TD Asset Management, Inc.

What TD Asset Management, Inc. does

TD Asset Management Inc. (TDAM) is a Canadian investment management firm founded in 1987 and operating as a wholly-owned subsidiary of The Toronto-Dominion Bank (TD Bank, NYSE/TSX: TD), one of Canada's Big Five banks. Headquartered at 66 Wellington Street West in Toronto-Dominion Centre, Toronto, TDAM manages assets on behalf of approximately 2 million retail investors through a staff of over 220 investment professionals with average portfolio management experience exceeding 20 years. The firm offers a comprehensive suite of investment products including TD ETFs (passive, active, all-in-one, special focus, and quantitative factor-based strategies), TD Mutual Funds (TD Comfort Portfolios, TD Retirement Portfolios, TD Managed Assets Program, equity, fixed income, money market, and alternative funds), TD Greystone private markets (Canadian and Global Real Estate, Infrastructure, and Mortgage Fund), TD Liquid Alternatives, TD Corporate Class structures, and TD Investment Savings Accounts.

TDAM's business model is anchored in recurring management fees charged through Management Expense Ratios (MERs), with ETF management fees typically below 1% and mutual fund management fees typically between 1% to 3% of assets under management, supplemented by transactional brokerage commissions ($9.99/trade on TD Easy Trade after 100 free annual trades, with partial share orders priced at $1.99). Distribution is multi-channel: TD Direct Investing operates Canada's largest self-directed brokerage platform (WebBroker, Advanced Dashboard, TD app); TD Easy Trade provides a mobile-first freemium self-directed platform; TD Wealth advisors deliver relationship-managed services across $100,000+ and $1,000,000+ client tiers; authorized dealers and the TD branch network provide advisor-served and in-person access. Technology partnerships include Solactive AG for custom technology-themed index methodology (TEC, TECX, TECI) and Portfolio Advisers for specialized asset category expertise.

The firm's competitive positioning leverages TD Bank Group's brand equity (ranked #1 most valuable Canadian brand by Brand Finance for three consecutive years through 2025), scale economics from one of Canada's broadest investment solution offerings, and GRESB-validated sustainability credentials (Infrastructure score of 94, Real Estate Standing Investment score of 86, Mortgage Fund ranked top performer in North America). Marketing channels include a content ecosystem spanning TDAM Views Blog, TDAM Talks podcast, monthly portfolio outlook, investor education resources, and active presence on X (@TDAM_Canada) and LinkedIn. Strategic alliances include Solactive AG (core), Portfolio Advisers (supporting), and GRESB membership since 2016.

Name

TD Asset Management, Inc.

Legal name

TD Asset Management Inc.

Website

https://tdassetmanagement.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

TD Asset Management Inc. is a Toronto-based, wholly-owned subsidiary of TD Bank that manages ETFs, mutual funds, and private markets (TD Greystone) for approximately 2 million retail and institutional Canadian investors via self-directed platforms, advisor channels, and bank branches.

Ownership category

akta.pro rank

Product category

Investment Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)

akta.pro secondary industries

Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL), Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA), Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

Keywords

• Investment management
• Exchange traded funds
• Mutual funds
• Private markets
• Wealth management

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Management Fees (ETF MER): Exchange-Traded Funds charge a management fee and have certain operating costs for the ongoing operation and administration of the ETF, combined as Management Expense Ratio (MER). ETF management fees are typically lower than 1%.
2. Management Fees (Mutual Fund MER): Mutual funds charge a management fee and have certain operating costs for the ongoing operation and administration of the fund, combined as Management Expense Ratio (MER). Mutual fund management fees are often between 1% to 3%.
3. Brokerage Commissions: Buying and selling ETFs on a stock exchange incurs brokerage fees/commissions. TD Easy Trade provides 100 free trades annually, with $9.99/trade thereafter.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

TD Asset Management Inc. (TDAM) is the investment management subsidiary of The Toronto-Dominion Bank, offering a comprehensive suite of professionally managed investment solutions including TD ETFs (All-in-One, Passive, Active, Special Focus, Quantitative, and Technology Leaders/Innovators Index ETFs), TD Mutual Funds (Comfort Portfolios, Retirement Portfolios, Managed Assets Program, equity, fixed income, and money market funds), TD Greystone Private Markets strategies (Canadian Real Estate, Infrastructure, and Mortgage Fund), and liquid alternative investments. Products are distributed through TD Direct Investing (Canada's largest self-directed brokerage), TD Easy Trade mobile app, TD Wealth advisors, and authorized dealers across Canada, managing portfolios on behalf of nearly 2 million retail investors and major institutional clients including pension funds.

Product overview

TD Asset Management Inc. (TDAM) offers a comprehensive suite of investment products and services designed for individual investors, advisors, and institutional clients. The core offerings include TD Exchange Traded Funds (ETFs) and TD Mutual Funds, which are distributed through multiple channels including TD Direct Investing (self-directed platform), TD Easy Trade (mobile-first trading app), and TD Wealth (advisor-managed services). ETF products span multiple categories: All-in-One ETFs for simplified investing, Passive ETFs for broad market exposure, Active ETFs for professional management, Special Focus ETFs for sector targeting, and Quantitative ETFs using factor-based strategies. Notable specific ETFs include the TD Global Technology Leaders Index ETF (TEC), TD Global Technology Leaders CAD Hedged Index ETF (TECX), and TD Global Technology Innovators Index ETF (TECI). Mutual fund offerings include TD Comfort Portfolios, TD Retirement Portfolios, and TD Managed Assets Program (all-in-one portfolio solutions), along with TD Target Maturity Bond Funds, equity funds, fixed income funds, and alternative investment funds. Additional products include the TD Investment Savings Account, TD Corporate Class, and Private Markets products (TD Greystone Canadian Real Estate Strategy, Infrastructure Strategy, and Mortgage Fund). The company manages assets for almost 2 million retail investors and offers one of the broadest investment solution offerings in Canada, supported by over 220 investment professionals.

Differentiator

Problem solved

Functional benefit

Brands

• TD ETFs: Exchange-Traded Funds offered by TD Asset Management for investors seeking diversified, low-cost investment options.
• TD Mutual Funds
• TD Comfort Portfolios
• TD Retirement Portfolios
• TD Managed Assets Program
• TD Greystone
• TD Investment Savings Account
• TD Corporate Class

Products and services

• TD Global Technology Leaders Index ETF (TEC)

Quantifiable outcome

• ETFs typically have lower management fees (under 1%) compared to mutual funds (1-3%)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Solactive AGcoreTechnology or IntegrationSolactive AG calculates and publishes the indexes used by TD ETFs including the Solactive Global Technology Leaders Index and Solactive Global Technology Innovators Index, which form the benchmarks for TD Technology ETFs.
• Portfolio AdviserssupportingStrategic or Co-development PartnerTD Mutual Funds engage select Portfolio Advisers to provide specialized expertise for certain asset categories or sectors, enhancing TDAM's investment capabilities.
• GRESB (Global Real Estate Sustainability Benchmark)supportingStrategic or Co-development PartnerTD Asset Management Inc. has been a proud member of GRESB since 2016. GRESB assesses the sustainability performance of real assets and portfolios around the globe.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RBC Global Asset Management: The asset management arm of Royal Bank of Canada, offering a comparable lineup of ETFs, mutual funds, and private investment solutions distributed through RBC's self-directed brokerage and advisor channels in Canada.
• BMO Global Asset Management: BMO's asset management business, a direct competitor offering ETFs, mutual funds, and alternative strategies in Canada with similar Big Five bank distribution advantages.
• CI Global Asset Management: One of Canada's largest independent asset managers offering ETFs, mutual funds, and alternatives directly comparable to TDAM's product suite, with similar advisor-distributed and direct channels.
• Fidelity Investments Canada: Canada-based arm of Fidelity offering ETFs, mutual funds, and self-directed brokerage comparable to TD Direct Investing/TD Easy Trade in product and customer base.
• Mackenzie Investments: Major Canadian asset manager (part of IGM Financial) competing directly with TDAM across ETFs, mutual funds, and portfolio solutions distributed through Wealthsimple and advisor channels.
• Scotiabank Global Banking and Markets (Asset Management): Wealth and asset management arm of Scotiabank, a fellow Big Five bank with mutual funds, ETFs, and private banking services competing for the same Canadian retail and institutional clients as TDAM.

Broad incumbents

• BlackRock Canada (iShares): Canadian arm of the world's largest asset manager, offering the dominant iShares ETF lineup and competing with TD ETFs on cost, scale, and product breadth across Canadian retail and institutional channels.
• Vanguard Investments Canada: Global low-cost index investing leader with a growing Canadian presence, putting structural fee pressure on TDAM's passive ETF and mutual fund offerings.
• Manulife Investment Management: Major Canadian asset manager with global reach offering ETFs, mutual funds, and alternatives; competes with TDAM on institutional mandates, ETF shelf, and advisor-served retail flows.

Emerging players

• Wealthsimple: Canadian digital wealth and self-directed investing platform competing with TD Easy Trade for younger, mobile-first DIY investors, offering low-cost ETFs and a tech-led experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TDAM_Canada
• LinkedInlinkedin.com/showcase/tdassetmanagement

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TD Asset Management, Inc.