What OBOZ.UA does

OBOZ.UA is a Ukrainian online news portal operated by ТОВ «Золота середина» (LLC "Golden Mean"), a privately-held Ukrainian LLC headquartered at vul. Derevoobrobna, 7 in Kyiv. It functions as a multi-vertical digital media platform centered on the obozrevatel.com domain, with twelve-plus specialized sub-sites covering war news (War Oboz), health (MedOboz), food (FoodOboz), science, auto, finance, education (Moya Shkola), women's lifestyle (Lady Oboz), show business (Shou Oboz), cinema (Kino Oboz), technology (Tehno Oboz), astrology (AstroOboz), and online radio (RadioOboz). Content is published primarily in Ukrainian with Russian-language versions available, targeting both domestic Ukrainian readers and international diaspora audiences.

The underlying technology is a web-based digital news publishing platform that aggregates content across topic verticals, supplemented by native iOS and Android applications (developed by Sellbi, Tov.) and active distribution via Google News, Facebook, Instagram, and Telegram. The platform is free to access with no paywalls or subscriptions, and editorial content is actively published with top articles reaching viewership in the hundreds of thousands.

The business model is entirely dependent on digital advertising — including display ads and sponsored/branded content projects. Revenue is generated from advertisers seeking access to the portal's large, multi-vertical Ukrainian-speaking audience. No subscription, paywall, e-commerce, or alternative revenue streams are evident. The company has no disclosed external investors, parent company, or venture backing, operating as an independent media outlet.

Name

OBOZ.UA

Legal name

ТОВ «Золота середина»

Website

https://obozrevatel.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

OBOZ.UA is a privately-held Ukrainian multi-vertical digital news portal (operated by ТОВ «Золота середина»), serving Ukrainian-speaking consumers with general news and specialized sub-brands across war, health, food, education, and entertainment, monetized entirely through digital advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital advertising: The primary revenue model is digital advertising. The site displays advertising units throughout its pages, including sponsored content, display ads, and branded publications. Revenue is generated from advertisers seeking access to the portal's large audience across multiple content verticals and topic areas.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

OBOZ.UA operates a free, ad-supported Ukrainian online news portal that publishes news, analysis, and lifestyle content across multiple vertical sub-sites covering politics, war, economy, sports, health, food, science, entertainment, education, and lifestyle. The platform additionally offers native mobile applications for iOS and Android, plus special-project branded content, monetized primarily through digital advertising.

Product overview

OBOZ.UA is a Ukrainian online media platform operating as a single unified news portal with multiple specialized sub-brands and content verticals. The core OBOZ.UA platform delivers general news coverage across politics, economy, world events, sports, and entertainment. Specialized sub-brands include War OBOZ (military conflict coverage), MedOboz (health and medicine), FoodOboz (culinary content), RadioOboz (radio streaming), and AstroOboz (astrology). The platform also offers mobile applications for iOS and Android devices.

Differentiator

Problem solved

Functional benefit

Brands

• War Oboz: War news section covering military conflict coverage
• MedOboz
• FoodOboz
• AstroOboz
• RadioOboz
• Lady Oboz
• Sport Oboz
• Моя Школа (My School)
• Техно Обоz
• Кіно Обоz
• Шоу Обоz
• Finance Oboz

Products and services

• OBOZ.UA Main News Portal Free Ukrainian online news portal providing latest news from Ukraine and the world, covering politics, economics, world events, sport, entertainment, and specialized verticals. Targeted at the general Ukrainian-speaking consumer audience.
• War OBOZ War and military news section covering the conflict in Ukraine, defense operations, and military analysis. Targeted at Ukrainian readers seeking daily security-related news and analysis.
• MedOboz Health news portal covering medical topics, medicine, wellness, and healthcare information for Ukrainian readers.
• FoodOboz Culinary portal with recipes, cooking tips, food news, and beverage information targeted at Ukrainian-speaking audiences.
• RadioOboz Online radio streaming service featuring Ukrainian radio stations, distributed under the OBOZ.UA umbrella.
• OBOZ.UA Mobile Applications Native iOS and Android applications providing news access on mobile devices for Ukrainian readers. Available via the Apple App Store and Google Play.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ukrainska Pravda: Leading independent Ukrainian online newspaper and one of the country's most-trusted news brands. Operates a similar advertising-supported news portal model targeting Ukrainian-language readers with broad topic coverage including politics, economy, and war.
• Censor.NET: Major Ukrainian political news portal with strong online audience. Provides news, analysis, and editorial coverage comparable to OBOZ.UA's hard-news verticals, monetized via digital advertising.
• Liga.net: Ukrainian business and general news portal with strong analytical content. Comparable advertising-supported news model with a focus on economy and politics, serving the same Ukrainian-speaking audience.
• RBC Ukraine: Ukrainian business and general news portal affiliated with the broader RBC media network. Offers similar multi-topic news coverage and advertising-funded business model targeting Ukrainian readers.
• NV (Novoye Vremya): Online edition of a respected Ukrainian weekly news magazine. Provides news, analysis, and long-form journalism in Ukrainian — a comparable premium-news positioning target for advertisers seeking serious-journalism contexts.
• Strana.ua: Ukrainian online news and analytics portal covering politics, economy, and society. Operates a similar advertising-supported business model targeting Ukrainian-language readers domestically and internationally.
• UNIAN: Major Ukrainian news agency operating a large multilingual online news portal covering politics, economy, world events, and lifestyle. Directly comparable digital news and advertising business model serving Ukrainian readers.
• Glavcom: Ukrainian general news portal covering politics, economy, and society. Comparable advertising-funded digital news model serving Ukrainian-speaking readers with broad topic coverage.
• 24tv.ua: Online portal of a Ukrainian 24-hour news TV channel with strong digital presence. Comparable news portal with multi-vertical coverage (politics, economy, sports, lifestyle) and digital advertising revenue model.

Broad incumbents

• TSN.ua (1+1 Media Group): Online news portal of Ukraine's largest media group (1+1 Media), combining TV news with digital publishing. A broad incumbent with overlapping content verticals (news, show business, lifestyle) but a much larger corporate footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/obozrevatel_ua
• Facebookfacebook.com/obozrevatel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OBOZ.UA