Salud con lupa

What Salud con lupa does

Salud con lupa is an independent, non-profit digital health journalism organization headquartered in Lima, Peru, producing Spanish-language investigative reporting on health policy, pharmaceutical access, food safety, environmental health, mental health, and gender-based health issues for audiences across Latin America. The organization operates a single news website (saludconlupa.com) that publishes news, investigative series, fact-checks, opinions, interviews, and bibliotherapy content; a free email newsletter powered by Brevo with country-specific subscription options covering more than 20 countries; and an organic social media presence. Content is entirely open-access with no paywall, and the site is organized into specialized sections including Comprueba (fact-checks), Climatopedia, Medio ambiente, Salud mental, Género, Sobremesa, and Data pública. AI-assisted visual development is used in some reporting workflows, but the platform relies on standard digital publishing tools rather than proprietary technology.

The business model is funded entirely through reader donations and foundation grants rather than subscriptions, advertising, or product sales. Individual donations are accepted via Yape, Plin, credit card, and QR code through a web portal, and foundation grant support comes from the Pulitzer Center, Vital Strategies (on behalf of Bloomberg Philanthropies), and the Consortium for Supporting Regional Journalism in Latin America (CAPIR/IWPR). The primary audience consists of Spanish-speaking general readers across Latin America interested in health accountability journalism; a secondary audience of regional media partners (TBIJ, El Espectador, El Universal, The Examination, Agência Pública, Colombiacheck, ChequeaBolivia, CLIP, and others) co-publishes investigative work that spans cross-border health issues such as defective cancer medications, insulin pricing, and tobacco industry tactics.

The organization maintains an extensive editorial track record demonstrated by consecutive Sigma Awards for data journalism and the mobilization of more than 230 journalists and organizations in defense of press freedom in Peru. Its operational posture is that of a small, regionally influential non-profit newsroom: no disclosed headcount, no disclosed revenue, no parent company, no venture or equity backing, and no proprietary technology stack beyond standard publishing infrastructure.

Name

Salud con lupa

Legal name

Salud con lupa

Website

https://saludconlupa.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Salud con lupa is an independent, non-profit digital health journalism organization based in Lima, Peru, producing open-access Spanish-language investigative reporting on health policy and accountability for readers across Latin America, funded by reader donations and foundation grants.

Ownership category

akta.pro rank

Product category

Digital health journalism

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

akta.pro secondary industries

Government & Public Policy Publishing (Regulations, Gazettes, Legislative Tracking) (MPAJACAI), Health, Safety & Environmental (HSE/EHS) Publishing (MPAJACAF)

Keywords

• Health journalism
• Investigative reporting
• Data journalism
• Public health media
• Latin American news

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Reader Donations: Individual readers contribute financial support through a donations portal on the website. Donations can be made via Yape or Plin (Peruvian mobile payment apps), credit card, or QR code, allowing the organization to investigate independently and keep content open for all.
2. Foundation Grants: Salud con lupa receives financial support from foundations and journalism grant organizations including the Pulitzer Center, Vital Strategies (on behalf of Bloomberg Philanthropies), and CAPIR/IWPR (Consortium for Supporting Regional Journalism in Latin America). These grants fund specific investigative series and collaborative projects.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Salud con lupa operates a Spanish-language digital news platform (saludconlupa.com) that publishes free, open-access investigative health journalism for Spanish-speaking readers across Latin America. Its core output is data-driven investigative reporting on public health policy, pharmaceutical procurement and pricing, food safety, environmental health, mental health and gender-based health issues, complemented by a free email newsletter and collaborative cross-border investigations with regional media partners.

Product overview

Salud con lupa is a Peruvian digital health journalism organization operating a single unified news platform that publishes investigative reports on health topics. The organization produces coverage across specialized sections (Comprueba, Climatopedia, Medio ambiente, Salud mental, Género, Sobremesa) and offers a newsletter subscription service powered by Brevo, along with a donation system accepting payments via QR codes through Yape and Plin mobile apps.

Differentiator

Problem solved

Functional benefit

Products and services

• Salud con lupa Digital Health Journalism Platform

Quantifiable outcome

• Free access for all readers — no paywall or subscription required
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• The Bureau of Investigative Journalism (TBIJ)coreStrategic or Co-development PartnerSalud con lupa collaborates with The Bureau of Investigative Journalism (UK) on major investigative projects, most notably the 'Quimioterapias en riesgo' series exposing defective cancer medications purchased by the Peruvian state, and The Cancer Calculus investigation on global cancer drug pricing. TBIJ provides investigative journalism expertise, data analysis support, and international reach for these joint investigations.
• El EspectadorcoreStrategic or Co-development PartnerColombian newspaper El Espectador is a key collaborative partner in Salud con lupa's regional investigations, co-publishing the insulin pricing series ('El dinero o la salud') covering diabetes access issues across Latin America, and the Colombia-based reporting on contaminated cancer medications.
• El Universal (México)coreStrategic or Co-development PartnerMexican newspaper El Universal co-published the 'El dinero o la salud' (Insulin pricing) series, covering diabetes medication access issues in Mexico, extending Salud con lupa's investigative reach across Latin America.
• The ExaminationcoreStrategic or Co-development PartnerThe Examination (United States) is a collaborative partner in the 'Redes de Nicotina' (Networks of Nicotine) project, a cross-border investigation into tobacco industry tactics promoting vaping products in Latin America.
• Agência PúblicacoreStrategic or Co-development PartnerBrazilian investigative journalism organization Agência Pública is part of the 'Redes de Nicotina' collaborative project investigating tobacco industry influence on vaping regulation across Latin America.
• ColombiacheckcoreStrategic or Co-development PartnerColombiacheck, a Colombian fact-checking organization, collaborates on the 'Redes de Nicotina' project investigating tobacco industry tactics and vaping product marketing across Latin America.
• ChequeaBoliviacoreStrategic or Co-development PartnerChequeaBolivia, a Bolivian fact-checking organization, is a partner in the 'Redes de Nicotina' project, contributing to cross-border reporting on tobacco and vaping industry practices in Latin America.
• El Clip (Colombia)coreStrategic or Co-development PartnerEl Clip, a Colombian media organization, collaborates on the 'Redes de Nicotina' project investigating tobacco industry tactics and vaping regulation across Latin America.
• Global Investigative Journalism Network (GIJN)minorOthersSalud con lupa is a member of the Global Investigative Journalism Network (GIJN), an international network supporting investigative journalism. Membership provides access to resources, training, and a global community of investigative journalists.
• SciDev.NetminorStrategic or Co-development PartnerSalud con lupa republishes dengue-related reporting produced by SciDev.Net (Science and Development Network), a science journalism outlet covering health and environment topics in Latin America and the Caribbean.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SciDev.Net: Science and development journalism network covering health and environment in Latin America. Direct peer as confirmed content partner (dengue reporting republished by Salud con lupa).
• OjoPúblico: Peruvian non-profit investigative journalism outlet covering health, environment, and public policy. Direct peer given shared Peruvian base, non-profit model, and overlapping health accountability investigations.
• CIPER Chile: Chile's leading non-profit investigative journalism center. Direct peer in the Latin American investigative journalism space with comparable non-profit, grant-funded model and accountability focus.
• Agência Pública: Brazil's pioneering non-profit investigative journalism organization. Direct peer given collaborative partnership on 'Redes de Nicotina,' shared cross-border investigative model, and similar donor-supported structure.
• Connectas: Latin American regional journalism hub supporting cross-border investigative reporting. Direct peer given shared mission of facilitating collaborative accountability journalism across the region.
• El Faro: El Salvador-based digital investigative journalism outlet with international award recognition. Comparable as a regionally focused, donor-funded Spanish-language investigative outlet operating under political pressure.
• ICIJ (International Consortium of Investigative Journalists): Global cross-border investigative journalism consortium. Direct peer through partnership network overlap (cancer drug investigations) and shared cross-border accountability model.
• OCCRP: Global cross-border investigative journalism network focused on organized crime and corruption. Comparable as a network-based investigative journalism organization with Latin American reach and grant-funded model.
• The Bureau of Investigative Journalism (TBIJ): UK-based non-profit investigative journalism organization. Direct peer as a confirmed collaborative partner on cancer medication and pharmaceutical investigations, sharing cross-border reporting model.

Broad incumbents

• ProPublica: Larger, US-based non-profit investigative journalism leader. Comparable as a model non-profit investigative outlet that demonstrates scale of donor-supported accountability journalism, though operating in a much larger market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/saludconlupa
• Facebookfacebook.com/saludconlupa
• LinkedInlinkedin.com/company/saludconlupa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salud con lupa