Unison Media

What Unison Media does

Unison Media is a publicity, PR, social media management, and website design agency exclusively serving the classical music, opera, and performing arts sectors. Founded in 2015 by Andrew Ousley after a decade at EMI and Warner Classics, the firm operates from Long Island City, NY (with a San Francisco mailing address) with a small team of approximately ten specialists covering publicity, account management, web creation, design, and operations. Its core service is integrated, multi-channel publicity and marketing campaigns for individual classical musicians, opera singers, composers, orchestras, and arts organizations, combining branding, media placements, and social media management into a single coordinated offering rather than selling these as separate services.

The firm's product set spans four connected lines: (1) Publicity & Social Media Services sold on annual, quote-based retainers to enterprise clients; (2) Website Design Services sold as three transparently priced tiers (Basic $599, Pro $799, Business $999) for individual artists and SMB organizations; (3) hourly Consulting Services for artists needing strategic guidance without a full campaign; and (4) Unison60, a free 68-video educational series launched in March 2021 that functions as a content marketing funnel. The firm uses no proprietary technology platform, relying on industry-standard tools across its service delivery, and its go-to-market is highly selective — the company explicitly accepts only a very limited number of new clients each year across both publicity and website work.

The client roster anchors on marquee names including Gustavo Dudamel, the New York Philharmonic, Seattle Symphony, Cincinnati Symphony Orchestra, Lawrence Brownlee, Jeremy Denk, Conrad Tao, and Missy Mazzoli. The firm is bootstrapped with no disclosed funding, is privately held, and has received industry recognition including the American Prize in Arts Marketing (2017–18), Musical America's 2019 Movers and Shakers designation, and features in Forbes, The Guardian, The New York Times, NPR, and CBS Sunday Morning. Andrew Ousley separately founded and operates the Death of Classical non-profit concert series as a closely connected ecosystem extension of the Unison Media brand.

Name

Unison Media

Legal name

Unison Media

Website

https://unison.media

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Unison Media is a classical music and performing arts agency providing publicity, social media, and website design services. Founded in 2015, it serves soloists, opera singers, composers, orchestras, and arts organizations with integrated marketing campaigns, branded websites, and consulting.

Ownership category

akta.pro rank

Product category

Arts & Entertainment Marketing Services

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Publicity, PR & Media Relations (Artists) (MPAIAGAG)

Keywords

• Classical music publicity
• Performing arts marketing
• Artist website design
• Classical music PR
• Social media management

Headquarters

HQ city

Long Island City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Publicity & Social Media Services: Full-service PR and marketing campaigns for classical music artists and performing arts organizations, including media placements, social media management, and branding services.
2. Website Design & Development: Custom artist website creation with tiered pricing (Basic $599, Pro $799, Business $999), including hosting, SEO, and ongoing management options.
3. Consulting Services: Affordable hourly consulting for artists seeking clarity, strategic guidance, or help with specific projects without requiring full-scale campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Unison Media provides integrated publicity, branding, social media management, and website design services exclusively for classical music artists, opera singers, composers, conductors, orchestras, and performing arts organizations. The agency combines PR campaigns, media placements, and digital marketing into cohesive storytelling programs, and additionally offers custom artist websites and affordable hourly consulting services.

Product overview

Unison Media is a specialized Publicity, PR, Social Media and Website Design agency for Classical Music, Opera, and the Performing Arts. The company operates four interconnected offerings: (1) Publicity & Social Media Services as the core PR and marketing function combining branding, media placements, and social media management; (2) Website Design Services for building custom artist websites with features tailored for musicians; (3) Consulting Services as an affordable hourly advisory option for artists needing strategy guidance; and (4) Unison60, a free educational video series teaching career development concepts to musicians. The agency is led by founder Andrew Ousley, who formed Unison in 2015 after a decade at EMI and Warner Classics.

Differentiator

Problem solved

Functional benefit

Brands

• Unison60: A free career development video series for musicians where Andrew Ousley explains key concepts of branding, marketing, publicity, and social media in 60 seconds or less.

Products and services

• Publicity & Social Media Services Integrated publicity, branding, and social media management services for classical music artists, opera singers, and performing arts organizations, combining storytelling, media placements, influencer leverage, and promotional events to build artist profiles. Quote-based annual campaigns tailored to each client's needs.
• Website Design Services Custom website design and development for classical musicians, opera singers, composers, conductors, and performing arts organizations, with tiered pricing (Basic $599, Pro $799, Business $999) and features including music players, e-commerce functionality, SEO, mobile responsiveness, fast hosting, secure login, and ongoing support.
• Consulting Services Affordable hourly consulting offering strategic guidance, story refinement, album release planning, media target research, press release writing instruction, and social media best practices for artists seeking clarity, refined strategy, or industry guidance without full-scale publicity campaigns.
• Unison60 A free career development video series for musicians where Andrew Ousley explains key concepts of branding, marketing, publicity, and social media in 60-second episodes, with 68+ videos covering topics from brand definition to media pitching.

Quantifiable outcome

• Artists represented by Unison have received Grammy nominations and wins across multiple years
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Death of ClassicalcoreStrategic or Co-development Partner · 1 January 2015Non-profit organization founded by Andrew Ousley, presenting classical music and opera performances in unique venues - The Crypt Sessions in a Harlem crypt and The Angel's Share in Brooklyn's Green-Wood Cemetery catacombs. While founded by the same person, operates as a distinct entity with separate brand identity, though closely connected to Unison Media's founder.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Frank Solomon Associates: Long-standing classical and performing arts publicity firm representing orchestras, chamber ensembles, and soloists. Directly comparable to Unison as a boutique classical-music PR specialist competing for the same client roster.
• Crossover Media: PR and marketing agency serving classical and jazz artists, labels, and festivals with publicity, social media, and artist development. Directly comparable to Unison in vertical specialization and integrated service offering.
• Bowers & Company: Public relations firm specializing in arts, culture, and entertainment clients including performing arts organizations. Comparable to Unison as a PR-focused agency serving the performing arts sector with publicity and media relations services.
• 21C Media Group: Classical music PR and strategic communications firm serving orchestras, opera companies, presenters, and festivals. Directly comparable to Unison in offering integrated publicity, media strategy, and digital services to the classical music vertical.
• Limelight Agency: Publicity and communications firm specializing in classical music, performing arts, and cultural institutions. Comparable to Unison in vertical focus on classical music PR and integrated communications services.
• Kirshbaum Associates: Publicity agency focused on classical music, jazz, and dance artists and institutions. Closely comparable to Unison in vertical specialization, client types (soloists, ensembles, presenters), and service scope of PR and marketing.
• Park Road Publicity: PR and digital marketing agency serving classical music artists, ensembles, festivals, and labels. Comparable to Unison in delivering publicity combined with social media and digital strategy for classical-music clients.
• Shuman Associates: Classical music publicity and public relations firm representing artists, ensembles, and presenters. Directly comparable to Unison in boutique-scale classical-music PR with deep industry specialization.

Emerging players

• Symphonic Source: Classical music PR and marketing agency with an emerging footprint serving orchestras, festivals, and ensembles. Partially comparable to Unison as a vertical PR specialist, though at an earlier growth stage.

Regional players

• PRPH Group: Public relations firm serving performing arts and entertainment clients across North America with comparable PR services. Comparable to Unison in service mix but with a broader performing-arts focus rather than a classical-music specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/UnisonMedia
• Facebookfacebook.com/UnisonMediaUS
• LinkedInlinkedin.com/company/unison-music-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unison Media