enterprises (999 Detergents) in?
999 Enterprises (999 Detergents)'s product category is Household Cleaning Products. Its primary akta.pro industry code is CRAJAAAA, Laundry Detergents (Powder, Liquid, Pods/Sheets), with a secondary code of CRADAKAF, Dishwashing Products (Hand Dish Soap, Automatic Dishwasher Detergents, Rinse Aids). Its NAICS code is 32561 and its SIC code is 2840.