Radio Television of Serbia

What Radio Television of Serbia does

Radio Television of Serbia (РТС) is the national public broadcaster of Serbia, legally constituted as a public media institution (Javna medijska ustanova) headquartered in Belgrade. Operating since 1929 when Radio Beograd was first established, RTS delivers public-service television, radio, and digital content across a multi-platform ecosystem spanning 12 television channels (including RTS 1, RTS Svet, RTS Nauka, RTS Drama, and the children's channel RTS Poletarac), 9 radio stations (Radio Beograd 1/2/3, Beograd 202, and five genre-specific stations), and digital properties including the rts.rs internet portal, iOS/Android mobile applications, the RTS Zvuk audio streaming platform launched October 2024, the OKO cultural magazine portal, and the Biblioteka Radio Beograda/RTS library holding approximately 40,000 items.

The technical architecture is built on digital broadcasting infrastructure supporting multi-platform content delivery with responsive web design, Text-to-Speech accessibility functionality, and distribution via terrestrial, satellite (RTS Svet for diaspora), and internet streaming. RTS is a member of the European Broadcasting Union (EBU), enabling content exchange with European public broadcasters and authorizing the organization's annual national Eurovision Song Contest selection. Additional capabilities include the ПГП-РТС publishing division producing books and merchandise, integration with the COBISS national library information system since 2008, and live event coverage of major sports and cultural events.

RTS operates a non-commercial revenue model characteristic of European public broadcasters: core broadcasting services are funded through public resources, including viewer/listener fees and Serbian state budget allocations, with no commercial pricing for primary services. The organization serves the general Serbian population across all demographics plus the Serbian diaspora, with audience reach evidenced by approximately 1,900,000 daily viewers on RTS 1 as of June 2026. Distribution spans regional terrestrial broadcasting and global digital streaming for international audiences.

Name

Radio Television of Serbia

Legal name

Javna medijska ustanova Radio-televizija Srbije

Website

https://rts.rs

Company type

Public

Founded year

1929

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Radio Television of Serbia (РТС) is Serbia's national public broadcaster, operating 12 TV channels, 9 radio stations, and digital platforms (rts.rs portal, RTS Zvuk streaming, mobile apps) to deliver news, sports, cultural, and entertainment content to the Serbian population and diaspora under a state-funded public-service mandate.

Ownership category

akta.pro rank

Product category

Public Broadcasting Services

NAICS

Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Satellite Telecommunications (517410)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)

akta.pro primary industry

Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)

akta.pro secondary industries

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG), News/Talk Radio Networks (MPABABAD)

Keywords

• Public broadcasting services
• Television broadcasting
• Radio broadcasting
• Digital media streaming
• News and entertainment

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Distribution channels6 records

Marketing channels4 records

Core offering

Radio Television of Serbia (RTS) operates as the national public broadcaster of Serbia, delivering television, radio, and digital content across multiple platforms. Its portfolio includes 12 television channels (RTS 1, RTS 2, RTS Digital, RTS Svet, RTS Nauka, RTS Drama, RTS Život, RTS Klasika, RTS Kolo, RTS Trezor, RTS Muzika, RTS Poletarac), multiple radio stations (Radio Beograd 1/2/3, Beograd 202, and others), an internet portal (rts.rs), mobile applications for iOS and Android, the RTS Zvuk audio streaming platform, the OKO digital magazine, and a publishing division. Content spans news, sports, culture, science, music, and entertainment programming distributed via terrestrial, satellite, web, and mobile channels.

Product overview

Radio Television of Serbia (RTS) operates as a public broadcasting service offering a multi-platform media portfolio. The core offering consists of 12 television channels (RTS 1, RTS 2, RTS 3/RTS Digital, RTS Svet, RTS Nauka, RTS Drama, RTS Život, RTS Klasika, RTS Kolo, RTS Trezor, RTS Muzika, RTS Poletarac) and 7 radio stations (Radio Beograd 1, 2, 3; Beograd 202; Radio Pletenica, Rokenroler, Džuboks, Vrteška, Džezer). Digital services include the RTS Internet Portal, RTS Zvuk audio streaming app, mobile applications for iOS and Android, and the OKO digital magazine. Supporting services include publishing (ПГП-РТС), a library archive, and participation in the Eurovision Song Contest. The platform supports accessibility via Text-to-Speech functionality and is available across web, mobile, and satellite distribution channels.

Differentiator

Problem solved

Functional benefit

Products and services

• RTS 1 Primary national television channel of Radio Television of Serbia broadcasting news, sports, documentaries, and entertainment programming for the general Serbian audience.

Quantifiable outcome

• RTS 1 viewership of approximately 1,900,000 daily viewers (June 2026)

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Tesla Science FoundationminorStrategic or Co-development Partner · 1 January 2026The Tesla Science Foundation from Philadelphia and Serbia organized the 'Tesla Days 2026' conference at the RTS Club, bringing together prominent scientists, professors, and public figures from Serbia and abroad to honor Nikola Tesla.
• European Broadcasting Union (EBU)coreStrategic or Co-development PartnerRTS is a member of the European Broadcasting Union (EBU). Through EBU membership, RTS participates in content exchange with other European public broadcasters and organizes national selection for the Eurovision Song Contest under EBU regulations.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Others

• Netflix: Global SVOD streaming service and main disruptive competitor to traditional broadcasters. Relevant as a strategic counterpoint for RTS's OTT strategy (RTS Planeta) and as a benchmark for streaming-era audience and content economics.

Regional players

• BHRT (Radio Television of Bosnia and Herzegovina): Bosnia and Herzegovina's national public broadcaster, similarly sized to RTS and serving a small Balkan market. Comparable in funding model, multi-channel structure, and regional EBU positioning.
• HRT (Croatian Radiotelevision): Croatia's national public broadcaster with multiple TV/radio channels and digital streaming. Closest regional peer to RTS — neighboring ex-Yugoslav market, similar size, shared EBU membership, very comparable operational scale and mandate.

Broad incumbents

• RTP (Rádio e Televisão de Portugal): Portuguese public broadcaster operating multiple TV/radio channels plus RTP Play streaming. Comparable to RTS as a smaller-market European public broadcaster with similar channel structure and digital pivot strategy.
• TVP (Telewizja Polska): Polish public broadcaster operating multiple channels plus TVP VOD streaming. Comparable in state-mandate public broadcasting model, multi-channel portfolio, and digital-platform strategy within Central/Eastern Europe.
• Deutsche Welle: Germany's international public broadcaster with multi-language TV, radio, and digital platforms. Comparable to RTS in its EBU-based international content exchange and digital-first diaspora reach strategy (analogous to RTS Svet's mission).

Direct peers

• PBS: US public broadcasting service operating multiple channels (PBS, PBS Kids) plus digital streaming. Comparable to RTS in its public-mandate model, multi-channel portfolio, content-library depth, and emphasis on educational/cultural programming alongside news.
• France Télévisions: France's national public broadcaster operating multiple linear channels (France 2, France 3, France 5, etc.) and digital platforms (france.tv). Comparable to RTS in scope of public-service mandate, multi-channel architecture, and state funding model.
• BBC: UK public broadcaster operating multiple TV and radio channels, digital streaming (iPlayer), and mobile apps. Directly comparable to RTS as a state-mandated, license-fee/state-funded public service broadcaster with universal coverage mandate and EBU membership.
• RAI: Italian public broadcaster operating multiple TV and radio channels with state-mandate funding. Direct peer in EBU membership, multi-channel portfolio, and public-mission broadcasting, though serving a much larger market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfPmkVfrEe_6ysTIy0NJl-Q
• Xx.com/RTS_Vesti
• Facebookfacebook.com/RTS.Internetportal
• LinkedInlinkedin.com/company/serbian-broadcastin-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Television of Serbia