Rangoli Furnishings Private Limited

What Rangoli Furnishings Private Limited does

Rangoli Furnishings Private Limited is a privately held, family-owned manufacturer and brand of bath linen based in Kundli (Sonipat district), Haryana, India, founded in 1993 by Mr. Pawan Saraf and the late Mr. Pramod Saraf as a small weaving unit with 36 shuttle looms. The company operates an integrated production stack in cotton and bamboo, spanning weaving, computerized embroidery, screen printing, digital sublimation, laser cutting, bathrobe cut-make-trim, and finishing, with a secondary sales office in Delhi (Pitampura). Its product range covers towels (300–900 GSM), bathrobes (300–600 GSM), bath mats (800–1300 GSM), pool and beach towels, hair wraps, wall décor, and custom gifting.

Rangoli runs a three-pillar commercial model: (1) the Rangoli consumer brand, sold D2C via shoprangoli.in and through Amazon, Flipkart, Myntra, and FirstCry; (2) Private Label / White Label manufacturing for retailers and e-commerce platforms including Flipkart SmartBuy, Myntra, and Reliance Mart, plus a leading European retailer, with no minimum order quantity and 3–5 day dispatch from 500+ always-in-stock SKUs; and (3) Custom Manufacturing / OEM services leveraging in-house embroidery, printing, sublimation, and laser cutting. International distribution runs through 100+ partners across 9 countries (Russia since 2010, plus UAE, Kuwait, Saudi Arabia, Iran, Spain, Malaysia, China, Kyrgyzstan), and the company holds Star Export House status (2016), OEKO-TEX, GOTS Organic, SEDEX, ZED Gold, and ISO 14001 certifications. Leadership transitioned to second-generation Mr. Puneet Saraf around 2010, who repositioned the firm from contract weaving to design-led branded manufacturing.

Name

Rangoli Furnishings Private Limited

Legal name

Rangoli Furnishings Pvt Ltd.

Website

https://rfpl.in

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Rangoli Furnishings is a family-owned, design-led Indian bath linen manufacturer (towels, bathrobes, mats, beach towels) serving D2C consumers, private-label retailers such as Flipkart SmartBuy, Reliance Mart, and Myntra, and 100+ export partners across 9 countries.

Ownership category

akta.pro rank

Product category

Home Textiles — Bath Linen

NAICS

Curtain and Linen Mills (31412), Linen Supply (812331), Linen and Uniform Supply (81233)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Furniture & Home Furnishings (5020), Broadwoven Fabric Mills, Cotton (2211)

akta.pro primary industry

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)

akta.pro secondary industries

Bath Linens Retail (Towels, Bath Mats, Robes) (CRAIALAB), Hospitality/Short-Term Rental Linen Service (Airbnb/Small Hotels) (HSAJAMAK)

Keywords

• Bath linen manufacturing
• Home textile products
• Private label towels
• Bath towel supplier
• Hospitality linen supply

Headquarters

HQ city

Kundli, Sonipat

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Label Manufacturing: Custom manufacturing under partner brands for retailers and brands. Includes white labeling (partner brand, Rangoli products) and co-branding. Revenue generated from production fees with no minimum order quantities.
2. Ready Stock Sales: Immediate dispatch of 500+ in-stock SKUs across towels, bathrobes, mats, and home décor. Zero MOQ allows flexible ordering. Revenue from product sales with quick turnaround.
3. Custom Product Development: Full design-to-production service for unique products developed from scratch for partners. Includes sampling, production, and quality control.
4. Brand Sales (D2C): Direct-to-consumer sales of Rangoli branded products through own e-commerce platform (shoprangoli.in) and domestic marketplaces.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels11 records

Core offering

Rangoli Furnishings Private Limited manufactures and sells bath linen and home textile products — including bath towels, hand towels, face towels, bathrobes, bath mats, pool and beach towels, hair-wraps/turban towels, hair-drying caps, and decorative/gifting towels — under its own "Rangoli" brand. In parallel it runs a private-label and white-label business producing customized bath linen for retailers, e-commerce platforms, hospitality buyers, and international distributors, supported by ready-stock programs and custom design, color, GSM, and packaging services.

Product overview

Rangoli Furnishings Private Limited is a design-led bath linen company offering a unified portfolio of products and services. The core product portfolio includes premium towels (300-900 GSM), bathrobes (300-600 GSM), bath mats (800-1300 GSM), pool/beach towels, hair wraps, wall decor, and gifting items—available in Cotton and eco-friendly Bamboo materials. Beyond products, the company offers three integrated service pillars: (1) the Rangoli Brand for D2C and wholesale sales, (2) Private Label/White Label manufacturing for retailers and brands with 500+ ready stock designs and no MOQ, and (3) Custom Manufacturing leveraging in-house embroidery, printing, sublimation, laser cutting, and finishing capabilities. The company serves 100+ international partners across 9 countries and 3000+ domestic customers in India through marketplaces and their own shoprangoli.in platform.

Differentiator

Problem solved

Functional benefit

Brands

• shoprangoli.in: Direct-to-consumer (D2C) platform bringing 'Affordable Luxury' bath linen directly to families across India.

Products and services

• Bath towels (own brand "Rangoli") Branded bath towels in multiple sizes, GSMs, colors and designs sold under the Rangoli umbrella brand to Indian consumers.
• Bathrobes Terry bathrobes supplied under the Rangoli brand and via private label for hotel/resort and consumer use.
• Bath mats Coordinated bath mats sold under the Rangoli brand for home and hospitality interiors.
• Pool and beach towels Larger-format towels designed for pool, beach, spa, and resort use, supplied under own brand and B2B contracts.
• Hair-wraps / turban towels and hair-drying caps Microfiber and terry hair-dry wraps/turban towels and hair-drying caps for women's and men's bath routines, sold under the Rangoli brand.
• Decorative / gifting towels and wall decor Designer and printed decorative towels, wall towels, and gifting towels/hampers positioned for home décor and festive gifting.
• Private-label / white-label bath linen manufacturing Contract-manufacturing service producing towels, bathrobes and mats under a retailer's or e-commerce seller's brand, with customization of design, color, GSM, size, packaging, and labeling.
• Ready-stock program for online and offline retailers Pre-produced, ready-to-dispatch inventory of bath linen SKUs (multiple colors/GSM/print options) maintained for quick replenishment by e-commerce sellers and offline retailers.
• Corporate and festive gifting hampers Custom-curated towel/bathlinen gift sets and hampers for corporate, festive (Diwali, New Year), and wedding gifting, with branding, packaging and batch dispatch.
• Hospitality and institutional bath-linen supply Bulk specification-driven supply of towels, bath mats, robes and pool towels to hotels, resorts, spas, hospitals, hostels, clubs and serviced apartments.

Quantifiable outcome

• 500+ SKUs always in stock with 3-5 day dispatch vs industry 8-12 weeks
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered core and flagship.

• Russian Importer/DistributorcoreChannel Partner/ Reseller/ Distributor · 1 January 2010First export customer since 2010. Still active after 14+ years of partnership. Represents company's entry into international markets. Customer participated in Heimtextil Moscow 2013.
• Flipkart SmartBuycoreOEM/ Whitelabel/ Licensing PartnerManufacturing bath linen products for Flipkart's in-house private label brand SmartBuy. Long-term partnership with India's leading e-commerce platform.
• Reliance MartcoreChannel Partner/ Reseller/ DistributorSupplying bath linen products to India's largest retail chain Reliance Mart. Ongoing vendor relationship.
• MyntracoreOEM/ Whitelabel/ Licensing PartnerManufacturing bath linen for Myntra's home category private label. Partnership with fashion e-commerce marketplace.
• Amazon IndiacoreChannel Partner/ Reseller/ DistributorMarketplace sales of Rangoli branded products through Amazon India platform.
• FirstCrycoreChannel Partner/ Reseller/ DistributorMarketplace sales of Rangoli branded products through FirstCry platform, including kids category bath linen.
• Leading European RetailerflagshipOEM/ Whitelabel/ Licensing PartnerWhite label manufacturing partner for leading European retail brand. Represents company's presence in European market.
• UAE DistributorscoreChannel Partner/ Reseller/ DistributorExport partnerships in UAE market for Rangoli branded and white label products.
• Kuwait PartnerscoreChannel Partner/ Reseller/ DistributorWhite label product partnerships in Kuwait market.
• Saudi Arabia PartnerscoreChannel Partner/ Reseller/ DistributorWhite label product partnerships in Saudi Arabia market.
• Iran PartnerscoreChannel Partner/ Reseller/ DistributorActive market presence in Iran. Participated in Irantex Tehran 2015 exhibition.
• Malaysia PartnerscoreChannel Partner/ Reseller/ DistributorWhite label product partnerships in Malaysian market.
• Spain PartnerscoreChannel Partner/ Reseller/ DistributorWhite label product partnerships for European partners in Spain.
• Kyrgyzstan PartnerscoreChannel Partner/ Reseller/ DistributorRangoli branded products partnerships in Kyrgyzstan market.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• D'Decor: India's largest home furnishing brand with curtain, upholstery, and bath linen lines. Competes with Rangoli in the Indian branded home textiles category and shares a multi-channel D2C + retail distribution approach.
• Welspun India: India's largest integrated towel and bath linen manufacturer, serving global retailers and private label partners. Directly comparable to Rangoli in product category, OEM/private label model, and export orientation, though at significantly larger scale.
• Spaces by Welspun: Consumer bath linen and home textiles brand from Welspun. Direct competitor to Rangoli's branded 'affordable luxury' positioning in the Indian bath linen segment across marketplaces and D2C.
• Indo Count Industries: Indian home textiles exporter focused on bed linen, sheets, and towels with strong US/UK retail relationships. Comparable OEM/private label export model targeting global bath and home textile buyers.
• Trident Group: Indian integrated home textiles manufacturer with towels, bed linen, and yarn. Operates a similar B2B and export-driven model and competes for the same global retail and private label customers.
• Portico New York: Indian premium bath linen and home textile brand with strong D2C and marketplace distribution. Direct competitor to Rangoli's branded 'affordable luxury' positioning in towels, bathrobes, and bath accessories.

Broad incumbents

• Bombay Dyeing: Heritage Indian home textiles brand across bedding, bath, and floor coverings. Competes indirectly in the Indian bath linen category and has broad retail and marketplace presence similar to Rangoli.
• Christy: UK heritage towel brand and supplier to leading European and global retailers. Comparable export-certified bath linen business with strong private label and branded channels in markets Rangoli is expanding into.
• Himatsingka Seide: Indian home textiles group with towel, bed linen, and drapery operations. Broader incumbent operating across multiple home textile categories, providing overlap with Rangoli on bath linen.

Regional players

• Tiptur-based Indian towel exporters: Cluster of small and mid-sized Indian towel manufacturers in Karnataka/Tamil Nadu serving export markets with cotton bath linen. Regional competitors targeting similar OEM and export customers, primarily outside North India where Rangoli operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rangoli Furnishings Private Limited