OG Global Import
OG Global Import is a privately held, full-service exclusive distributor founded in 2016 that helps boutique beauty and wellness brands enter and scale across Israel and seven Asian markets via regulatory, retail, e-commerce, and localized marketing services.
- Company typePrivate
- Founded2016
- HeadquartersNetanya, Israel
- Headcount11–50
- GTM typeB2B
- OfferingServices
What OG Global Import does
OG Global Import is a privately held, full-service distribution company founded in 2016 and headquartered in Netanya, Israel, with a regional headquarters in Kowloon, Hong Kong. The company operates as an exclusive distributor for boutique, premium, and science-driven beauty and wellness brands seeking to enter and scale across Israel and select Asian markets, including Hong Kong, Thailand, Vietnam, Malaysia, Indonesia, Macau, and Taiwan. Its product and service portfolio spans five verticals — cosmetics and personal care, baby and infant care, medical devices, nutritional supplements, and pet care and grooming — supported by eight core service lines covering product registration and regulatory compliance, strategic retail placement, warehousing and fulfillment, localized brand activation and KOL marketing, e-commerce enablement across leading regional marketplaces, and export-compliant logistics.
The company does not develop proprietary technology; its operational capabilities rest on distribution infrastructure, regulatory compliance expertise (including Israeli Ministry of Health certifications), warehousing, fulfillment, and localized marketing services. Its stated distribution footprint encompasses over 5,000 points of sale across physical retail channels (premium pharmacies, aesthetic clinics, beauty retailers, specialty pet suppliers) and digital platforms (Lazada, Shopee, Tmall, Noon, Namshi, Amazon.ae).
OG Global Import generates revenue through distribution margins: it purchases and takes ownership of inventory from partner brands and resells through retail and online channels in its served territories. Pricing is quote-based and negotiated individually with brand partners. The customer base consists primarily of founder-led, niche international brands, with no disclosed enterprise anchor contracts or public revenue figures. The company is independently operated with no evidence of venture capital, private equity backing, or public listing.
OG Global Import firmographics
Firmographics- Name
- OG Global Import
- Legal name
- OG Global
- Website
- https://ogglobalimport.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OG Global Import is a privately held, full-service exclusive distributor founded in 2016 that helps boutique beauty and wellness brands enter and scale across Israel and seven Asian markets via regulatory, retail, e-commerce, and localized marketing services.
- Ownership category
- akta.pro rank
OG Global Import industry classification
Industry- Product category
- Beauty & Wellness Distribution Services
- NAICS
- Chemical and Allied Products Merchant Wholesalers (4246)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Ethnic & International Foods Wholesale Distribution (CRAOAAAJ)
- akta.pro secondary industry
- International DTC & Brand.com (Global Shipping) (CRAFAJAB)
Keywords
Where OG Global Import is headquartered
LocationHeadquarters
- HQ city
- Netanya
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
OG Global Import business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Distribution Margins: OG Global Import operates as the exclusive distributor purchasing and managing inventory for partner brands. Revenue is generated through margin on product distribution, taking ownership of inventory and selling through retail and online channels in Israel and Asia.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
OG Global Import product offering
Product offeringCore offering
OG Global Import operates as an exclusive full-service distributor for boutique, premium, and science-driven beauty and wellness brands seeking international expansion across Israel and select Asian markets. The company takes ownership of partner-brand inventory and delivers end-to-end services spanning product registration and regulatory compliance, strategic retail placement in pharmacies and aesthetic clinics, warehousing and fulfillment, localized brand activation with KOL partnerships, and e-commerce channel management across leading regional marketplaces.
Product overview
OG Global Import is a boutique distribution company that operates as a full-service distribution partner for niche, premium, and science-driven beauty and wellness brands. The company offers end-to-end distribution services covering product registration and regulatory compliance, strategic retail placement, warehousing and fulfillment, localized brand activation and marketing, and e-commerce enablement across leading platforms. Their product portfolio spans five distinct categories: Baby & Me Infant Care, Cosmetics & Personal Care, Medical Devices, Nutritional Supplements, and Pet Care & Grooming. They operate as exclusive distributors across two primary regional markets: Israel (with local offices in Netanya) and select Asian markets including Hong Kong, Thailand, Vietnam, Malaysia, Indonesia, Macau, and Taiwan, with over 5,000 points of sale across their territories.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Distribution End-to-end distribution service covering regulatory approvals, retail placement, logistics, and localized brand activation for boutique beauty and wellness brands entering Israel and Asian markets. The flagship, integrated service offering.
- Baby & Me Infant Care Distribution Exclusive distribution service for international baby and infant care brands, covering infant skincare, bath and cleansing products, baby hygiene essentials, comfort and care products, and developmental care items across retail and pharmacy channels.
- Cosmetics & Personal Care Distribution Exclusive distribution service covering skincare products, hair care solutions, oral care products, bath and body products, and fragrances and grooming essentials for international cosmetics and personal care brands.
- Medical Devices Distribution Exclusive distribution service for international medical device brands across regulated markets, covering at-home skincare devices, personal wellness technology, beauty and aesthetic devices, health monitoring devices, and therapeutic and care devices.
- Nutritional Supplements Distribution Exclusive distribution service for international nutritional supplement brands across pharmacies, wellness distributors, and retail, covering vitamins and minerals, dietary supplements, wellness and functional products, sports and active nutrition, and specialty formulations.
- Pet Care & Grooming Distribution Exclusive distribution service for international pet care and grooming brands, covering grooming products, health and hygiene items, toys and enrichment products, accessories and care essentials, and training and behavior products across specialty pet care retailers and veterinary suppliers.
- Asia Distribution Strategic distribution service across Hong Kong, Thailand, Vietnam, Malaysia, Indonesia, Macau, and Taiwan, including placement in aesthetic clinics, beauty shops, and leading Asian e-commerce platforms (Lazada, Shopee, Tmall). Anchored by the Hong Kong regional headquarters.
- Israel Distribution Exclusive distribution service in Israel across pharmacies, aesthetic clinics, beauty retailers, and online platforms including Noon, Namshi, and Amazon.ae. Anchored by the Netanya headquarters office.
Quantifiable outcome
- 5,000+ sales channels across territories
- +1 more outcomes
Companies that use OG Global Import
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles1 record
OG Global Import technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OG Global Import partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
OG Global Import competitors and assessment
Company assessmentDirect peers
- A.S. Watson Group: The largest health and beauty retailer and distributor in Asia, headquartered in Hong Kong. Operates Watsons stores across multiple Asian markets with extensive distribution networks for international beauty and wellness brands—overlapping directly with OG Global's markets, product categories, and exclusive-distribution business model.
- Euroitalia: Italy-headquartered distributor of premium European beauty brands with strong Asia-Pacific and Middle East focus. Operates a comparable boutique-brand exclusive distribution model across regulated cosmetic categories, serving many of the same markets as OG Global Import.
- Maesa: US-based beauty brand management and distribution company. Operates a similar full-service model partnering with boutique beauty brands, providing end-to-end services comparable to OG Global's regulatory, retail, marketing, and fulfillment offering.
Broad incumbents
- L'Oréal: World's largest beauty company with extensive distribution across Israel, Hong Kong, and all major Asian markets. Dominates the same regulated categories (cosmetics, skincare, beauty devices) with deep local regulatory expertise in every market where OG Global operates.
- Estée Lauder Companies: Global premium beauty company with major distribution operations across Asia-Pacific and the Middle East. Operates premium beauty brands across multiple categories with established retail networks that overlap with OG Global's positioning.
- Sephora (LVMH): Global beauty specialty retailer owned by LVMH with significant retail distribution networks across Asia. Sources from many of the same boutique and premium brands that OG Global represents, competing directly for retail shelf access in regional markets.
- Coty Inc. Multinational beauty company with extensive operations across Israel, Hong Kong, and major Asian markets. Offers a broader brand portfolio that overlaps with OG Global's distribution categories but at much larger scale and as a brand owner rather than pure distributor.
- AmorePacific: Major Korean beauty conglomerate with extensive distribution networks across Asia and other international markets. Operates across comparable beauty and personal care verticals in many of the same Asian markets OG Global serves.
- Kao Corporation: Japanese consumer products company with major beauty and personal care brands distributed across Asian and Middle Eastern markets. Operates in overlapping categories including cosmetics, skincare, and personal care with established local market presence.
- Shiseido: Japanese beauty company with established Asia-Pacific distribution networks spanning cosmetic, skincare, and wellness categories. Direct geographic and product overlap with OG Global's core markets and verticals, supported by deep regulatory expertise in the region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
OG Global Import social profiles
Digital presenceOG Global Import financial estimates
Financial estimateRevenue estimate
Valuation estimate
OG Global Import leadership team
Management profileNumber of profiles
OG Global Import funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OG Global Import M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OG Global Import
What does OG Global Import do?
OG Global Import operates as an exclusive full-service distributor for boutique, premium, and science-driven beauty and wellness brands seeking international expansion across Israel and select Asian markets. The company takes ownership of partner-brand inventory and delivers end-to-end services spanning product registration and regulatory compliance, strategic retail placement in pharmacies and aesthetic clinics, warehousing and fulfillment, localized brand activation with KOL partnerships, and e-commerce channel management across leading regional marketplaces.
Is OG Global Import a public or private company?
OG Global Import is a private company. It is classified as unknown and is currently operating.
When was OG Global Import founded?
OG Global Import was founded in 2016. It employs 11 to 50 people.
Where is OG Global Import based?
OG Global Import is headquartered in Netanya, Israel, in the Middle East region.
How does OG Global Import make money?
One revenue line is on record: distribution Margins.
Who are OG Global Import's main competitors?
Direct peers on record are A.S. Watson Group, Euroitalia and Maesa. Broad incumbents are L'Oréal, Estée Lauder Companies, Sephora (LVMH), Coty Inc., AmorePacific, Kao Corporation and Shiseido.
Does OG Global Import have an API?
No public API is recorded for OG Global Import.
What industry is OG Global Import in?
OG Global Import's product category is Beauty & Wellness Distribution Services. Its primary akta.pro industry code is CRAOAAAJ, Ethnic & International Foods Wholesale Distribution, with a secondary code of CRAFAJAB, International DTC & Brand.com (Global Shipping). Its NAICS code is 4246 and its SIC code is 5140.