What Keepsake Cards does

Keepsake Cards, operated by Super Products Inc., is a Torrance, California-based collectible trading card manufacturer and direct-to-consumer retailer that produces officially licensed premium cards celebrating musicians (Michael Jackson, Bob Marley, Jimi Hendrix, Bon Jovi, Elvis Presley), athletes (Muhammad Ali, Harlem Globetrotters), actors (Steve McQueen, Bruce Lee), and entertainment franchises (Invincible, The Walking Dead, Battle Beast, D'Orc). The company's product architecture centers on relic cards embedded with authenticated memorabilia — including tour-worn clothing, concert-used instruments, original comic art, personally used artifacts (e.g., Bruce Lee's nunchucks, Bob Marley's 1980 Uprising tour piano), and cut signatures — augmented by serial-numbered parallels with extreme scarcity tiers (up to 1/1). Products are sold exclusively through a Shopify-hosted DTC storefront with worldwide shipping, in configurations ranging from single hobby boxes ($39.95–$199.95) to multi-box cases ($399.95–$1,199.95) and breaker-format boxes for group-breaking events.

The business model is straightforward one-time-purchase commerce: collectors buy boxes or cases, chase rare inserts, and trade or hold the cards. Distribution is single-channel DTC with no retail or third-party resellers evidenced. The company has built its moat primarily on licensing relationships and direct artifact acquisition (auction-sourced memorabilia, estate partnerships, and band-archive access), rather than on proprietary technology, data, or network effects. Production runs are intentionally constrained — e.g., 500 master cases for the Rolling Stone Bob Marley collection, 1,000 cases for the Bon Jovi Keepsake Tour Collection — to support premium pricing and scarcity-driven collector demand. The firm appears to be bootstrapped, with no disclosed venture capital or private equity funding and no published revenue figures.

The go-to-market motion is product-led growth driven by themed collection launches tied to major entertainment properties, supported by an email newsletter capture on the homepage, Comic-Con event presence, and PR/earned media through press release distribution. The customer base consists of long-tail individual collectors and fans of the underlying icons, with no named enterprise or institutional accounts. Customer concentration risk is therefore low, but revenue is inherently lumpy and event-driven, with each franchise launch functioning as a discrete revenue pulse dependent on IP lifecycle and collector sentiment.

Name

Keepsake Cards

Legal name

Super Products Inc.

Website

https://keepsaketradingcards.com

Company type

Private

Operating status

Operating

Short description

Keepsake Cards is a Torrance, California-based direct-to-consumer manufacturer of premium collectible trading cards featuring licensed music artists, athletes, and entertainment franchises, embedding authenticated memorabilia relics and autographs and selling exclusively through its Shopify storefront worldwide to individual collectors.

Ownership category

akta.pro rank

Product category

Collectible Trading Cards

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Non-Sports Trading Cards Retail (TCG/Entertainment) (CRALAGAB)

akta.pro secondary industries

Collectible Card Games (CCG/TCG) Retail (CRALAGAC), Comic Books & Graphic Novel Collectibles Retail (CRALAGAH), Collectibles & Trading Cards Distribution (CRAOAMAC)

Keywords

• Collectible trading cards
• Premium memorabilia cards
• Autograph trading cards
• Licensed entertainment cards
• Relic card collectibles

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales

Revenue model

1. Trading Card Product Sales: One-time purchase model where customers buy boxes, cases, or individual trading card products. Products range from hobby boxes ($39.95-$199.95) to multi-box cases ($480-$1,199.95). Revenue is generated entirely through product sales with no subscription component. The company offers pre-order products with scheduled release dates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Keepsake Cards manufactures and sells premium collectible trading cards featuring licensed music artists (Michael Jackson, Bob Marley, Jimi Hendrix, Bon Jovi, Elvis Presley), sports icons (Muhammad Ali, Harlem Globetrotters), cultural figures (Bruce Lee, Steve McQueen), and entertainment franchises (Invincible, The Walking Dead, Battle Beast). Cards embed authentic memorabilia relics such as tour-worn gloves, concert-used instruments, personally signed items, gemstones, and precious metals. Products are sold direct-to-consumer worldwide via their Shopify storefront in single hobby boxes, multi-box cases, and breaker-box formats.

Product overview

Keepsake Cards operates as a premium collectible trading card company producing officially licensed trading cards celebrating iconic artists, athletes, and entertainment franchises. The product portfolio spans multiple licensed properties including musicians (Michael Jackson, Bob Marley, Jimi Hendrix, Bon Jovi, Elvis Presley), athletes (Muhammad Ali, Harlem Globetrotters), actors (Steve McQueen, Bruce Lee), and entertainment franchises (Invincible, The Walking Dead, Battle Beast, D'Orc). The company distinguishes itself through high-end relic cards containing authentic memorabilia such as tour-worn clothing, concert-used instruments, original comic art, and personal artifacts. Products are offered in multiple formats: single boxes, multi-box cases (6-25 boxes), breaker boxes for group breaking events, and premium hobby boxes. The company also produces ultra-luxury Private Collection editions featuring the most exclusive memorabilia pieces and limited parallel variations.

Differentiator

Problem solved

Functional benefit

Products and services

• Michael Jackson Bad World Tour Collection Trading card collection celebrating Michael Jackson's 1987 Bad World Tour, featuring Private Collection relic cards with pieces from tour-worn gloves and a 1-of-1 cut signature card.
• Rolling Stone Bob Marley Keepsake Premiere Edition High-end trading card set celebrating Bob Marley featuring his personal tour piano relics, precious gemstones, and Rolling Stone cover cards photographed by Annie Leibovitz. Limited to 500 master cases worldwide with no more than 99 copies of any specific card design.
• Rolling Stone Jimi Hendrix Keepsake Premiere Edition High-end trading card set featuring Jimi Hendrix with authentic gemstones, precious metals, and cards honoring his 1969 Rolling Stone Performer of the Year cover. Limited to no more than 15 copies of any card design.
• Bon Jovi Keepsake Tour Collection Rock memorabilia trading cards featuring stage-worn and stage-played items from the Bon Jovi archives, including Jon Bon Jovi's personal 12-string Takamine guitar, concert-used drum sticks, set lists, and autographs.
• Bruce Lee 85th Anniversary Collection Trading card collection celebrating Bruce Lee featuring personally used nunchucks, original film negatives, personal handwriting samples, business cards, and personal membership cards authenticated as personally used by Bruce Lee. Available in 25-box case format.
• Muhammad Ali Keepsake Spotlight Series Trading card collection honoring Muhammad Ali, available in single box and 20-box case configurations.
• Elvis Presley Keepsake Spotlight Series Trading card collection honoring Elvis Presley, available in spotlight series box and 20-box case formats.
• Steve McQueen Keepsake Spotlight Series Trading card collection honoring Steve McQueen, available in spotlight series and premiere collection formats.
• Invincible Season 1 Keepsake Premiere Hobby Edition First officially licensed trading cards for the Amazon Prime hit superhero TV series Invincible, featuring relics from original comics, animation art, and signagraph autographs.
• Invincible Season 2 Keepsake Premiere Breaker Edition Trading cards for Invincible Season 2 featuring relics, signagraph autographs by creators Robert Kirkman and Ryan Ottley, and debut cards for new Season 2 characters.
• Invincible VS Keepsake Premiere Collector Series Trading card collection featuring Invincible VS collectibles, available in single box and 10-box case configurations.
• Battle Beast 1st Edition Keepsake Spotlight Series First edition trading cards featuring Battle Beast comic characters with SignaPatch relics from original Issue #1-6 comics.
• The Walking Dead Keepsake Spotlight Series Trading card collection based on The Walking Dead franchise, available in spotlight series box and 25-box case configurations.
• D'Orc Issue #1 Keepsake Premiere Breaker Edition Trading card collection celebrating Brett Bean's fantasy epic D'Orc debut issue, featuring autographs, relics, sketch cards, and parallel variations.
• Harlem Globetrotters 100th Anniversary Keepsake Premiere Breaker Official partnership trading cards celebrating 100 years of Harlem Globetrotters featuring game-worn uniforms and player autographs from current roster, plus exclusive 'What If?' autographs featuring NBA legends (Stephen Curry, Shaq, Allen Iverson, Yao Ming) reimagined in Globetrotters gear.

Quantifiable outcome

• Some cards limited to 1/1 (one-of-one) copies, creating maximum scarcity
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Harlem GlobetrotterscoreStrategic or Co-development Partner · 1 January 2026Official partnership with Harlem Globetrotters to celebrate 100 years of the organization through a dedicated trading card collection. The partnership includes authentic game-worn uniform relics from the 100th anniversary game at Madison Square Garden (December 14, 2025), player autographs from current roster players, and exclusive 'What If?' autographs featuring NBA legends (Stephen Curry, Shaq, Allen Iverson, Yao Ming, etc.) reimagined in Globetrotters gear.
• Rolling StonecoreStrategic or Co-development PartnerLicensing partnership with Rolling Stone magazine for high-end trading card collections featuring iconic covers. Current products include Bob Marley collection (featuring Annie Leibovitz photography) and Jimi Hendrix collection (featuring February 1, 1969 'Performer of the Year' cover). Rolling Stone provides brand prestige and exclusive photography licensing for premium collectible products.
• Michael Jackson Estate/CollectorscoreOthersAcquisition of authentic Michael Jackson Bad World Tour memorabilia through auction purchases, including tour-worn gloves. Products feature these items as embedded relics in Private Collection trading cards, with a 1-of-1 masterpiece card featuring an original cut Michael Jackson signature purchased at auction.
• Bob Marley Estate/CollectorscoreOthersAcquisition of Bob Marley's personal tour piano (from 1980 Uprising tour) and personally signed photograph for inclusion in exclusive relic cards. The piano pieces are featured in the first 40 cards of the Rolling Stone Bob Marley collection's ultra-rare chase cards.
• Bon JovicoreOthersDirect partnership with Bon Jovi for access to band's archives including stage-worn items, concert-used instruments (Jon Bon Jovi's personal 12-string Takamine guitar), set lists, drum sticks, and guitar picks. The Bon Jovi Keepsake Tour Collection is a 'historic first in music memorabilia' featuring authentic artifacts from the band's collections.
• Bruce Lee EstatecoreOthersPartnership for Bruce Lee 85th Anniversary collection featuring personally used nunchucks, personal handwriting samples, original film negatives, business cards, and personal membership cards. All relic items are authenticated as personally used by Bruce Lee.
• Image Comics (Invincible)coreStrategic or Co-development PartnerLicensing partnership with Image Comics for first-ever officially licensed Invincible trading cards. Products include cards featuring original comic book pages, animation art, and film cells from the Amazon Prime TV series. Creators Robert Kirkman and Ryan Ottley provide on-card autographs.
• Image Comics (Battle Beast)minorStrategic or Co-development PartnerLicensing partnership for Battle Beast trading cards based on the Image Comics comic book series by Robert Kirkman. Includes 1/1 cut signatures from creators Robert Kirkman and Ryan Ottley.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Keepsake-Trading-Cards-61579738047378

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keepsake Cards