Concrete Masonry Checkoff Board

What Concrete Masonry Checkoff Board does

The Concrete Masonry Checkoff Board (CMCB) is a non-profit, industry-funded checkoff organization representing concrete masonry unit (CMU) block producers across the United States. Headquartered in Denver, Colorado, and founded in 2018, CMC is entirely funded by assessments collected from CMU producers on a quarterly cadence and operates with a small staff of 1–10 employees. Its stated mission is to advance the research, education, and promotion of concrete masonry products, with a strategic goal of growing CMU demand by 50 million units by 2031 and positioning concrete block as the material of choice among engineers, builders, architects, and designers.

CMC's core offerings span a national marketing campaign (Beauty of Block), a design-assistance and education platform (Block Design Collective), a free continuing-education hub for AEC professionals (Block Learning Hub), the Masonry in a Box curriculum (delivered with The Masonry Society), Codes & Standards advocacy programs, youth and contractor outreach programs, and a Producer Portal that serves as the operational interface for assessed producers. It delivers these programs through five Regional Advisory Committees covering the Northeast, Southeast, Midwest, Central, and West regions, supported by a mix of direct producer engagement, webinars, town halls, and partnerships with industry associations including TMS, MCAA, and CMHA.

The business model is a non-profit checkoff: CMC does not sell products or services at market prices, does not have outside investors, and does not publicly disclose revenue. Its funding mechanics are mandatory producer assessments, with program priorities set through an annual submission cycle and approved by the board. Growth and influence are measured through program approvals (27 in December 2025), regional activation, and progress against the 50-million-unit demand target rather than traditional revenue or ARR metrics.

Name

Concrete Masonry Checkoff Board

Legal name

Concrete Masonry Checkoff Board

Website

https://concretemasonrycheckoff.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Concrete Masonry Checkoff Board is a non-profit, industry-funded organization that collects assessments from U.S. CMU block producers to fund research, education, and promotion of concrete masonry. It operates five regional advisory committees and runs programs targeting architects, engineers, builders, and designers.

Ownership category

akta.pro rank

Product category

Industry Checkoff / Building Materials Promotion

NAICS

Professional Organizations (81392), Concrete Block and Brick Manufacturing (327331), Concrete Pipe, Brick, and Block Manufacturing (32733)

akta.pro industry

PRIMARYIMADAAAC

Concrete Masonry Units (CMU) & Segmental Concrete Products

Industrials, Manufacturing & Construction/Building Materials & Products/Cement, Concrete & Aggregates

SECONDARYIMADABAB

Concrete Masonry Units (CMU) & Concrete Blocks

Industrials, Manufacturing & Construction/Building Materials & Products/Bricks, Blocks & Masonry Products

Keywords

• Concrete masonry promotion
• Industry checkoff programs
• Masonry education resources
• Building material research
• Producer assessment funding

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Producer Assessments: The CMC is entirely industry-funded through assessments collected from concrete masonry unit (CMU) producers across the United States. Producers pay assessments based on production or sales, which fund the organization's research, education, and promotion programs. The assessment process operates on a quarterly schedule with specific deadlines for each quarter.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Concrete Masonry Checkoff Board (CMC) is an industry-funded, non-profit checkoff organization that funds and delivers research, education, and promotion programs for manufactured concrete masonry units (CMU) in the United States. Its core offerings include the Beauty of Block national marketing campaign, the Block Design Collective (design assistance for architects, engineers, and builders), the Block Learning Hub (free continuing education platform), Masonry in a Box curriculum, Codes and Standards advocacy programs, Outreach Programs, and a Producer Portal for assessment management.

Product overview

The Concrete Masonry Checkoff Board operates as an industry-funded initiative offering a portfolio of programs and services to support education, research, and promotion of manufactured concrete masonry units in the United States. The core offerings include the Beauty of Block marketing campaign, the Block Design Collective (Design Assistance Program), the Block Learning Hub (free CEU platform), and Masonry in a Box curriculum. These are supported by Codes and Standards Programs, Concrete Masonry Outreach Programs, and a Producer Portal for block producers.

Differentiator

Problem solved

Functional benefit

Brands

• Beauty of Block: Marketing campaign brand for concrete masonry promotion

Products and services

• Beauty of Block A national marketing campaign promoting concrete masonry and the beauty of concrete block as a building material, targeting engineers, builders, architects, and designers.
• Block Design Collective The Design Assistance Program providing online tools, educational engagements, design assistance, and project support for the Architecture, Engineering, and Construction (AEC) community.
• Block Learning Hub A free-to-use education hub providing free Continuing Education Units (CEUs) to the design community, offering courses for AEC professionals.
• Masonry in a Box A comprehensive curriculum for teaching masonry design, part of the TMS Masonry Educators Workshop series, including course structure, content, teaching materials, and implementation strategies.
• Codes and Standards Programs National and regional programs focused on codes and standards efforts affecting the concrete masonry industry, including advocacy initiatives and support for regulatory changes.
• Concrete Masonry Outreach Programs Programs including the National Youth Promotion and Outreach initiative, Region 2 Youth Promotion and Outreach efforts, and the Region 3 Mobile Masonry Trailer program focused on youth engagement and industry awareness.
• Producer Portal A dedicated online portal for concrete masonry block producers to access resources, submit assessments, and manage their participation in the Checkoff program.

Quantifiable outcome

• 50 million unit demand growth target by 2031
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• The Masonry Society (TMS)coreStrategic or Co-development PartnerTMS collaborates with CMC on education initiatives including the Masonry Educators Workshop and Masonry in a Box curriculum. The partnership supports architecture and engineering educators in incorporating masonry design into curriculum.
• CLUTCH MarketingcoreGTM or Marketing PartnerCLUTCH Marketing provides regional marketing updates for the Concrete Masonry Checkoff across all five regions, supporting the Beauty of Block campaign and regional marketing initiatives.
• Block Design CollectivecoreStrategic or Co-development PartnerA national initiative providing design assistance, online tools, educational engagements, and project support to advance concrete masonry through the AEC community.
• Masonry Contractors Association of America (MCAA)coreStrategic or Co-development PartnerMCAA partners with CMC on industry events including the Midyear Meeting and the Nick Carparelli Memorial Golf Invitational, bringing together masonry contractors and industry professionals.
• Concrete Masonry AssociationminorStrategic or Co-development PartnerRegional and national masonry associations collaborate with CMC on industry initiatives and programs.
• Concrete/Hardscape Products Association (CMHA)minorStrategic or Co-development PartnerCMHA Annual Meeting brings together members and industry leaders to collaborate on advancing segmental concrete products and systems, with CMC participation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths8 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/concretemasonrycheckoff

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concrete Masonry Checkoff Board