Seed Oil Free Alliance

What Seed Oil Free Alliance does

Seed Oil Free Alliance operates the world's first third-party certification program for food and consumer products that are free from industrial seed oils. Founded in 2023 and headquartered in Boca Raton, Florida, the organization licenses a trademarked Seed Oil Free Certified seal to qualifying consumer packaged goods (CPG) companies, restaurants and food service operators, wholesale oil suppliers, and co-manufacturers. The company's core technology is a verification process built on independent laboratory testing, ingredient auditing, and ongoing surveillance, codified in proprietary Seed Oil Free Standards that define a checklist of 50+ allowed and disallowed oils and fats (e.g., canola, soybean, sunflower, rapeseed, corn, cottonseed, grapeseed, safflower oils, plus various lecithins and hydrogenated or interesterified fats).

Underlying this is a B2B certification-as-a-service model. Companies apply through an online Eligibility Check tool; eligible applicants pay an annual flat license fee to display the Seed Oil Free Certified trademark on product packaging, menus, and marketing materials, plus itemized per-ingredient testing fees for third-party laboratory verification. Go-to-market is a consultative enterprise field sales motion staffed by seed oil experts who guide applicants from eligibility through certification. Distribution to consumers happens indirectly through certified brands' own retail and food service channels (e.g., grocery, frozen food aisles, restaurants). Consumer-facing assets such as a Product Finder and an Omega-6 Calculator function as SEO-driven top-of-funnel demand generation for the certification program.

The company has assembled a high-credibility advisory bench, including Dr. Andrew Weil (MD) as Scientific & Medical Advisor and Partner, alongside endorsements from Mark Sisson (founder of Primal Kitchen), Nick Mares (co-founder of Kettle & Fire), and Erica Groussman (founder of TruBar). Named certified customers include Saffron Road, Every Body Eat, Hoboken Farms, Hero Bread, and Sweetgreen. No external funding rounds or institutional investors are disclosed, and the organization appears to operate as an independent private entity. Public financial metrics (revenue, headcount trajectory, funding) are not disclosed.

Name

Seed Oil Free Alliance

Legal name

Seed Oil Free Alliance

Website

https://seedoilfreecertified.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Seed Oil Free Alliance runs the world's first third-party certification program for seed oil free food and consumer products, licensing a trademarked seal to CPG companies, restaurants, oil suppliers, and co-manufacturers after independent lab testing.

Ownership category

akta.pro rank

Product category

Food Certification Services

akta.pro primary industry

Traceability & Chain-of-Custody Certification (Mass Balance, Segregation, Identity Preserved) (AFALAMAK)

akta.pro secondary industries

Organic Certification Services (AFALAMAA), Non-GMO Verification & Certification Services (AFALAMAB), Seed Testing, Certification & Quality Assurance (Germination, Purity, Phytosanitary) (AFABAFAM)

Keywords

• Food certification services
• Third-party product testing
• Ingredient verification
• Clean label certification
• Food compliance auditing

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Certification Licensing: Eligible companies license the Seed Oil Free Certified trademarked seal for use on product packaging, menus, and marketing materials. This is an annual flat fee licensing model.
2. Ingredient Testing Fees: Testing fees are itemized per ingredient, covering the cost of independent laboratory verification that products contain no prohibited seed oils.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Seed Oil Free Alliance operates the world's first third-party certification program that verifies food and consumer products are free from industrial seed oils through ingredient lab testing, auditing, and ongoing surveillance. Eligible companies license the trademarked Seed Oil Free Certified seal for use on product packaging, menus, and marketing materials under an annual flat-fee model with per-ingredient testing charges.

Product overview

Seed Oil Free Alliance operates as a certification body offering the world's first seed oil free certification for food and consumer products. The core offering is the Seed Oil Free Certification program, which includes licensing the Seed Oil Free Certified seal to qualifying companies. The certification involves rigorous third-party lab testing, auditing, and surveillance. The company also provides consumer resources including a Product Finder tool and Omega-6 Calculator. Companies can apply for certification based on ingredient checklists covering various oils and fats, with eligible companies licensing the trademarked seal for annual fees plus per-ingredient testing costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Seed Oil Free Certification Program
• Seed Oil Free Certified Seal License

Quantifiable outcome

• 216% sales growth for certified products in Q1 2025 vs. prior year

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Dr. Andrew WeilcoreStrategic or Co-development PartnerDr. Andrew Weil, MD, serves as Scientific & Medical Advisor and Partner to the Seed Oil Free Alliance. He has publicly endorsed the organization, stating 'The Seed Oil Free Alliance is helping industry and consumers switch to healthier oils and fats.' His involvement provides medical credibility and brand prestige.
• Mark SissoncoreStrategic or Co-development PartnerMark Sisson, best-selling author and founder of Primal Kitchen, has publicly endorsed the Seed Oil Free Alliance. He states the organization is 'making waves by pushing for cleaner, better food without the junk' and fully supports their mission to eliminate common seed oils.
• Nick MaresminorStrategic or Co-development PartnerNick Mares, Co-Founder of Kettle & Fire, serves as a partner/advocate for the Seed Oil Free Alliance. He describes the certification as 'so needed in the industry,' noting it is 'fairly priced and a hundred times more valuable than most' comparable certifications.
• Erica GroussmanminorStrategic or Co-development PartnerErica Groussman, Founder of TruBar, is a partner and advocate for the Seed Oil Free Alliance. She states that partnering with the organization 'underscores our commitment to transparency and integrity, ensuring our bars meet the highest standards for health-conscious consumers.'

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gluten-Free Certification Organization (GFCO): GFCO is a third-party gluten-free certification program operated by the Gluten Intolerance Group, with thousands of certified products. Comparable to Seed Oil Free Alliance as a niche, lab-verified food certification that addresses a specific ingredient concern (gluten) and is licensed to CPG brands for use on packaging.
• Clean Label Project: Clean Label Project offers third-party certification and product ratings focused on ingredient purity and contaminant testing across food, personal care, and household products. It is directly comparable to Seed Oil Free Alliance as a clean-label style certification body that uses lab testing to substantiate label claims for health-conscious consumers.
• Keto-Certified: Keto-Certified is a third-party verification program that certifies products as compliant with ketogenic diet standards. Comparable to Seed Oil Free Alliance as a niche, label-based certification addressing a specific dietary/ingredient positioning for CPG brands, with similar business model of label licensing.
• Certified Vegan (Vegan Action): Certified Vegan is a third-party trademarked label licensed to food, cosmetic, and consumer product companies that meet vegan standards. Directly comparable to Seed Oil Free Alliance as a niche, label-based certification model (annual licensing, third-party verification, used on packaging and menus) targeting health/values-driven consumer segments.

Broad incumbents

• NSF International: NSF International is a large, established third-party certification body providing food safety, ingredient verification, and label-claim testing for CPG companies. It is comparable to Seed Oil Free Alliance as a testing-based certification provider for food brands, but operates at much greater scale across many categories rather than specializing in seed oil free claims.
• Non-GMO Project: Non-GMO Project is the dominant U.S. non-GMO verification standard with tens of thousands of certified products. It is comparable to Seed Oil Free Alliance as a third-party, label-based food claim certification with similar auditing/testing model, but it operates in a much broader and more established category (non-GMO verification rather than seed oil free).
• Fair Trade Certified: Fair Trade Certified is a widely recognized third-party social/ethical certification licensed to food and consumer product brands. Comparable to Seed Oil Free Alliance as a third-party label-based certification model with recurring licensing on packaged goods, though it focuses on ethical sourcing rather than ingredient content.
• USDA Organic Certification: USDA Organic is the federal organic certification that CPG companies license to substantiate organic claims on packaging. Comparable to Seed Oil Free Alliance as a third-party verified food product label that drives consumer purchasing decisions, but covers a much broader scope (organic production methods) rather than specifically addressing seed oils.

Others

• B Lab / B Corp Certification: B Corp Certification is a third-party verified label for companies meeting social and environmental performance standards. Comparable to Seed Oil Free Alliance as a values-based label certification model with annual fees and verified standards, but covers broader corporate responsibility rather than specific ingredient claims.

Emerging players

• NSF Certified for Sport: NSF's Certified for Sport program is a third-party certification specifically for sports nutrition and supplement products. Comparable to Seed Oil Free Alliance as a niche, lab-tested certification program targeting health-conscious consumers, though it addresses a different ingredient concern (supplement purity/contaminants) and a different product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/seedoilfree
• LinkedInlinkedin.com/company/seed-oil-free

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seed Oil Free Alliance