Greenlands (brand site for SG)

What Greenlands (brand site for SG) does

Greenlands is an India-based direct-to-consumer outdoor gear brand operating as a division of Sanspareils Greenlands Pvt. Ltd. (SG), a privately held sports-equipment company headquartered in Meerut, Uttar Pradesh. The brand was created to extend SG's nearly century-long heritage in sporting-goods manufacturing—SG was founded in 1931 and is recognized as the world's largest cricket gear manufacturer—into the broader outdoor adventure category, offering backpacks, rucksacks, duffles, gym bags, camping tents, sleeping bags, clothing (shirts, trousers, windbreakers, rain ponchos), travel furniture (chairs, recliner beds, storage bins), and accessories.

The product line is anchored on durable, weather-resistant construction: YKK zippers rated to 500 open/close cycles, fabrics tested to withstand 500–2000mm of continuous rain, backpack tensile strength tested to 65 kg, S-curved ergonomic shoulder straps with ventilated padding, and 3-season tent designs. Warranties of up to 36 months are offered across the range, and products are priced in INR from roughly ₹157 for accessories to ₹19,062 for premium adventure kits, with seasonal monsoon sales offering up to 60% off.

The go-to-market is a single-country, India-only D2C model: the owned storefront at greenlands.biz is the primary sales channel, complemented by an exclusive distributor (Kopojs) covering both online and offline retail, and social commerce via Facebook and Instagram. The company reports 100,000+ customers, accepts UPI, EMI, and COD payments, and uses Shiprocket for fulfillment and Judge.me for reviews. No revenue, headcount, or external funding are disclosed, and the brand does not evidence any AI/ML capabilities.

Name

Greenlands (brand site for SG)

Legal name

Sanspareils Greenlands Pvt. Ltd.

Website

https://greenlands.biz

Company type

Private

Founded year

1931

Operating status

Operating

Short description

Greenlands is an India-based D2C outdoor gear brand under Sanspareils Greenlands (SG), the 1931-founded cricket equipment group. It sells backpacks, camping equipment, clothing, and travel accessories through its own e-commerce site, exclusive distributor Kopojs, and social channels to Indian consumers.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Gear Manufacturing

NAICS

Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

akta.pro secondary industries

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Camping & Overlanding Equipment Retail (CRAMAAAC), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Outdoor gear manufacturing
• Camping equipment
• Backpacks and rucksacks
• Trekking accessories
• Adventure apparel

Headquarters

HQ city

Meerut

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Outdoor Gear Hardware Sales: One-time purchase model for outdoor gear including backpacks, camping equipment, clothing, and accessories. Products sold at various price points with seasonal discounts ranging from 5% to 60% off. Revenue generated through direct e-commerce sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Greenlands manufactures and sells a comprehensive portfolio of outdoor adventure gear under its own brand, including backpacks (campus, work, rucksack, duffle, gym), camping equipment (tents, sleeping bags, chairs, layflat beds), outdoor clothing (windbreakers, shirts, trousers, rain ponchos, caps, socks), travel accessories (torches, umbrellas, hygiene covers), and bundled combo kits. Products are designed and produced in India and sold directly to consumers through the brand's own e-commerce storefront and an exclusive distributor network.

Product overview

Greenlands is an outdoor gear brand from Sanspareils Greenlands (SG), offering a comprehensive portfolio of adventure equipment. The product lineup centers on complementary categories: Bags (Campus Backpacks, Work Backpacks, Rucksacks, Duffle Bags, Gym Bags, Travel Bags), Clothing (Shirts, T-shirts, Trousers, Shorts, Windbreakers, Windcheaters, Rain Ponchos, Caps, Socks), Travel Furniture (Camping Chairs, Layflat Beds, Storage Bins), Camping Gear (Tents, Sleeping Bags), Travel Accessories (Torches, Hygiene Covers), and Combo Kits. The brand emphasizes durability, weather resistance, and ergonomic design across its products, with warranties ranging from 36 months to 3 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Campus Backpack Backpacks designed for everyday use, college, and short trips, available in multiple series (Inferno, Dyno, Stria, Vignette, Tyro, Kangaroo, Zipster) with capacities from 10L to 32L, targeted at students and young adults.
• Work Backpack Professional backpacks for office commuters and working professionals featuring laptop sleeves and multiple compartments, available in Quad, Zipster, Ziggy, Torpedo, Martian, and Quad Adv series.

Quantifiable outcome

• 100,000+ happy customers
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

One partnership is on record.

• KopojscoreChannel Partner/ Reseller/ DistributorKopojs is officially authorized to sell Greenlands products as an exclusive distributor. This authorization ensures all products sold by Kopojis are genuine and backed by Greenlands' quality standards and customer support. Kopojis can sell Greenlands products through both online and offline channels.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aristocrat Luggage: Indian luggage and travel bag manufacturer with comparable duffle, trolley, and backpack offerings targeting mass-market Indian consumers in similar price brackets to Greenlands.
• Wildcraft: India-based direct-to-consumer outdoor and adventure gear brand offering backpacks, tents, sleeping bags, and apparel — directly competing with Greenlands across the same product categories and price tiers in the Indian market.
• Quechua (Decathlon): Decathlon's flagship outdoor brand specializing in hiking, camping, and mountaineering gear at entry-level prices. Directly comparable to Greenlands' tent, sleeping bag, and rucksack categories.
• Safari Bags: Indian luggage and backpack brand offering suitcases, duffles, and backpacks across similar price tiers to Greenlands, competing particularly in the travel bag and duffle categories.
• Skybags (VIP Industries): Leading Indian backpack and luggage brand from VIP Industries offering campus, travel, and outdoor backpacks at similar price points to Greenlands, with broader distribution through general retail and online channels.
• F Gear International: Indian backpack and outdoor accessories brand offering rugged casual and outdoor backpacks, duffles, and travel gear — directly comparable to Greenlands' core backpack and duffle categories.
• Decathlon India: Global sporting goods retailer operating 70+ stores in India with proprietary outdoor brands (Quechua, Forclaz, Simond). Competes head-to-head with Greenlands across entry-level to mid-tier outdoor gear with strong price advantage.

Broad incumbents

• The North Face India: Premium global outdoor brand with India presence through select retailers. Competes with Greenlands at the premium end of the outdoor gear market where Greenlands' Cria rucksack and higher-end SKUs are positioned.
• Columbia Sportswear India: Established global outdoor apparel and footwear brand with growing India presence. Competes with Greenlands' outdoor clothing, footwear-adjacent, and outerwear categories at premium price points.
• American Tourister (India): Global brand owned by Samsonite, with strong India presence in backpacks, duffles, and travel bags. Competes with Greenlands' travel and duffle categories at slightly higher price points and broader retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCM_vUaMFMzcuAnskw-X0CPQ
• Facebookfacebook.com/greenlands.outdoor
• Instagraminstagram.com/greenlands.outdoor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenlands (brand site for SG)