Casinoite (poker & casino tables)

What Casinoite (poker & casino tables) does

Casinoite, the operating brand of MILLIONAIRE & CO., is a Delhi-based, vertically integrated manufacturer and direct-to-consumer retailer of casino-grade gaming products established in 2008. The company produces a full-stack portfolio covering clay composite poker chips with metal cores (14g weight, 40–47mm diameter), 100% plastic playing cards at 310 GSM with linen finish sold under sub-brands Billium, Monarch, Aqua, and Baccarat, plus licensed Modiano Texas Hold'em cards, and custom casino tables covering poker, roulette, blackjack, baccarat, and Indian card games including Teen Patti, Flush, Andar Bahar, and Kitty. The catalog comprises 161 SKUs with price points ranging from Rs. 310 for entry-level cards and chips to Rs. 135,000 for premium tables.

The business model is a multi-channel DTC and marketplace retailer combined with a B2B services layer. Revenue is generated through casinoite.com for direct consumer sales, Amazon India and Flipkart India for marketplace reach, and bulk/quote-based orders via WhatsApp and email for high-value clients. Complementary service verticals include turnkey poker room setup, corporate gifting programs, and casino event hosting, which extend the hardware offering into recurring or institutional relationships. Customer segments span individual poker enthusiasts, hobbyist card game players, poker clubs and casinos (with named B2B clients including Casino Mahajong Sikkim, IPA Ahmedabad, The Chambers Kolkata, Park Street Privilege Club, Poker Plaza Mumbai, Safe House Delhi, WPA Baroda, ISOP, and Suits Kolkata), and corporate gifting buyers. Worldwide shipping is offered alongside Indian-focused operations.

The company is bootstrapped with no disclosed funding rounds, no public management team information, and no disclosed revenue, headcount, or financial metrics. Payment integrations include PayPal, Paytm, UPI, Visa, Mastercard, Amex, and Google Pay, with shipment tracking via TrackingMore. The company maintains a presence on Facebook, Pinterest, Instagram, and YouTube.

Name

Casinoite (poker & casino tables)

Legal name

MILLIONAIRE & CO.

Website

https://casinoite.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Casinoite (MILLIONAIRE & CO.) is a Delhi-based manufacturer and direct-to-consumer retailer of casino-grade gaming products, including poker chips, plastic playing cards, and custom casino tables, serving individual poker enthusiasts, poker clubs, and corporate clients across India.

Ownership category

akta.pro rank

Product category

Casino Gaming Equipment and Tables

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Poker Equipment & Supplies (Tables, Cards, Chips, Shufflers) (MPAEAEAL)

akta.pro secondary industries

Casino Table Equipment & Layouts (Tables, Racks, Shufflers, Layout Felts) (MPAEANAA), Gaming Chips, Plaques & Currency Handling (Chips, RFID, Drop Boxes, Cash Carts) (MPAEANAB), Shuffling, Dealing & Card Security Devices (Auto Shufflers, Shoe/Dealing Devices) (MPAEANAI), Casino Poker Operations (Land-Based) (MPAEAEAB)

Keywords

• Poker chip manufacturing
• Casino table manufacturing
• Plastic playing cards
• Gaming accessories retail
• Poker room setup services

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Poker Chip Sales: Sale of clay composite poker chips in various sets (100, 300, 400, 500 pcs) with and without denominations, plus customized poker chips
2. Casino Table Sales: Sale of poker tables, roulette tables, baccarat tables, blackjack tables, flush tables, Teen Patti tables, and other casino gaming tables
3. Playing Cards Sales: Sale of premium plastic playing cards under brands Billium, Monarch, Aqua, and Baccarat, plus Modiano Texas Hold'em cards
4. Poker Accessories: Sale of poker accessories including chip trays, dealer buttons, card shufflers, dice rollers, and other gaming peripherals
5. Corporate Gifting: Custom corporate gifting solutions for Diwali, milestone celebrations, and corporate events with branded poker chips and playing cards
6. Poker Room Setup Services: End-to-end poker room setup including design, installation, and maintenance for clubs, casinos, and private poker rooms

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Casinoite designs, manufactures and retails casino-grade gaming equipment including clay composite poker chips (14g with metal core), 100% plastic 310 GSM linen-finish playing cards (Billium, Monarch, Aqua, Baccarat sub-brands), and a full line of customisable casino tables (poker, roulette, blackjack, baccarat, Teen Patti, Andar Bahar, Kitty, Lucky 7, Mini Flush). Beyond hardware, the company delivers turnkey poker room and casino event setup services for clubs, casinos and corporate clients, including design, installation, maintenance and corporate gifting solutions.

Product overview

Casinoite (operated by Millionaire & Co.) is a vertically integrated casino products manufacturer and retailer with 18 years of experience, offering a comprehensive portfolio of poker chips sets (100-500 pcs in standardised configurations), customised poker chips (8 series variants ranging from 40-47mm), premium playing cards (Billium, Monarch, Aqua, Baccarat sub-brands plus Modiano third-party), and a complete range of casino tables (Poker, Roulette, Teen Patti/Flush, Blackjack, Baccarat, Lucky 7, Mini Flush, Kitty, Andar Bahar). The company complements its product catalogue with services including casino event hosting, corporate gifting, and turnkey poker room setup. Products are sold directly via casinoite.com and through third-party marketplaces (Amazon India, Flipkart).

Differentiator

Problem solved

Functional benefit

Brands

• Billium: Premium plastic playing cards and poker chip sets with professional-grade quality.
• Monarch
• Aqua

Products and services

• Poker Chip Sets Casino-grade clay composite poker chip sets available in 100, 300, 400 and 500 piece configurations, with or without denominations, supplied with professional cases, chip trays, dealer buttons and playing cards for home poker players and clubs.
• Customised Poker Chips Personalised clay composite poker chips offered across multiple series (Tomcat 40mm, Flanker 43mm, Mirage 43mm, Rafale 43mm, Raptor, Hornet, Sabre 43mm, Typhoon 47mm) with custom branding, colours and denominations for corporate gifting, clubs and home branding.
• Casinoite Playing Cards 100% plastic casino-grade playing cards sold under the Billium, Monarch, Aqua and Baccarat sub-brands, plus authentic Italian Modiano 100% plastic Texas Hold'em cards with jumbo index, for professional and home gaming.
• Poker Tables Custom luxury poker tables manufactured in India with options for felt colour, size, LED lighting and branding, designed for home clubs and casino events priced between Rs. 60,000 and Rs. 135,000.
• Roulette Tables Professional roulette tables with 20-22 inch solid and wooden wheel options, priced between Rs. 50,000 and Rs. 90,000, for casino-grade play.
• Teen Patti / Flush Tables Casino-style Indian Flush / Teen Patti tables with professional felt layouts, padded build and dealer tip box, priced between Rs. 35,000 and Rs. 130,000, for home and event gaming.
• BlackJack Tables Professional blackjack tables built with casino-grade felt and professional construction, designed to recreate the Las Vegas experience for clubs and private rooms.
• Baccarat Tables Professional Baccarat tables engineered for demanding standards of professional play, offered in wooden leg and folding leg configurations for clubs and event play.
• Lucky 7 Tables Casino tables specifically designed for the Lucky 7 side game, positioned for clubs hosting Indian casino gaming formats.
• Mini Flush Tables Compact gaming tables designed for intimate home games, compact gaming rooms and travel-friendly setups of Indian Flush / Teen Patti style play.
• Kitty Tables Tables purpose-built for the Kitty card game for home and club play.
• Andar Bahar Tables Premium casino tables designed for the Andar Bahar card game, equipped with dealer float functionality, targeted at home and club players.
• Poker Accessories Range of poker accessories including automatic dice roller cups, roulette wheels, chip collectors, poker chip trays and portable table mats for poker game operators.
• Teen Patti Accessories Teen Patti gaming accessories including premade boxes and cut cards for home and club play.
• Casino Event Services Professional casino event setup and hosting service for corporate events, parties and casino nights, providing tables, equipment and live event operations.
• Corporate Gifting Customised corporate gifting solutions including personalised Billium poker chip sets and Casinoite playing cards configured as branded giveaways for Diwali, milestone celebrations and corporate events.
• Poker Room Setup End-to-end poker room setup service including layout planning, custom poker tables, personalised chips, custom felts, installation and ongoing event hosting for clubs, casinos and private poker rooms.

Quantifiable outcome

• Products maintain smooth glide and finish even after 5-6 hour gaming sessions

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor.

• Casino Mahajong SikkimminorOthersClient for whom Casinoite has set up poker room and casino equipment
• Indian Poker Association (IPA) AhmedabadminorOthersPoker association served by Casinoite's poker room setup services
• The Chambers KolkataminorOthersPoker club that has utilized Casinoite's poker room setup and equipment services
• Park Street Privilege Club KolkataminorOthersPremium poker club client in Kolkata using Casinoite's equipment and setup services
• Poker Plaza MumbaiminorOthersMumbai-based poker venue using Casinoite's poker tables and setup services
• Safe House DelhiminorOthersDelhi poker club equipped with Casinoite's professional gaming tables
• WPA BarodaminorOthersWPA (Women Poker Association) Baroda chapter served with poker equipment
• Indian Series of Poker (ISOP) AhmedabadminorOthersPoker tournament series in Ahmedabad utilizing Casinoite's equipment and setup services
• Suits KolkataminorOthersKolkata poker club established with Casinoite's poker room solutions

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KEM Playing Cards: Iconic 100% plastic playing card manufacturer popular among poker players. Casinoite's Monarch/Aqua/Billium plastic cards compete for the same premium home-game poker audience.
• Da Vinci Casino Equipment: Manufacturer of casino tables (poker, blackjack, baccarat, roulette) for clubs and home use. Directly competes with Casinoite's custom casino table line in design, materials, and pricing.
• GPI (Gaming Products International) - Skilz: Casino equipment and poker chip supplier offering clay composite chips, layouts, and accessories to clubs and home players. Comparable product breadth to Casinoite's chips and accessories range.
• Paulson Poker Chips: Established US-based clay composite poker chip manufacturer for casinos and home players. Directly comparable product category (clay composite chips) competing for high-end poker enthusiasts and clubs.
• Modiano: Italian manufacturer of 100% plastic playing cards (including Texas Hold'em lines). Casinoite distributes Modiano products and competes in the same premium playing-card segment, making them direct peers in cards.
• Charleson Gaming: Custom-built casino and poker tables manufacturer for home game rooms and clubs. Directly comparable to Casinoite's custom casino table offering, including felt/branding customisation.

Broad incumbents

• Trademark Poker: Broad supplier of poker sets, chips, and accessories for home and club use. Comparable product mix across chips, cards, and tables sold DTC and through Amazon-like channels.
• Brybelly: Broad-line retailer and wholesaler of casino-grade gaming supplies (chips, cards, layouts, accessories). Overlaps with Casinoite's poker accessories and equipment catalogue for both consumer and club buyers.
• Cartamundi: Global playing cards and games manufacturer (owner of Bicycle and other brands). Competes with Casinoite in plastic playing cards and game sets at scale across global markets.

Regional players

• Nardi Gaming Equipment: Casino equipment supplier active in Asian/EMEA markets, focused on table gaming products. Comparable to Casinoite's poker clubs and casino setup services for non-US/non-India clubs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CasinoiteIndia
• Facebookfacebook.com/casinoite
• Instagraminstagram.com/pokerindia
• Pinterestin.pinterest.com/casinoited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casinoite (poker & casino tables)