What GROHE India Pvt. Ltd. does

GROHE India Pvt. Ltd. is the Indian-market subsidiary of GROHE, a German-origin premium bathroom and kitchen fixtures brand owned since 2015 by Japanese building-products conglomerate LIXIL Corporation. The entity is a private limited company operating in India through showrooms, a professional installer and specifier network, and the localized grohe.com/en-IN digital platform. It sells into four primary customer groups: homeowners/consumers undertaking renovation or new construction, installers/plumbers/tradespeople, architects and interior designers specifying products for projects, and commercial/public-facility buyers (hotels, offices, restaurants, public washrooms).

The product portfolio spans shower systems (head showers, hand showers, shower thermostats, mixers, steam generators), bath and wash-basin fittings (single/double/touchless/low-pressure taps), toilet areas (floor-standing, wall-hung, shower toilets, urinals, bidets), and a complete kitchen range (kitchen taps, water filtering systems for filtered/cooled/sparkling/boiling water, sinks, and accessories for residential and commercial use). Sub-brands and specialty lines include GROHE SPA (luxury wellness), the GROHE Colours finishes collection (gold, bronze, anthracite, steel, black), and public-area-specific fixtures. Underlying technologies — SilkMove (ceramic disc cartridge), StarLight (chrome finishing), DreamSpray (spray pattern), EcoJoy (water-saving), touchless/sensor activation, and integrated filtration — are proprietary and constitute the technical differentiation versus generic fixtures.

Revenue is generated principally through hardware sales of premium fixtures, with ancillary professional-services revenue from technical support, installer training, and the GROHE Plus loyalty program. Go-to-market combines physical showrooms, direct B2B sales to the installer and architect/designer channels, commercial project sales, and a digital catalog/front-end for discovery. Pricing is not publicly disclosed, and the company explicitly positions itself at the premium tier of the Indian bathroom and kitchen fixtures market.

Name

GROHE India Pvt. Ltd.

Legal name

GROHE India Pvt. Ltd.

Website

https://grohe.co.in

Company type

Private

Operating status

Operating

Short description

GROHE India Pvt. Ltd. is the Indian subsidiary of LIXIL-owned premium bathroom and kitchen fixtures brand GROHE, selling taps, showers, mixers, water filtration, and sanitary ware to homeowners, installers, architects/designers, and commercial buyers via showrooms, a trade network, and digital channels.

Ownership category

akta.pro rank

Product category

Bathroom and Kitchen Fixtures

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

Keywords

• Bathroom fixtures
• Kitchen taps
• Shower systems
• Sanitary ware
• Water filtering systems

Headquarters

HQ city

India

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Premium Bathroom Fixtures Sales: Revenue from selling premium bathroom products including taps, showers, mixers, thermostats, bath fixtures, and sanitary ware (toilets, bidets, urinals).
2. Kitchen Products Sales: Revenue from kitchen taps, water filtering systems, sinks, and kitchen accessories including commercial kitchen solutions.
3. GROHE SPA Premium Collection: High-end customizable bathroom products under the GROHE SPA brand, crafted from finest materials for bespoke wellness experiences.
4. Professional Services & Support: Technical support, installation tools, training companion, and loyalty program (GROHE Plus) for professional installers and tradespeople.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

GROHE India designs, manufactures, and distributes premium bathroom and kitchen water solutions, including taps (mixers and thermostats), shower systems, kitchen sinks and taps with integrated water filtering, and bathroom ceramics (toilets, basins, bidets). The premium GROHE SPA sub-brand offers a luxury bathroom collection of coordinated showers, baths, wash basins, toilets, and accessories. A dedicated commercial segment supplies touchless and public-sanitary products for hotels, offices, and public buildings.

Product overview

GROHE India offers a comprehensive premium bathroom and kitchen solutions portfolio organized into three main product lines: GROHE Bathroom Solutions (comprising shower area, bath area, wash basin area, toilet area, and public area products), GROHE Kitchen Solutions (including kitchen taps, water filtering systems, sinks, and accessories for residential and commercial use), and GROHE SPA (the premium high-end sub-brand featuring luxury showers, baths, wash basins, toilets, and accessories crafted from the finest materials with extensive customization options). The product hierarchy also includes specialized offerings such as touchless taps, steam generators, shower toilets, and the GROHE Colours Collection offering diverse finish options. The four brand pillars are Quality (exceptional fit, feel, and finish), Technology (innovative water technologies), Design (award-winning designs), and Sustainability (responsible resource management).

Differentiator

Problem solved

Functional benefit

Brands

• GROHE SPA: A premium high-end collection featuring exclusive designs crafted from the finest materials with unparalleled customization for bespoke bathroom experiences. Represents the pinnacle of GROHE's offerings for those seeking unique wellness experiences.

Products and services

• Bathroom Taps and Mixers Bathroom taps and mixers covering washbasin and bath fittings for residential bathrooms, including thermostatic variants for precise temperature control, targeted at homeowners, designers, and installers.
• Shower Systems Shower systems including hand showers, head showers, and shower systems for residential and commercial bathrooms, leveraging DreamSpray technology for spray performance, offered to homeowners, specifiers, and commercial buyers.
• Kitchen Taps and Sinks Kitchen mixer taps, kitchen sinks, and integrated water filtration systems for residential and small commercial kitchens, targeted at homeowners seeking safer drinking water and coordinated kitchen design.
• Bathroom Ceramics Bathroom ceramics including toilets, basins, and bidets (including Cube Ceramic, Euro Ceramic, Bau Ceramic and similar collections) for residential and commercial bathrooms, sold to consumers, specifiers, and project buyers.
• GROHE SPA Premium Bathroom Collection A premium sub-brand offering a coordinated luxury bathroom collection of high-end showers, baths, wash basins, toilets, and accessories for affluent residential customers and luxury hospitality projects.
• Commercial and Public-Sanitary Solutions Commercial sanitary products including toilets, bidets, urinals, and touchless/sensor taps designed for high-traffic public and commercial buildings, targeted at facility managers, project buyers, and procurement teams in hospitality, retail, corporate, and public-sector projects.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roca Sanitario: Spanish global sanitaryware and bathroom brand with a meaningful Indian presence. Directly competes with GROHE India in toilets, basins, taps, and bathroom systems at premium price points.
• Kohler: US-headquartered global premium bathroom and kitchen fixtures brand competing directly with GROHE across taps, showers, toilets, and SPA/luxury ranges, with a strong Indian presence via Kohler India. Closest direct global premium peer.
• Jaquar Group: India's largest domestic bath and faucet brand with broad premium-to-mid-tier portfolio and the strongest plumber/installer network in India. Direct competitor to GROHE India in the Indian market across B2B and B2C channels.
• American Standard Brands: Premium global bathroom and kitchen brand, also under LIXIL Group alongside GROHE. Overlaps with GROHE India on product categories and customer segments, with similar commercial/public-area focus.
• Hansgrohe: German premium shower and tap specialist with strong design and technology credentials. Directly comparable to GROHE on product (showers, mixers, thermostats), premium positioning, and European-engineered branding.
• Villeroy & Boch: Premium German bathroom ceramics, tubs, and taps brand with luxury heritage. Directly comparable to GROHE on premium sanitaryware, designer partnerships, and high-end project specification.
• Hindware (HSIL Limited): Leading Indian sanitaryware and faucet brand competing across premium and mid-market tiers with strong Indian distribution. Direct local competitor to GROHE India, particularly in mid-premium taps and sanitaryware.
• Duravit: German premium bathroom ceramics and fixtures brand with strong designer collaborations. Comparable to GROHE on premium positioning, designer-led marketing, and high-end project specification work.

Broad incumbents

• Moen: Large North American faucet and fixtures brand with growing international presence. Competes with GROHE in premium kitchen and bath taps, though its portfolio is broader and more mass-market oriented than GROHE's premium focus.
• TOTO Ltd. Japanese global leader in sanitaryware and high-tech toilets (washlets). Comparable to GROHE on premium positioning and technology differentiation, particularly in toilets and public/commercial bathroom segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GROHE India Pvt. Ltd.