agentgene.com

Name

agentgene.com

Legal name

Harris-Elliott-Mackay Insurance Agency

Website

https://agentgene.com

Company type

Private

Founded year

2007

Operating status

Operating

Ownership category

akta.pro rank

Product category

Independent Insurance Agency / Personal Lines Insurance

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Personal Auto Insurance (FSAJAMAA), Personal Umbrella Insurance (FSAJANAA), Personal Excess Liability (High-Net-Worth) (FSAJANAF)

Keywords

• Independent insurance agency
• Personal lines insurance
• Auto and home insurance
• Church insurance coverage
• Recreational vehicle insurance

Headquarters

HQ city

Frostburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance commissions: The agency operates as an independent insurance agency representing multiple insurance companies, earning commissions on policies sold to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Core offering

Harris-Elliott-Mackay Insurance Agency is a Maryland independent insurance agency that represents multiple insurance carriers to sell personal lines insurance to individual consumers and select niche customers. The agency places policies for automobiles, homes, motorcycles, watercraft, 4-wheelers, snowmobiles, renters, mobile homes, recreational vehicles, churches, and personal liability umbrella coverage, earning commissions on each policy sold. Quotes are provided by phone or in-office visit, and immediate coverage is available.

Differentiator

Problem solved

Functional benefit

Products and services

• Automobile Insurance Vehicle insurance coverage for cars, motorcycles, and other motorized vehicles, placed through one of the agency's represented carriers for individual consumers in Maryland.
• Homeowners Insurance Property insurance coverage for homes and mobile homes against specified risks, sold to individual consumers through the agency's carrier partners.
• Renters Insurance Insurance coverage for renters protecting personal belongings and personal liability, placed through the agency's represented carriers.
• Watercraft Insurance Insurance coverage for boats and watercraft vehicles, sold through the agency's carrier partners to individual consumers.
• Recreational Vehicle Insurance Insurance coverage for recreational vehicles including 4-wheelers, snowmobiles, and other recreational vehicles, placed through the agency's carrier partners.
• Church Insurance Specialized insurance coverage for churches and religious institutions, including church property and related coverage needs, placed through the agency's carrier partners.
• Personal Liability Umbrella Insurance Additional liability coverage providing excess protection beyond standard home and auto policy limits, typically purchased by high-net-worth individuals.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorTravelers Insurance is one of the insurance companies represented by Harris-Elliott-Mackay Insurance Agency. The agency offers Travelers products to customers as part of their portfolio of insurance providers.
• Donegal AICcoreChannel Partner/ Reseller/ DistributorDonegal AIC is one of the insurance companies represented by Harris-Elliott-Mackay Insurance Agency, shown in the company's partner logos.
• Brethren MutualcoreChannel Partner/ Reseller/ DistributorBrethren Mutual is one of the insurance companies represented by Harris-Elliott-Mackay Insurance Agency, shown in the company's partner logos.

Broad incumbents

• Progressive: Top-five U.S. personal auto writer with a hybrid direct/agent distribution model and strong digital quoting capabilities. A direct competitor for HEM's auto and home business through both online and agent channels.
• GEICO: Direct-to-consumer P&C leader in personal auto. Represents the principal distribution alternative to the independent agency model and a structural threat to HEM's auto insurance renewal book.
• Erie Insurance Group: Regional property and casualty carrier that distributes almost exclusively through independent agents. Highly comparable to HEM: same personal lines focus, same agent-carrier relationship model, and significant overlap in mid-Atlantic service territory including Pennsylvania and Maryland.
• Donegal Group: Regional P&C group serving the Mid-Atlantic through independent agents. Donegal is a stated HEM carrier partner and serves the same personal lines customer with the same agent-led distribution model in overlapping geography.
• Travelers Companies: National P&C carrier with one of the largest independent agent networks in the U.S. Travelers is also a named carrier partner of HEM, making it a directly comparable incumbent operating in the same personal and small commercial lines through independent distribution.
• State Farm: Largest U.S. personal lines insurer with a captive agent sales force. A direct competitor for the same auto, home, and recreational vehicle policies HEM writes, and a benchmark for what the agency model is up against in personal lines.

Regional players

• Frankenmuth Insurance: Mid-sized regional P&C carrier distributed through independent agents in the Midwest and Mid-Atlantic. Operates in the same personal lines categories as HEM with a comparable independent agent distribution strategy.
• Brethren Mutual Insurance Company: Regional mutual P&C carrier that distributes through independent agents in the Mid-Atlantic (Maryland and surrounding states). As a named HEM partner, it competes in the same personal lines market through comparable agency relationships.

Emerging players

• Lemonade: Digital-first personal insurance carrier using mobile/app-based distribution. Represents the new generation of direct competitors whose cost structure and customer acquisition approach contrasts sharply with HEM's office-and-phone model.
• Hagerty: Specialty insurer focused on collector cars and recreational vehicles via direct and broker channels. Highly relevant peer in HEM's recreational vehicle and watercraft product category, where Hagerty has built deep category expertise.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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