Piraeus Financial Holdings S.A.

What Piraeus Financial Holdings S.A. does

Piraeus Financial Holdings S.A. is one of Greece's largest banking groups, publicly listed on the Athens Stock Exchange under ticker TPEIR and headquartered in Athens. The group serves individual consumers, professionals, SMEs, and large corporate clients across Greece through Greece's largest physical branch network (368 branches, including 350 converted to the New Model format) combined with digital channels comprising the Piraeus mobile app, e-banking platform, phone banking, Virtual Teller Station (VTS) video banking, and 1,174 ATMs. The core product set spans retail and corporate deposits and lending, consumer and mortgage credit, asset management with EUR 15 billion in client AUM, capital markets services, and sustainable finance instruments including green bonds, covered bonds, and EMTNs. Accessibility features such as Braille ATMs, voice guidance, and sign language-enabled VTS terminals differentiate the customer experience for users with disabilities.

The group's technology stack centers on a commercial banking platform with a multi-channel digital banking layer that supports digital onboarding in under 15 minutes via video call and remote electronic contract signing. Revenue is generated primarily through net interest income on the EUR 39 billion loan book funded by EUR 65 billion of customer deposits, complemented by transaction-based fee and commission income and recurring management fees on EUR 15 billion of AUM. The bank reported record H1 2026 profitability of EUR 617 million with a 16% ROE and EUR 1.8 billion in loan growth in the half.

The group completed a structural absorption merger of Piraeus Financial Holdings into Piraeus Bank S.A. on June 4, 2025, consolidating the holding company into the operating bank. As of March 2026, Piraeus employed approximately 8,100 staff and held EUR 90 billion in total assets, with a market capitalization of EUR 12.68 billion as of August 17, 2026. The bank is supervised by the European Central Bank and the Greek Capital Market Commission, was named Europe's Best Bank for Corporate Responsibility by Euromoney in 2026 for the second consecutive year, and hosted its 2026 Capital Markets Day in London on March 5, 2026.

Name

Piraeus Financial Holdings S.A.

Legal name

Piraeus Financial Holdings S.A.

Website

https://piraeusholdings.gr

Company type

Public

Founded year

1916

Operating status

Operating

Short description

Piraeus Financial Holdings S.A. is Greece's largest bank by loans (EUR 39 billion), deposits (EUR 65 billion), and branch network (368 branches), serving retail, SME, corporate, and professional clients through a combined physical and digital banking platform with EUR 15 billion in client AUM.

Ownership category

akta.pro rank

Product category

Commercial Banking

NAICS

Portfolio Management and Investment Advice (52394), Depository Credit Intermediation (5221), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

Keywords

• Retail banking services
• Corporate banking
• Asset management
• Digital banking
• Investment banking

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Net Interest Income: Interest income from lending activities minus interest paid on deposits. The bank reported loan portfolio growth of EUR 1.8 billion in H1 2026, with total loans of EUR 39 billion and deposits of EUR 65 billion.
2. Fee and Commission Income: Fees from banking services, transaction processing, account management, and financial advisory services.
3. Asset Management and Wealth Services: Management fees from EUR 15 billion in assets under management (client funds under administration).

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Piraeus Financial Holdings S.A. is a Greek banking group that provides retail, corporate, and investment banking services through its subsidiary Piraeus Bank S.A. The group's core offering includes deposits, lending (consumer, mortgage, business, and corporate loans), credit cards, asset management, capital markets services, and sustainable finance instruments (green bonds, covered bonds, EMTN). Services are delivered through Greece's largest physical branch network (368 branches), supplemented by mobile (Piraeus app), online (e-banking), phone banking, and video banking (VTS) channels.

Product overview

Piraeus Financial Holdings S.A. operates as a diversified banking and financial services group in Greece, offering a comprehensive portfolio of products through both traditional branch network and digital channels. The core offering comprises retail and corporate banking services including deposits, lending, and transaction banking. Digital services are delivered through the Piraeus app and Piraeus e-banking platform, which provide account management, digital onboarding, and remote transaction capabilities. The group also maintains investment and capital markets operations, asset management services, and a sustainable finance platform offering green bonds, covered bonds, and EMTN products. Accessibility features include Virtual Teller Stations and specialized services for customers with disabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Piraeus app: Mobile banking application
• Piraeus e-banking
• Piraeus phone banking

Products and services

• Retail Banking Services Personal banking products and services including deposits, consumer loans, mortgages, credit cards, and everyday banking for individual customers across Greece.
• Corporate Banking Services Business and corporate banking services including commercial lending, cash management, trade finance, working capital solutions, and treasury services for SMEs and large corporate clients.
• Asset Management Investment management and wealth management solutions managing EUR 15 billion in client assets under administration for private and institutional clients.
• Capital Markets Services Investment banking and capital markets products including advisory services, market access, and structured finance for institutional clients.
• Green Bond Programme Green bond framework enabling financing of eligible green projects aligned with environmental sustainability criteria, providing investors with sustainable fixed-income instruments.
• Covered Bonds Covered bond programme providing investors with fixed-income securities backed by pools of mortgage or public sector loans.
• EMTN (Euro Medium-Term Notes) Euro Medium-Term Note programme for issuing medium-term debt securities to institutional investors.

Quantifiable outcome

• 16% Return on Equity achieved in H1 2026
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Interbank NetworkcoreChannel Partner/ Reseller/ DistributorThrough its network of banking partners, Piraeus covers all required interbank transactions and relationships, enabling cross-bank payments, transfers, and clearing services throughout Greece.

Scale indicators17 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Eurobank (EFG Eurobank): Another large Greek commercial bank with overlapping retail, SME, and corporate offerings. Operates a similar multi-channel distribution model in the same domestic market.
• National Bank of Greece: The other major Greek systemic bank, directly competing with Piraeus across retail, SME, and corporate lending and deposits. Operates with similar product range and branch footprint in the same Greek market.
• Attica Bank: Greek bank focused on retail and SME lending with a smaller domestic footprint. Directly competes with Piraeus in Greek deposit gathering and small business lending.
• Alpha Bank: Greek universal bank competing head-to-head with Piraeus in retail deposits, mortgages, SME lending, and corporate banking. Comparable business mix and customer segments within Greece.

Emerging players

• Optima bank: Greek challenger bank focused on digital and SME banking. Competes with Piraeus in newer customer segments and digital-first offerings within the Greek market.

Broad incumbents

• JPMorgan Chase: Global investment bank providing capital markets, M&A advisory, and corporate banking services to Greek corporates. Comparable to Piraeus's capital markets and corporate banking activities but at much larger global scale.
• Société Générale: French universal bank with Greek corporate and institutional banking operations. Comparable to Piraeus in corporate banking, trade finance, and capital markets offerings.
• HSBC: Global bank with presence in Greece serving large corporates, capital markets, and trade finance needs. Comparable to Piraeus's large-corporate and international banking services but operating globally.
• Deutsche Bank: Global universal bank serving Greek corporates with investment banking and treasury services. Comparable to Piraeus in capital markets and large-corporate segments but with global reach.
• BNP Paribas: Large French universal bank providing corporate lending, capital markets, and trade finance in Greece. Overlaps with Piraeus in large corporate and capital markets activity but operates much more broadly across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights1 record

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piraeus Financial Holdings S.A.