What Chery Automobile Co., Ltd./ADR does

Chery Automobile Co., Ltd. is a Chinese passenger vehicle manufacturer founded in 1997 and headquartered in Wuhu, Anhui Province. The company designs, develops, manufactures, and sells ICE and NEV passenger vehicles under five distinct brands — CHERY (mass market), EXEED (premium SUV), JETOUR (family travel and off-road), iCAR (Gen Z-focused BEV), and LUXEED (premium EV co-developed with Huawei) — serving a global customer base across 100+ countries. According to Frost & Sullivan, Chery ranked as China's second-largest domestic brand passenger vehicle company and the 11th largest globally by 2024 sales volume, with 2.63 million units sold in 2025 and the No. 1 Chinese passenger vehicle exporter position held for 23 consecutive years.

The product portfolio is built on a vertically integrated technology stack: Kunpeng Power covers the full powertrain spectrum (ICE, PHEV, HEV, BEV, range-extended); Mars Architecture serves as the modular vehicle development platform; the Lingxi Intelligent Cockpit integrates iFlytek and DeepSeek models for natural-language interaction; the Falcon series provides tiered ADAS from L2 urban navigation assist to L3/L4 readiness. The 2026 Full-Domain AI Strategy added the Xiaoqi Tongxue AI agent, Flying Fish Digital Chassis, AI Battery Digital Brain, and the Mojia robotics platform — the Moyin humanoid robot is the world's first to receive dual EU hardware/software CE certification. Twelve major production bases (three overseas) are 100% certified to ISO 9001 and IATF 16949, and Chery became the third Asian automotive group to hold IATF board voting rights in June 2026.

Chery's revenue model is hardware-led passenger vehicle sales split between domestic China and international markets. FY2025 revenue was RMB 300.2 billion per the audited annual report; H1 2026 revenue reached RMB 143.28 billion with NEV accounting for 41.4% (up from 25.6% a year earlier) and international markets generating RMB 98.968 billion (+51.0% YoY). Distribution combines brand-specific dealer networks across China, CBU and CKD/SKD exports, and localized manufacturing — most notably the Rosslyn plant in South Africa opened July 2026 with a planned 50,000-unit single-shift capacity and 40% local content target by 2028. The company has been publicly listed on the Hong Kong Stock Exchange (9973.HK) since September 25, 2025.

Name

Chery Automobile Co., Ltd./ADR

Legal name

Chery Automobile Co., Ltd. (奇瑞汽车股份有限公司)

Website

https://chery-auto.com

Company type

Public

Founded year

1997

Operating status

Ipo

Short description

Chery Automobile is a Chinese passenger vehicle manufacturer founded in 1997, producing ICE and NEV vehicles across five brands (CHERY, EXEED, JETOUR, iCAR, LUXEED). It serves consumers in 100+ countries with 2.63 million units sold in 2025, ranking as China's leading passenger vehicle exporter and 11th largest globally by sales volume.

Ownership category

akta.pro rank

Product category

Passenger Vehicles

NAICS

Other Motor Vehicle Dealers (4412)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG)

akta.pro secondary industry

Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)

Keywords

• Passenger vehicle manufacturing
• New energy vehicles
• Automotive exports
• Intelligent driving systems
• Automotive powertrain technology

Headquarters

HQ city

Wuhu

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Passenger Vehicle Sales (Domestic China): Sales of ICE and NEV passenger vehicles under five brands (Chery, Exeed, Jetour, iCAR, LUXEED) through dealer networks and direct sales in the Chinese domestic market. Revenue from domestic China operations constitutes the balance of total revenue after international sales.
2. Passenger Vehicle Sales (International): Export and local sales of passenger vehicles to 100+ countries and regions. International revenue reached RMB 989.68 billion in H1 2026, growing 51% YoY, making it a core driver of gross margin expansion. Covers Europe, South America, Africa, Middle East markets.
3. New Energy Vehicle (NEV) Sales: Sales of battery electric vehicles (BEV), plug-in hybrid electric vehicles (PHEV), and hybrid electric vehicles (HEV). NEV revenue reached RMB 592.84 billion in H1 2026, growing 63.8% YoY and accounting for 41.4% of total revenue, up from 25.6% in the same period last year. Rapidly growing revenue stream as the company's energy transition accelerates.
4. Component and Technology Licensing: Revenue from technology components, powertrains, and automotive technology solutions, including through subsidiaries such as Chery Technology (奇瑞科技) and other parts manufacturing entities. Implied by the company's technology exports and parts supply relationships.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Chery Automobile designs, develops, manufactures, and sells a diversified portfolio of passenger vehicles under five brands (CHERY, EXEED, JETOUR, iCAR, LUXEED), spanning internal combustion engines and new energy vehicles (BEV, PHEV, HEV, range-extended EVs). The company sells through dealer networks domestically in China and exports to 100+ countries with localized manufacturing in key markets including South Africa.

Product overview

Chery Automobile is a Chinese passenger vehicle company headquartered in Wuhu that designs, develops, manufactures, and sells a diverse and expanding portfolio of passenger vehicles including ICE vehicles and NEVs. The company operates five major brands with distinct positioning: CHERY (mainstream mass market), JETOUR (family travel), EXEED (premium/young families), iCAR (tech-focused NEV for Gen Z), and LUXEED (premium electric with Huawei partnership). Each brand targets different market segments and customer needs. Chery has built a comprehensive technology stack including Kunpeng Power (powertrain systems), Mars Architecture (vehicle platform), Falcon Intelligent Driving (autonomous driving), Lingxi Intelligent Cabin (AI cockpit), and Xiaoqi Companion (AI assistant). The company also extends into embodied intelligence with Moyin humanoid robots and Argos robotic dogs. Chery ranked as China's second-largest domestic brand passenger vehicle company and 11th globally by sales in 2024, with global operations spanning over 100 countries and regions.

Differentiator

Problem solved

Functional benefit

Brands

• CHERY (奇瑞): Mainstream passenger vehicle brand offering fuel and new energy vehicles
• EXEED (星途)
• JETOUR (捷途)
• iCAR
• LUXEED (智界)

Products and services

• CHERY Brand Vehicles The main mass-market brand covering a diverse portfolio of ICE and NEV passenger vehicles including Tiggo SUV series and Arrizo sedan series. Serves mainstream consumers globally with balanced product configurations across sedans, SUVs, and multi-purpose vehicles.
• EXEED Brand Vehicles Premium SUV brand targeting young families and high-end consumers. Offers models like Exeed ET5 and ET with advanced intelligent driving and premium interior features, positioned in the premium passenger vehicle segment.
• JETOUR Brand Vehicles Family-oriented travel brand offering models like Shanhai series and Traveler. Known for innovative 'travel-specific mini-RV' vehicle types targeting outdoor adventure and family travel segments with off-road and plug-in hybrid options.
• iCAR Brand Vehicles Tech-focused NEV brand targeting Generation Z consumers. Offers cyber-style battery electric SUVs like V23 with innovative design and smart features. Emphasizes user co-creation and customization with multiple variants.
• LUXEED Brand Vehicles Premium electric brand co-developed with Huawei, offering intelligent electric vehicles with advanced autonomous driving capabilities. Represents the highest-end EV offering in the Chery portfolio.
• TIGGO 7 Export Model Export-focused SUV model offering HEV (5.7L/100km, 900km+ range), PHEV (1200km+ range), and ICE powertrains. Features 24.6-inch curved dual-screen, Qualcomm 8155 chip, and 540-degree transparent chassis. Achieved record-breaking export of 29,800 units in May 2026 and five-star safety ratings from EU, Australia, ASEAN, and other regions.
• Fengyun T9L AI-powered intelligent SUV featuring Kunpeng AI super hybrid CDM 6.0 and Falcon 700 smart driving system. Offers AI energy management for fuel efficiency and AI private customization for personalized driving experience. Launched at the 2026 AI Night event.
• Exeed ET5 Mid-size SUV equipped with Falcon 700 smart driving assistance system and Horizon Journey 6P flagship chip. Features Qualcomm Snapdragon 8255 chip, integrates iFlytek and DeepSeek AI models. Designed for young families with high safety standards exceeding 2026 regulations.
• iCAR V23 First battery-electric cyber-style SUV from iCAR brand. Available in multiple customized variants including Retro Edition, Military Fan Edition, and Coffee Edition. Achieved 34,840 cumulative sales from January to July 2025. China's first battery-electric cyber-style SUV.
• Fengyun T11 Premium six-seater intelligent SUV featuring million-class safety, space, luxury, and intelligence standards. Debuted at Chengdu Auto Show, targeting large-family premium segment with full-size three-row seating.
• Fengyun X3L High-energy fashionable outdoor cube vehicle built on Kunpeng Golden Range Extender CEM-S platform. Targeted at lifestyle and outdoor enthusiasts seeking range-extended EV technology.
• Jetour G700 All-domain luxury hybrid electric SUV with around Taklimakan Edition variant. Redefines large off-road vehicle segment with Kunpeng hybrid technology and luxury appointments.
• Jetour Shanhai L7 PLUS New travel-specific mini-RV vehicle type from JETOUR. Launched August 26 and received over 48,000 orders within 60 hours of launch, demonstrating strong consumer demand for travel-oriented family vehicles.
• All-new QQ 3 High-quality intelligent electric sedan representing the new generation QQ model with comprehensive evolution for the NEV market. Announced at the AI Night event, reviving the iconic QQ nameplate as an intelligent EV.

Quantifiable outcome

• 6.3% H1 2026 net profit margin, compared to 3.8% industry average and 1.5% domestic vehicle manufacturing average — demonstrating superior earnings quality through operational efficiency
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature10 records

Scale indicators19 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Volkswagen AG: Volkswagen is the leading global passenger vehicle OEM and Chery's primary competitor in European markets (where Chery grew 216% YoY in early 2026). Both compete across mass-market and premium segments globally and increasingly in China's NEV market through VW's local joint ventures.
• Tesla, Inc. Tesla is the global EV leader and benchmark for premium electric vehicles, competing with Chery's iCAR and LUXEED brands in NEV segments. Tesla's pricing actions have shaped Chinese EV market dynamics that affect Chery's domestic NEV positioning and margins.
• Stellantis N.V. Stellantis is a global multi-brand passenger vehicle OEM with strong presence in Europe, South America, Africa, and Middle East — directly overlapping Chery's primary international markets. Both compete across price segments and have multi-energy powertrain strategies.
• Toyota Motor Corporation: Toyota is the world's largest automaker and the only brand Chery trails in South African passenger vehicle sales. Both compete in mass-market passenger vehicles globally, with Toyota representing the benchmark for quality (relevant to Chery's J.D. Power dominance) and reliability.
• Hyundai Motor Group: Hyundai/Kia is a global passenger vehicle OEM with strong emerging market presence, comparable to Chery's positioning in South Africa, Middle East, and Southeast Asia. Both offer mass-market to premium positioning (Genesis vs Chery's LUXEED/EXEED) and have aggressive NEV strategies.

Direct peers

• Great Wall Motors: Great Wall Motors is a Chinese SUV specialist with brands like Haval, Tank, Wey, and ORA — directly comparable to Chery's SUV-heavy JETOUR brand and multi-brand portfolio. Both focus on SUV/off-road segments and have significant international export businesses.
• SAIC Motor: SAIC Motor is a major Chinese state-owned passenger vehicle OEM (owning MG, Roewe, Maxus) with extensive global sales through MG brand. Both are leading Chinese exporters, with comparable passenger vehicle lineups spanning mass-market to premium segments and significant NEV transition underway.
• Geely Automobile Holdings: Geely is a fellow Chinese multi-brand passenger vehicle OEM with a comparable portfolio strategy (Geely, Lynk & Co, Zeekr, Geometry). Both target mass-market to premium segments, compete in European and emerging markets, and have multi-powertrain offerings (ICE + NEV).
• Changan Automobile: Changan is a major Chinese state-owned passenger vehicle OEM with deep/Avita brands and growing international footprint. Both compete in domestic mass-market segments, pursue NEV transition, and have expanding overseas operations including Europe and Southeast Asia.
• BYD Company Limited: BYD is China's largest NEV manufacturer and a fellow Chinese passenger vehicle OEM with global expansion ambitions. Both compete head-to-head in domestic China NEV market and international exports, with overlapping multi-brand strategies (BYD's Dynasty, Ocean, Denza, Yangwang vs Chery's five brands).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chery Automobile Co., Ltd./ADR