NAVI ELECTRIC

What NAVI ELECTRIC does

Navi Electric is a Hosur, Tamil Nadu-based proprietorship firm founded in 2017 that manufactures and distributes industrial electrical equipment, operating with a stated headcount of up to 10 employees and annual turnover disclosed in the INR 5–25 Crore range. The company organizes its offering across approximately 20 product categories spanning pumping systems (bus ducts, soft starter panels, HT capacitor/APFC panels, PLC automation control panels, power cables), substation equipment (MCBs, 11KV auto reclosers, instrument transformers, battery chargers, HV/UHV gas insulated switchgear), low voltage products (PLC and starter panels, feeder pillar panels, motor control centers, AC drive panels), AC and DC motors, switchgear, cable trays, control panel boards, motor starters, fuses, energy meters, transformers, and ring main units.

The company's technical stack centers on conventional industrial electrical engineering rather than software: products integrate established third-party components (Siemens PLCs, Schneider MCBs, ABB VFDs and soft starters, L&T MCCBs, Polycab cables, Eaton Bussmann fuses, CG ring main units, Crompton Greaves motors), with in-house assembly and integration for its control panels and switchgear. Select products carry CE certification (Air Circuit Breakers) and ISI marking (Luker LED lights), and the firm holds IndiaMART Trustseal and Verified Exporter credentials alongside an active Import Export Code. The product architecture is best characterized as a multi-brand aggregation and assembly business rather than proprietary R&D.

Revenue is generated entirely through one-time hardware sales priced per unit (piece, meter, or set), with most products available on quote-based pricing and only indicative list prices disclosed (ranging from INR 120/piece for MCBs to INR 400,000/piece for 11KV ring main units). Go-to-market is direct-to-buyer via the company website (navielectric.in) inquiry forms and the IndiaMART B2B marketplace, targeting industrial manufacturing, power/utilities, and commercial building customers. Customer evidence spans at least 11 countries across South Asia, the Middle East, North Africa, the CIS, and the EU, though order-level customer information is fragmented across individual transactional buyers rather than named enterprise accounts.

Name

NAVI ELECTRIC

Legal name

Navi Electric

Website

https://navielectric.in

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Navi Electric is a Hosur-based Indian manufacturer and multi-brand distributor of industrial electrical equipment — including switchgear, substation, motor control, and pumping system products — serving industrial, utility, and commercial customers since 2017.

Ownership category

akta.pro rank

Product category

Industrial Electrical Equipment

NAICS

Electrical Equipment Manufacturing (3353), Electrical Equipment Manufacturing (33531), Power, Distribution, and Specialty Transformer Manufacturing (335311), Wiring Device Manufacturing (33593)

SIC

Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620), Power, Distribution & Specialty Transformers (3612), Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro primary industry

Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA)

akta.pro secondary industries

Medium-Voltage Distribution Components (MV breakers, disconnects, reclosers, MV terminations & joints) (IMAGAEAL), Cable Management & Raceway Systems (conduits, trunking, cable trays, ducts, fittings) (IMAGAEAD), Metering & Grid Measurement (Smart Meters, CT/VT, PQ Meters) (IMAGAAAH)

Keywords

• Industrial electrical equipment
• Power distribution equipment
• Switchgear manufacturing
• Substation equipment
• Motor control panels

Headquarters

HQ city

Hosur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sale of industrial electrical equipment including pumping systems, substation equipment, low voltage products, motors, switchgear, cable trays, and control panels. Revenue generated from direct product sales to industrial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

NAVI ELECTRIC manufactures and supplies industrial electrical equipment including pumping system solutions (bus ducts, soft starter panels, capacitor panels, PLC automation panels, power cables), substation equipment (circuit breakers, transformers, switchgear, battery chargers), low voltage products (PLC panels, motor control centres, AC drive panels), AC and DC motors, air circuit breakers, switchgear, cable trays, medium voltage switchgears, control panels, electrical fuses, energy meters, and industrial transformers. Products are sold per piece, meter, or set to industrial customers with prices ranging from Rs 100/meter for cable trays to Rs 400,000/piece for 11KV Ring Main Units.

Product overview

NAVI ELECTRIC is a manufacturer of industrial electrical equipment based in Hosur, Tamil Nadu, India, operating since 2017. The company offers a comprehensive portfolio of electrical products organized into multiple product categories: Pumping System (electrical bus ducts, soft starter panels, HT capacitor/APFC panels, PLC automation control panels, Polycab power cables), Substation Equipments (MCBs, 11 KV auto reclosers, current/voltage transformers, substation battery chargers, HV/UHV gas insulated switchgear), Low Voltage Products (PLC & starter panels, feeder pillar panels, motor control centres, AC drive panels), AC & DC Motors (vacuum circuit breakers, APFC control panels, AC drive VFDs, soft starters), Schneider MCB products, Air Circuit Breakers, Switchgear Products (L&T MCCB), Cable Trays (ladder, perforated, wire mesh types), Medium Voltage Switchgears (11KV ring main units), Panel and Boards, Control Panel Boards (DOL starters, motor starters), Electrical Fuses (Eaton Bussmann HRC), Garden Lights (Luker LED), Energy Meters (Schneider), Electrical Industrial Transformers, Motor Starters, Electrical Relays, Soft Starters (ABB), Aerial Bunched Cables, Ring Main Units (Siemens), Siemens Contactors, Power Substation equipment, and various new items including motors and 36KV SF6 panels. The products primarily serve industrial power distribution, motor control, and electrical infrastructure applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Pumping System Solutions Complete pumping system solutions for industrial applications including electrical bus ducts (Rs 75,000/meter, stainless steel), soft starter panels (Rs 8,000/piece), HT capacitor and APFC panels (Rs 28,000/piece), PLC automation control panels (Rs 200,000/piece, Siemens PLC with Modbus), and Polycab power cables (Rs 2,450/meter, 4-core PVC insulated). Designed for industrial power distribution and pumping infrastructure.
• Substation Equipments Power substation equipment including MCBs (Rs 120/piece, HPL brand), 11 KV auto reclosers (Rs 300,000/piece), current and voltage transformers (Rs 45,000/piece), substation battery chargers (Rs 280,000/piece, Micro Power brand), and HV/UHV gas insulated switchgear (Rs 300,000/set). Designed for power distribution protection and substation infrastructure.
• Low Voltage Products Low voltage electrical products including PLC and starter panels (Rs 45,800/piece, mild steel), feeder pillar panels (Rs 40,000/piece, 2-way wall mounted), electrical bus ducts (Rs 6,000/meter, stainless steel), motor control centres (Rs 6,000/piece, 2 HP), and AC drive panels (Rs 45,000/piece, 1 kW single phase). For industrial motor control and power distribution.
• AC and DC Motors and Drives AC and DC motor products including vacuum circuit breakers (Rs 300,000/piece, 3-phase 3.6 kV 1250A), APFC control panels (Rs 75,000/piece, up to 5000 Amps), and AC drive VFDs (Rs 8,000/piece, ABB variable frequency drive 115V). For industrial motor speed control and power management.
• Air Circuit Breakers CE certified air circuit breakers (Rs 35,000/piece, 42 kA breaking capacity, B curve type) and ABB ACBs (Rs 135,000/piece, 20A current rating), plus RCCBs (Rs 2,000/piece). For industrial power distribution safety and protection.
• Switchgear Products Low voltage switchgear products (Rs 5,500/piece, up to 2000 Amps, 220/240V automatic grade) and L&T MCCBs (Rs 5,000/piece, 1 pole 16A, 10kA breaking capacity, thermal magnetic trip). For industrial power switching and protection.
• Cable Trays GI ladder cable trays (Rs 100/meter, 1.2 to 5 sheet thickness, NAVI brand), GI perforated cable trays, wire mesh cable trays, stainless steel cable trays, and mild steel cable trays. For industrial cable management and routing.
• Medium Voltage Switchgears 11KV ring main units from CG brand (Rs 400,000/piece) and Siemens ring main units for medium voltage distribution networks. For medium voltage power distribution applications.
• Panel and Boards (Control Panel Boards) MS material control panel boards (Rs 50,000/piece, digital and analog display, powder coating, 415V rated voltage), DOL starters (Rs 4,000/piece), and motor starters for industrial and power distribution applications.
• Electrical Fuses Eaton Bussmann high rupturing capacity (HRC) cartridge fuses (Rs 850/piece, 5A rating) for motor protection and industrial electrical system protection.
• Garden Lights (LED) Luker LED garden lights (Rs 6,000/piece, 5W, IP65 rating, cool white, 2700-3000K, ISI certified, square shape). For outdoor commercial and residential lighting applications.
• Energy Meters Schneider Electric energy meters for power monitoring applications and dual source energy meters (Rs 4,000/piece) for monitoring power from two different sources. For power monitoring and billing applications.
• Electrical Industrial Transformers 5 kVA power transformers (Rs 45,000/piece, dry type/air cooled) for industrial voltage conversion and distribution applications.
• Motors and Switchgear Panels (New Items) Electric AC motors (Rs 20,000/piece), electric DC motors, Crompton Greaves three phase motors (5 HP, cast iron frame, 415V, 4 pole), 36KV SF6 gas insulated switchgear panels for high voltage applications, and neutral grounding resistance equipment. For industrial motor applications and high voltage power systems.

Quantifiable outcome

• 100% Response rate on IndiaMART enquiries
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Havells India: Havells is a large Indian electrical equipment manufacturer with a portfolio spanning MCBs, MCCBs, switchgear, cables, motors, and industrial lighting — a broad incumbent competing in the same end markets as Navi Electric.
• ABB India: ABB India manufactures and supplies LV/MV switchgear, ACBs, soft starters, VFDs, transformers, and substation equipment — a near-complete overlap with Navi Electric's portfolio and also a key brand partner.
• Siemens India: Siemens India supplies PLC automation panels, ring main units, contactors, and substation solutions — closely aligned with Navi Electric's automation and MV switchgear offerings and a partner brand.
• Polycab India: Polycab is one of India's largest cable and wire manufacturers and a partner brand for Navi Electric. It also manufactures switchgear and solar products, overlapping with Navi Electric's cables and broader electrical offerings.
• L&T Electrical & Automation (Larsen & Toubro): L&T's Electrical & Automation division manufactures MCCBs, ACBs, power contactors, and switchgear — directly competing with Navi Electric's core LV switchgear offering and a partner brand.
• Schneider Electric India: Schneider Electric's India business is a leading manufacturer of LV/MV switchgear, motor controls, contactors, MCBs, ACBs, and energy meters — directly overlapping with Navi Electric's product portfolio and one of its principal brand partners.
• Eaton India (Power Quality & Industrial): Eaton is a global electrical manufacturer with India presence in switchgear, UPS, fuses (Bussmann), and motor protection — overlapping with Navi Electric's protection, UPS, and switchgear categories and a brand partner.

Direct peers

• HPL Electric & Power: HPL is a domestic Indian manufacturer of LV switchgear, MCBs, MCCBs, energy meters, and lighting — a closer-size direct competitor to Navi Electric in LV distribution products and a brand Navi Electric already distributes.
• CG Power and Industrial Solutions: CG Power manufactures transformers, switchgear, ring main units, and motors — directly overlapping with Navi Electric's substation, MV, and motor categories. CG-brand ring main units are listed in Navi Electric's catalog.
• Crompton Greaves Consumer Electricals: Crompton Greaves manufactures industrial AC/DC motors, pumps, and Fans — directly competing with Navi Electric's motor offerings and a partner brand whose motors are listed in Navi's catalog.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAVI ELECTRIC