RealTruck Group, Inc.
RealTruck is a vertically integrated e-commerce retailer and manufacturer of truck, Jeep, and SUV aftermarket accessories, selling 1M+ products across 20+ owned brands to individual vehicle owners, dealers, and commercial fleets via its website, retail store, and 12,000+ installer network.
- Company typePrivate
- Founded2007
- HeadquartersOcala, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What RealTruck Group, Inc. does
RealTruck Group, Inc. operates a direct-to-consumer e-commerce platform and vertically integrated manufacturer of truck, Jeep, and SUV aftermarket accessories, headquartered in Ocala, Florida. The company sells more than 1 million products across categories including tonneau covers, running boards and nerf bars, electric steps, bed protection, towing equipment, lighting, and performance parts, served through the realtruck.com storefront, a Detroit flagship store, and dedicated international sites for Australia, EMEA, Mexico, and Thailand. Its owned-brand portfolio includes more than 20 labels such as A.R.E., AMP Research, BAK, Gator, Retrax, TruXedo, Go Rhino, and Lund, produced across 30+ U.S. manufacturing facilities and complemented by third-party brands such as Husky Liners, N-Fab, Westin, and Dee Zee. Distribution channels include wholesale dealer programs via wholesale.realtruck.com and a network of over 12,000 local installer partners nationwide.
RealTruck Group, Inc. firmographics
Firmographics- Name
- RealTruck Group, Inc.
- Legal name
- RealTruck Group, Inc.
- Website
- https://realtruck.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Short description
- RealTruck is a vertically integrated e-commerce retailer and manufacturer of truck, Jeep, and SUV aftermarket accessories, selling 1M+ products across 20+ owned brands to individual vehicle owners, dealers, and commercial fleets via its website, retail store, and 12,000+ installer network.
- Ownership category
- akta.pro rank
RealTruck Group, Inc. industry classification
Industry- Product category
- Truck & SUV Aftermarket Accessories
- NAICS
- Automotive Parts and Accessories Retailers (44133), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
- akta.pro secondary industries
- Aftermarket Towing, Hauling & Utility Accessories Manufacturing (Hitches/Winches/Trailer Wiring/Cargo Carriers) (IMACANAO), Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)
Keywords
Where RealTruck Group, Inc. is headquartered
LocationHeadquarters
- HQ city
- Ocala
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
RealTruck Group, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Others
Revenue model
- Product Sales (E-commerce): Direct-to-consumer sales of truck accessories including tonneau covers, running boards, nerf bars, bed steps, and other truck parts through the realtruck.com e-commerce platform. Products are sold as one-time purchases with free shipping on orders over $100.
- Dealer/Wholesale Distribution: Wholesale distribution to authorized dealers through the wholesale.realtruck.com platform. The company also operates a dealer locator program.
- Fleet Sales: Dedicated fleet sales program for commercial customers purchasing accessories for multiple vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard product pricing with free shipping on orders over $100 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
RealTruck Group, Inc. product offering
Product offeringCore offering
RealTruck Group, Inc. designs, manufactures, and sells aftermarket truck, Jeep, and SUV accessories — including tonneau covers, running boards, nerf bars, bed steps, truck caps, hitches, and lighting — across more than two dozen in-house brands (A.R.E., AMP Research, BAK, Retrax, TruXedo, etc.). Products are sold primarily direct-to-consumer via realtruck.com, with a Guaranteed Fit 3D RealTruck Builder tool that matches accessories to specific vehicle make/model. The company also runs wholesale distribution, a fleet sales program, and a network of 12,000+ local installers.
Product overview
RealTruck Group, Inc. operates a multi-brand e-commerce platform and manufacturer of truck, Jeep, and SUV accessories. The company owns and operates over two dozen in-house brands including A.R.E. (truck caps), AMP Research (electric running boards), BAK (tonneau covers), Gator (tonneau covers), Retrax (retractable covers), and TruXedo (tonneau covers), alongside third-party brands like Husky Liners, Go Rhino, N-Fab, Lund, Westin, and Dee Zee. The core platform includes a 3D RealTruck Builder tool for visualizing accessories on specific vehicles, and the company offers 100K+ products across categories including tonneau covers, running boards/nerf bars, exterior accessories, interior accessories, lighting, performance parts, suspension, and wheels/tires. RealTruck fulfills orders from centrally located warehouses with free shipping on orders over $100 and partners with 12,000+ local installers nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- A.R.E. Truck Caps: Truck caps and camper shells
- AMP Research
- BAK
- Gator
- Retrax
- TruXedo
- Go Rhino
- VoltStep
- RealSource
- RealTruck Builder
Products and services
- RealTruck VoltStep Electric Running Boards
Quantifiable outcome
- 250,000+ truck builds created using RealTruck Builder 3D tool
- +2 more outcomes
Companies that use RealTruck Group, Inc.
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
RealTruck Group, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RealTruck Group, Inc. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- 12,000+ Local Installers NetworkcoreRealTruck partners with over 12,000 local installers nationwide, allowing customers to purchase accessories online and receive professional installation services at locations near them. This network ensures customers can access installation without sourcing their own shops or risking factory warranty coverage.
- Makitatools Sweepstakes PartnerminorRealTruck partnered with Makita Tools for a promotional sweepstakes campaign, cross-promoting products to truck enthusiasts.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
RealTruck Group, Inc. competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RealTruck Group, Inc. social profiles
Digital presenceRealTruck Group, Inc. compliance and trust
Trust signalCompliance1 record
RealTruck Group, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
RealTruck Group, Inc. leadership team
Management profileNumber of profiles
RealTruck Group, Inc. subsidiaries and ownership
Company hierarchySubsidiaries10 records
RealTruck Group, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RealTruck Group, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RealTruck Group, Inc.
What does RealTruck Group, Inc. do?
RealTruck Group, Inc. designs, manufactures, and sells aftermarket truck, Jeep, and SUV accessories — including tonneau covers, running boards, nerf bars, bed steps, truck caps, hitches, and lighting — across more than two dozen in-house brands (A.R.E., AMP Research, BAK, Retrax, TruXedo, etc.). Products are sold primarily direct-to-consumer via realtruck.com, with a Guaranteed Fit 3D RealTruck Builder tool that matches accessories to specific vehicle make/model. The company also runs wholesale distribution, a fleet sales program, and a network of 12,000+ local installers.
Is RealTruck Group, Inc. a public or private company?
RealTruck Group, Inc. is a private company. It is classified as unknown and is currently operating.
When was RealTruck Group, Inc. founded?
RealTruck Group, Inc. was founded in 2007.
Where is RealTruck Group, Inc. based?
RealTruck Group, Inc. is headquartered in Ocala, United States, in the North America region.
How does RealTruck Group, Inc. make money?
Three revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are dealer/Wholesale Distribution and fleet Sales.
Does RealTruck Group, Inc. have an API?
No public API is recorded for RealTruck Group, Inc..
What industry is RealTruck Group, Inc. in?
RealTruck Group, Inc.'s product category is Truck & SUV Aftermarket Accessories. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers, with a secondary code of IMACANAO, Aftermarket Towing, Hauling & Utility Accessories Manufacturing (Hitches/Winches/Trailer Wiring/Cargo Carriers). Its NAICS code is 44133 and its SIC code is 5013.