FIXD Automotive
FIXD Automotive is an Atlanta-based consumer automotive technology company that sells an OBD-II Bluetooth sensor paired with a smartphone app, translating vehicle diagnostic trouble codes into plain-English explanations for everyday drivers, with an optional Premium subscription for mechanic hotline and predictive maintenance.
- Company typePrivate
- Founded2015
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What FIXD Automotive does
FIXD Automotive is a privately held consumer automotive technology company headquartered in Atlanta, GA, founded in 2015 by Georgia Tech graduates John Gattuso, Frederick Grimm, and Julian Knight. The company designs and sells an OBD-II Bluetooth sensor paired with a smartphone application; the sensor plugs into a vehicle's diagnostic port, reads fault codes, and transmits them via Bluetooth to the iOS/Android app, which interprets over 7,000 standard diagnostic trouble codes into plain-English explanations of vehicle issues, severity, and likely consequences. The product is positioned for everyday drivers — particularly those wary of repair-shop upselling — and supports multi-vehicle households of up to ten vehicles per account.
The company operates a hybrid hardware-plus-subscription model. The core FIXD sensor retails at $59.99 and is currently promoted at $19.99, distributed via direct-to-consumer e-commerce (shop.fixdapp.com), Amazon, and app-store channels. FIXD Premium, priced at $5.85/month on an annual basis, layers on a mechanic hotline, repair-cost estimates, predictive maintenance, vehicle history reports, and emissions prechecks. A separate FIXD Guardian SKU extends multi-driver, remote-monitoring functionality for families and small fleets. The company reports a cumulative installed base exceeding 3 million sensors, more than 100,000 annual Premium subscribers, and 2.5 million+ app downloads.
FIXD is product-led and bootstrapped: leadership is founder-dominated, Eric Pate was promoted from CIO (held since 2017) to CTO in 2023, no external VC/PE rounds are disclosed, and growth has been driven by content marketing, SEO, PR, and word-of-mouth rather than paid institutional capital. Deloitte recognized FIXD as the 11th fastest-growing technology company in North America in 2020, citing 17,663% revenue growth from 2016 to 2020.
FIXD Automotive firmographics
Firmographics- Name
- FIXD Automotive
- Legal name
- FIXD Automotive, Inc.
- Website
- https://fixd.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FIXD Automotive is an Atlanta-based consumer automotive technology company that sells an OBD-II Bluetooth sensor paired with a smartphone app, translating vehicle diagnostic trouble codes into plain-English explanations for everyday drivers, with an optional Premium subscription for mechanic hotline and predictive maintenance.
- Ownership category
- akta.pro rank
FIXD Automotive industry classification
Industry- Product category
- Consumer Automotive Diagnostics
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Vehicle Diagnostics & Fault Code Scanning Services (TLAKANAA)
- akta.pro secondary industry
- Onboard Diagnostics (OBD) Readiness & Drive-Cycle Verification (TLAKANAH)
Keywords
Where FIXD Automotive is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FIXD Automotive business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- FIXD Sensor Hardware Sales: One-time purchase of the FIXD OBD2 sensor device. The sensor is a physical Bluetooth-enabled device that plugs into the car's OBD-II port. Hardware comes with free basic app features. Optional lifetime warranty add-on available for $9.99.
- FIXD Premium Subscription: Recurring subscription providing premium features including mechanic hotline access, repair cost estimates, issue forecasting, vehicle history reports, and emissions precheck. Free trial period offered with sensor purchase. Premium subscription converts to paid at approximately $5.85/month when billed annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | FIXD Sensor (Basic) |
| Subscription | Annual | FIXD Premium Subscription |
| One time/ perpetual license | Pay-as-you-go | FIXD 2-Pack |
| One time/ perpetual license | Pay-as-you-go | FIXD 3-Pack |
| One time/ perpetual license | Pay-as-you-go | Lifetime Warranty Add-on |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
FIXD Automotive product offering
Product offeringCore offering
FIXD designs and sells a Bluetooth-enabled OBD2 sensor that plugs into a vehicle's diagnostic port and pairs with a companion iOS/Android smartphone app to translate over 7,000 check-engine error codes into plain English, monitor vehicle health in real time, and issue automatic maintenance reminders. The hardware sensor is sold as a one-time consumer purchase, paired with a free basic app, while an optional FIXD Premium subscription unlocks live mechanic hotline access, fair-market repair cost estimates, predictive issue forecasting, vehicle history reports, and emissions precheck. The offering targets everyday drivers with all gas-powered vehicles built after 1996 and most diesels after 2008.
Product overview
FIXD offers a two-tier product portfolio: a core hardware sensor paired with a free mobile app that provides basic OBD2 diagnostics, check engine light interpretation, and maintenance alerts. Premium is an optional subscription ($5.85/month annually) adding live mechanic hotline access, repair cost estimates, vehicle history reports, and predictive issue forecasting. The FIXD Guardian variant targets family/fleet monitoring with subscription-based monitoring. The ecosystem is designed for everyday drivers to understand and maintain their vehicles without professional expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- FIXD Sensor A Bluetooth-enabled OBD2 scanner that plugs into a vehicle's OBD-II port to read and translate engine diagnostic trouble codes, monitor vehicle health in real time, and send automatic maintenance alerts to the companion smartphone app. Sold to individual car owners and families with vehicles model-year 1996 or newer (gas) / 2008 or newer (diesel).
- FIXD Premium Subscription
Quantifiable outcome
- Save $1,000s on car repairs by diagnosing issues before visiting a mechanic
- +2 more outcomes
Companies that use FIXD Automotive
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
FIXD Automotive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature9 records
FIXD Automotive partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
FIXD Automotive competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
FIXD Automotive social profiles
Digital presenceFIXD Automotive financial estimates
Financial estimateRevenue estimate
Valuation estimate
FIXD Automotive leadership team
Management profileNumber of profiles
Profiles4 records
FIXD Automotive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FIXD Automotive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FIXD Automotive
What does FIXD Automotive do?
FIXD designs and sells a Bluetooth-enabled OBD2 sensor that plugs into a vehicle's diagnostic port and pairs with a companion iOS/Android smartphone app to translate over 7,000 check-engine error codes into plain English, monitor vehicle health in real time, and issue automatic maintenance reminders. The hardware sensor is sold as a one-time consumer purchase, paired with a free basic app, while an optional FIXD Premium subscription unlocks live mechanic hotline access, fair-market repair cost estimates, predictive issue forecasting, vehicle history reports, and emissions precheck. The offering targets everyday drivers with all gas-powered vehicles built after 1996 and most diesels after 2008.
Is FIXD Automotive a public or private company?
FIXD Automotive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FIXD Automotive founded?
FIXD Automotive was founded in 2015. It employs 11 to 50 people.
Where is FIXD Automotive based?
FIXD Automotive is headquartered in Atlanta, United States, in the North America region.
How does FIXD Automotive make money?
Two revenue lines are on record. FIXD Sensor Hardware Sales are the primary driver. The others are FIXD Premium Subscription.
Does FIXD Automotive have an API?
No public API is recorded for FIXD Automotive.
What industry is FIXD Automotive in?
FIXD Automotive's product category is Consumer Automotive Diagnostics. Its primary akta.pro industry code is TLAKANAA, Vehicle Diagnostics & Fault Code Scanning Services, with a secondary code of TLAKANAH, Onboard Diagnostics (OBD) Readiness & Drive-Cycle Verification. Its NAICS code is 336320 and its SIC code is 3829.