TAG Warranty Corporation
AmTrust Financial Services is a publicly traded global specialty insurer offering commercial P&C, Workers' Compensation, specialty coverage (Cyber, EPLI, Executive Liability, E&S), and consumer warranty programs including Samsung Care+ in Canada, serving hundreds of thousands of customers across 14+ industries.
- Company typePublic
- Founded1998
- HeadquartersBedford, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What TAG Warranty Corporation does
AmTrust Financial Services, Inc. (AFSI) is a publicly traded global specialty insurer headquartered in New York that provides property and casualty insurance, specialty coverage, warranty and protection programs, and risk management solutions. The company was founded in 1998 and is described as a major player in the commercial P&C market and a top Workers' Compensation provider in the U.S. Its product portfolio spans core commercial lines (Workers' Compensation, Businessowners Policy, Commercial Package, General Liability, Commercial Auto, Commercial Property), specialty products (Cyber Insurance with AmTrustCyber MDR, EPLI, Executive Liability under the AmTrust EXEC brand, Excess & Surplus lines), and consumer warranty programs including the enhanced Samsung Care+ in Canada operated through AmTrust Risk Solutions. Supporting platforms include AmTrustONE (industry-specific underwriting guidelines across 8 verticals), AmTrust Access (digital claims, audit, and payment portal), PAYO (flexible payment options), AmTrust Genius, and an AmTrust API. The company's risk management services include Virtual Visits, Ergo AI-enabled ergonomic tools, and 24/7 AmCares Nurse Triage for workers' compensation claims.
AmTrust serves hundreds of thousands of customers worldwide across at least 14 industry verticals, ranging from small businesses to mid-market and large commercial accounts. It distributes primarily through independent insurance agents and brokers (supported by the Agent Marketing Library and VIP Program), with a direct enterprise field sales force for larger accounts and E&S brokers for non-admitted specialty risks. Revenue is generated mainly through recurring insurance premiums, with consumer warranty products now shifting toward month-to-month subscription billing. The company holds admitted and non-admitted capabilities across multiple jurisdictions and operates internationally through AmTrust International, alongside subsidiaries in title insurance, surety, specialty programs, and risk solutions.
Note: The queried entity "TAG Warranty Corporation" does not appear as a distinct legal entity in the source data; the analysis above describes the parent/operating company AmTrust Financial Services, Inc. and its warranty operations through AmTrust Risk Solutions, under which any TAG Warranty activity would fall. Revenue, headcount, and management data for TAG Warranty Corporation specifically are not available in the input.
TAG Warranty Corporation firmographics
Firmographics- Name
- TAG Warranty Corporation
- Legal name
- AmTrust Financial Services, Inc.
- Website
- https://amtrustgroup.com
- Company type
- Public
- Founded year
- 1998
- Operating status
- Operating
- Short description
- AmTrust Financial Services is a publicly traded global specialty insurer offering commercial P&C, Workers' Compensation, specialty coverage (Cyber, EPLI, Executive Liability, E&S), and consumer warranty programs including Samsung Care+ in Canada, serving hundreds of thousands of customers across 14+ industries.
- Ownership category
- akta.pro rank
TAG Warranty Corporation industry classification
Industry- Product category
- Extended Warranty Administration
- akta.pro primary industry
- Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)
Keywords
Where TAG Warranty Corporation is headquartered
LocationHeadquarters
- HQ city
- Bedford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TAG Warranty Corporation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Others
Revenue model
- Property & Casualty Insurance Premiums: AmTrust generates revenue primarily through insurance premiums from commercial property, casualty, workers' compensation, general liability, commercial auto, cyber insurance, EPLI, and executive liability coverage.
- Warranty and Protection Programs: Extended warranty and protection programs such as Samsung Care+ offered on subscription (month-to-month) basis for consumer electronics protection.
- Specialty Insurance Programs: Excess & Surplus lines, specialty programs, and niche coverages including financial institutions, nonprofit organizations, and loss-sensitive workers' compensation.
- Risk Management Services: Risk control services, premium audits, and loss-sensitive insurance solutions for mid-to-large commercial clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small Business Insurance - BOP, Workers' Comp, Commercial Auto, General Liability |
| Subscription | Annual | Commercial Package and Specialty Programs |
| Subscription | Monthly | Samsung Care+ Warranty Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
TAG Warranty Corporation product offering
Product offeringCore offering
TAG Warranty Corporation, operating as part of AmTrust Financial Services' Risk Solutions division, administers extended warranty and protection programs for consumer products. The company is most notably responsible for the Samsung Care+ warranty program in Canada, offering flexible month-to-month subscription-based mobile device protection in direct partnership with Samsung Electronics Canada.
Product overview
AmTrust Financial Services, Inc. operates as a global specialist insurer providing property & casualty insurance, specialty coverage, and risk management. The company offers a comprehensive portfolio organized around its core Commercial Property & Casualty products (including Workers' Compensation, Businessowners Policy, General Liability, Commercial Property, Commercial Auto), specialty programs (Cyber Insurance, EPLI, Executive Liability under AmTrust EXEC brand, Excess & Surplus lines), and warranty/protection programs (Samsung Care+ through AmTrust Risk Solutions). Supporting platforms include AmTrustONE (industry-specific guidelines), PAYO (flexible payment solutions), AmTrust Access (customer portal), Risk Control Services, and the VIP Agent Program. The company serves hundreds of thousands of customers worldwide across diverse industries including auto repair, contractors, financial institutions, grocery stores, healthcare, restaurants, and retail.
Differentiator
Problem solved
Functional benefit
Brands
- AmTrustONE: Business guidelines platform covering multiple industry segments including restaurants, retail, wholesale, auto services, artisan contractors, medical offices, professional services, and personal services.
- AmTrust Genius
- AmTrust EXEC
- AmTrust Care+
- PAYO
- AmTrust Access
- AmCares
- AmTrustCyber
- VIP Program
- Risk Control
Products and services
- Samsung Care+
Quantifiable outcome
- Named 2026 5-Star Claims Excellence Award winner by Insurance Business America
Companies that use TAG Warranty Corporation
Customer profileSegments6 records
Ideal customer profiles2 records
TAG Warranty Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
TAG Warranty Corporation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Samsung Electronics CanadacoreAmTrust Risk Solutions, a division of AmTrust Financial Services, announced enhanced Samsung Care+ in Canada in direct partnership with Samsung Electronics Canada. The program introduces a new flexible month-to-month subscription model for mobile device protection alongside expanded coverage offerings.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
TAG Warranty Corporation competitors and assessment
Company assessmentDirect peers
- Assurant: Assurant is a leading global provider of lifestyle and housing-related protection products, including mobile device protection plans administered on behalf of OEMs and carriers (e.g., Samsung, Verizon). It is the closest direct competitor to TAG Warranty's consumer electronics protection model.
- Asurion: Asurion is the largest U.S. provider of device protection, supporting carriers and retailers with mobile device warranties, claims, and repair logistics. It directly competes in mobile device protection with TAG Warranty.
- Apple (AppleCare Services): AppleCare+ is Apple's in-house device protection program covering iPhone, iPad, Mac, and other Apple devices. It represents the OEM-direct alternative to third-party warranty administrators like TAG Warranty.
- Allstate Protection Plans: Allstate Protection Plans (formerly SquareTrade) is one of the largest independent extended warranty and protection plan administrators for consumer electronics and appliances, directly comparable to TAG Warranty's extended warranty administration focus.
Regional players
- Verizon (Total Mobile Protection): Verizon offers device protection plans (Total Mobile Protection, Verizon Home Device Protection) primarily bundled with U.S. wireless subscribers, competing with TAG Warranty in mobile device warranty distribution in the U.S. market.
- AT&T (Protect Advantage): AT&T offers mobile protection plans (Protect Advantage, Total Mobile Protection) to U.S. wireless customers, competing with TAG Warranty's mobile device protection program in the U.S. carrier distribution channel.
- T-Mobile (Protection 360): T-Mobile offers Protection 360 and related device protection plans to U.S. subscribers, representing a carrier-distributed alternative in mobile device protection versus TAG Warranty's OEM-aligned model.
Emerging players
- Consumer Priority Service: Consumer Priority Service is a third-party extended warranty administrator focused on consumer electronics and appliances, providing a smaller-scale, niche comparable to TAG Warranty's warranty administration model.
- Service Net Warranty: Service Net is a warranty solutions provider offering administration, claims management, and contact center services for OEMs and retailers, comparable to TAG Warranty's extended warranty administration role.
Broad incumbents
- AIG (Travelers Warranty/Service Contract Business): AIG offers extended warranty and service contract solutions as part of its broad P&C and specialty insurance portfolio, representing a large incumbent insurer competing in the warranty administration space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
TAG Warranty Corporation social profiles
Digital presenceTAG Warranty Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
TAG Warranty Corporation leadership team
Management profileNumber of profiles
Profiles1 record
TAG Warranty Corporation subsidiaries and ownership
Company hierarchySubsidiaries6 records
TAG Warranty Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TAG Warranty Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TAG Warranty Corporation
What does TAG Warranty Corporation do?
TAG Warranty Corporation, operating as part of AmTrust Financial Services' Risk Solutions division, administers extended warranty and protection programs for consumer products. The company is most notably responsible for the Samsung Care+ warranty program in Canada, offering flexible month-to-month subscription-based mobile device protection in direct partnership with Samsung Electronics Canada.
Is TAG Warranty Corporation a public or private company?
TAG Warranty Corporation is a public company. It is classified as corporate owned and is currently operating.
When was TAG Warranty Corporation founded?
TAG Warranty Corporation was founded in 1998.
Where is TAG Warranty Corporation based?
TAG Warranty Corporation is headquartered in Bedford, United States, in the North America region.
How does TAG Warranty Corporation make money?
Four revenue lines are on record. Property & Casualty Insurance Premiums are the primary driver. The others are warranty and Protection Programs, specialty Insurance Programs and risk Management Services.
Who are TAG Warranty Corporation's main competitors?
Direct peers on record are Assurant, Asurion, Apple (AppleCare Services) and Allstate Protection Plans. Regional players are Verizon (Total Mobile Protection), AT&T (Protect Advantage) and T-Mobile (Protection 360). Emerging players are Consumer Priority Service and Service Net Warranty. AIG (Travelers Warranty/Service Contract Business) is listed as a broad incumbent.
Does TAG Warranty Corporation have an API?
Yes. AmTrust API is referenced in the navigation under Resources, suggesting a developer-facing API exists for accessing insurance services, claims, payments, and policy information. Specific API documentation details, endpoints, authentication methods, or rate limits are not specified in the available source content.
What industry is TAG Warranty Corporation in?
TAG Warranty Corporation's product category is Extended Warranty Administration. Its primary akta.pro industry code is FSAJALAH, Consumer Electronics & Mobile Device Protection Plans.