What Bojangles' Restaurants, Inc. does

Bojangles' Restaurants, Inc. is a Charlotte, North Carolina-based fast-food restaurant chain founded in 1977 that specializes in Southern-style fried chicken and scratch-made biscuits. The company serves individual consumers, families, and group/catering customers through a multi-channel model that combines company-owned and franchised physical restaurants (dine-in, takeout, drive-through) with an online ordering platform at bojangles.com/order, dedicated iOS and Android mobile applications, and a standalone catering platform at catering.bojangles.com. The menu is built around signature items including Cajun Filet Biscuit, Bo's Chicken Sandwich, Bo-Berry Biscuit, family chicken meals (8pc, 12pc), chicken tenders, Bo Bites boneless chicken, and proprietary drinks such as Bo's Legendary Peach Iced Tea, alongside a steady rotation of limited-time offerings.

Revenue is generated on a transactional, point-of-sale model: one-time payments for food and beverage purchases across dine-in, takeout, drive-through, online ordering, mobile ordering, and catering channels. Pricing is not listed publicly on the website, and the company does not disclose per-item prices or revenue figures on its owned channels. Marketing is executed through the corporate website, mobile apps, email/newsletter, and promotional codes (e.g., ICEICEBABY for free iced coffee with a minimum purchase) that drive app downloads and repeat digital orders. The customer base is segmented horizontally into individual/family diners and group/occasion catering buyers.

The technology stack is operational rather than differentiated: a standard digital ordering platform, native mobile apps, and a catering portal. There is no evidence of proprietary AI/ML, API ecosystem, third-party integrations, or platform extensions beyond the ordering and catering interfaces. The company's identifiable competitive moat rests on regional brand recognition in the Southeastern U.S., proprietary signature recipes, and a multi-channel ordering footprint rather than on technology or data assets.

Name

Bojangles' Restaurants, Inc.

Legal name

Bojangles' Restaurants, Inc.

Website

https://bojangles.com

Company type

Public

Founded year

1977

Operating status

Operating

Short description

Bojangles' Restaurants, Inc. is a Charlotte, North Carolina-based fast-food chain founded in 1977 serving Southern-style fried chicken, scratch-made biscuits, and signature beverages to consumers and catering buyers across the Southeastern U.S. via company-owned and franchised restaurants, online ordering, mobile apps, and a dedicated catering platform.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chicken & Wings QSR (THAFAAAC)

Keywords

• Fast food restaurant
• Fried chicken
• Southern cuisine
• Quick service restaurant
• Catering services

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Food Sales: Point-of-sale food and beverage sales at company-owned and franchised restaurant locations. One-time transaction-based revenue model with dine-in, takeout, and drive-through service options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bojangles' Restaurants, Inc. operates a fast-food restaurant chain specializing in Southern-style fried chicken, scratch-made biscuits, and Cajun-seasoned menu items. The company serves customers through company-owned and franchised restaurant locations offering dine-in, takeout, and drive-through service, complemented by online ordering via website, a mobile application for iOS and Android, and a dedicated catering platform for large group orders.

Product overview

Bojangles' Restaurants, Inc. is a fast-food restaurant chain specializing in fried chicken and biscuits. The company offers a unified product portfolio centered around its restaurant menu and digital ordering capabilities. Core offerings include the Bojangles Mobile App for convenient ordering, Digital Ordering platform for online/mobile ordering, and Bo Catering for large group events. The menu features signature items including fried chicken meals (8pc, 12pc family meals, Bo's Chicken Tenders), Cajun Filet Biscuit, Bo's Chicken Sandwich, Bo Bites boneless chicken, Bo-Berry Biscuit, and specialty beverages like Bo's Legendary Peach Iced Tea. Limited time offerings include seasonal items like Carolina Crunch and Salted Caramel Apple Crisp. The company operates through a traditional restaurant service model with takeaway, dine-in, and catering options.

Differentiator

Problem solved

Functional benefit

Products and services

• Bojangles Mobile App

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Church's Texas Chicken: Fried-chicken QSR with Southern roots serving the same core product category as Bojangles, often positioned as a value alternative in overlapping markets.
• KFC: Yum! Brands-owned global fried-chicken QSR; the original chicken QSR with the largest global scale in the same product category and overlapping Southern US footprint.
• Raising Cane's: Chicken-fingers-focused QSR with explosive unit growth and concentrated Southern/Sun Belt footprint; competes for the same fried-chicken occasion with a narrower but high-performing menu.
• Chick-fil-A: The dominant chicken QSR in the Southeastern US with the strongest unit economics in the segment; competes for the same chicken-sandwich and fried-chicken occasions Bojangles targets.
• Popeyes Louisiana Kitchen: Restaurant Brands International-owned chicken QSR famous for fried chicken and biscuits in the same category as Bojangles; directly competes for the same Southern fried-chicken occasion and overlapping geographies.
• Zaxby's: Chicken-wings and fingers QSR chain concentrated in the Southeastern US; direct competitor for chicken occasions and overlapping geographies with Bojangles.

Broad incumbents

• Wendy's: Major national burger-focused QSR with chicken and breakfast extensions; comparable as a scaled QSR competitor entering adjacent dayparts (chicken, breakfast) in Bojangles' core territories.
• Cracker Barrel Old Country Store: Full-service Southern-themed restaurant chain serving homestyle comfort food; comparable on Southern cuisine positioning and family/casual dining occasion, though not QSR.
• Hardee's: CKE Restaurants-owned QSR with strong Southeastern US concentration, offering chicken and breakfast biscuits on a broader menu; comparable on regional Southern QSR footprint and biscuit-led breakfast daypart.

Regional players

• Cook Out: Regional Southern QSR focused on burgers, BBQ, and chicken with a strong Southeastern base; comparable on regional Southern QSR positioning and value-oriented menu architecture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bojangles' Restaurants, Inc.