All Out

What All Out does

All Out is an Indian consumer goods brand specializing in mosquito repellent products for household protection against Dengue, Malaria, Chikungunya, and Zika Virus. Its core product portfolio spans four delivery formats: liquid vaporizers (a plug-in machine paired with replacement refill bottles in Regular, Floral, and Sattva variants), 8-hour and 12-hour mosquito coils, portable FlashGuard cards, aerosol sprays, and electric mosquito racquets. The brand markets itself as the only mosquito repellent certified and recommended by the Indian Medical Association, with named expert validation from Dr. Sanjeev Bagai, anchoring its credibility in a category where health outcomes drive purchase behavior.

The company's go-to-market is a product-led, mass-retail model distributing through physical retail stores across India and online channels including Amazon India and Blinkit for quick-commerce replenishment. Revenue mechanics rely on a combined hardware-plus-consumable structure: inexpensive vaporizer devices generate an installed base that drives ongoing, repeat-purchase demand for refills, coils, and aerosol cans. Marketing emphasizes disease prevention, expert endorsement, and family protection, supported by community initiatives such as Saath Ladenge Dengue Se (covering 100+ cities with 25K+ enrolled participants) and content platforms like All Out Moms that target health-conscious mothers.

The brand is an Indian-market-only operator with over two decades of presence, no disclosed ownership structure or parent company in the available data, no funding rounds, and no public listing. The operating geography is single-country (India), with international growth signaled only indirectly through WHO and global dengue burden references rather than active cross-border expansion.

Name

All Out

Legal name

All Out

Website

https://allout.in

Company type

Private

Operating status

Operating

Short description

All Out is an Indian consumer goods brand selling mosquito repellent vaporizers, coils, aerosols, cards, and racquets to households for protection against Dengue, Malaria, and Chikungunya. It holds the Indian Medical Association recommendation and distributes via mass retail, Amazon, and Blinkit.

Ownership category

akta.pro rank

Product category

Insect Repellents

NAICS

Small Electrical Appliance Manufacturing (335210), Soap and Cleaning Compound Manufacturing (32561)

SIC

Electric Housewares & Fans (3634), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ)

akta.pro secondary industries

Household Insecticide Aerosols & Sprays (CRAJAHAA), Mosquito Control Products (Larvicides, Dunks, Foggers) (CRAJAHAI)

Keywords

• Mosquito repellent products
• Household insecticides
• Consumer pest control
• Insect protection devices
• Personal repellents

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Hardware Sales: Sale of mosquito repellent devices including liquid vaporizer machines, coils, aerosols, cards, and racquets. One-time purchase products that serve as the delivery mechanism for ongoing refill sales.
2. Consumables/Refills: Ongoing sales of replacement refills for liquid vaporizers, coil packs, and spray cans. Consumable products that require regular repurchase for continuous protection.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

All Out manufactures and sells consumer mosquito repellent products in India, delivered through liquid vaporizers (machine + refill), 8-hour and 12-hour coils, FlashGuard cards, All Night aerosol sprays, and electric anti-mosquito racquets. The portfolio targets indoor home protection against Dengue, Malaria, Chikungunya, and Zika Virus, with ongoing consumable refill sales complementing the one-time device purchases.

Product overview

All Out is a consumer mosquito repellent brand offering a diversified portfolio of protection solutions against Dengue, Malaria, Chikungunya, and Zika Virus. The product line centers on four core delivery formats: Liquid Vaporizers (All Out Machine with Refills, available in Regular, Floral, and Sattva variants with 33% longer protection), Mosquito Coils (8-Hour and 12-Hour options), FlashGuard Cards (8-hour portable protection), and Aerosol Sprays (All Night Spray in 15ml/30ml sizes). Additional offerings include Anti-Mosquito Racquets for manual elimination. All products are recommended by the Indian Medical Association and are designed for everyday home use to create safer indoor spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• All Out Machine + Refill (Liquid Vaporizer) Plug-in liquid vaporizer device with refill bottles that releases mosquito-repelling vapor to kill Dengue, Malaria, and Chikungunya-spreading mosquitoes; designed for consistent indoor protection in Indian households.
• All Out Ultra Power Liquid Vaporizer Advanced liquid vaporizer variant delivering 30% faster protection with a 60N formulation and 33% longer-lasting refills; available in Regular, Floral, and Sattva fragrance options for indoor home use.
• All Out 12-Hour Mosquito Coil Smoldering mosquito coil providing 12-hour protection against mosquito-borne diseases; designed for use in rooms where plug-in liquid vaporizers may not be practical.
• All Out 08-Hour Coil Smoldering mosquito coil providing 8-hour protection, targeted at smaller rooms or shorter protection windows as a complement to the 12-hour coil.
• All Out FlashGuard Cards Portable mosquito repellent cards providing 8-hour protection, designed for on-the-go use during travel and outdoor activities where plug-in or coil formats are inconvenient.
• All Out All Night Spray (Aerosol) Aerosol spray providing overnight mosquito protection for indoor spaces, available in 15ml and 30ml sizes for household use.
• All Out Ultra Anti-Mosquito Racquet Battery-powered electric racquet for manual mosquito elimination; used indoors or outdoors for immediate knockdown of mosquitoes on contact.
• All Out Refill Packs Replacement refill bottles sold for use with All Out liquid vaporizer machines; available in Regular, Floral, and Sattva variants in single, twin, and multi-pack configurations to drive ongoing repeat purchase.

Quantifiable outcome

• 200M+ people in India live in mosquito-prone areas affected by Dengue and Malaria
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• World Health Organization (WHO)minorOthers · 15 June 2026WHO statistics on dengue burden cited in Saath Ladenge Dengue Se initiative materials. WHO estimates 100-400 million dengue infections occur each year globally.
• India Today GroupcoreGTM or Marketing PartnerPartnership with India Today Group for World Dengue Day 2026 campaign to bring credible information, expert advice, and simple prevention measures to households across the country.
• Health SummitscoreStrategic or Co-development PartnerPartnerships with health summits bringing together experts, healthcare professionals, and community leaders to discuss prevention, preparedness, and public health solutions.
• Indian Medical Association (IMA)coreStrategic or Co-development PartnerIMA provides official recommendation and certification for All Out products as effective protection from Dengue, Malaria, and Chikungunya. Only mosquito repellent brand to receive this endorsement.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OFF! (SC Johnson): SC Johnson's globally recognized mosquito repellent brand offering personal spray and lotion formats; relevant peer given overlap with All Out on aerosol format and shared category of personal/household mosquito protection.
• Raid (SC Johnson): SC Johnson's broader household insecticide brand with overlapping product categories (aerosols, sprays) and shared target consumers; broad incumbent competing in the same Indian and global pest-control space.
• Baygon (SC Johnson): Global insecticide brand from SC Johnson offering mosquitoes, cockroach, and household pest control products across multiple formats; competes broadly in the same category as All Out, though with a wider portfolio focus.
• Cutter (Energizer Holdings): US-based mosquito and insect repellent brand offering personal and area repellents; relevant as a category-level incumbent with overlapping format coverage and a global distribution footprint.

Emerging players

• MOSPRO India: An emerging Indian player offering plug-in mosquito repellent devices and refills, directly overlapping All Out's core liquid vaporizer hardware-plus-consumables model in the Indian market.

Direct peers

• Maxo (Jyothy Labs): One of India's most recognized mosquito repellent brands owned by Jyothy Labs; competes head-to-head with All Out across vaporizers, coils, and aerosols with comparable mass retail and e-commerce distribution in India.
• Mortein (Reckitt): Global mosquito and household insecticide brand owned by Reckitt, with a strong presence in India across coils, vaporizers, and sprays; competes on similar product formats and channels as All Out.
• Odomos (Dabur): Dabur's mosquito repellent brand positioned around natural/herbal formulations, directly targeting All Out's primary 'Indian Families with Children' segment with a differentiated natural-positioning alternative.
• Godrej Goodknight: Godrej's flagship mosquito repellent brand and All Out's primary direct competitor in India, offering liquid vaporizers, coils, and sprays with mass-market distribution and a parent conglomerate with deeper marketing and R&D budgets.
• HIT (Godrej): Godrej's aerosol insecticide brand competing across sprays and indoor pest control formats that overlap with All Out's All Night Spray and racquet categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Out