Arkansas tourism

Name

Arkansas tourism

Legal name

Arkansas Tourism

Website

https://arkansas.com

Company type

Private

Founded year

1836

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

State Tourism Promotion & Destination Marketing

NAICS

Nature Parks and Other Similar Institutions (71219), Arts, Entertainment, and Recreation (71), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Conservation Parks & Private Nature Reserves (Visitor Operations) (THAAAFAB)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• State tourism promotion
• Destination marketing services
• State park management
• Outdoor recreation marketing
• Travel planning resources

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tourism Tax Revenue: As a state government agency, Arkansas Tourism operates under the Arkansas Department of Parks, Heritage and Tourism. Revenue is generated through state tourism taxes, park fees, and grant funding rather than direct product sales.
2. State Park Fees: Revenue from camping, cabin rentals, marina operations, boat rentals, and activity fees at 52 state parks across Arkansas.
3. Co-op Marketing & Advertising: The industry marketing program includes co-op advertising opportunities and featured/sponsored listing placements on Arkansas.com for tourism businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

Arkansas Tourism promotes Arkansas as a travel destination through the official Arkansas.com website and manages 52 state parks offering outdoor recreation including camping, cabin rentals, marina and boat rentals, hiking, fishing, and hunting. The organization provides trip planning resources, event planning support for meetings/weddings/reunions/sports tournaments, and industry partnership programs including co-op marketing for tourism businesses.

Product overview

Arkansas Tourism operates Arkansas.com as a unified destination marketing platform featuring the official state tourism website, 52 Arkansas State Parks, and industry partnership services. The platform provides trip planning tools, event planning resources, and media services to promote The Natural State.

Differentiator

Problem solved

Functional benefit

Products and services

• Arkansas.com destination website The official state tourism website providing comprehensive trip planning resources including regions/cities guides, experiences, state parks information, event planning, and travel planning tools for visitors.
• Arkansas State Parks A network of 52 state parks offering outdoor recreation including hiking, camping, fishing, boating, and lodging facilities across Arkansas, bookable through the state park reservation system.
• Lake Ouachita State Park Camping Campsite reservations at Lake Ouachita State Park offering Class AAA sites with water/50 amp/sewer hookups, Class D sites without hookups, and walk-in tent sites, with pricing varying by site type and season.
• Lake Ouachita Full Service Cabins Full-service cabin rentals at Lake Ouachita State Park in 3 Bedroom/2 Bathroom (sleeps 10) and 2 Bedroom/2 Bathroom (sleeps 6) configurations with fireplace, spa-tub, and linens provided.
• Lake Ouachita Camper Cabins Affordable camper cabin rentals within Lake Ouachita campground, sleeping up to four with a screened porch, heating/AC, picnic table, and outdoor grill; guests bring their own linens, cooler, and cooking supplies. Dog-friendly options available.
• Boat Rentals at Lake Ouachita Marina Marina rental services at Lake Ouachita offering 22 ft Barges, Canoes, Kayaks, 26 ft Tri-Toon Party Barges, and Pedal Boats on hourly, half-day, and full-day pricing.
• Kayak Koving Program Guided kayak program at $18.00 per person including kayaks, paddles, and life jackets; minimum age 6, with ages 6-12 required to ride tandem with an adult.
• Winter Travelers Cabin Escapes & Trout Fishing Seasonal offering positioning Arkansas as a mild winter getaway destination featuring cabin escapes, holiday experiences, and trout fishing, leveraging the state's mild four-season climate.
• Lake Swimming Tour Guided lake swimming tour priced at $16.00 for adults, $12.00 for children ages 6-12, and free for children under 6, with life jackets provided.
• Healing Waters Program Free guided interpretive program at Three Sisters Springs offering visitors educational and wellness-oriented experiences at the springs.
• Industry Co-op Marketing & Advertising Program Industry partnership program offering co-op advertising opportunities and featured or sponsored listing placements on Arkansas.com for tourism businesses operating within the state.

Quantifiable outcome

• Arkansas ranked in Condé Nast Traveler's 2026 Best Places to Go in the U.S.
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and regional.

• TripadvisorcoreGTM or Marketing PartnerTripadvisor is listed as an official travel partner website, providing Arkansas tourism listings and reviews to millions of potential visitors on the world's largest travel platform.
• Visit The USAcoreGTM or Marketing PartnerOfficial U.S. travel promotion platform featuring Arkansas destinations as part of the national tourism marketing effort.
• Travel South USAcoreGTM or Marketing PartnerRegional tourism marketing organization promoting travel to Southern states including Arkansas as a premier destination.
• US Travel AssociationcoreGTM or Marketing PartnerNational travel industry organization supporting Arkansas tourism promotion and policy advocacy.
• Mississippi River CountryregionalGTM or Marketing PartnerRegional tourism partnership promoting Mississippi River corridor destinations including Arkansas Delta region.
• Regional Tourist AssociationscoreChannel Partner/ Reseller/ Distributor12 regional tourist associations across Arkansas that distribute tourism information, coordinate local marketing, and serve as liaisons between local businesses and Arkansas Tourism.
• Arkansas Game and Fish CommissioncoreStrategic or Co-development PartnerState agency providing hunting and fishing licensing, regulations, and conservation information that supports Arkansas tourism's outdoor recreation messaging.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Travel Texas: Texas's state tourism office under the Governor's Office. Comparable as a state DMO but operates at a much larger scale, overlapping in outdoor recreation, state parks, and cultural-heritage tourism.
• Visit California: California's state tourism marketing organization. Comparable as a U.S. state DMO promoting outdoor recreation and parks, but at a significantly larger scale and budget, with stronger coastal/destination brand awareness.

Others

• Travel South USA: Regional tourism marketing organization that explicitly includes Arkansas as a member. Comparable as an enabling ecosystem partner that aggregates Southern-state DMOs (including Arkansas) for cooperative destination marketing.
• Brand USA: National U.S. destination marketing organization (Visit The USA). Comparable as an upstream enabling partner whose platform Arkansas Tourism leverages to promote the state to international and domestic travelers.

Direct peers

• Visit Florida: Florida's state-level destination marketing organization. Directly comparable as a state DMO promoting tourism, lodging, attractions, and outdoor recreation across a single U.S. state via a flagship website and partner network.
• Tennessee Department of Tourism: Tennessee's state tourism promotion entity. Directly comparable as a neighboring state DMO promoting outdoor recreation, state parks, music/culture heritage, and lodging across multiple regions.
• Oklahoma Tourism & Recreation Department: Oklahoma's state tourism agency. Directly comparable as a state DMO managing destination marketing and state parks, with overlap in outdoor recreation, lakes, and rural tourism.
• Louisiana Office of Tourism: Louisiana's state tourism promotion agency. Directly comparable as a neighboring Southern-state DMO promoting cultural heritage, outdoor recreation, fishing/hunting, and a regional tourism ecosystem.
• Missouri Division of Tourism: Missouri's official state tourism office. Directly comparable as a state DMO in the same region, promoting rivers, lakes, state parks, and outdoor recreation to drive travel demand.
• Visit Mississippi: Mississippi's state tourism office. Directly comparable as a Southern-state DMO with overlapping outdoor recreation, hunting/fishing, and cultural-heritage tourism positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/artourism
• YouTubeyoutube.com/user/ArkansasTourism
• Facebookfacebook.com/ArkansasStateTourism
• Instagraminstagram.com/arkansas
• LinkedInlinkedin.com/company/arkansas-tourism

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arkansas tourism