What Startrack Automation does

Star Track Automation India Pvt. Ltd. is a privately held Indian industrial automation and IoT systems integrator incorporated in 2011 and headquartered in Kolkata, West Bengal. The company designs, programs, commissions, and maintains automation hardware and software for industrial plants, including Distributed Control Systems (DCS), Programmable Logic Controllers (PLC) across Rockwell/Allen-Bradley and Siemens platforms, SCADA/HMI systems, control panels and intelligent motor control centers, AC drives (VFDs), motion control systems, vibration monitoring, field instrumentation, and energy management systems. Its stated differentiation is bridging traditional industrial automation with IoT, offering both standalone embedded systems and cloud-based smart IoT modules for monitoring, data logging, and analysis.

The company operates a turnkey delivery model that spans design, procurement, supply, erection, and commissioning, with structured contract vehicles (AMCs) for ongoing automation support. Beyond its core automation stack, it has extended into adjacent IT services including web and mobile application development, software development, image processing, Excel/VBA reporting automation, alarm management systems, and network and server configuration. Its customer base spans heavy and process industries — Steel, FMCG, Power, Aluminium, Pharma, Oil & Gas, Chemical, Automotive, Cement, Casting & Forging, Renewables, and Machine Manufacturing — reached through direct enterprise field sales, quote-based project pricing, and structured website inquiry forms.

The company maintains a core technology partnership with Rockwell Automation, with engineering staff certified on Allen-Bradley PLC, DCS, drives, motion control, and Factory Talk software platforms; it also delivers against Siemens S7 and ABB ecosystems. Operations are concentrated in a single Indian geography with three Kolkata locations (registered office, sales office, and a manufacturing facility for control panels and automation hardware). No external funding rounds, named institutional investors, public customers, awards, or patents are disclosed in the source data, and the website carries a 2022 copyright notice with no subsequent visible updates.

Name

Startrack Automation

Legal name

Star Track Automation India Pvt. Ltd.

Website

https://startrackautomation.in

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Star Track Automation India Pvt. Ltd. is a Kolkata-based industrial automation and IoT systems integrator that designs, programs, and commissions PLC, DCS, SCADA, drives, and control panel solutions for steel, power, pharma, automotive, and other heavy-industry plants across India, plus adjacent IT and software services.

Ownership category

akta.pro rank

Product category

Industrial Automation

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Relay and Industrial Control Manufacturing (335314), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

akta.pro secondary industries

PLC & PAC Hardware (IMAGABAA), Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers) (IMAHAHAM), Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD)

Keywords

• Industrial automation solutions
• PLC SCADA systems
• Control panel manufacturing
• IoT integration services
• Turnkey automation projects

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automation Hardware Products: Sale of industrial automation hardware including DCS, PLC, SCADA/HMI, Networking equipment, Instrumentation, Control Panels, AC Drives (VFD), Intelligent MCC, Motion Controls, Vibration Monitoring, Field Instrumentation, and Energy Management systems.
2. Engineering and Commissioning Services: Services including Automation Panel Commissioning, PLC Programming & Design, HMI and SCADA Designing, Plant Consultation, and Turnkey Project Execution covering Design, Procurement, Supply Erection & Commissioning.
3. IoT and Plant Solutions: Plant IoT Solutions and Cloud-based IoT solutions for smart control, monitoring, data logging and analysis. Includes AMC for Automation services.
4. IT Services and Software Development: Web application development, software development, mobile application development, Excel automation using VBA, reporting services, network setup & configuration, server setup & configuration, and domain configuration services.
5. Data and Image Processing Services: Image processing services using computer algorithms to extract useful information for business management, and alarm management systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Star Track Automation is an Indian industrial automation company that designs, manufactures, and commissions industrial automation hardware (DCS, PLC, SCADA/HMI, AC Drives, Motion Controls, Control Panels, Vibration Monitoring, Field Instrumentation, Energy Management Systems) and delivers turnkey engineering services. The company specializes in bridging traditional industrial automation with modern IoT technologies, providing customized smart control, monitoring, data logging, and analysis solutions for industrial enterprises across steel, power, pharmaceutical, chemical, automotive, and cement sectors.

Product overview

Startrack Automation offers a comprehensive industrial automation solutions portfolio combining hardware products and professional services. The core product line includes Distributed Control Systems (DCS), Programmable Logic Controllers (PLC) from Rockwell/Allen Bradley and Siemens platforms, SCADA/HMI systems, Control Panels with Intelligent MCC, AC Drives (VFD), Motion Controls, Energy Management Systems, Vibration Monitoring, and Field Instrumentation. The company specializes in Rockwell Automation ecosystem including PlantPAx DCS, Compactlogix, Contrologix controllers, PowerFlex drives, PanelView HMIs, Kinetix motion control, and Factory Talk software suite. On the services side, they provide IT Solutions including Web/Mobile Application Development, Software Development, Image Processing, Excel/Reporting Automation via VBA, Alarm Management Systems, and Network/Server Configuration. Their IoT Solutions wing bridges Industrial Automation with IoT for smart control, monitoring, and cloud-based data logging. The company also offers turnkey project execution covering design, procurement, supply, erection, and commissioning across steel, power, pharmaceutical, chemical, automotive, cement, and other industrial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• DCS (Distributed Control System)

Quantifiable outcome

• 15+ years of combined experience in Industrial Automation and IoT

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature6 records

Partnerships

One partnership is on record.

• Rockwell AutomationcoreTechnology or IntegrationStrategic technology partnership with Rockwell Automation for Automation and Drives solutions across all industrial applications. The company is working with Rockwell Automation for automation products and drives. Their engineers are trained and certified on Rockwell/Allen Bradley technology platforms including PLC, DCS, Drives, IMCC, Motion Control, SCADA, and Information Software. They have mastered Rockwell systems including CompactLogix, ControlLogix, PlantPAx DCS controllers, PowerFlex drives, and Factory Talk software suite.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Rockwell Automation India: Global OEM whose ControlLogix, CompactLogix, PlantPAx, and FactoryTalk platforms are Star Track's core technology stack. Indirect competitor as Rockwell increasingly sells direct and through its own SI channel in India, compressing integrator margins.
• Siemens India: Global industrial automation OEM with deep presence in Indian process and discrete industries. Competes with Star Track for SIMATIC S7, WinCC, and PCS 7 deployments and could disintermediate local SIs over time.
• ABB India: Major DCS, drives, and instrumentation OEM in India. Competes for the same power, metals, and process-industry projects Star Track targets, while also serving as a third-party vendor that Star Track integrates alongside Rockwell and Siemens.
• Schneider Electric India: EcoStruxure-based automation and energy management vendor with strong Indian footprint. Competes directly in plant SCADA, drives, and energy management projects where Star Track also bids.
• Honeywell India: Process automation incumbent (Experion PKS) active in Indian oil & gas, chemicals, and power — overlapping with Star Track's primary heavy-industry verticals.
• Emerson Automation Solutions India: DeltaV and PlantWeb DCS provider serving Indian process industries; competes for the same large turnkey automation programs that Star Track pursues in steel, chemicals, and power.
• Yokogawa India: DCS vendor (CENTUM VP) with strong presence in Indian oil & gas, petrochemical, and power — direct competitor for process-industry automation contracts.

Direct peers

• Forbes Marshall: Indian process-control and steam-engineering company with strong in-house automation and instrumentation capabilities serving similar heavy-industry verticals.
• Chemtrols Industries: Indian industrial automation systems integrator specializing in PLC, SCADA, DCS, and instrumentation for oil & gas, chemicals, and power — directly comparable in size, service scope, and target verticals.
• L&T Electrical & Automation: Indian conglomerate offering switchgear, control panels, drives, and turnkey automation with scale advantages. Most direct large-Indian competitor to Star Track in industrial panels and systems integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Startrack Automation