Miznon

What Miznon does

Miznon is a fast-casual Mediterranean restaurant chain founded by Israeli celebrity chef Eyal Shani in Tel Aviv in 2011, with its first US location opening at Chelsea Market in New York in January 2018. The company serves Israeli street food centered on pita-based sandwiches and seasonal vegetable dishes to individual consumers seeking quick, high-quality Mediterranean meals, and also offers corporate and private event catering that has served 50+ companies and accommodates up to 500 guests per event. Miznon now operates 50+ restaurants across the US, Israel, France, Australia, Singapore, Canada, the UK, and Panama.

The core menu is organized into in-pita items (priced $16–$23), out-of-pita vegetable dishes and plates ($8–$31), a kids menu ($10–$14), and beverages including specialty cocktails, craft beer, and wine. The signature item is the "World Famous Baby Cauliflower," a whole roasted cauliflower featured in Food & Wine and The New York Times. The operational model uses an open-kitchen format in which cooks interact directly with guests, positioned to evoke the energy of Tel Aviv. A kosher-certified sub-brand (Miznon Kosher) operates at Times Square NYC and Bell Works NJ, with a third kosher site at American Dream NJ listed as upcoming alongside Carmine Street and Columbia University.

Miznon generates revenue from four streams: dine-in counter-service sales, takeout and delivery (through its own platform and third-party delivery partners), corporate and private event catering, and state-restricted gift cards. Pricing is unit-based with no subscription, licensing, or recurring-revenue model. The company is privately held and founder-operated by Eyal Shani as part of a broader personal restaurant portfolio exceeding 40 establishments globally, with no disclosed venture or institutional funding.

Name

Miznon

Legal name

Miznon

Website

https://miznonusa.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Miznon is a fast-casual Mediterranean restaurant chain founded by Israeli celebrity chef Eyal Shani, serving Israeli street food in pita across 50+ locations in the US, Israel, France, Australia, Singapore, Canada, the UK, and Panama, with catering for corporate and private events.

Ownership category

akta.pro rank

Product category

Fast-Casual Mediterranean Restaurant

NAICS

Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM)

akta.pro secondary industry

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Mediterranean street food
• Israeli pita restaurant
• Fast casual dining
• Kosher restaurant chain
• Event catering services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Core revenue from customers dining at physical restaurant locations across NYC, Los Angeles, Las Vegas, and New Jersey. Guests order at counter and are served fresh Mediterranean street food.
2. Takeout and Delivery: Takeout and delivery orders placed through the company's website and third-party platforms (GetSauce) for off-premises consumption.
3. Catering Services: Corporate and private event catering with custom-built packages for offices and gatherings. The company hosts thousands of guests annually and has worked with 50+ companies, feeding up to 500 guests at a time.
4. Gift Cards: Gift cards sold by state, redeemable at any Miznon locations within the state of original purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Miznon is a fast-casual Mediterranean restaurant chain that serves Israeli street food built around fresh, seasonal ingredients presented primarily in pita sandwiches and out-of-pita plates. Its signature item is the whole roasted baby cauliflower, and the brand also offers full-meal plates, a kids menu, beverages, kosher-certified locations, corporate and private event catering, takeout and delivery, and gift cards. The concept is delivered through open kitchens where cooks interact directly with guests to create a Tel Aviv-inspired dining atmosphere.

Product overview

Miznon is a fast-casual Mediterranean restaurant chain founded by Israeli Chef Eyal Shani, operating over 50 locations worldwide. The company's core offering centers on Israeli street food served in pita, with signature items like the world-famous whole roasted baby cauliflower and ribeye minute steak pita. Miznon's product portfolio consists of its in-pita menu items (vegetables, grass-fed meats, and chicken), out-of-the-pita plates and sides, and an array of add-on services including catering packages, private and corporate event hosting (accommodating up to 500 guests), takeout and delivery, and gift cards. The company operates two sub-brands: Miznon Kosher (kosher-certified locations in Times Square and New Jersey) and Naked Tomato (sister restaurant concept). With open kitchens and a lively atmosphere inspired by Tel Aviv, Miznon's food focuses on fresh, seasonal ingredients with bold Israeli flavors.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Pita Menu Items Signature pita sandwiches filled with Mediterranean and Israeli street food ingredients including vegetables, meats, and specialty items like the world-famous baby cauliflower, for dine-in, takeout, and delivery customers.
• Out-of-Pita Plates and Sides Plates, bowls, and standalone items including the original world-famous whole roasted baby cauliflower, roasted vegetables, falafel balls, hummus plates, and lamb kebab plates, served to dine-in, takeout, and delivery guests.
• Catering Services Custom-built catering packages for corporate events, office meals, and private gatherings, with spread presentations and custom menus available with three days advance notice.
• Private and Corporate Events Event hosting services for groups of up to 500 guests at Miznon venues and sister venues including Port Sa'id, Malka, Hasalon, and Shmone, with full bars and customizable packages.
• Takeout and Delivery Takeout and delivery ordering available at all US locations through the company's BentoBox platform and third-party delivery services such as GetSauce.
• Kids Menu Half-pita options and child-friendly portions including kids steak pita, kids schnitzel pita, kids hummus pita, and kids schnitzel plates.
• Beverages Specialty cocktails and mocktails (Arak Limonada, Miznon Margarita, Cucumber Gin), craft beers (Goldstar, Calidad, Pabst Blue Ribbon), wines, and non-alcoholic options.
• Gift Cards Digital and physical gift cards redeemable at Miznon locations within the state of original purchase, available for New York and Los Angeles.
• Miznon Kosher Restaurant Locations Kosher-certified restaurant locations operating under separate supervision with dedicated hours at Times Square NYC and Bell Works NJ, targeting kosher-observing consumers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/miznonnyc
• Instagraminstagram.com/miznonusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miznon