What abya.com does

ABYA is a US-incorporated cloud gaming platform company, founded in 2021 and led by CEO Franco Miceli, that operates as the exclusive regional partner of NVIDIA GeForce NOW in Latin America, with operational headquarters in Montevideo, Uruguay and a legal address in Atlanta, Georgia. The company serves consumers in five Southern Cone markets — Brazil, Uruguay, Argentina, Paraguay, and Chile — and offers three consumer-facing products: GeForce NOW Powered by ABYA (the flagship service streaming 1,900+ PC games from Steam, Epic Games Store, Ubisoft Connect, Xbox/PC Game Pass, Battle.net, and GOG via NVIDIA GeForce RTX servers with DLSS 2.0 upscaling and sub-100ms latency); ABYA Go, a proprietary platform for casual gamers that delivers curated titles without third-party accounts; and Ubisoft+ Premium, distributed via the GeForce NOW infrastructure with access to 140+ Ubisoft titles.

The technical stack is anchored on NVIDIA's GeForce RTX GPU infrastructure and H.265/H.264 streaming encoders, with cloud save synchronization enabling cross-device progression across phones, tablets, PCs, Macs, Smart TVs, and handheld gaming devices. ABYA monetizes through a tiered subscription model (Free, Priority, Priority Pro, Priority Ultra, plus a Day Pass), B2B licensing to telecom operators offering cloud gaming as a value-added service, and publisher revenue-share arrangements. Strategic alliances with NVIDIA, Ubisoft, and Itaú (April 2024) underpin the distribution and financial backing of the platform.

ABYA's positioning in the company material is that of the regional cloud gaming market leader in Latin America, serving "millions of gamers" with capacity that has scaled six-fold since launch. The company was awarded the 2021 NOVA Award for most innovative company. No revenue, headcount, or funding figures are disclosed in the available source material, and ABYA Corporation is privately held with no parent entity.

Name

abya.com

Legal name

ABYA Corporation

Website

https://abya.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

ABYA is a US-incorporated cloud gaming platform operator that runs NVIDIA GeForce NOW across five Latin American countries, offering tiered subscriptions, a proprietary casual gaming service (ABYA Go), Ubisoft+ distribution, and B2B telco licensing to consumers in LATAM.

Ownership category

akta.pro rank

Product category

Cloud Gaming Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (51321)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud Gaming Platform Operators (Subscription/On-Demand) (MPAFAHAA)

akta.pro secondary industries

Cloud Gaming Platforms (BPAMAKAC), Cloud Gaming Infrastructure & GPU Cloud Providers (IaaS/PaaS for gaming) (MPAFAHAC), Subscription, Bundling & Membership Distribution (Game Pass-like, Humble-like) (MPAFABAI)

Keywords

• Cloud gaming platform
• Game streaming service
• Gaming subscription
• GPU cloud servers
• Casual gaming platform

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. GeForce NOW Powered by ABYA Subscriptions: Subscription-based cloud gaming service offering tiered membership plans (Free, Priority, Priority Pro, Priority Ultra) that provide varying levels of server access, session length, and streaming quality. Revenue is generated through recurring monthly or multi-month subscription fees, with the Day Pass option providing pay-as-you-go access.
2. ABYA Go Platform Subscriptions: Proprietary cloud gaming platform for casual gamers delivering instant access to ABYA's curated library of titles. Generates recurring subscription revenue from casual gamers who prefer a simplified, curated gaming experience over managing multiple game store accounts.
3. Ubisoft+ Premium Partnership Revenue: Revenue share arrangement with Ubisoft for distributing Ubisoft+ Premium subscription access through the ABYA platform, giving players access to 100+ Ubisoft titles including new releases, DLC, and classics. ABYA earns a portion of subscription fees for acting as the regional distribution partner in Latin America.
4. Telecom Operator B2B Licensing: B2B licensing of ABYA's cloud gaming technology and platform to telecom operators, enabling carriers to offer cloud gaming as a value-added service to their subscriber base. Telcos gain differentiated service offerings while ABYA earns licensing and revenue share fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

ABYA operates cloud gaming platforms in Latin America, providing instant streaming of PC-quality games to any internet-connected device without downloads, installations, or hardware upgrades. The company runs two complementary platforms: ABYA Go, a proprietary casual gaming platform, and GeForce NOW Powered by ABYA, the regional operator of NVIDIA GeForce NOW offering 1,900+ games with RTX graphics and DLSS AI upscaling across Brazil, Uruguay, Argentina, Paraguay, and Chile. ABYA also distributes Ubisoft+ Premium subscription in the region.

Product overview

ABYA operates two distinct cloud gaming platforms: ABYA Go (proprietary platform for casual gamers delivering instant access to titles on any device) and GeForce NOW Powered by ABYA (NVIDIA partnership providing high-performance cloud gaming with RTX graphics, DLSS, and access to 1,900+ PC games from Steam, Epic Games Store, Ubisoft Connect, Xbox/PC Game Pass, Battle.net, and GOG.com). The company also distributes Ubisoft+ Premium subscription offering access to Ubisoft's catalog of 140+ games. ABYA targets the Latin American market including Brazil, Uruguay, Argentina, Paraguay, and Chile.

Differentiator

Problem solved

Functional benefit

Brands

• ABYA Go: Proprietary cloud gaming platform focusing on the casual gaming market, delivering instant access to a wide variety of leading titles on almost any device.
• GeForce NOW Powered by ABYA

Products and services

• GeForce NOW Powered by ABYA Cloud gaming service powered by NVIDIA GeForce RTX technology, providing ultra-low latency streaming of PC games to any internet-connected device. Offers Priority, Priority Pro, and Priority Ultra membership tiers with RTX ON, DLSS support, and access to 1,900+ games from connected digital stores including Steam, Epic Games Store, Ubisoft Connect, Xbox/PC Game Pass, Battle.net, and GOG.com.
• ABYA Go Proprietary cloud gaming platform targeting casual gamers, delivering instant access to a wide variety of leading titles on almost any device without downloads, installations, or updates. Targets users seeking a simplified, curated gaming experience without requiring third-party game store accounts.
• Ubisoft+ Premium Subscription service providing access to over 140 Ubisoft games including premium editions, latest releases, DLC, and monthly rewards. Offered in partnership with Ubisoft across Latin American markets, including access to Activision and Blizzard titles streamed via GeForce NOW infrastructure.

Quantifiable outcome

• Server capacity increased by a factor of six from original October 2021 launch
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature7 records

Scale indicators6 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Xbox Cloud Gaming (Microsoft): Microsoft's subscription-bundled cloud gaming service included with Xbox Game Pass Ultimate. Comparable as a global subscription-based cloud gaming platform targeting casual and hardcore gamers, with deep first-party content integration via Game Pass.
• PlayStation Plus Cloud Streaming (Sony): Sony's subscription-based PlayStation Plus Premium tier includes cloud streaming of PS5/PS4/PS3 games. Comparable as a multi-tier subscription gaming platform with bundled cloud-streaming capabilities and exclusive first-party content.

Emerging players

• Vortex.gg: Emerging subscription-based cloud gaming platform targeting accessibility on low-end hardware. Comparable in casual/cloud-gaming subscription positioning, lower-cost tier, and focus on regions where PC gaming hardware is constrained.
• Utomik: Subscription-based PC game service offering unlimited access to a curated catalog of downloadable games. Comparable in subscription pricing model and casual-to-mid-core gamer focus, though Utomik relies on downloads rather than cloud streaming.
• Paperspace (DigitalOcean): Cloud GPU/virtual-machine provider that can be used to stream PC games via user-managed virtual desktops. Comparable infrastructure category (cloud GPU compute for gaming workloads) with overlapping enterprise/AI and consumer-gaming use cases.

Direct peers

• Shadow (Blade): Cloud-based high-end PC streaming service offering subscription access to a full Windows gaming/workstation environment. Comparable in infrastructure-based cloud gaming subscription model, though Shadow emphasizes full PC virtualization versus ABYA's title-streaming focus.
• Boosteroid: Subscription-based cloud gaming provider operating across Europe, the UK, and parts of Asia with similar GPU-server infrastructure. Comparable subscription model, multi-device support, and library integrations with Steam, Epic, and GOG.
• NVIDIA GeForce NOW: NVIDIA's directly-operated GeForce NOW service in regions outside LATAM. ABYA is the exclusive LATAM regional operator of the same underlying NVIDIA GeForce NOW infrastructure, making it directly comparable in product, pricing model, and consumer value proposition.
• Amazon Luna: Amazon's subscription-based cloud gaming service streaming PC games to multiple devices. Direct comparable in subscription tiers, multi-device support, and casual-to-hardcore game catalog coverage.

Regional players

• Tencent Start (Tencent Cloud Gaming): Tencent's subscription-based cloud gaming service primarily serving China. Comparable in subscription model and cloud streaming infrastructure but operates in a different geography than ABYA's LATAM focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/abyacast
• Facebookfacebook.com/abyacast
• LinkedInlinkedin.com/company/abya

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about abya.com