SmartphonesPLUS
SmartphonesPLUS is a family-owned online electronics trade-in platform that buys used phones, tablets, smartwatches, and computers from individual consumers and businesses, then refurbishes and resells certified pre-owned devices.
- Company typePrivate
- Founded2018
- HeadquartersHiawatha, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SmartphonesPLUS does
SmartphonesPLUS is a privately held, family-owned electronics trade-in operator founded in 2018 by three brothers and headquartered in Hiawatha, Iowa. The company runs an online platform that purchases used phones, tablets, smartwatches, MacBooks, Microsoft Surface devices, and related consumer electronics from individual sellers and resells them after in-house refurbishment. Its primary distribution is a self-serve, direct-to-consumer e-commerce flow: customers select a device on smartphonesplus.com, receive an instant quote from a real-time market-pricing algorithm that analyzes thousands of secondary-market data points, ship the device using a free prepaid label, and choose between ACH, PayPal, Venmo, check, prepaid card, or gift card payouts within 1-3 business days.
Revenue is generated through three streams: (1) one-time trade-in purchases from consumers and bulk sellers (the purchase price of used devices), (2) hardware sales of certified pre-owned and refurbished devices through buy.smartphonesplus.com and a wholesale program, and (3) professional services revenue from IT Asset Disposition (ITAD) for businesses, schools, and government clients, including certified data erasure via Phonecheck. Customers are primarily long-tail individual sellers, with secondary exposure to enterprise and education ITAD buyers. Pricing is transaction-based with two tiers — Standard Payout (2-3 business days) and Express Payout (1 business day, at a small price reduction) — and the company does not charge listing or selling fees.
The business is bootstrapped (no disclosed funding rounds, no PE/VC), maintains BBB A+ accreditation and 5-star reviews on Trustpilot and Sitejabber, and runs a multi-channel digital marketing presence (SEO, blog, Facebook, X, Instagram, YouTube, TikTok, LinkedIn). Christopher Hale is the sole named executive (Founder & CEO). Employee count is in the 11-50 range and total revenue has not been publicly disclosed.
SmartphonesPLUS firmographics
Firmographics- Name
- SmartphonesPLUS
- Legal name
- SmartphonesPLUS
- Website
- https://smartphonesplus.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmartphonesPLUS is a family-owned online electronics trade-in platform that buys used phones, tablets, smartwatches, and computers from individual consumers and businesses, then refurbishes and resells certified pre-owned devices.
- Ownership category
- akta.pro rank
SmartphonesPLUS industry classification
Industry- Product category
- Used Electronics Trade-In
- NAICS
- Electronics and Appliance Retailers (4492)
- akta.pro primary industry
- Refurbished, Used & Recommerce Smartphones (CRACALAG)
- akta.pro secondary industries
- IT Asset Disposition (ITAD) Services (Data-Bearing Asset Handling) (BPALAIAA), ITAD, Electronics Recycling & Parts Harvesting Retail (CRACAJAF)
Keywords
Where SmartphonesPLUS is headquartered
LocationHeadquarters
- HQ city
- Hiawatha
- HQ country
- United States
- HQ region
- North America
Markets served
SmartphonesPLUS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Device Trade-In Purchase: One-time purchase of used electronics from individual and business sellers. Company pays cash based on device condition and market value, then refurbishes and resells devices through retail or wholesale channels.
- Refurbished Device Resale: Company refurbishes received devices in-house and resells certified pre-owned phones, tablets, and electronics through the SmartphonesPLUS shop with warranties.
- Corporate/Bulk ITAD Services: IT Asset Disposition services for businesses and schools selling electronics in bulk, including data erasure certificates and bulk processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Payout - Payment within 2-3 business days of device receipt |
| Transaction based/ take rate | Pay-as-you-go | Express Payout - Payment within 1 business day of device receipt |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels9 records
SmartphonesPLUS product offering
Product offeringCore offering
SmartphonesPLUS operates an online platform that buys used phones, tablets, smartwatches, and computers from individual consumers and businesses, then refurbishes and resells certified pre-owned devices through its own storefront. The company also offers bulk trade-in and IT Asset Disposition (ITAD) services for enterprises, schools, and government agencies, with Phonecheck-certified data erasure and multiple payout options.
Product overview
SmartphonesPLUS operates as a consumer and enterprise electronics trade-in marketplace. The core offering is an online platform for selling used phones, tablets, smartwatches, and computers, complemented by bulk trade-in services for businesses and schools, IT Asset Disposition (ITAD), and a retail storefront for certified refurbished devices. The platform is family-owned and operated, founded in 2018, with a stated commitment to sustainability through refurbishment and responsible recycling. Pricing is driven by a proprietary algorithm analyzing thousands of market prices to provide instant quotes.
Differentiator
Problem solved
Functional benefit
Products and services
- Consumer Electronics Trade-In Service Online platform enabling individuals to sell used phones, tablets, smartwatches, and computers for cash. Users receive instant quotes, ship devices for free using prepaid labels, and get paid via PayPal, Venmo, bank transfer, check, gift card, or prepaid card.
- Bulk Trade-In Program Enterprise-facing service for businesses, schools, and organizations to sell large quantities of electronics in bulk. Includes dedicated tech expert support, logistics handling, data wiping certificates, and secure bulk payment processing.
- IT Asset Disposition (ITAD) Professional disposal and recycling service for IT equipment from businesses and schools, including Phonecheck-certified data erasure, environmental compliance, and secure handling of retired electronics.
- Refurbished Device Sales Certified pre-owned and refurbished phones, smartwatches, tablets, and accessories sold through the company's own storefront (buy.smartphonesplus.com) with free shipping and 1-year warranty.
- Wholesale Electronics Wholesale purchasing program for verified resellers and businesses to buy refurbished electronics in bulk quantities at discounted rates.
Quantifiable outcome
- 100% of devices received are refurbished, reused, or recycled - zero devices sent to landfill
- +1 more outcomes
Companies that use SmartphonesPLUS
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
SmartphonesPLUS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
SmartphonesPLUS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PhonecheckcoreIndustry-leading data wiping software partner used to securely erase all personal data from devices received. Ensures complete data erasure and provides customers assurance that personal information is fully removed before device refurbishment or resale.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SmartphonesPLUS competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
SmartphonesPLUS social profiles
Digital presenceSmartphonesPLUS compliance and trust
Trust signalCompliance1 record
SmartphonesPLUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartphonesPLUS leadership team
Management profileNumber of profiles
Profiles1 record
SmartphonesPLUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartphonesPLUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartphonesPLUS
What does SmartphonesPLUS do?
SmartphonesPLUS operates an online platform that buys used phones, tablets, smartwatches, and computers from individual consumers and businesses, then refurbishes and resells certified pre-owned devices through its own storefront. The company also offers bulk trade-in and IT Asset Disposition (ITAD) services for enterprises, schools, and government agencies, with Phonecheck-certified data erasure and multiple payout options.
Is SmartphonesPLUS a public or private company?
SmartphonesPLUS is a private company. It is classified as family owned and is currently operating.
When was SmartphonesPLUS founded?
SmartphonesPLUS was founded in 2018. It employs 11 to 50 people.
Where is SmartphonesPLUS based?
SmartphonesPLUS is headquartered in Hiawatha, United States, in the North America region.
How does SmartphonesPLUS make money?
Three revenue lines are on record. Device Trade-In Purchase is the primary driver. The others are refurbished Device Resale and corporate/Bulk ITAD Services.
Does SmartphonesPLUS have an API?
No public API is recorded for SmartphonesPLUS.
What industry is SmartphonesPLUS in?
SmartphonesPLUS's product category is Used Electronics Trade-In. Its primary akta.pro industry code is CRACALAG, Refurbished, Used & Recommerce Smartphones, with a secondary code of BPALAIAA, IT Asset Disposition (ITAD) Services (Data-Bearing Asset Handling). Its NAICS code is 4492.