We are JAINE
We Are JAINE is a Missouri-based nonprofit membership organization founded in 2021 that supports women in the state's cannabis industry through tiered annual memberships, educational webinars, networking events, and an annual diversity-recognition awards program.
- Company typePrivate
- Founded2021
- HeadquartersSaint Louis, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What We are JAINE does
We Are JAINE is a Missouri-based nonprofit membership organization founded in 2021 and headquartered in St. Louis, focused on supporting, educating, and advocating for women in the state's emerging cannabis industry. The organization was established in response to a documented decline in female executive representation in U.S. cannabis (from 36.8% in 2019 to 22.1% in 2021, per MJBizDaily). JAINE operates a four-tier subscription model — Individual ($100/year, 1 member), Small Business ($500/year, 5 members), Corporate ($1,000/year, 10 members), and Platinum Corporate ($1,800/year, 20 members) — with members receiving directory listings, access to a member portal, member-to-member discounts, complimentary webinar access scaled by tier, and discounts to JAINE-sponsored events.
The organization's product surface consists of recurring educational webinars (covering homegrow rights, Missouri microbusiness regulations, cannabis manufacturing, compliance, marketing, and cultivation), the annual JAINE in BLOOM flagship networking event hosted by the Health & Wellness Committee, the AID (Advocacy, Inclusion, and Diversity) Awards launched in 2023, an online member directory and portal, and a branded newsletter. There is no proprietary technology stack — the digital infrastructure runs on standard Wix-based website tooling, and the organization explicitly does not develop or deploy AI/ML, APIs, or software platforms. JAINE holds a registered trademark on its wordmark.
Revenue is generated entirely through membership subscriptions and event sponsorships; no external funding, investors, or grants are disclosed. The organization is governed by a volunteer leadership structure including Co-Presidents Kassie Ferrero and Lila Waier, Treasurer Sarah Bantz (CPA at Smith Patrick CPAs), Secretary Nicole Castellano (founder of Planty of Greenery), and additional Board members Abrahama Keys, Rebecca Reardon, Annie Macheca, and Andy Shrensker. Go-to-market is community-led, leveraging organic social media (Instagram, Facebook, LinkedIn), email newsletters, regional earned media (Mo Greenway, The Pitch KC, St. Louis Public Radio), webinars, and in-person events to drive membership sign-ups through a self-serve website flow.
We are JAINE firmographics
Firmographics- Name
- We are JAINE
- Legal name
- We Are JAINE
- Website
- https://wearejaine.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- We Are JAINE is a Missouri-based nonprofit membership organization founded in 2021 that supports women in the state's cannabis industry through tiered annual memberships, educational webinars, networking events, and an annual diversity-recognition awards program.
- Ownership category
- akta.pro rank
Where We are JAINE is headquartered
LocationHeadquarters
- HQ city
- Saint Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
We are JAINE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership Subscriptions: JAINE generates revenue through annual membership dues at four tiers: Individual ($100/year), Small Business ($500/year for 5 team members), Corporate ($1000/year for 10 team members), and Platinum Corporate ($1800/year for 20 team members). Membership benefits include directory listings, webinar access, event discounts, networking opportunities, and digital badges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Membership - $100/Year |
| Subscription | Annual | Small Business Membership - $500/Year |
| Subscription | Annual | Corporate Membership - $1000/Year |
| Subscription | Annual | Platinum Corporate Membership - $1800/Year |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
We are JAINE product offering
Product offeringCore offering
We Are JAINE is a Missouri-based nonprofit membership association that sells tiered annual memberships to women (and businesses) in the cannabis industry, granting access to a member directory, educational webinars, networking events (including the annual JAINE in BLOOM gathering), mentorship, and member-to-member discounts. The organization additionally runs the annual AID Awards program recognizing diversity and inclusion leaders in the Missouri cannabis sector.
Product overview
We Are JAINE is a nonprofit membership-based organization that provides a platform for women in the Missouri cannabis industry. The organization operates a tiered membership structure with four levels (Individual, Small Business, Corporate, and Platinum Corporate) that grant access to benefits including the member directory, educational webinars, networking events, and the annual JAINE in BLOOM event. The organization also runs the JAINE Advocacy, Inclusion, and Diversity (AID) Awards program to recognize diversity and inclusion leaders in the industry. Members receive access to a digital portal, newsletter communications, and member-to-member discounts through the JAINE ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- JAINE Individual Membership Annual individual membership priced at $100/year granting one team member access to the JAINE member directory listing, member portal, member-to-member discounts and perks, a JAINE welcome gift, complimentary access to three educational webinars, early-bird access and discounts to JAINE-sponsored events, networking and mentorship opportunities, and a digital badge. Targets individual women working in or aspiring to enter the Missouri cannabis industry.
- JAINE Small Business Membership Annual small business membership priced at $500/year providing access and benefits for up to five team members. Includes highlighted listing in the JAINE member directory, member portal access, member-to-member discounts and perks, JAINE welcome gift, complimentary access to six educational webinars, early-bird access and discounts to JAINE-sponsored events, networking and mentorship, business logo featured on the JAINE website, and a digital badge. Targets small businesses in the Missouri cannabis industry seeking team-wide professional development and visibility.
- JAINE Corporate Membership Annual corporate membership priced at $1,000/year covering up to ten team members. Includes a VIP listing in the JAINE member directory, member portal access, early event registration for limited-capacity events, welcome social media posts with links to the company website, company logo featured on the JAINE website, one complimentary offer/discount highlighted in the JAINE public newsletter, inclusion of branded collateral in JAINE event swag bags, exclusive access to member-only events, discounted sponsorships for JAINE events, complimentary all-access pass to all JAINE educational webinars, and a corporate digital badge. Targets corporate cannabis entities seeking brand visibility and DEI positioning.
- JAINE Platinum Corporate Membership Top-tier annual corporate membership priced at $1,800/year covering up to twenty team members. Includes welcome social media post linking to company website, one complimentary offer/discount highlighted in the JAINE public newsletter, inclusion of company-branded collateral in JAINE event swag bags, exclusive access to member-only events, and early-bird access and discounts to JAINE-sponsored events. Targets the largest corporate cannabis entities in Missouri seeking maximum visibility and team access.
- JAINE Educational Webinars Recorded and live educational webinar sessions covering topics including homegrow and caregivers' rights, resume building, cannabis manufacturing, Missouri microbusiness regulations, cannabis compliance, marketing in cannabis, and cultivation. Available to members (complementary access based on tier — 3 webinars for Individual, 6 for Small Business, all-access for Corporate, with Platinum Corporate receiving VIP equivalent access). Targets women cannabis professionals and cannabis-curious members.
- JAINE in BLOOM Event JAINE's annual flagship networking event — the biggest of the year — hosted by the Health & Wellness Committee, featuring education sessions and sponsorship opportunities that bring together women in the Missouri cannabis industry. Targets JAINE members and the broader Missouri cannabis community, with member discounts and early-bird access for higher membership tiers.
- JAINE Member Portal Online member portal at wearejaine.com/manage-account providing JAINE members with access to member-only content, event registration, account management, invoice payment, and member directory interactions. Targets existing JAINE members across all membership tiers.
- JAINE Newsletter Email newsletter distributed to subscribers providing news and updates on JAINE activities, events, member news, and Missouri cannabis industry information. Free subscription available via the JAINE website; Corporate members receive complimentary offer/discount highlights in the newsletter. Targets women in the Missouri cannabis industry, JAINE members, and broader industry subscribers.
- JAINE Advocacy, Inclusion, and Diversity (AID) Awards Annual recognition program led by JAINE's AID Committee that identifies and recognizes organizations leading in diversity and inclusion within the Missouri cannabis industry. Open participation across Missouri's cannabis community, with the inaugural award announced in 2023.
Companies that use We are JAINE
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
We are JAINE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
We are JAINE partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
We are JAINE competitors and assessment
Company assessmentOthers
- Marijuana Policy Project: National cannabis policy organization focused on legalization advocacy — adjacent rather than directly competitive; useful reference for nonprofit cannabis advocacy infrastructure.
Regional players
- California Cannabis Industry Association: State-level cannabis industry trade association in California — useful comparability for how JAINE's Missouri model could either deepen within Missouri or replicate in other mature cannabis markets.
Broad incumbents
- National Cannabis Industry Association: The largest US trade association for the legal cannabis industry, representing cultivators, retailers and ancillary businesses — the broader-industry trade-association model JAINE operates at a state level.
- Cannabis Trade Federation: Industry trade association advocating on regulatory and policy issues for cannabis businesses — comparable trade-association structure at a national, policy-oriented level.
- NORML: Long-standing national cannabis policy reform and advocacy organization with state chapters — comparable membership/community structure though primarily advocacy-focused.
Direct peers
- Women Grow: National women-in-cannabis industry organization focused on networking, education and professional development — the closest direct analog to JAINE's mission, but operating at a national scale.
- Minority Cannabis Business Association: Trade association advancing diversity and inclusion in the cannabis industry with a national membership and corporate partner network — highly comparable to JAINE's diversity and empowerment focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
We are JAINE social profiles
Digital presenceWe are JAINE financial estimates
Financial estimateRevenue estimate
Valuation estimate
We are JAINE leadership team
Management profileNumber of profiles
Profiles8 records
We are JAINE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We are JAINE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We are JAINE
What does We are JAINE do?
We Are JAINE is a Missouri-based nonprofit membership association that sells tiered annual memberships to women (and businesses) in the cannabis industry, granting access to a member directory, educational webinars, networking events (including the annual JAINE in BLOOM gathering), mentorship, and member-to-member discounts. The organization additionally runs the annual AID Awards program recognizing diversity and inclusion leaders in the Missouri cannabis sector.
Is We are JAINE a public or private company?
We are JAINE is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was We are JAINE founded?
We are JAINE was founded in 2021. It employs 101 to 250 people.
Where is We are JAINE based?
We are JAINE is headquartered in Saint Louis, United States, in the North America region.
How does We are JAINE make money?
One revenue line is on record: membership Subscriptions.
Who are We are JAINE's main competitors?
Marijuana Policy Project is listed as an others. California Cannabis Industry Association is listed as a regional player. Broad incumbents are National Cannabis Industry Association, Cannabis Trade Federation and NORML. Direct peers are Women Grow and Minority Cannabis Business Association.
Does We are JAINE have an API?
No public API is recorded for We are JAINE.