Zindagi Trust

What Zindagi Trust does

Zindagi Trust is a non-profit organization founded in 2003 by Pakistani singer-songwriter Shehzad Roy, headquartered in Karachi, Pakistan, with registered 501(c)(3) and charity-registered affiliates in the United States, Canada, and the United Kingdom. The organization operates a school adoption model, directly managing two government girls' schools in Karachi — SMB Fatima Jinnah Government Girls School (adopted 2007, 2,440 students, 125 teachers) and Khatoon-e-Pakistan Government Girls School (adopted 2015, 1,109 students, 82 teachers) — as proof-of-concept sites that are then leveraged for systemic advocacy. Beyond direct operations, Zindagi Trust develops proprietary curricula including Pakistan's first school Chess Curriculum (2011), an integrated Art Curriculum (2015) now part of the national curriculum, a Life-Skills Based Education (LSBE) program developed with Aahung and adopted by Sindh and Balochistan, a Coding Program with KFC Mitao Bhook and TechnoKnowledge, and the Digital Hifazat digital safety platform with TikTok, PTA, and MoITT.

The trust's product architecture spans core educational programs (LSBE, Chess, Art, Coding, Digital Hifazat, Breakfast Program, Teacher Development), supporting academic infrastructure (libraries, science labs, computer labs, art rooms, chess rooms, music rooms), and advocacy outputs such as the Performance Evaluation Report (PER) system that replaced Sindh's generic teacher evaluation framework. Technology differentiation is concentrated in novel curriculum architecture rather than software — the LSBE toolkit, digital safety comic books, and workshop resources function as distribution vehicles for content rather than technology platforms. No public API, SDK, or proprietary technology stack is offered.

The revenue model is donation-based and diversified across three streams: individual donor subscriptions ($10-$90/month tiers plus one-time gifts, with SSL-encrypted online processing), corporate partnerships (KFC, Bank Alfalah, TikTok, Meta funding specific programs), and contributions from international chapters in the USA, Canada, and the UK. Donations are Shariah-compliant and tax-deductible in both the United States and Pakistan. The organization is certified by Charity Navigator (Four-Star), the Pakistan Centre for Philanthropy, and GlobalGiving, and holds an International School Award from the British Council (2023).

Name

Zindagi Trust

Legal name

Zindagi Trust

Website

https://zindagitrust.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Zindagi Trust is a Karachi-based non-profit founded in 2003 that transforms government girls' schools in Pakistan into model institutions through direct school management, proprietary curriculum development, and policy advocacy, supported by individual donations, corporate partnerships, and international chapters in the US, Canada, and UK.

Ownership category

akta.pro rank

Product category

Non-profit Education Services

NAICS

Elementary and Secondary Schools (6111), Administration of Education Programs (923110), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavioral Support & Intervention Services (PBIS/Behavior Coaching) (EDAJALAH)

akta.pro secondary industries

State/Provincial Education Department Administration (BPAIABAJ), Behavioral Intervention & PBIS Supports (Tiered, Gen Ed) (EDAJAGAL)

Keywords

• Government school reform
• Public education advocacy
• Nonprofit curriculum development
• Teacher training programs
• Life skills education

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Individual Donations: Monthly recurring donations from individual supporters ($10, $25, $50, $90 per month tiers) and one-time contributions through secure SSL encrypted payment on website.
2. Corporate Partnerships: Strategic partnerships with corporations like KFC Mitao Bhook, Bank Alfalah, TikTok, and Meta for specific programs including coding, digital arts, and digital safety campaigns.
3. International Chapter Contributions: Support from Zindagi Trust chapters in USA, Canada, and UK raising funds and awareness for Pakistan operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Zindagi Trust is a non-profit organization that transforms neglected government schools into model institutions through a school adoption model in Karachi. It delivers holistic education reform including infrastructure upgrades, proprietary curricula (chess, art, life-skills, coding), teacher professional development, and digital safety education. The organization also drives systemic policy change by advocating with provincial and national education authorities to influence Pakistan's education policy.

Product overview

Zindagi Trust operates as an education-focused non-profit organization offering a portfolio of interconnected programs that transform government schools into model institutions. The core offerings include Life-Skills Based Education (LSBE) developed with Aahung, Pakistan's pioneering Chess Curriculum (2011), integrated Art Curriculum (2015), and Coding Program (2022) in partnership with KFC and Technoknowledge. Digital Hifazat provides digital safety education via TikTok/Meta partnerships. Additional programs include the Breakfast Program, Teacher Development, and Supplementary Syllabus. Two adopted model schools (SMB Fatima Jinnah Government Girls School since 2007 and Khatoon-e-Pakistan Government Girls School since 2015) serve as demonstration sites. The organization also produces advocacy outputs including the Performance Evaluation Report (PER) system for teacher evaluation. All programs work together to deliver holistic education reform from infrastructure to curriculum to advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• School Reform Program Comprehensive school transformation program that turns neglected government schools into model institutions through infrastructure upgrades, teacher development, academic innovation, and extracurricular activities. Directly serves students in two adopted schools in Karachi.
• Life-Skills Based Education (LSBE) Holistic curriculum covering child rights, personal hygiene, mental health, animal rights, sexual and reproductive health, financial literacy, digital safety, and safe touch. Developed in partnership with Aahung and adopted into Sindh and Balochistan curricula.
• Chess Curriculum Pakistan's first comprehensive school chess curriculum, fostering critical thinking, patience, problem-solving, and cognitive development in students.
• Art Curriculum Integrated art program covering art history, soft skills, confidence building, and emotional expression. Now part of Pakistan's official curriculum.
• Coding Program Three-year coding curriculum for grades 3-8 developed with KFC Mitao Bhook and TechnoKnowledge, equipping students with digital programming tools, computational thinking, and modern technology skills.
• Digital Hifazat Comprehensive digital safety project with workshops, learning resources, toolkits, and comic books for children, parents, and teachers on cyberbullying, hacking, misinformation, blackmail, and reporting mechanisms.
• Breakfast Program Nutritious breakfast program providing students with daily morning meals to ensure they stay energized, focused, and ready to learn.
• Teacher Development Program Professional development program equipping educators with modern teaching methods, continuous training, and ongoing support to improve classroom quality and student outcomes.
• Paid to Learn Program Program providing a daily stipend to working children to combat child labour, enabling them to stay in school. Over 6000 children have been enrolled over 18 years with 5000 completing primary education.
• Performance Evaluation Report (PER) System Customized teacher evaluation system that replaced the generic Annual Confidential Report (ACR), assessing Classroom Management, Planning and Instruction, and Classroom Assessments. Approved by the Sindh Government.
• Digital Arts and Financial Literacy Program Program integrating digital arts skills and financial literacy into education for over 2000 female students at Zindagi Trust-adopted schools, supported by Bank Alfalah.

Quantifiable outcome

• 100% Board Exam Success rate at adopted schools
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered supporting and core.

• University of OxfordsupportingStrategic or Co-development Partner · 8 May 2026Collaboration through Durbeen's unsolicited proposal for the Sindh Institute of Teacher Education, bringing international academic expertise to teacher training program.
• Bank AlfalahcoreStrategic or Co-development Partner · 18 February 2024Partnership to empower girls with digital arts skills and financial literacy. Established digital art lab and introduced financial literacy component for over 2000 female students at adopted schools.
• Federal Investigation Agency (FIA)supportingStrategic or Co-development Partner · 21 November 2023Collaboration for National Children's Day digital safety campaign. FIA provides expertise on cybercrime prevention and child protection measures.
• National Commission on the Rights of Child (NCRC)supportingStrategic or Co-development Partner · 21 November 2023Collaboration for youth digital safety campaign. NCRC provides policy expertise and advocacy for child rights in digital spaces.
• Ministry of Information Technology and Telecommunications (MoITT)coreStrategic or Co-development Partner · 12 March 2023Government partner for second phase of digital safety campaign. Endorsed Digital Safety programme and provides access to increased number of schools through Pakistan Telecom Foundation.
• Pakistan Telecommunication Authority (PTA)coreStrategic or Co-development Partner · 25 February 2023MoU signed for digital safety in government schools. PTA provides regulatory support while Zindagi Trust serves as implementing partner for workshops across Pakistan.
• KFC Mitao BhookcoreStrategic or Co-development Partner · 7 September 2022Three-year Coding Program in two adopted government schools for grades 3-8, benefiting over 1800 female students. KFC provides funding while Zindagi Trust provides implementation infrastructure.
• TechnoKnowledgesupportingTechnology or Integration · 7 September 2022Technical partner for coding curriculum development, teacher training, and program monitoring. Previously created coding curriculum framework for Ministry of Education and trained 90,000 students in KPK.
• Meta (Facebook)coreStrategic or Co-development Partner · 26 July 2022Collaboration for child protection and digital safety dialogue. Hosted roundtable discussions with PTA, FIA, and NCRC to develop policy recommendations for safer digital spaces. Included informative video campaign on reporting CSAM.
• TikTokcoreStrategic or Co-development Partner · 8 February 2022Partnership for Digital Hifazat campaign promoting digital safety in Pakistan. Conducting workshops for students, teachers, and parents on cyberbullying, fake news, and reporting mechanisms. Extended to second phase with MoITT support, targeting 100 schools and 50,000 beneficiaries.
• DurbeencoreStrategic or Co-development Partner · 1 January 2019Public-private partnership for teacher training with Sindh government. Revamping government college for four-year teacher training program. 83% of Durbeen graduates passed Pakistan's first Teaching License Test.
• AahungcoreStrategic or Co-development Partner · 1 January 2011Long-standing partnership since 2011 for Life-Skills Based Education (LSBE) curriculum. Empowered children with knowledge on child protection, health, and personal development. LSBE adopted by Sindh and Balochistan governments.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Right To Play: Global organization using sport and play to deliver learning and child protection outcomes in low-income communities. Overlaps with Zindagi Trust's chess curriculum, life-skills curriculum, and child protection advocacy.
• Room to Read: Global education nonprofit operating literacy and girls' education programs across multiple developing countries. Comparable in curriculum development, school-based program delivery, and a long-term donor-funded operating model.
• Malala Fund: Global girls' education advocacy and grantmaking organization co-founded by a Pakistani Nobel laureate. Comparable in mission (girls' education in Pakistan and other developing countries) and in combining advocacy with program funding.
• Pratham Education Foundation: One of the largest education NGOs in South Asia, focused on literacy, numeracy, and vocational skills for underserved children. Comparable operating model, scale, and reliance on donor funding and government partnerships.

Direct peers

• Aahung: Pakistani nonprofit developing life-skills-based and sexual/reproductive health curricula adopted by provincial governments. Aahung is both a peer in school-based curriculum design and a current partner of Zindagi Trust for LSBE.
• Indus Resource Centre: Pakistani nonprofit running education and economic development programs in rural Sindh. Comparable in operating context and beneficiary base, with overlapping focus on girls' education and government school improvement.
• The Citizens Foundation (TCF): Pakistan's largest education nonprofit operating a network of purpose-built schools serving underprivileged communities. TCF and Zindagi Trust both deliver K-12 education to low-income Pakistani children but TCF builds new schools while Zindagi Trust adopts and reforms existing government schools.
• Alif Ailaan: Pakistan-focused education advocacy campaign working on policy reform, accountability, and public mobilization for education. Closely comparable to Zindagi Trust's advocacy and policy-influence arm targeting provincial and federal education departments.
• Teach For Pakistan: Fellowship-based nonprofit placing leadership graduates into low-income Pakistani schools to drive system change. Comparable to Zindagi Trust on teacher pipeline and school reform, though its delivery model is fellowship-based rather than school adoption.

Broad incumbents

• Aga Khan Education Services (AKES): Global education operator running schools and teacher training across South Asia and East Africa, including Pakistan. Operates at much larger scale than Zindagi Trust but shares the mission of expanding quality education access in underserved regions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zindagitrust
• Instagraminstagram.com/zindagitrust
• TikToktiktok.com/@zindagitrustpak
• YouTubeyoutube.com/@zindagitrust
• Xx.com/zindagitrust
• LinkedInlinkedin.com/company/zindagitrust

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zindagi Trust