Parched Hospitality Group

Name

Parched Hospitality Group

Legal name

Parched Hospitality Group

Website

https://parchedhg.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Multi-Concept Restaurant and Hospitality Services

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Independent Neighborhood Cafes (THAFADAC)

akta.pro secondary industry

Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Multi-concept restaurant group
• All-day dining cafe
• Rooftop cocktail lounge
• Specialty coffee brand
• Private event venues

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Restaurant and bar dining sales: Multi-concept restaurant group generating revenue from food and beverage sales across 9 venues in New York and Florida, plus a direct-to-consumer coffee brand. Venues include Hole in the Wall cafes, Isla & Co. all-day dining, Daintree rooftop cocktail lounges, Wallflower speakeasy bar, Ms. Alice martini bar, and Hole in the Wall Coffee Co. retail coffee products.
2. Loyalty program and house accounts: InKind House Accounts reward loyal guests with bonus dining credit. Members prepay for dining credit and receive extra bonus credit. Credit redeemable at all Isla & Co., Daintree, Hole in the Wall, and Sentry locations.
3. Parched Locals loyalty membership tiers: Three-tier loyalty program: Mates (free sign-up, 10 points per $1), Great Mates (15 points per $1), and Best Mates (20 points per $1, free monthly coffee/cocktail, free bag of HITW Coffee Co. coffee). Points redeemable for rewards at all PHG venues.
4. Private events and group bookings: PHG hosts corporate buyouts, birthday parties, product launches, and wedding events across 13 venues in New York and Florida. Revenue generated through venue rental, food and beverage minimums, and per-head catering.
5. Direct-to-consumer coffee brand: Hole in the Wall Coffee Co. sells coffee products directly to consumers online (DTC e-commerce) and at restaurant locations.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Parched Hospitality Group operates a portfolio of Australian-inspired restaurant, bar, and cafe brands across New York City and Florida, including Hole in the Wall, Isla & Co., Daintree, Wallflower, and Ms. Alice. The group also runs Hole in the Wall Coffee Co. as a direct-to-consumer retail coffee brand and hosts private events across 13 venues, with customer engagement supported by the Parched Locals loyalty program and InKind House Accounts.

Product overview

Parched Hospitality Group is a multi-concept hospitality company operating a portfolio of distinct restaurant, bar, and café brands across New York and Florida. The core offerings include Hole in the Wall (Australian-inspired all-day dining with specialty coffee), Isla & Co. (all-day dining with brunch and cocktails), Daintree (rooftop cocktail lounges with skyline views), Wallflower (70s-inspired speakeasy bar), and Ms. Alice (martini bar with Italian-influenced bites). The group also operates Hole in the Wall Coffee Co. as a direct-to-consumer retail brand. Customer engagement is driven through the Parched Locals/Mates loyalty program (multi-tiered points system with perks) and House Accounts (bonus dining credit program). Event hosting services span 13 venues for private buyouts, corporate events, and celebrations. Founded in 2014 with a single Hole in the Wall location, the company has expanded to 9+ restaurants with approximately 13 event-capable venues.

Differentiator

Problem solved

Functional benefit

Brands

• Parched Locals Program: Loyalty program with membership tiers (Mates, Great Mates, Best Mates) offering points, rewards, and exclusive perks.
• House Accounts

Products and services

• Hole in the Wall Australian-inspired boutique coffee shop and all-day dining restaurant brand with multiple locations across New York City, offering specialty coffee, creative cocktails, and seasonally charged menus.
• Isla & Co.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• AmazonminorOthersAmazon is listed among PHG's trusted partners and suppliers for events, suggesting procurement or service supply for corporate events and venue operations.
• MicrosoftminorOthersMicrosoft is listed among PHG's trusted partners and suppliers for events, suggesting procurement or technology services for corporate event operations.
• Morgan StanleyminorOthersMorgan Stanley is listed among PHG's trusted partners and suppliers for events, potentially referencing Morgan Stanley as a corporate client for private events.
• Nur KhancoreStrategic or Co-development PartnerAcclaimed nightlife and hospitality visionary Nur Khan (known for Rose Bar, Sway, Hiro Ballroom) partners with The Merchant Hotel (which houses PHG's Isla & Co. LES, Daintree LES, and No. 79 Bar), infusing each venue with a unique downtown identity and energy.
• inKindcoreTechnology or IntegrationinKind provides the dining credit and house account platform for PHG's InKind House Accounts program. Members purchase dining credit via inKind and redeem at participating PHG venues using the inKind app.
• American Copper BuildingscoreOthersPHG's Hole in the Wall Murray Hill is located within the American Copper Buildings, a flagship mixed-use residential development. This prime real estate partnership provides a signature location for the venue.
• The Merchant HotelcoreOthersPHG operates Isla & Co. LES, Daintree LES, and Ms. Alice within The Merchant Hotel at 139 Orchard St, Lower East Side. The hotel also houses No. 79 Bar & Terrace, creating a multi-venue hospitality destination within the property.
• Hotel HendrickscoreOthersPHG operates Daintree Rooftop & Lounge and Isla & Co. Midtown within Hotel Hendricks at 25 W 38th St, Midtown Manhattan. This co-location provides a full-service hospitality destination in a prime Midtown location.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Tao Group Hospitality: Multi-concept hospitality group operating restaurants, lounges, and nightlife venues (Tao, Lavo, Marquee, Avenue, etc.) across major US cities. Directly comparable business model — multi-venue dining + bar/lounge portfolio — and similar premium positioning.
• Major Food Group (MFG): NYC-based multi-concept restaurant group behind Carbone, Sadelle's, Dirty French, and The Grill. Comparable as a founder-led multi-brand restaurant/hospitality operator in the same NYC premium market.
• The ONE Group Hospitality: Public hospitality group operating STK Steakhouse and other concepts globally. Comparable multi-concept restaurant/lounge operator with overlapping all-day dining and nightlife positioning.
• Catch Hospitality Group: Operates Catch NYC, Catch Steak, and related venues blending dining and lounge experiences in NYC and beyond. Closely aligned as a multi-venue dining + nightlife group with premium positioning.
• Hillstone Restaurant Group: Multi-concept upscale-casual restaurant operator with NYC presence (Hillstone, Bandera, South Beverly Grill). Comparable multi-brand dining portfolio with consistent service standards.
• LDV Hospitality: NYC-based hospitality group operating Scampi, Dolce, and other restaurant/lounge concepts. Comparable as a multi-concept NYC operator with day-to-night venue mix.
• Barteca Restaurant Group: Tom Colicchio's multi-concept hospitality group behind restaurants like Temple Court and Vallata. Comparable multi-venue dining operator with chef-driven concepts and premium positioning.
• BLT Restaurants: Laurent Tourondel's multi-concept restaurant group operating upscale dining venues in NYC and beyond. Comparable premium multi-brand restaurant operator in the same competitive set.
• BR Guest Hospitality: NYC multi-concept hospitality group behind The Smith, Dos Caminos, and other venues. Directly comparable as a multi-venue dining + bar operator in NYC with broad consumer appeal.
• Quality Branded: NYC multi-concept restaurant group behind Quality Eats, Quality Italian, and Quality Meats. Comparable as a founder-led multi-brand restaurant operator in NYC's premium casual segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/parched-hospitality-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parched Hospitality Group