Vigloo
Vigloo is a mobile-first short-form drama streaming platform operated by SpoonLabs Inc. (Seoul, South Korea) offering serialized romance, fantasy, and thriller series via iOS, Android, and web to global individual consumers on a freemium subscription model.
- Company typePrivate
- Founded-
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vigloo does
Vigloo, operated by SpoonLabs Inc., is a mobile-first short-form drama streaming platform headquartered in Gangnam-gu, Seoul, South Korea. The service specializes in episodic dramatic series designed for smartphone consumption, with episodes typically running 10-20 minutes and content spanning romance, BL, romantasy, werewolf, vampire, billionaire romance, thriller, comedy, mystery, and fantasy subgenres. Both Korean-language originals and English-language productions are offered, with the catalog curated for binge-watching on iOS, Android, and web.
The platform operates a freemium distribution model: users can sample any title by watching the first episode free, supported by advertising, and then upgrade to a monthly membership for ad-free unlimited access and additional perks including gift passes. A virtual currency ('coins') system layers in-app purchases on top of subscription and ad revenue. Distribution is direct-to-consumer through app stores and a self-serve web signup, with content discovery driven by a multi-channel social media presence across Instagram, TikTok, YouTube, Twitter/X (with localized accounts for Korea, Japan, and international audiences), Naver TV, Naver Clip, and Facebook.
Vigloo is a private company under SpoonLabs Inc., with no disclosed funding rounds, headcount, or revenue. Its customer base consists of individual mobile entertainment consumers globally, with primary geographic focus in Korea and emerging presence in Japan and other international markets. The company is differentiated from general streaming services by its exclusive focus on short-form dramatic series in romantic and fantasy subgenres, and from general short-video platforms by its serialized, narrative-driven content model.
Vigloo firmographics
Firmographics- Name
- Vigloo
- Legal name
- SpoonLabs Inc.
- Website
- https://vigloo.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vigloo is a mobile-first short-form drama streaming platform operated by SpoonLabs Inc. (Seoul, South Korea) offering serialized romance, fantasy, and thriller series via iOS, Android, and web to global individual consumers on a freemium subscription model.
- Ownership category
- akta.pro rank
Vigloo industry classification
Industry- Product category
- Short-Form Drama Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Motion Picture and Video Distribution (512120)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Niche/Genre Streaming Channels (e.g., Horror, Anime, Faith, Kids) (MPABAHAH)
Keywords
Where Vigloo is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Vigloo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Membership Subscription: Premium subscription model offering ad-free viewing with unlimited access to all content library. Members receive perks including unlimited dramas, ad-free experience, gift pass functionality, and additional member benefits.
- Freemium Model: Free tier with advertising supported by first-episode free sampling for all titles, allowing users to discover content before subscribing
- Virtual Currency (Coins): Platform includes a virtual coin system for in-app purchases, allowing users to charge coins for additional features or content
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with first episode access and ad-supported viewing |
| Subscription | Monthly | Premium membership with unlimited ad-free access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Vigloo product offering
Product offeringCore offering
Vigloo is a mobile-first short-form drama streaming platform that distributes serialized video content (10–20 minutes per episode) across romance, fantasy, thriller, comedy, mystery, and variety genres. The platform operates on a freemium model: every title offers its first episode free for sampling, with a paid monthly membership unlocking ad-free unlimited access to the full library and additional perks such as gift passes and virtual coin purchases.
Product overview
Vigloo is a short-form drama streaming platform operated by SpoonLabs Inc., offering short-form episodic content across multiple genres including romance, thriller, comedy, mystery, fantasy, variety, BL, and werewolf-themed content. The platform operates a freemium model where the core product is the Vigloo Platform accessible via web and mobile app, with a Membership Subscription add-on that provides ad-free viewing and unlimited access. Content is available in short episodic format, with the first episode free for every title, and users can browse via categories, rankings, and personalized recommendations.
Differentiator
Problem solved
Functional benefit
Products and services
- Vigloo Streaming Platform A mobile-first short-form drama streaming platform offering episodic video content (10–20 minutes per episode) across romance, fantasy, thriller, comedy, mystery, and variety genres. Operates on a freemium model with the first episode free for every title and a paid monthly membership for ad-free unlimited access.
- For Romance, Call the Boss Short-form romance-comedy drama series about a lifelong singleton living a double life as an office worker and adult web novel writer who becomes entangled in a steamy coaching arrangement with a company director. Available on the Vigloo streaming platform.
- Shaman Girl and her Mr. CEO Short-form romance-fantasy drama series about a young shaman girl with insufficient yang energy who enters a mutually beneficial relationship with a wheelchair-bound billionaire CEO overflowing with yang energy. Available on the Vigloo streaming platform.
- Bite me, Stepbrother Short-form romantasy werewolf drama series about a country girl who discovers her bad-boy stepbrother is secretly a werewolf and she is the fated 'Luna' he has been searching for. Available on the Vigloo streaming platform.
- The Bedmate Game: Island Short-form romance love-triangle drama series following six strangers on a private island game show where contestants share beds every night racing for $500,000. Available on the Vigloo streaming platform.
- I Lost Myself Beneath Mr.Black Animated short-form billionaire romance drama series about a sensual love story between a billionaire film investor and an aspiring actress who agrees to become his sexual subordinate. Available on the Vigloo streaming platform.
- Bussy and the Beast Short-form BL romantasy werewolf drama series about a sex therapist who enters a cursed werewolf manor and becomes the forbidden mate of the alpha he is meant to heal. Available on the Vigloo streaming platform.
- Owned by the Vampire King Short-form romantasy vampire drama series about a human girl sold to the Vampire Emperor at a secret auction who discovers her blood once saved him in childhood. Available on the Vigloo streaming platform.
- Final Lap: Love & Betrayal Short-form hidden-identity comeback drama series about a woman who gave up everything for love and returns to the racing world as its most powerful force to reclaim what is hers. Available on the Vigloo streaming platform.
- Run From Me If You Can Short-form romance destiny drama series about an ER nurse who saves a mob boss with hemophilia using her own blood and becomes his fake wife for one year. Available on the Vigloo streaming platform.
- My Silent Bride Short-form romance billionaire drama series about a woman who cannot speak and marries her adoptive older brother due to her grandfather's will, leading to a living hell of a marriage. Available on the Vigloo streaming platform.
Quantifiable outcome
- First episode free for every title enables risk-free content discovery and trial conversion
Companies that use Vigloo
Customer profileSegments3 records
Ideal customer profiles3 records
Vigloo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vigloo partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Vigloo competitors and assessment
Company assessmentDirect peers
- DramaBox: DramaBox is a major short-form drama streaming app operated by Storymatrix, offering serialized drama content across romance, fantasy, and thriller genres. It directly competes with Vigloo on mobile platforms with the same freemium model and similar content positioning.
- Kuku TV: Kuku TV is a short-form drama streaming service offering mobile-first serialized dramas, primarily produced in Asian markets. It directly competes with Vigloo on content genre, distribution format, and freemium model.
- FlickReels: FlickReels is a short-form drama streaming platform offering short-episode serialized dramas in romance and fantasy genres. It is a direct competitor to Vigloo in mobile streaming and content category.
- ShortMax: ShortMax is a short-form drama streaming platform owned by Tencent, offering vertical, mobile-first serialized dramas. It competes directly with Vigloo in the same content category, distribution model, and target demographic.
- GoodShort: GoodShort is a short-form drama streaming app offering bite-sized vertical dramas in romance, fantasy, and thriller genres. It shares Vigloo's mobile-first positioning, freemium monetization, and content focus.
- FlexTV: FlexTV is a short-form drama streaming app offering serialized episodes in romance, thriller, and fantasy genres, with a freemium model. It directly competes with Vigloo on app stores for the same mobile drama-watching audience.
- Sereal+: Sereal+ is a short-form drama streaming platform focused on romance, fantasy, and dramatic serialized content delivered via mobile apps. It competes directly with Vigloo in the same micro-drama category.
- ReelShort: ReelShort, operated by Crazy Maple Studio, is the leading mobile-first short-form drama streaming platform in the U.S. and globally. It is the most direct competitor to Vigloo, with the same target audience (mobile viewers seeking romance and fantasy short-form dramas), the same freemium + subscription model, and overlapping content categories.
Broad incumbents
- Viu: Viu is a pan-Asian OTT streaming platform offering Korean, Asian, and original content. It shares Vigloo's Korean content focus and Asian market presence, but operates as a broader full-length streaming service rather than a short-form specialist.
- Viki: Viki is a broader streaming platform specializing in Asian (including Korean) dramas and movies with subtitles. While it serves a similar audience for Korean content, it is a more generalist service focused on long-form rather than short-form dramas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Vigloo social profiles
Digital presenceVigloo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vigloo leadership team
Management profileNumber of profiles
Vigloo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vigloo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vigloo
What does Vigloo do?
Vigloo is a mobile-first short-form drama streaming platform that distributes serialized video content (10–20 minutes per episode) across romance, fantasy, thriller, comedy, mystery, and variety genres. The platform operates on a freemium model: every title offers its first episode free for sampling, with a paid monthly membership unlocking ad-free unlimited access to the full library and additional perks such as gift passes and virtual coin purchases.
Is Vigloo a public or private company?
Vigloo is a private company. It is classified as corporate owned and is currently operating.
When was Vigloo founded?
Vigloo was founded in -1. It employs 11 to 50 people.
Where is Vigloo based?
Vigloo is headquartered in Seoul, South Korea, in the Asia region.
How does Vigloo make money?
Three revenue lines are on record. Membership Subscription is the primary driver. The others are freemium Model and virtual Currency (Coins).
Who are Vigloo's main competitors?
Direct peers on record are DramaBox, Kuku TV, FlickReels, ShortMax, GoodShort, FlexTV, Sereal+ and ReelShort. Broad incumbents are Viu and Viki.
Does Vigloo have an API?
No public API is recorded for Vigloo.
What industry is Vigloo in?
Vigloo's product category is Short-Form Drama Streaming. Its primary akta.pro industry code is MPABAHAH, Niche/Genre Streaming Channels (e.g., Horror, Anime, Faith, Kids). Its NAICS code is 5162 and its SIC code is 7822.