Anand and Anand

What Anand and Anand does

Anand & Anand, established in 1999 under the Anand Group (founded 1948), is a Jalandhar, Punjab-based sports goods manufacturer specializing in cricket tennis balls and other inflatable balls, with sub-brands Laser, Guru, Chamkili, Zoto, and Rangili covering cricket, badminton, soccer, volleyball, basketball, roller skates, tennikoit, and fitness equipment. The company operates modern CNC and rubber injection moulding machinery across factories spread over six acres, claims sole-OEM status with Decathlon Worldwide for lawn tennis balls, and holds ISO 9001:2015, ISO 14001:2015, and OHSAS 18001:2007 certifications alongside Tennis Ball Cricket Federation of India approval for its Laser Cricket Tennis Ball.

The business model is hybrid: long-term B2B OEM manufacturing for Decathlon globally, wholesale/distribution to domestic sports retailers, and direct-to-consumer sales through anandindia.net. Pricing is unit-based in Indian Rupees across broad budget-to-premium tiers (INR 115–2,350 per unit depending on category), with a separate OEM cost structure negotiated with Decathlon. The firm is family-controlled, with Ashish Anand and Akhil Anand as Managing Partners under Senior Managing Partner Ashok Anand; no venture capital or private equity participation is disclosed. Operationally, it has invested in SAP-based ERP and a 500 KW solar plant, positioning itself as a sustainability-forward manufacturer within the Indian sports goods sector.

Name

Anand and Anand

Legal name

ANAND & ANAND

Website

https://anandindia.net

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Anand & Anand is a Jalandhar-based Indian sports goods manufacturer, founded in 1999 under the Anand Group, specializing in cricket tennis balls and inflatable balls under the Laser, Guru, Chamkili, Zoto, and Rangili brands, and serving as the sole OEM supplier to Decathlon Worldwide for lawn tennis balls.

Ownership category

akta.pro rank

Product category

Sports Goods Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Racquet Sport Balls & Shuttlecocks Retail (CRAMAFAH)

akta.pro secondary industries

Badminton Equipment & Accessories Retail (CRAMAFAC), Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

Keywords

• Cricket tennis balls
• Inflatable sports balls
• Badminton equipment
• Sports goods manufacturer
• OEM ball manufacturing

Headquarters

HQ city

Jalandhar

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. B2B OEM Manufacturing: Manufacturing products for Decathlon as their sole OEM partner for lawn tennis balls. Long-term B2B contracts generating recurring revenue.
2. Direct Consumer Sales: E-commerce sales through their website for individual consumers purchasing sports equipment.
3. Wholesale/Distribution: Distribution of sports goods to retailers and sports facilities across India.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ANAND & ANAND manufactures and sells sports goods, specializing in cricket tennis balls (Light and Heavy Weight, Wind Balls) and other inflatable balls (soccer, volleyball, basketball, handball, rugby, throw ball, net ball). The product line also extends to badminton rackets and shuttlecocks, cricket equipment (bats, wickets, sets, grips), roller skates, skipping ropes, yoga mats, and protective gear. Primary customers are Decathlon (OEM partner for lawn tennis balls globally) and Indian consumers via the anandindia.net e-commerce store.

Product overview

Anand & Anand is a sports goods manufacturing company established in 1999 as part of Anand Group. They specialize in cricket tennis balls and inflatable balls, positioning themselves as India's #1 Cricket Tennis Ball manufacturer. The product portfolio includes Cricket Tennis Balls (Light and Heavy Weight), Wind Balls (i10, i20, Light, Heavy), cricket bats (Hulk, Dynamic, Monster), complete Cricket Sets, Wicket/Stump Sets, and cricket accessories (Caps, Hats, Jerseys, Bat Handle Grips). They also offer Badminton equipment including rackets (Laser Carbon, Laser Gold, Laser Top, Laser Club, Laser Lite, Laser Smash, and Laser Guru series), badminton guts and strings, shuttlecocks (LaserGuru, Chamkili, Zoto, Rangili), and Combo Sets. Soccer/Football products include Laser Top (Sizes 3, 4, 5), Laser Trainer, Laser Magic, Laser Shine Star, and Laser Street balls. Volleyball products span Shooter Volley, Laser Super Volley, Laser Smash Shoot, Laser NV 300, Laser Beach Volley, Laser Soft Volley, Laser Match, Laser Hi Grip, Laser PU Smash, Laser Trainer, and Laser PU Boss. Basketball products include Size 3, 5, and 7 balls plus Basket Ball Boards. Additional sports equipment includes Tennikoit Ring Grippers, Skipping Ropes (111, 222, 333, 444, 555), Net Balls, Throw Balls, Hand Balls (Men and Women), Rugby Balls, Yoga Mats, and Roller Skates (Tenacity, Super Attack, Baby Super, Baby Tenacity) with Protective Sets. The company uses rubber injection moulding technology and CNC machines for production, holds ISO certifications, and is an OEM supplier to Decathlon.

Differentiator

Problem solved

Functional benefit

Brands

• Laser: Primary product brand for cricket tennis balls, skipping ropes, volley balls, soccer balls, and other sporting goods.
• Guru
• Chamkili
• Zoto
• Rangili

Products and services

• Cricket Tennis Ball (Light & Heavy Weight) Federation-approved cricket tennis balls made from RSS1 Natural rubber with 70% rebound and high-grade fabric felt (850 gsm); approved by the Tennis Ball Cricket Federation of India. Sold to amateur and professional cricket players, clubs, schools, and OEMs including Decathlon.
• Wind Balls (i10, i20, Light, Heavy) Wind balls designed for cricket practice, made with high-grade PVC material; available in light (90g) and heavy (120g) variants. Targeted at amateur cricket players and schools.
• Cricket Bats (Hulk, Dynamic, Monster) Cricket bats made from ECO Friendly High Quality Virgin HDPE Plastic Material; Hulk (750g, Size 8), Dynamic (480g, Size 5), Monster (350g, Size 3). Targeted at schools, junior players, and plastic-bat cricket segments.
• Cricket Sets (Size 3 and Size 5) Complete cricket sets including bat, wickets, bails, base, and cricket tennis ball in canvas bag. For schools, junior/youth players, and amateur clubs.
• Wicket/Stump Set Heavy plastic stumps with 2 bails; base weighing 400gms, set of 3 stumps weighing 150gms each. Sold to schools, cricket clubs, and amateur players.
• Cricket Bat Handle Grips (Pack of 3 and Pack of 10) Bat handle grips with 2.8MM thickness, made from SBR/NBR material via automatic cold extruded injection moulding; multi-CNC moulding pattern. For amateur and professional cricket players.
• Cricket Apparel (Caps, Empire Hats, Jerseys) Cricket caps, premium cotton skullcaps with adjustable velcro, and customized team jerseys (XS–XXL) in honeycomb fabric. For cricket clubs, schools, and team sports.
• Badminton Rackets (Laser Carbon, Laser Gold, Laser Top, Laser Club, Laser Lite, Laser Smash, Guru, Rangili, Chamkili, Zoto, Kreta, Win-Win) Badminton rackets spanning head-to-handle 100% carbon graphite (Laser Carbon), extra-lightweight (Laser Gold), graphite-shaft (Laser Top, Club, Lite), and budget tempered-shaft models (Rangili). For amateur, club, and competitive badminton players.
• Badminton Shuttlecocks (LaserGuru, Chamkili, Zoto, Rangili) First-grade straight/round feather shuttlecocks with EVA bottoms and synthetic shuttlecocks (Rangili, including 10+2 free tubes). For amateur and competitive badminton players, clubs, and retailers.
• Badminton & Tennis Racket Guts/Strings (St, Mg-1, Hy-sheep, BX1300) 10-meter and 12-meter racket string coils (badminton and tennis) in multiple colors and materials including hybrid sheep. For badminton and tennis players, retailers, and stringers.
• Badminton Combo Sets (Rangili Combo) Complete badminton sets including 2 rackets, synthetic shuttles, cover, T-joint, and imported gut. Targeted at families, schools, and recreational play.
• Ball Badminton Rackets (Laser 2000) Head-to-handle 100% carbon graphite ball badminton racket with full cover and lightweight design. For ball badminton players and clubs.
• Soccer Balls (Laser Top Sizes 3/4/5, Black & White, Trainer, Magic, Shine Star, Street) Soccer balls made from imported synthetic rubber and Indian natural rubber blend with 2–3 plies of cotton, canvas, and polyester; classic and multi-color tango designs. For amateur, school, club, and street play.
• Volleyballs (Shooter, Super, Smash Shoot, NV 300, Beach, Soft, Match, Hi Grip, PU Smash, Trainer, PU Boss) Volleyballs (260–285gms) made from Indian natural and imported synthetic rubber or PU blends with 2–3 plies; includes double dimple technology (NV 300), fine leather (Soft), and premium PU (PU Boss). For amateur, club, school, and competitive play.
• Basketballs (Sizes 3, 5, 7) Rubber basketballs in Sizes 3 (junior), 5 (youth), and 7 (official) with rubber core/bladder, butyl material, moulded construction, 8 panels, waterproof. For schools, clubs, and amateur play.
• Basketball Boards (Backboards) Basketball backboards in small (46x33x2), medium (54x38x2), and large (71x45x2) sizes. For schools, sports facilities, and home use.
• Tennikoit Ring Grippers (Plain and Dotted) 100% natural rubber tennikoit ring grippers with raised pimpled surface (Plain) or dotted surface (Dotted) for enhanced grip. For tennikoit players and clubs.
• Skipping Ropes (111, 222, 333, 444, 555) Skipping ropes spanning basic (111), PVC adjustable-lock (222, 444), TPR grip with ball bearing (333), and premium with imported ball bearing interlock, soft foam grip, 5mm twisted PVC-coated wire rope (555). For fitness users across beginner to advanced levels.
• Yoga Mats (4mm, 6mm, 8mm) Yoga mats available in 4mm, 6mm, and 8mm thickness options. For yoga practitioners and fitness users.
• Roller Skates (Tenacity, Super Attack, Baby Super, Baby Tenacity) Roller skates with high-quality materials and double ball bearings (Tenacity, Baby Tenacity); 56mm synthetic wheels for aggressive skating (Super Attack); beginner-friendly design (Baby Super). For kids, beginners, and aggressive skaters.
• Protective Sets for Roller Skating (Basic, Club, Professional) Protective gear sets including PVC cap, knee cap, elbow cap, and palm protection; basic, mid-range (Club), and professional-grade (adjustable straps, Velcro closures). For skaters, cyclists, and mini-riding users.
• Net Ball Net ball for recreational team play. For schools, clubs, and recreational team sports.
• Throw Ball Throw ball made from Indian natural and imported synthetic rubber blend in green and yellow. For recreational team play and schools.
• Handballs (Men and Women) Handballs made from Indian natural and imported synthetic rubber blend with 3 plies of canvas and polyester. For amateur and competitive handball players.
• Rugby Ball Rugby ball made from imported synthetic rubber and Indian natural rubber blend in multi-color tango designs with 3 plies of cotton and polyester. For amateur and school rugby players.
• OEM Manufacturing Services (Decathlon Lawn Tennis Balls) Long-term OEM/white-label manufacturing of lawn tennis balls for Decathlon Worldwide. Anand & Anand is the sole OEM partner to Decathlon globally for this category. For Decathlon's worldwide retail distribution.

Quantifiable outcome

• 70% rebounce consistency from any height thrown
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• DecathloncoreOEM/ Whitelabel/ Licensing PartnerSolo OEM partner to Decathlon Worldwide for lawn tennis balls. Long-term manufacturing partnership for global sports retailer Decathlon.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Carlton Sports: UK-based badminton equipment and racquet sports specialist. Comparable in badminton product overlap (rackets, shuttlecocks), but with much smaller global scale and primarily UK/European distribution.

Broad incumbents

• Babolat: Specialist manufacturer of tennis, badminton, and racquet sports equipment. Comparable in racquet sport category focus and ball-related accessories (guts/strings), with strong global brand presence.
• Head (sporting goods): Global manufacturer of racquet sports equipment (tennis, badminton, squash) and ball sports goods. Overlaps with Anand & Anand's racquet sports and ball product categories but at global incumbency scale.
• Li-Ning: Chinese-origin global sports brand with broad product portfolio including balls, racquet sports, and cricket equipment. Comparable in the multi-sport equipment space, but with consumer brand strength Anand & Anand lacks.
• Yonex: Global leader in badminton rackets, shuttlecocks, and racquet sports equipment. Comparable in the badminton product line, but with global brand power, premium positioning, and broader product depth.
• Wilson Sporting Goods: Global leader in sporting goods including balls and racquet sports equipment. Comparable in core ball manufacturing technology and racquet sport category presence, but operates at global incumbency scale with much broader brand portfolio.

Direct peers

• Cosco (India): Indian sports goods manufacturer producing balls, rackets, and fitness equipment for the domestic and export markets. Highly comparable in product range, distribution model, and Indian manufacturing footprint.
• SSC Sports (S.K. Soni & Co.): Indian manufacturer of cricket balls, footballs, and sporting goods based in Jalandhar. Direct peer in geography, product category, OEM/contract manufacturing model, and customer base.
• Nivia Sports: Indian sports goods brand with a portfolio spanning footballs, basketballs, cricket gear, and fitness equipment. Comparable as a domestic Indian manufacturer/retailer targeting the same multi-sport consumer segments.
• Sanspareils Greenlands (SG): India's largest sports equipment and cricket goods manufacturer, also based in Jalandhar, with comparable cricket ball, football, and inflatable ball product lines. Directly comparable in scale, geography, customer base, and OEM capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer.php

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anand and Anand