Klaroweb
- Company typePrivate
- Founded2017
- HeadquartersWinterthur, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
Klaroweb firmographics
Firmographics- Name
- Klaroweb
- Legal name
- Klaroweb GmbH
- Website
- https://klaroweb.ch
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Klaroweb industry classification
Industry- Product category
- Web Design Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Web Search Portals and All Other Information Services (519290)
- akta.pro primary industry
- On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)
- akta.pro secondary industries
- Local SEO (Maps, Citations, Reviews) (BPAFAJAD), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)
Keywords
Where Klaroweb is headquartered
LocationHeadquarters
- HQ city
- Winterthur
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Klaroweb business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Website Creation & Design Services: One-time project fees for new website creation, redesign, and landing pages. Prices vary by complexity: One-Pager (CHF 800–2,000), Firmenhomepage (CHF 2,400–6,800), KMU-Website (CHF 1,800–6,800). For projects over CHF 1,500, a 50% deposit is required at project start. Hourly rate of CHF 140/hour for additional services.
- Website Hosting & Maintenance Services: Ongoing recurring revenue from hosting services (Swiss servers), website maintenance, updates, security monitoring, and support. Hosting costs range from CHF 100–200/year for simple websites to CHF 300–600/year for complex sites. Domain (.ch) costs approximately CHF 10–20/year.
- Marketing Implementation Support (Monthly Retainer): Monthly retainer service for ongoing digital marketing support including: website content/SEO posts, newsletter management, creative visual content creation, AI & tech advisory, direct personal support via email/WhatsApp/phone, and monthly strategy calls. Positioned as a '365 days per year' digital companion.
- SEO & Online Marketing Services: SEO coaching and ongoing SEO management including Google Business Profile optimization, backlink building, local SEO, and content marketing. Can be bundled with website creation or sold as standalone ongoing retainer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time | Klaro Start — Foundation for online visibility |
| One time/ perpetual license | One time | Klaro Business — Full online presence at top level |
| One time/ perpetual license | One time | One-Pager (Landingpage) |
| One time/ perpetual license | One time | Firmenhomepage (Single Proprietor) |
| One time/ perpetual license | One time | KMU Website (Standard) |
| Subscription | Annual | Hosting — Simple Website |
| Subscription | Annual | Hosting — Complex KMU Website |
| Subscription | Annual | Domain (.ch) |
| Subscription | Annual | SEO Management |
| Unit Pricing | Pay-as-you-go | Additional Services / Hourly Work |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Klaroweb product offering
Product offeringCore offering
Klaroweb designs, develops, and maintains WordPress-based websites for Swiss SMEs, freelancers, and local businesses, covering website creation, redesign, and landing pages; Swiss-based website hosting on Zurich servers with SSL, email, and uptime monitoring; SEO optimization including local Google Business Profile management; ongoing website maintenance, security updates, and backups; and a year-round marketing implementation retainer that includes content creation, newsletter management, and AI guidance.
Product overview
Klaroweb is a Swiss web design agency based in Winterthur offering a comprehensive suite of website-related services primarily built on WordPress CMS. The core offering comprises website creation, redesign, and landing pages (Website-Erstellung, Website Redesign, Landingpage). These are supported by a modular set of services including SEO optimization, Swiss hosting, ongoing website maintenance and care, online reputation management, and web analytics. Two named service packages — Klaro Start (entry-level, 3–4 pages) and Klaro Business (full-service, 5–8 pages with strategy workshop) — provide structured tiers. A Marketing Umsetzungsbegleitung (Marketing Implementation Support) module adds year-round digital marketing, newsletter management, and AI guidance. Additional add-on services include graphic design, print collateral, and Google Ads management. The agency charges CHF 140/hour for additional services, with Klaro Start and Klaro Business packages covering the primary offering range. Hosting is Swiss-based in Zürich. All websites are built on WordPress, Elementor (implied by image paths), and include SSL, responsive design, and SEO fundamentals.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Creation Service (Website-Erstellung) Full-service WordPress website creation from concept to launch for Swiss SMEs, freelancers, and local businesses. Includes responsive design, SEO optimization, SSL/security configuration, domain and hosting setup, content management integration, and WordPress training for self-management after handover.
- Website Redesign Redesign and modernization of existing websites for Swiss SMEs and professionals. Includes individual brand-aligned design, intuitive navigation, responsive design for all devices, and WordPress-based technical implementation with SEO optimization.
- Landingpage Service Single-page target sites designed for specific marketing campaigns. Features clear and focused messaging, responsive mobile-optimized design, and SEO optimization to drive visitor actions and generate qualified leads; positioned as the digital "shop window" for freelancers and SMEs.
- Website Relaunch Service Website restart service that optimizes design, content, and technology to improve visual appeal and performance, positioning the web presence for renewed success on WordPress.
- Website Optimization Service Performance and SEO optimization service for existing websites, including faster loading times, improved user experience, and search engine performance optimization for both search engines and human visitors.
- Online Reputation Management Online brand reputation management service including authentic content creation, monitoring of online channels, and community management on social media platforms to keep the client's digital presence positively visible long-term.
- Website Maintenance and Care (Website Betreuung & Pflege) Ongoing WordPress website maintenance including updates, adjustments, security patches, 24/7 uptime monitoring, automated file and database backups stored externally, and support services so clients can focus on their core business.
- Swiss Website Hosting (Swiss-Hosting) Swiss-based web hosting service with servers located in Zurich. Features stable hosting with high performance and security standards, SSL certificates, unlimited email mailboxes with webmail, autoresponders, and spam/virus protection; pricing ranges from CHF 100/year (simple sites) to CHF 600/year (complex sites), with .ch domain at approximately CHF 10–20/year.
- SEO Services (SEO-Dienstleistungen) Search engine optimization services covering keyword analysis, title tag and page description optimization, heading structure based on keyword research, and local SEO including Google Business Profile setup and management for Swiss KMU and freelancers.
- Marketing Implementation Support (Marketing Umsetzungsbegleitung) Year-round digital marketing support retainer covering Google Business Profile management, regular website content creation and SEO, newsletter management (research, writing, design, delivery), monthly strategy calls with Stephan Marcinek, AI and new technology guidance, and direct personal support via email, WhatsApp, and phone.
- Web Analytics Service (Web-Analyse) Web analytics setup and reporting service enabling Swiss SMEs to understand visitor behavior, traffic sources, page views, bounce rates, content performance, and the effectiveness of marketing campaigns across online and offline channels for data-driven optimization.
- Google Ads Management (Google Ads Verwaltung) Google Ads campaign management for Swiss SME clients, including campaign setup, optimization, performance tracking, and Google Merchant Center administration for e-commerce product listings.
Quantifiable outcome
- Companies with professional online presence generate on average 200% more inquiries than those with outdated websites (as cited by Klaroweb)
- +2 more outcomes
Companies that use Klaroweb
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
Klaroweb technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature5 records
Klaroweb partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
Klaroweb competitors and assessment
Company assessmentDirect peers
- Feinheit AG: Swiss digital agency in Zurich providing web design, branding, and digital strategy for SMEs and nonprofits. Directly comparable service offering and customer segment to Klaroweb, with overlapping focus on WordPress-style custom builds and ongoing relationships.
- Webrepublic AG: Swiss digital marketing and SEO agency based in Zurich, focused on performance marketing, SEO, and web analytics for Swiss SMEs and larger clients. Closely comparable in target customer (Swiss German-speaking businesses) and core SEO offering, but operates at materially larger scale.
- Liip AG: Swiss digital agency with offices in Zurich, Fribourg, and Lausanne delivering web platform development, design, and digital marketing. Comparable in offering breadth (web creation, SEO, hosting-adjacent services) for the Swiss SMB market, though typically serves larger mid-market clients.
Broad incumbents
- Jimdo GmbH: European (Hamburg-based) DIY website builder explicitly targeting small businesses, sole proprietors, and freelancers in the DACH market — overlapping core customer segment with Klaroweb. Represents the SaaS/self-service alternative that competes against custom agency builds on price-sensitive ends of the SMB market.
- Automattic Inc. (WordPress.com): Operator of WordPress.com hosting and the broader WordPress ecosystem. Directly relevant because Klaroweb builds on WordPress CMS — Automattic's hosted offering competes for the same self-service segment while its VIP service competes at the enterprise end of the same technology stack Klaroweb uses.
- Unic AG: Large Swiss digital experience agency (part of Merkle/Dentsu) providing web platforms, digital strategy, and MarTech for enterprise clients across Switzerland. Overlaps with Klaroweb on web design and SEO capabilities but serves a much larger client tier with broader service portfolio.
- Squarespace, Inc. Global website building platform with templated design and integrated commerce/marketing tools. Targets creative professionals and small businesses comparable to Klaroweb's freelancer and micro-business customer base, competing as an alternative to a custom-designed WordPress site.
- Wix.com Ltd. Global DIY website builder with strong presence in the European SMB market. Serves the same freelancer and small business target audience as Klaroweb but as a self-service platform rather than a custom agency, creating substitution risk on the entry-level tier of Klaroweb's Klaro Start offering.
- Semrush Holdings: Global SEO and content marketing platform used by agencies and in-house teams. While Klaroweb sells SEO as a service rather than a tool, Semrush-style platforms enable SMBs to do some SEO work in-house, acting as a partial substitute on the keyword research and analytics portions of Klaroweb's offering.
Emerging players
- Whitespark Inc. Specialized local SEO tools and services platform focused on Google Business Profile optimization, citation building, and local search ranking — a precise capability overlap with Klaroweb's Klaro Business and SEO service modules, though sold as software-and-services rather than custom agency work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Klaroweb social profiles
Digital presenceKlaroweb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klaroweb leadership team
Management profileNumber of profiles
Profiles2 records
Klaroweb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klaroweb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klaroweb
What does Klaroweb do?
Klaroweb designs, develops, and maintains WordPress-based websites for Swiss SMEs, freelancers, and local businesses, covering website creation, redesign, and landing pages; Swiss-based website hosting on Zurich servers with SSL, email, and uptime monitoring; SEO optimization including local Google Business Profile management; ongoing website maintenance, security updates, and backups; and a year-round marketing implementation retainer that includes content creation, newsletter management, and AI guidance.
Is Klaroweb a public or private company?
Klaroweb is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Klaroweb founded?
Klaroweb was founded in 2017. It employs 1 to 10 people.
Where is Klaroweb based?
Klaroweb is headquartered in Winterthur, Switzerland, in the Europe region.
How does Klaroweb make money?
Four revenue lines are on record. Website Creation & Design Services are the primary driver. The others are website Hosting & Maintenance Services, marketing Implementation Support (Monthly Retainer) and SEO & Online Marketing Services.
Who are Klaroweb's main competitors?
Direct peers on record are Feinheit AG, Webrepublic AG and Liip AG. Broad incumbents are Jimdo GmbH, Automattic Inc. (WordPress.com), Unic AG, Squarespace, Inc., Wix.com Ltd. and Semrush Holdings. Whitespark Inc. is listed as an emerging player.
Does Klaroweb have an API?
No public API is recorded for Klaroweb.
What industry is Klaroweb in?
Klaroweb's product category is Web Design Services. Its primary akta.pro industry code is BPAFAJAB, On-Page SEO (Content Optimization, Internal Linking), with a secondary code of BPAFAJAD, Local SEO (Maps, Citations, Reviews). Its NAICS code is 518210.