Strengths School

What Strengths School does

Strengths School is a Singapore-headquartered professional services firm founded in 2013 by Jason Ho that delivers strengths-based coaching, workshops, and leadership development built on the Gallup CliftonStrengths (formerly StrengthsFinder) assessment. The company operates under the legal entity Strengths Movement Pte Ltd and serves enterprise clients, leaders, teams, schools, and individuals across 14+ Asian countries including Singapore, Hong Kong, Malaysia, Thailand, Indonesia, China, India, Philippines, Japan, South Korea, Macau, and the Middle East, with physical offices in Singapore, Hong Kong, and Kuala Lumpur.

Its product portfolio centers on the licensed Gallup CliftonStrengths 34-theme framework, delivered through interactive workshops ranging from 90-minute primers to full 1-2 day intensives, structured programs including the proprietary TeamEDGE methodology, leadership development engagements, 1:1 coaching, and specialized sub-products such as the LINK Program (couples), Strengths Study Strategies (students), Strengths for Business, and Strengths for School. All coaches are Gallup Certified CliftonStrengths practitioners, with multilingual facilitation capability across English, Mandarin, and Cantonese.

The business model is professional services revenue earned through quote-based enterprise engagements, with a free strategy session used to qualify leads, multi-year coaching contracts for ongoing leadership development, and a referral program that rewards existing customers with assessment codes (worth SGD$90) while discounting referred customers 15%. Go-to-market combines enterprise field sales to Fortune 500 companies and government agencies, event-driven regional workshop and retreat destinations, and a content-led funnel built on SEO-optimized resource pages covering all 34 CliftonStrengths themes. Cumulative scale claims include 600+ organizations and 1,000+ teams served over a decade.

Name

Strengths School

Legal name

Strengths Movement Pte Ltd

Website

https://strengthsschool.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Strengths School is a Singapore-based professional services firm founded in 2013 that delivers Gallup CliftonStrengths workshops, leadership development, team-building, and coaching to enterprise clients, leaders, teams, schools, and individuals across 14+ Asian countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. CliftonStrengths Workshops: Interactive workshops delivered in-person or virtually, ranging from 90-minute primers to full 1-2 day workshops. Pricing varies by format and customization level. Suitable for teams from 5 to 150 participants.
2. Leadership Development Programs: Ongoing coaching and leadership development tied to team goals. Customized programs for frontline teams, people managers, and senior leadership.
3. EDGE Programs: Structured team development programs including TeamEDGE for organizational culture transformation.
4. 1:1 Coaching: Individual coaching sessions for personal development and leadership growth.
5. Referral Rewards: Revenue generation through workshop bookings generated via referral program. Referrers receive assessment codes while referred customers receive discounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Strengths School delivers CliftonStrengths-based coaching, workshops, and training programs for individuals, teams, leaders, and organizations across Asia. Offerings are led by Gallup-certified Strengths Coaches and span team building workshops, leadership development programs, executive and individual 1:1 coaching, corporate training engagements, and specialized tracks for schools and couples, with delivery available on-site, virtually, and at regional retreat destinations.

Product overview

Strengths School™ is a training and coaching organization that offers a portfolio of CliftonStrengths-based solutions centered around the Gallup CliftonStrengths (formerly StrengthsFinder) assessment. The core offerings include CliftonStrengths Workshops (interactive sessions using the 34-theme framework), the TeamEDGE Program (structured team development for dismantling toxic culture), Leadership Development Programs, Team Building Workshops, and Corporate Training for organizations. Supporting products include the LINK Program™ for couples, Strengths Study Strategies™ for students, Strengths for Business™ for workplace productivity, and Strengths for School™ for educational institutions. Additional services include EDGE Programs, 1:1 Coaching, and organizational consulting—all built on the CliftonStrengths methodology.

Differentiator

Problem solved

Functional benefit

Brands

• TeamEDGE™: A team development program designed to address employee engagement using CliftonStrengths assessment
• LINK Program™
• Strengths Study Strategies™
• Strengths for Business™
• Strengths for School™

Products and services

• CliftonStrengths Workshops Foundational workshop programs built on the Gallup CliftonStrengths assessment and the four-domain framework (Executing, Influencing, Relationship Building, Strategic Thinking), delivered as 90-minute primers, half-day, full-day, or 1–2 day intensive formats for teams, leaders, and organizations across Asia.
• TeamEDGE Program Proprietary team development program designed for intact teams to improve collaboration, communication, and shared strengths-based language, applicable across on-site, virtual, and regional retreat destinations.
• Leadership Development Programs Structured leadership development offerings for individual leaders and leadership cohorts, applying CliftonStrengths frameworks to leadership effectiveness, transitions, and pipeline development.
• Team Building Workshops Customizable team building workshops leveraging CliftonStrengths to improve team cohesion, communication, and shared language, available on-site, virtually, and at regional retreat destinations.
• Corporate Training Customized corporate training engagements applying CliftonStrengths frameworks to organizational learning needs, with formats ranging from primers to 1–2 day intensives, delivered across Asia including for Fortune 500 and government clients.
• 1:1 Coaching One-on-one coaching engagements for individuals and leaders applying CliftonStrengths to personal growth, self-awareness, career transitions, and leadership effectiveness, delivered by Gallup-certified Strengths Coaches.
• LINK Program Strengths-based coaching program for couples and individuals in committed relationships, designed to improve communication, mutual understanding, and relationship dynamics using the CliftonStrengths framework.
• Strengths Study Strategies Program applying CliftonStrengths to help students discover their strengths and apply them to study strategies, learning effectiveness, and career or educational choices.
• Strengths for School School-focused strengths curriculum delivered to student cohorts in primary, secondary, and tertiary institutions, designed to help students understand and apply their strengths within a structured school program.
• EDGE Programs Proprietary EDGE-branded structured programs that extend Strengths School's strengths-based methodology into dedicated learning formats beyond standard workshops, targeting teams, leaders, and organizations.
• Strengths for Business Business-focused strengths track packaged for enterprise and business audiences, applying CliftonStrengths to workplace performance, business outcomes, and applied business coaching.

Quantifiable outcome

• Research shows engaged employees have 23% more profitability, 18% more productivity, and 43% less turnover
• +2 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Gallup (CliftonStrengths)coreTechnology or IntegrationStrengths School is a certified CliftonStrengths delivery partner. All workshops utilize the Gallup CliftonStrengths assessment (formerly StrengthsFinder), the proprietary positive psychology profiling tool developed by Don Clifton and Gallup. Coaches are Gallup Certified CliftonStrengths coaches trained and authorized to deliver CliftonStrengths workshops and coaching.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a large leadership development and coaching practice serving Fortune 500 clients. Comparable as an enterprise leadership development provider, but operates as a much larger, broader-scope consultancy rather than a strengths-assessment specialist.
• DDI (Development Dimensions International): Global leadership development specialist serving large enterprises with assessments, training, and coaching programs. Comparable in selling leadership and team development to enterprise buyers, but with a much broader methodology stack than CliftonStrengths alone.
• Center for Creative Leadership: Research-driven leadership development institution offering programs and assessments to global enterprises and governments. Comparable as a leadership development specialist targeting senior leaders, but with research, credentialing, and program breadth far beyond a regional strengths-coaching firm.
• FranklinCovey: Global leadership and organizational performance firm offering enterprise training programs (e.g., 7 Habits) and coaching. Comparable as an enterprise training and leadership development provider, but serves a much broader portfolio of methodologies and global accounts.
• Right Management (ManpowerGroup): Global talent and career development firm (ManpowerGroup subsidiary) offering enterprise leadership development, coaching, and assessments. Comparable in selling leadership and team development to enterprise HR buyers, but at much larger scale and with a broader portfolio.
• BetterUp: Global enterprise coaching and development platform combining 1:1 coaching with AI-driven assessments. Comparable as an enterprise-targeted strengths/coaching solution, but much broader in scope (virtual-first, global) and far larger scale than Strengths School's regional workshop-led model.

Others

• Gallup: Owner of the CliftonStrengths assessment and the coach certification program Strengths School depends on. Strictly an enabler/partner rather than a competitor — Gallup could become a competitor if it expands direct delivery in Asia or revises partner economics.

Direct peers

• VIA Institute on Character: Non-profit developer of the VIA Character Strengths assessment — the closest direct peer in applying a science-backed positive psychology assessment to coaching, training, and development. Strengths School's CliftonStrengths franchise and VIA's framework compete for the same 'strengths-based development' mindshare.
• Marshall Goldsmith: World-renowned executive coach operating a global leadership coaching practice and stakeholder-centered coaching methodology. Directly comparable as a premium individual and executive coaching brand targeting senior leaders, with overlapping enterprise buyer base.

Regional players

• Coach Masters Academy: Singapore-headquartered international coach training and certification organization. Comparable as an Asia-based coaching brand operating in the same regional market and serving overlapping enterprise and individual coaching buyers, though focused on coach certification rather than strengths workshops.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StrengthsSchool
• Facebookfacebook.com/StrengthsSchool
• LinkedInlinkedin.com/company/strengthsschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strengths School