What Tagra does

Tagra is the performance footwear brand of Tata International Limited, India's leather and leather products division within the Tata Group conglomerate. It manufactures and sells safety, work, and military/security footwear targeted at industrial buyers (construction, mining, shipping, steel, chemical, pharmaceutical, automobile, transport, and supply chain workers) and at armed forces, paramilitary, police, and private security end-users in India. There are no named enterprise customer logos in the public data; revenue derives from B2B bulk orders initiated through corporate enquiry forms, with a smaller direct-to-consumer channel via the tagra.in e-commerce storefront. Pricing is quote-based and not publicly disclosed, with multi-year contract cadence for institutional buyers.

The product platform comprises two core lines (Work/Safety and Military/Security) totalling 66 SKUs spanning low-, mid-, and high-ankle designs, differentiated by features such as ISI Steel Toe, BIS compliance, anti-static slip/oil/temperature-resistant PU soles, and metal-free anti-penetration inserts. Underlying technology centers on FeetScience®, a proprietary trademarked footwear design methodology, supported by Desma direct-injection sole machinery, a 45-test quality protocol, and an in-house performance leather tannery at Ranipet, Tamil Nadu that the company describes as India's only such facility, producing specialty leathers (Crazy Horse, Buff Barton, Buff Nubuck) in a chrome-free environment. SATRA, the UK-based international footwear testing body, is referenced for third-party validation. The Tata Group corporate parent in Mumbai and the single Ranipet manufacturing campus provide centralized governance and supply-chain scale across 35+ export markets via Tata International, though Tagra's own revenue, customer concentration, headcount, and unit economics are not publicly disclosed.

Name

Tagra

Legal name

Tata International Limited

Website

https://tagra.in

Company type

Private

Operating status

Operating

Short description

Tagra is the performance footwear brand of Tata International Limited, manufacturing ISI- and BIS-certified safety and military footwear for Indian industrial workers (construction, mining, pharma, steel, chemical, automobile) and armed forces, using proprietary FeetScience® design methodology and in-house performance leather.

Ownership category

akta.pro rank

Product category

Safety Footwear

NAICS

Footwear Manufacturing (31621)

SIC

Footwear, (No Rubber) (3140)

akta.pro primary industry

Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant) (IMAOAIAD)

akta.pro secondary industries

Work, Safety & Occupational Footwear (CRAAACAE), Footwear Components & Subassemblies Manufacturing (Soles/Heels/Insocks/Outsoles/Uppers) (IMAOAIAJ)

Keywords

• Safety footwear
• Military boots
• Work boots
• Performance leather
• Industrial footwear

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Footwear Sales - B2B/B2C: Direct sales of performance footwear to industrial, safety and military/security sectors. Products sold through corporate enquiries for bulk orders and e-commerce for individual purchases. Revenue generated from the sale of specialized work safety shoes and military-grade footwear.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Tagra designs, manufactures, and sells performance footwear for industrial work/safety and military/security applications through its own e-commerce storefront (tagra.in) for individual buyers and through corporate enquiry channels for bulk B2B orders. The portfolio spans over 66 SKUs across Work/Safety and Military/Security categories, built on the proprietary FeetScience® methodology using Desma-injected PU soles and leather from Tata International's in-house performance leather tannery. Manufacturing is carried out at the Ranipet, Tamil Nadu facility under parent company Tata International Limited.

Product overview

Tagra is a performance footwear brand from Tata International Limited offering two core product lines: Work/Safety Footwear (including Ace Lo, Active Lo, Champion Lo, Classic Mid, Comfort Lo, Engine Lo, Fort Lo, Intense Lo, and 50+ other variants) designed for industrial sectors including construction, mining, shipping, pharma, chemical, automobile, and steel; and Military/Security Footwear (Camo Hi, Endure Hi, Persist Hi, Triumph Hi, Valour Hi, Victory Hi) for armed forces and security personnel. All products are developed using the proprietary FeetScience® methodology and manufactured using Desma technology with PU/rubber soles. The portfolio spans over 66 total products across low-ankle, mid-ankle, and high-ankle designs with varying safety features including ISI Steel Toe, anti-static, slip-resistant, oil-resistant, and temperature-resistant properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Work/Safety Footwear Performance footwear designed for industrial work environments including construction, mining, shipping, pharmaceutical, chemical, automobile, and steel sectors. Features include ISI Steel Toe, anti-static properties, slip resistance, oil resistance, temperature resistance, and breathable materials, sold via the tagra.in e-commerce storefront and through corporate enquiry for bulk orders.
• Military/Security Footwear Military-grade footwear designed for armed forces, paramilitary, police, and private security personnel, featuring high ankle support, robust leather construction, temperature-resistant soles, and durability for demanding field conditions, available via tagra.in and through corporate enquiry channels.

Quantifiable outcome

• 45 diverse quality tests for strength, wear comfort, longevity and more

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Tata International LimitedcoreOthersTagra is a brand from Tata International Limited, one of India's leading exporters, manufacturers and supply chain integrators of leather and leather products. Tata International provides manufacturing expertise, leather production capabilities through their performance leather facility, 30+ years of footwear manufacturing experience, and global distribution network spanning 35+ countries.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Honeywell International (Safety Products): Honeywell's Personal Protective Equipment division (including North, Miller, and Howard Leight brands) is a global incumbent in safety footwear and PPE; directly comparable to Tagra's work/safety segment in target buyers (industrial enterprises), certifications offered, and product category, but operates at much broader portfolio and scale.
• Wolverine World Wide (Bates, Harley-Davidson Footwear): Wolverine operates the Bates brand, a leading manufacturer of military, tactical, and uniform footwear for armed forces and security personnel globally; directly comparable to Tagra's military/security vertical in customer base, performance specifications, and government/defense procurement motion.

Direct peers

• Cofra S.r.l. Cofra is an Italian manufacturer specializing in occupational safety footwear and workwear for industrial sectors; competes directly with Tagra in work/safety footwear with overlapping product features (steel toe, ESD, slip resistance) and similar B2B customer base.
• Red Wing Shoes: Red Wing is a long-established US manufacturer of work boots and safety footwear for industrial, construction, and oil & gas workers; comparable to Tagra's work/safety portfolio in target customer (industrial trades), performance features (steel/composite toe, slip resistance), and B2B distribution model.
• Uvex Safety Group: Uvex is a German manufacturer of safety footwear and PPE sold primarily through B2B channels to industrial buyers in Europe and globally; directly comparable to Tagra's work/safety segment in product certifications (EN ISO 20345), target verticals, and enterprise sales approach.
• Bata Industrials: Bata Industrials is one of the world's largest dedicated safety footwear manufacturers, producing work and occupational footwear for industrial buyers across construction, mining, and manufacturing; directly competes with Tagra in the work/safety segment with similar ISI/EN/ISO certified product lines and B2B enterprise sales motion.
• Jal Group (Safety Footwear India): Jal Group is an Indian manufacturer of safety, work, and industrial footwear supplying domestic industrial enterprises and government; comparable to Tagra in target verticals (Indian industrial buyers, defense), product category (ISI-certified safety footwear), and B2B sales motion.
• Action Group (Action Footwear): Action Group is an Indian manufacturer of PU-soled safety and industrial footwear (Action brand) sold domestically and exported; directly comparable to Tagra in product type (PU sole, steel toe, work/safety), Indian manufacturing base, and enterprise sales model.
• Liberty Shoes: Liberty Shoes is one of India's largest footwear manufacturers and exporters with branded work, safety, and casual footwear; closest Indian direct peer to Tagra with overlapping manufacturing base, export footprint, and presence in the work/safety category.
• Avon Protection: Avon Protection designs and manufactures protective footwear and equipment for military, law enforcement, and first responders; directly comparable to Tagra's military/security vertical in target buyer (defense and security agencies), performance specifications, and government procurement focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tagra