Balkan Bet
Balkan Bet is a privately held Serbian-licensed gambling operator, founded in 1998 and headquartered in Novi Beograd, offering sports betting, live betting, casino games, and virtual sports to consumers across web and mobile channels in the Balkan region.
- Company typePrivate
- Founded1998
- HeadquartersNovi Beograd
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Balkan Bet firmographics
Firmographics- Name
- Balkan Bet
- Website
- https://balkanbet.rs
- Company type
- Private
- Founded year
- 1998
- Headcount range
- 1,001–5,000 employees
- Short description
- Balkan Bet is a privately held Serbian-licensed gambling operator, founded in 1998 and headquartered in Novi Beograd, offering sports betting, live betting, casino games, and virtual sports to consumers across web and mobile channels in the Balkan region.
- Ownership category
- akta.pro rank
Balkan Bet industry classification
Industry- Product category
- Online Sports Betting and Gambling
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
- akta.pro secondary industry
- In-Play (Live) Betting Exchanges (MPAEAIAD)
Keywords
Where Balkan Bet is headquartered
LocationHeadquarters
- HQ city
- Novi Beograd
Markets served
Balkan Bet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Balkan Bet product offering
Product offeringCore offering
Balkan Bet operates a licensed online gambling platform offering sports betting (pre-match and live/in-play), online casino games, and virtual sports. Products are delivered to end consumers via a web portal and mobile applications, with wagers placed directly on Balkan Bet's own platform under its Serbian operating license.
Differentiator
Problem solved
Functional benefit
Products and services
- Sports Betting
Companies that use Balkan Bet
Customer profileIdeal customer profiles1 record
Balkan Bet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Balkan Bet competitors and assessment
Company assessmentDirect peers
- Superbet Group: Romania-headquartered sports betting and gaming operator with major expansion across Central and Eastern Europe including the Balkans. Increasingly relevant direct competitor to Balkan Bet in the region.
- Mozzart: Serbian-founded sports betting and casino operator with strong presence across the Balkans. Direct competitor offering nearly identical product suite (sports betting, live betting, casino, virtuals) to Balkan Bet in overlapping geographies.
- MaxBet: Regional Balkan sports betting and casino operator with significant retail and online presence in Serbia and neighboring markets. Closest head-to-head competitor to Balkan Bet in the Serbian market on product, distribution, and target customer.
- Meridian Gaming: Balkans-headquartered sports betting and iGaming operator with retail shops and online platforms across multiple Balkan jurisdictions. Comparable scale and product mix to Balkan Bet.
Broad incumbents
- Kindred Group (Unibet): European-licensed online gambling operator (Unibet, Maria, 32Red brands) with regulated-market presence across multiple European jurisdictions including parts of the Balkans. Larger incumbent competitor.
- Flutter Entertainment: Owner of Paddy Power, Betfair, FanDuel, PokerStars, and other major betting brands. Global sports betting incumbent whose scale, technology, and marketing budgets dwarf regional players like Balkan Bet.
- Entain plc: Global gambling operator (bwin, Ladbrokes, Coral, PartyPoker, etc.) with established online sportsbook and casino presence across European regulated markets including the Balkans. Represents large-scale competitive pressure.
- Betway: Global online sportsbook and casino brand with European market presence and aggressive customer acquisition. Represents the international online pressure facing Balkan Bet's digital offering.
- Bet365: One of the world's largest privately-held online sports betting and gaming operators. Competes with Balkan Bet for online bettors across European markets and sets the benchmark for product/UX.
- Betsson: Nordic-origin publicly listed operator (Betsson AB) with active sportsbook and casino offerings in Serbia/Croatia and other Balkan markets. Larger incumbent with broader geographic footprint and deeper product resources.
Market position
Customer concentration
Balkan Bet social profiles
Digital presenceBalkan Bet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Balkan Bet leadership team
Management profileNumber of profiles
Balkan Bet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Balkan Bet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Balkan Bet
What does Balkan Bet do?
Balkan Bet operates a licensed online gambling platform offering sports betting (pre-match and live/in-play), online casino games, and virtual sports. Products are delivered to end consumers via a web portal and mobile applications, with wagers placed directly on Balkan Bet's own platform under its Serbian operating license.
When was Balkan Bet founded?
Balkan Bet was founded in 1998. It employs 1,001 to 5,000 people.
Where is Balkan Bet based?
Balkan Bet is headquartered in Novi Beograd.
Who are Balkan Bet's main competitors?
Direct peers on record are Superbet Group, Mozzart, MaxBet and Meridian Gaming. Broad incumbents are Kindred Group (Unibet), Flutter Entertainment, Entain plc, Betway, Bet365 and Betsson.
Does Balkan Bet have an API?
No public API is recorded for Balkan Bet.
What industry is Balkan Bet in?
Balkan Bet's product category is Online Sports Betting and Gambling. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEAIAD, In-Play (Live) Betting Exchanges. Its NAICS code is 7132 and its SIC code is 7900.