The Dairy Expo

What The Dairy Expo does

The Dairy Expo (TDEX) is a B2B trade exhibition focused exclusively on the global dairy industry, covering the dairy value chain from farm to fork. The company is operated by Pixie Expo Media Pvt. Ltd., an Indian private limited company headquartered at Omang Complex, Namastey Chowk, Karnal, Haryana. TDEX is structured as a recurring multi-day physical exhibition that brings together dairy manufacturers, technology providers, suppliers, logistics providers, and industry experts under one venue for lead generation, product launches, enterprise branding, market entry, and partnership formation. The event features 100+ exhibitors, international pavilions, 1-2-1 meetings, and social media amplification activities.

The company's product portfolio centers on the exhibition itself as the core offering, with supporting services including exhibitor registration, visitor registration, stall booking (Shell Scheme minimum 12 sq.mt and Bare Space minimum 24-36 sq.mt), and visa invitation letter assistance for international attendees. A complementary product, the Dairy Planner publication, serves as the official media of the event, providing industry news, articles, and advertising opportunities distributed in both print and digital formats. Subscriptions to Dairy Planner are available in 1-year (Rs. 2,400 / USD 250), 3-year (Rs. 6,500 / USD 650), and 5-year (Rs. 10,000 / USD 1,000) tiers with 18% GST additional.

Revenue is generated across three primary streams: (1) one-time exhibition stall rental fees from exhibitors, (2) recurring subscription revenue from Dairy Planner subscriptions, and (3) advertising revenue from Dairy Planner placements. Distribution is handled through a self-serve online exhibitor and visitor registration portal, direct sales for sponsorship and advertising, and the event itself as a physical channel in India with visa-supported international access. No proprietary technology platform, software product, or AI/ML capabilities are described. The company has no disclosed funding rounds, no identified external investors, and no published revenue figures.

Name

The Dairy Expo

Legal name

Pixie Expo Media Pvt. Ltd.

Website

https://thedairyexpo.in

Company type

Private

Operating status

Operating

Short description

The Dairy Expo (TDEX) is a B2B trade exhibition organized by Pixie Expo Media Pvt. Ltd. in India, serving the global dairy industry across the farm-to-fork value chain with physical events, exhibitor services, and the Dairy Planner publication.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Dairy industry exhibition
• Trade show services
• Dairy sector events
• Livestock exhibitions
• Dairy trade publication

Headquarters

HQ city

Karnal

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Exhibition Stall Rentals: Revenue generated from renting exhibition stall spaces (Shell Scheme and Bare Space) to exhibitors participating in The Dairy Expo event. Exhibitors can select from various stall sizes and types.
2. Dairy Planner Subscription: Revenue generated from subscription fees for the Dairy Planner publication - the official publication of The Dairy Expo. Subscriptions are available in 1-year, 3-year, and 5-year terms.
3. Advertising Services: Revenue generated from advertising placements in the Dairy Planner publication, offering print and digital distribution to dairy industry professionals, decision-makers, and business owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Dairy Expo (TDEX) is a B2B trade exhibition for the dairy industry, organized by Pixie Expo Media Pvt. Ltd. based in Karnal, India. It brings together dairy manufacturers, suppliers, service providers, and industry professionals under one roof to showcase products, technologies, and services across the dairy value chain. The event is complemented by the Dairy Planner publication, stall booking services, and visa support for international exhibitors.

Product overview

The Dairy Expo (TDEX) operates as a B2B trade exhibition platform for the global dairy industry. The core offering is the annual multi-day exhibition event bringing together manufacturers, technology providers, suppliers, logistics providers, and industry experts. The company also offers the Dairy Planner publication as an advertising and information medium. Supporting services include exhibitor registration, visitor registration, stall booking/enquiry, and visa support for international attendees. The product portfolio centers on the exhibition as the primary offering, with the Dairy Planner publication serving as a complementary advertising and industry resource.

Differentiator

Problem solved

Functional benefit

Brands

• Dairy Planner: Official publication of the Dairy Expo - a brand monitoring and industry information resource for dairy sector professionals offering print and digital distribution

Products and services

• The Dairy Expo (TDEX) Exhibition A B2B trade exhibition organized by Pixie Expo Media Pvt. Ltd. that connects dairy industry manufacturers, suppliers, and service providers with industry buyers, distributors, and professionals. Targeted at the Indian and international dairy sectors.
• Dairy Planner Publication An industry magazine/publication covering news, developments, and commercial opportunities in the dairy sector. Sold via subscription and used as an advertising channel by dairy businesses.
• Stall Booking Service Paid service allowing exhibitors to reserve and purchase exhibition stalls/booth space at The Dairy Expo. Targeted at dairy industry manufacturers and service providers.
• Visa Support Service Support service helping international dairy industry exhibitors and visitors obtain Indian visas for attending The Dairy Expo. Targeted at foreign dairy companies seeking to enter or expand in India.
• Dairy Planner Subscription Paid subscription tier for the Dairy Planner industry publication, providing dairy professionals and businesses with regular updates on the dairy sector.

Quantifiable outcome

• 100+ exhibitors participate in The Dairy Expo events

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pixie Expo Media Pvt. Ltd.coreOthersPixie Expo Media Pvt. Ltd. is the parent company and organizer of The Dairy Expo. The company operates from Omang Complex, Namastey Chowk, Karnal-132001, Haryana, India. ©2025 Pixie Expo Media PVT. LTD. All Rights Reserved.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• World Dairy Expo: The premier global B2B dairy industry trade show held annually in Madison, Wisconsin. Directly comparable as a dedicated dairy-focused B2B exhibition serving manufacturers, suppliers, and producers across the value chain.
• EuroTier: DLG's flagship B2B trade fair for animal production including dairy. Highly comparable as an industry-specific B2B exhibition covering dairy equipment, genetics, feed, and farm-to-fork solutions.
• DairyTech India: India-based B2B exhibition focused on dairy processing technology, equipment, and products. Directly comparable as a domestic Indian dairy industry trade show with similar exhibitor base.
• VIV India: B2B exhibition for animal husbandry and dairy processing held in India. Comparable in geographic market, vertical focus on dairy/animal production, and exhibitor/visitor business model.
• Poultry Expo India (Pixie Expo Media): Operated by the same parent company Pixie Expo Media Pvt. Ltd., this sister event covers the poultry sector using the same organizer infrastructure. Closest operational peer given shared ownership and execution model.

Broad incumbents

• FoodEx Japan: Major Asia-based B2B food and beverage trade exhibition. Comparable in exhibitor/visitor matchmaking and international attendance, though broader than dairy-only.
• Gulfood: One of the world's largest food and beverage trade shows held in Dubai. Overlaps with TDEX in dairy exhibitor/buyer audiences but covers the full F&B industry rather than specializing in dairy.
• SIAL India / SIAL Network: Large international food and beverage exhibition network with an India edition. Comparable as a B2B trade show platform targeting Indian food/dairy buyers and global exhibitors.

Others

• Agritechnica / DLG Events: DLG-organized global agricultural machinery trade show. Related ecosystem player serving overlapping farm-sector exhibitors that participate in dairy industry events.

Regional players

• Anuga FoodTec India: India edition of the German Anuga food technology trade fair, with significant dairy processing technology content. Comparable audience of dairy equipment manufacturers and processors in the Indian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/dashboard
• Instagraminstagram.com/thedairyexpo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dairy Expo