Ridge Outdoor

Name

Ridge Outdoor

Legal name

浙江乐欣户外用品有限公司

Website

https://ridgeoutdoor.com

Company type

Public

Founded year

1994

Operating status

Ipo

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Fishing Equipment Manufacturing

akta.pro primary industry

General Fishing Tackle & Bait Retail (CRAMALAA)

Keywords

• Fishing gear manufacturing
• Outdoor sporting equipment
• OEM ODM services
• Angling products
• Outdoor lifestyle brand

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. OBM (Own Brand Manufacturing): The company operates its own branded fishing gear products under brands such as 绝代宗师 (Juedai Zongshi), serving end consumers directly through its own brand channels globally.
2. OEM/ODM Manufacturing: Original Design Manufacturing and Original Equipment Manufacturing services for global top outdoor brands, collaborating with over 85 customers for more than 5 years, providing stable revenue as a foundational business.
3. International Brand Operations: Overseas brand operations through which the company builds and manages its own brands internationally, gradually building core brand competitiveness.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ridge Outdoor designs, manufactures, and sells fishing and outdoor gear spanning 10,000+ SKUs across five main categories: carp fishing, lure fishing, fly fishing, match fishing, and ice fishing. The company operates a dual business model combining OEM/ODM contract manufacturing for global outdoor brands with OBM (own brand manufacturing) operations under brands such as Juedai Zongshi (绝代宗师). Core proprietary systems include the Smart Rail modular platform, magnesium alloy Dura-Lite, RPET fabric, and integrated heating technology.

Product overview

Ridge Outdoor (浙江乐欣户外用品有限公司) is a comprehensive fishing equipment manufacturer and brand operator offering over 10,000 SKU products across five main categories: carp fishing, lure fishing, fly fishing, match fishing, and ice fishing. The company operates a dual business model combining OEM/ODM manufacturing with OBM (Own Brand Manufacturing) operations. Core product lines include the premium 绝代宗师·大漆 (Jue Dai Zong Shi/Da Qi) series featuring traditional Chinese lacquer art design, and the 科技智轨 (Smart Rail) modular system enabling function modularization. Innovation platforms encompass the Home Series (鲤钓馨家) combining comfort with fishing functionality, Heating Series (舒暖逸钓) with integrated heating technology, and Electric Series (劲驰电动助力) featuring electric-assisted luggage carts. Products are sold to over 40 countries and regions worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• 绝代宗师: Premium fishing gear brand featuring innovative product lines including '绝代宗师·大漆' (Grand Master with traditional lacquer finish) and '科技智轨' (Tech Rail modular system) series. The brand focuses on integrating traditional craftsmanship with modern technology.

Products and services

• Juedai Zongshi · Daqi (绝代宗师·大漆) Series Premium branded fishing gear series that integrates traditional Chinese lacquer art with modern design and high-strength carbon fiber / lightweight alloy materials, with ergonomic grip optimization. Targeted at fishing enthusiasts seeking premium, refined gear under the Juedai Zongshi (绝代宗师) brand.
• Smart Rail (科技智轨) Series Modular fishing gear platform built on the proprietary Smart Rail system, where a pre-embedded aluminum-magnesium alloy integrated rail groove and multi-point locking mechanism enable second-level assembly/disassembly and cross-equipment accessory interoperability. Targeted at fishing enthusiasts and OEM/ODM brand partners seeking configurable equipment.
• Carp Fishing (鲤鱼钓) Product Line Comprehensive carp fishing equipment line including tent systems, bedchair systems, sleeping bags, chair systems, rod pods, barrow systems, landing nets, bivvy tables, waterproof luggage, rod bags, and carp care products. Sold under both OEM/ODM partner brands and Ridge Outdoor's own brands.
• Lure Fishing (路亚钓) Product Line Lure fishing gear line including waterproof luggage, tackle bag series, and tackle boxes designed for lure fishing enthusiasts. Sold through OEM/ODM channels and own-brand distribution.
• Fly Fishing (飞钓) Product Line Fly fishing equipment including rod bag series and fly fishing luggage, sold to fly fishing practitioners globally.
• Match Fishing (比赛钓) Product Line Competition/match fishing equipment including seatbox systems, barrow systems, rod pods, waterproof luggage, and coarse fishing luggage. Targeted at competitive anglers and sold via dealer networks and OEM/ODM partners.
• Ice Fishing (冰钓) Product Line Ice fishing equipment including ice tent series and ice fishing luggage designed for ice fishing conditions. Sold globally through dealer and OEM/ODM channels.
• Home Series (鲣钓駕家) Fishing Sofa Chair Innovative fishing sofa chair combining European carp fishing chair design with lounge sofa comfort, featuring advanced ratchet adjusters for customizable backrest angle. Targeted at premium fishing consumers seeking comfort-driven equipment.
• Heating Series (舒暖逸钓) Heating fishing gear series integrating proprietary heating technology with fishing equipment, featuring rapid and even heating, energy efficiency, safety, and personalized customization. Targeted at anglers fishing in cold conditions.
• Electric Series (劲驰) Electric-Assisted Luggage Cart Electric-assisted luggage cart series with superior power for traversing rough terrain, designed to help anglers transport heavy equipment to remote fishing spots. Targeted at fishing consumers needing equipment mobility solutions.
• OEM/ODM Contract Manufacturing Services Original Equipment Manufacturing (OEM) and Original Design Manufacturing (ODM) services provided to global top-tier outdoor and fishing brands. Over 85 brand partners have collaborated with Ridge Outdoor for more than 5 years, leveraging the company's 10,000+ SKU catalog, smart manufacturing system, and proprietary material/technology IP.

Quantifiable outcome

• 23.1% global fishing gear market share (2024, Frost & Sullivan)
• +7 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Rapala VMC Corporation: Finnish-listed fishing lure and tackle manufacturer with a global brand portfolio (Rapala, VMC, Sufix, etc.). Comparable in its combination of branded fishing products sold across multiple categories and geographies.
• Shimano Inc. Japan-headquartered global leader in fishing tackle and cycling components. Direct competitor to Ridge Outdoor across rods, reels, and fishing accessories, with an established OBM brand model that Ridge is transitioning toward.
• Globeride Inc. (Daiwa): Parent of the Daiwa brand, a leading Japanese manufacturer of fishing tackle (rods, reels, lines). Closely comparable product range and global brand presence to Ridge's fishing gear portfolio.
• Fox International Group: UK-based specialist in carp fishing tackle, including bedchairs, chairs, bivvies, and rod pods — categories directly overlapping with Ridge's core carp and match fishing product lines.
• Abu Garcia (Pure Fishing brand): Swedish-origin fishing reels and rods brand now under Pure Fishing, competing with Ridge in the rods/reels and rods accessories space globally.
• Gamakatsu Co., Ltd. Japan-based manufacturer of fishing hooks and terminal tackle, with a strong global brand presence. Comparable as a specialist tackle manufacturer with proprietary technology and brand recognition.
• Zebco Holdings: US-based fishing tackle manufacturer (Zebco, Quantum, Fin-Nor, etc.) focusing on rods, reels, and combos. Comparable branded fishing tackle manufacturer selling through consumer channels.

Broad incumbents

• PRADCO Outdoor Brands: US-based manufacturer and licensor of outdoor/fishing brands (Booyah, Bandit, Cordell, etc.). Adjacent incumbent with overlapping fishing lure and tackle offerings across multiple price points.
• Pure Fishing (Sycamore Partners portfolio): US-based conglomerate owning a portfolio of fishing brands (Abu Garcia, Berkley, Penn, Shakespeare, etc.). Broader incumbent competitor to Ridge with overlapping tackle categories and stronger US dealer presence.
• Bass Pro Shops / Cabela's: US outdoor recreation retailer and own-brand fishing/outdoor gear manufacturer. Broader incumbent that overlaps with Ridge's distribution and branded products in the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ridge Outdoor