Try-Me Coffee
Try-Me Coffee Roasters is a family-owned specialty coffee roastery founded in 1925 in New Orleans' Bywater neighborhood, hand-roasting coffee on vintage 1920s machines. It sells retail coffee via Shopify DTC, on-site pickup, and a wholesale program serving restaurants and coffee shops nationwide.
- Company typePrivate
- Founded1925
- HeadquartersNew Orleans, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Try-Me Coffee does
Try-Me Coffee Roasters, doing business as Try-Me Coffee, is a privately held specialty coffee roastery founded in 1925 in the Bywater neighborhood of New Orleans, Louisiana. The company hand-roasts coffee on vintage 1920s equipment maintained across four generations of family ownership, with production supervised by artisan roasters who monitor beans by eye, sound, and temperature rather than through automated process control. The product portfolio is organized around four retail collections — Classic Blends (Colombian, French Roast, chicory-included and decaf variants), Single Origin (Colombia, Nicaragua, Costa Rica, Ethiopia, Brazil), Espresso (Italian Style and Light), and Flavored (King Cake, Southern Pecan, Bavarian Chocolate, Vanilla Hazelnut, English Toffee, Creme Brûlée, Irish Cream) — supplemented by seasonal offerings such as the 2024 Escape to Grand Isle cold brew, a Century Sampler Discovery Box, and digital gift cards.
The company operates a single roastery and retail pickup location at 1014 France St., New Orleans, LA 70117, with weekday pickup hours. Distribution runs through three channels: a Shopify-powered direct-to-consumer storefront for nationwide retail, a formal wholesale program supplying restaurants and coffee shops across the United States (20 lb minimum order, approved-account onboarding, free Wednesday local delivery in Greater New Orleans), and on-site pickup at the Bywater roastery. Retail pricing is set at $15–$20 per lb with sampler bundles priced at $45 and $85, and gift cards are issued in $20, $40, $60, and $100 denominations.
The business model is single-brand and asset-light at the corporate level: there are no outside investors, no disclosed subsidiaries, no M&A activity, and no patents or trademarks on file in the source data. Marketing is conducted primarily through an email newsletter, Facebook, Instagram, and a company blog emphasizing heritage and New Orleans coffee tradition. With 1–10 employees, no institutional capital, and self-reported wholesale relationships of 90+ years with New Orleans hospitality establishments, the business is structured as a long-tenured, family-operated craft roastery rather than a venture-backed growth company.
Try-Me Coffee firmographics
Firmographics- Name
- Try-Me Coffee
- Legal name
- Try-Me Coffee Roasters
- Website
- https://trymecoffeeroasters.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Try-Me Coffee Roasters is a family-owned specialty coffee roastery founded in 1925 in New Orleans' Bywater neighborhood, hand-roasting coffee on vintage 1920s machines. It sells retail coffee via Shopify DTC, on-site pickup, and a wholesale program serving restaurants and coffee shops nationwide.
- Ownership category
- akta.pro rank
Try-Me Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
Keywords
Where Try-Me Coffee is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Try-Me Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Coffee Sales: Direct-to-consumer sales of roasted coffee beans through e-commerce website. Products include classic blends, single origin, espresso, flavored coffees, cold brew, and sampler boxes. One-time purchase transactions for 1 lb bags and sample sets.
- Wholesale/Bulk Coffee: B2B sales to restaurants and coffee shops. Products offered in bulk: 10 lb frac pack cases (pre-ground), 5 lb bulk bags (whole bean), and 1 lb kraft bags for sampling. Minimum order of 20 lbs per order with no monthly minimums. Local delivery in Greater New Orleans area.
- Gift Cards: Digital gift cards sold in denominations of $20, $40, $60, and $100. Purchased by consumers as gifts for friends and family interested in local New Orleans coffee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 1 lb retail bags of coffee |
| Unit Pricing | Pay-as-you-go | Century Sampler discovery boxes |
| Unit Pricing | Pay-as-you-go | Cold Brew seasonal product |
| Unit Pricing | Pay-as-you-go | Gift cards |
| Unit Pricing | Pay-as-you-go | Wholesale bulk pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Try-Me Coffee product offering
Product offeringCore offering
Try-Me Coffee Roasters is a 100-year-old specialty coffee manufacturer based in New Orleans' Bywater neighborhood. The company hand-roasts coffee on vintage 1920s machines maintained across four generations of ownership, selling roasted coffee beans directly to consumers via its Shopify storefront and in-person roastery pickup, and in bulk to restaurants and coffee shops across the United States through a B2B wholesale program.
Product overview
Try-Me Coffee is a single-brand specialty coffee roastery founded in 1925, operating from New Orleans' Bywater neighborhood. The company offers a unified product portfolio centered on hand-roasted coffee, organized into four core retail collections: Classic Blends (Colombian, French Roast, Half-Caff, Decaf varieties, many available with chicory), Single Origin coffees (Colombian Supremo, Nicaragua Direct Trade, Costa Rican Hard Bean, Ethiopian, Brazil Santos Bourbon, plus Decaf options), Espresso (Italian Style and Light Espresso), and Flavored coffees (King Cake, Southern Pecan, Bavarian Chocolate, Vanilla Hazelnut, English Toffee, Creme Brûlée, Irish Cream). Seasonal offerings include Escape to Grand Isle Cold Brew. The Century Sampler Discovery Box provides a curated introduction combining multiple varieties with branded merchandise. Gift cards support retail purchases. A separate Wholesale program targets restaurants and coffee shops with bulk whole-bean, espresso, fractional packs, and chicory blends at 20 lb minimums.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Blends Coffee Traditional New Orleans-style coffee blends including Colombian Blend with Chicory, Premium Colombian Blend (Ruth's Blend), French Roast Colombian Blend, French Roast with Chicory, Half-Caff Mermaid, and Decaf variants (Swiss Water Process). Sold in 1 lb retail bags; represents the roastery's 100-year heritage.
- Single Origin Coffee Single-origin coffees sourced from specific regions including Colombian Supremo, Nicaragua Direct Trade, Costa Rican Hard Bean, Ethiopian Harrar, and Brazil Santos Bourbon, plus Decaf Colombian Supremo. Showcases terroir-driven flavors; sold in 1 lb retail bags.
- Espresso Coffee Espresso roasts crafted for precision and balance, including Italian Style Espresso and Light Espresso varieties. Sold in 1 lb retail bags.
- Flavored Coffee Flavored coffee varieties including King Cake, Southern Pecan, Bavarian Chocolate, Vanilla Hazelnut, English Toffee (Butterscotch), Crème Brûlée, and Irish Cream. Sold in 1 lb retail bags; positioned for iced coffee and seasonal sipping.
- Century Sampler Coffee Discovery Box Commemorative sampler celebrating 100 years of New Orleans coffee, featuring four coffee varieties with a signature tote bag and history card. Available as a Small Set (4 coffees, 3 oz each, $45) or Full Pound Set (4 coffees, 1 lb each, $85), in whole bean or ground.
- Escape to Grand Isle Cold Brew Bold and smooth cold brew coffee inspired by Louisiana coastal fishing traditions, available in whole bean or coarse grind in a 1 lb bag priced at $19.00.
- Try-Me Coffee Gift Card Digital gift cards available in $20, $40, $60, and $100 denominations for purchasing Try-Me Coffee products; aimed at gift buyers interested in New Orleans-roasted coffee.
- Wholesale Coffee Program B2B wholesale program supplying restaurants and coffee shops with bulk whole-bean coffee, espresso, cold brew, fractional packs, and chicory blends. Requires an approved account with a reseller certificate and a 20 lb minimum order (no monthly minimums). Ships throughout the United States via trusted carrier partners; free local delivery in the Greater New Orleans area every Wednesday for orders placed by Sunday. Includes complimentary consultations and access to house blends, espresso, cold brew, single-origin coffees, and fractional packs.
Quantifiable outcome
- 100 years in operation since 1925
- +1 more outcomes
Companies that use Try-Me Coffee
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Try-Me Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Try-Me Coffee partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Try-Me Coffee competitors and assessment
Company assessmentDirect peers
- Intelligentsia Coffee: Specialty coffee roaster known for Direct Trade single-origin and espresso programs sold to wholesale accounts and via DTC. Comparable as a craft roastery whose wholesale customers and DTC consumers prioritize provenance and quality.
- Community Coffee Company: Family-owned Louisiana coffee company (founded 1919) roasting, distributing and retailing coffee across the South and beyond with a regional heritage narrative. Directly comparable to Try-Me as a multi-generational Southern roastery with branded blends, foodservice/wholesale distribution, and DTC channels.
- Stumptown Coffee Roasters: Specialty coffee roaster offering single-origin, blends, and espresso wholesale and DTC. Directly comparable as a craft-focused roastery serving both wholesale accounts (cafes, restaurants) and direct-to-consumer customers with a strong brand identity.
- Counter Culture Coffee: Specialty roaster distributing single-origin and blend coffees to wholesale customers (cafes, restaurants) and direct to consumers with a sustainability and craft focus. Comparable business model and channel mix to Try-Me's wholesale-plus-DTC setup.
- La Colombe Coffee Roasters: Specialty roaster and cafe operator selling wholesale coffee to restaurants and cafes alongside strong direct-to-consumer e-commerce and subscription. Closely comparable on operating model: roastery + wholesale + DTC channel mix.
- PJ's Coffee of New Orleans: New Orleans-origin specialty coffee roaster and franchised cafe chain selling whole-bean coffee, espresso, and traditional coffee-and-chicory blends to wholesale and retail customers. A direct peer given the shared New Orleans base, chicory heritage, and combined wholesale + retail model.
- French Market Coffee: New Orleans coffee roaster specializing in coffee-and-chicory blends and Louisiana-style coffees sold wholesale and direct to consumers. Highly comparable to Try-Me on geography, category (chicory-forward blends), and B2B/B2C go-to-market.
- Colectivo Coffee Roasters: Independent specialty roaster (formerly Alterra) roasting single-origin and signature blends for wholesale foodservice and DTC subscribers. Comparable as an independently operated craft roaster combining wholesale distribution with consumer-direct subscriptions and cafes.
Regional players
- Café Du Monde: Iconic New Orleans coffee-and-chicory brand centered on its French Quarter cafe and packaged retail products. Comparable as a New Orleans cultural coffee-and-chicory brand but anchored in physical cafe experiences and packaged retail rather than wholesale roaster distribution.
Broad incumbents
- Blue Bottle Coffee: Large specialty coffee roaster and cafe chain (now under Nestlé ownership) selling single-origin, blend, and ready-to-drink coffee to consumers and wholesale accounts globally. Comparable as a craft-rooted specialty roaster that has scaled far beyond Try-Me's footprint, illustrating the upper bound of the model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Try-Me Coffee social profiles
Digital presenceTry-Me Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Try-Me Coffee leadership team
Management profileNumber of profiles
Try-Me Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Try-Me Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Try-Me Coffee
What does Try-Me Coffee do?
Try-Me Coffee Roasters is a 100-year-old specialty coffee manufacturer based in New Orleans' Bywater neighborhood. The company hand-roasts coffee on vintage 1920s machines maintained across four generations of ownership, selling roasted coffee beans directly to consumers via its Shopify storefront and in-person roastery pickup, and in bulk to restaurants and coffee shops across the United States through a B2B wholesale program.
Is Try-Me Coffee a public or private company?
Try-Me Coffee is a private company. It is classified as family owned and is currently operating.
When was Try-Me Coffee founded?
Try-Me Coffee was founded in 1925. It employs 1 to 10 people.
Where is Try-Me Coffee based?
Try-Me Coffee is headquartered in New Orleans, United States, in the North America region.
How does Try-Me Coffee make money?
Three revenue lines are on record. Retail Coffee Sales are the primary driver. The others are wholesale/Bulk Coffee and gift Cards.
Who are Try-Me Coffee's main competitors?
Direct peers on record are Intelligentsia Coffee, Community Coffee Company, Stumptown Coffee Roasters, Counter Culture Coffee, La Colombe Coffee Roasters, PJ's Coffee of New Orleans, French Market Coffee and Colectivo Coffee Roasters. Café Du Monde is listed as a regional player. Blue Bottle Coffee is listed as a broad incumbent.
Does Try-Me Coffee have an API?
No public API is recorded for Try-Me Coffee.
What industry is Try-Me Coffee in?
Try-Me Coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing. Its NAICS code is 311920 and its SIC code is 2080.