Rajasthan Motor Sport Club (RMSC)

What Rajasthan Motor Sport Club (RMSC) does

Rajasthan Motor Sport Club (RMSC) is a private motorsport organization founded in 2020 and operating under the legal banner of "RMSC Welfare Society" out of Bikaner, Rajasthan, India. The company organizes the Dune Cross event series, an annual 4x4 off-road motorsport competition staged in the Thar Desert, targeting individual motorsport enthusiasts and 4x4 vehicle owners across India. Six editions of Dune Cross have been completed between December 2020 and January 2025, drawing pan-India participants, with a seventh edition scheduled for 9-11 January 2026.

The core offering is a time-based 4x4 racing format executed over 4-5 kilometer courses with multiple vehicle categories (C1 Polaris, C2-C3 Gypsy, C4 Thar, C5 SUV, C6 Super SUV, C7 Women, C9 Pick-up). The operational platform includes an event registration system with tiered pricing (INR 50,000-70,000 per entrant across early, standard, and late windows), standardized participant documentation (entry forms, indemnity declarations, vehicle waivers), a corporate sponsorship program, and a media/gallery archive documenting all editions. No proprietary software platform, AI/ML systems, or patents are disclosed; the technical infrastructure is a content-managed website (rmsc.in) supplemented by Instagram, Facebook, and YouTube channels for top-of-funnel marketing.

RMSC generates revenue through two primary streams: (1) event registration fees from individual participants collected through the website or bank transfer to the RMSC Welfare Society account, and (2) corporate sponsorship contributions from brands including Red Bull, RS Ford, Rajesh Toyota, Vesta (Bikaner Palace), Madhav Namkeen, and Chrono Pulse. The go-to-market motion is event-driven and community-led, relying on word-of-mouth among motorsport enthusiasts, social media engagement, and earned media coverage. The organization has no disclosed institutional investors, parent company, or named executive team.

Name

Rajasthan Motor Sport Club (RMSC)

Legal name

RMSC Welfare Society

Website

https://rmsc.in

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Rajasthan Motor Sport Club (RMSC) organizes the Dune Cross series of annual 4x4 off-road motorsport competitions in Bikaner, Rajasthan, serving pan-India motorsport enthusiasts and corporate sponsors through tiered registration fees and event sponsorship programs.

Ownership category

akta.pro rank

Product category

Off-road Motorsport Events

NAICS

Racetracks (711212), Tour Operators (561520)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Off-Road & Motorsports Adventures (ATV/UTV, Dirt Bike, Dune Buggy) (THAJABAI)

akta.pro secondary industry

Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE)

Keywords

• Off-road motorsport events
• 4x4 desert racing
• Motor sport event organization
• Dune cross competition
• Grassroots motorsport events

Headquarters

HQ city

Bikaner

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others, Personnel

Revenue model

1. Event Registration Fees: RMSC generates revenue through participant registration fees for the Dune Cross motorsport events. Entry fees are tiered based on early, standard, and late registration periods, with fees ranging from INR 50,000 to 70,000 inclusive of accommodation and meals.
2. Sponsorship Revenue: Corporate sponsors including Red Bull, RS Ford, Rajesh Toyota, Vesta (Bikaner Palace), Madhav Namkeen, and Chrono Pulse provide sponsorship support for the events, contributing to operational costs and event quality.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

RMSC organizes and operates the Dune Cross event series, an annual off-road motorsport competition held in Bikaner, Rajasthan. The flagship event features time-based racing where drivers compete through defined 4-5 kilometer desert courses in 4x4 vehicles, with multiple vehicle classes (Polaris, Gypsy, Thar, SUV, Super SUV, Pick-up). Participation fees include three nights of accommodation with all meals, and the events are supported by corporate sponsors.

Product overview

Rajasthan Motor Sport Club (RMSC) operates a motorsport events platform centered on the Dune Cross event series. The core offering is the Dune Cross off-road motorsport competition held annually in Bikaner, Rajasthan, featuring time-based racing through a 4-5 kilometer course that tests 4X4 vehicle handling and driver skill. The platform encompasses event registration with tiered participation fees, participant documentation services, a sponsorship program with corporate partners, and media/gallery coverage. The company has organized seven editions of Dune Cross since 2020, establishing itself as a promoter of grassroots motorsport adventure activities in Rajasthan.

Differentiator

Problem solved

Functional benefit

Brands

• Dune Cross: A grassroots motorsport event featuring time-based competition for 4x4 vehicles, emphasizing vehicle handling and driver skill over sheer horsepower. Courses are typically 4-5 kilometers in length with multiple vehicle classes.

Products and services

• Dune Cross Event Series Annual off-road motorsport competition emphasizing safe competition and active participation, featuring time-based competition where drivers compete through a defined 4-5 kilometer desert course. Multiple vehicle classes accommodate diverse 4x4 vehicles from economy SUVs to purpose-built vehicles. Entry fees include three nights of accommodation with all meals.
• Event Sponsorship Program Corporate sponsorship program offering automotive brands, lifestyle brands, hospitality providers, and related product companies brand visibility and association with adventure motorsport events in Rajasthan through sponsorship of the Dune Cross series.

Quantifiable outcome

• 7 successful Dune Cross event editions conducted from December 2020 to January 2026

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Chrono PulseminorGTM or Marketing Partner · 1 January 2025Sponsor for Dune Cross 5.0 events, appearing in sponsor gallery on the RMSC website.
• Red BullminorGTM or Marketing Partner · 11 December 2020Major energy drink brand that sponsored Dune Cross 1.0, hosted amidst the golden deserts of Rajasthan. Provided sponsorship support describing the event as a 'marvellous experience' and noting everything was 'organised perfectly'.
• RS FordminorGTM or Marketing Partner · 11 December 2020Ford dealership/partnership that sponsored Rajasthan Motorsports Dune Cross event held in the desert area. Described the event as 'phenomenal and once in a lifetime experience to witness'.
• Rajesh ToyotaminorGTM or Marketing Partner · 11 December 2020Toyota dealership that served as guest keepers for Dune Cross organised by Rajasthan Motorsport. Described the event as 'thrilling'.
• Vesta (Bikaner Palace)minorGTM or Marketing Partner · 11 December 2020Hospitality partner (Bikaner Palace hotel) that provided accommodation support for Dune Cross 1.0. Noted seeing participants from all over India coming together.
• Madhav NamkeenminorGTM or Marketing Partner · 11 December 2020Snack/food company sponsor for Dune Cross. As sports enthusiasts, found it an 'unforgettable experience' and appreciated activities creating 'a spark of competition among people'.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@rajasthanmotorsportclub7421
• Facebookfacebook.com/DuneCross
• Instagraminstagram.com/dunecross

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rajasthan Motor Sport Club (RMSC)