What Terme Tuhelj does

Terme Tuhelj d.o.o. is a privately held Croatian thermal spa and wellness resort (d.o.o., private limited liability company) operating from Tuheljske Toplice in the Krapinsko-zagorska županija (Croatian Zagorje), roughly 40 km from Zagreb. Founded in 2003, the company runs an integrated hospitality platform built around natural thermal spring water and thermal healing mud, comprising 264 hotel rooms across Hotel Well Premium, Hotel Well Classic, and Hotel Well Family, a 5-star campsite (Kamp Vita), a Glamping Village, and Safari Tents. Wellness infrastructure includes a 15,000 m² indoor/outdoor water park (Vodeni Planet), the largest sauna center in Croatia (Svijet Sauna with four Finnish and three steam saunas plus a Laconium), the SPAeVITA spa center, and the proprietary Art&Spa experiential concept. The resort also operates a multi-purpose conference center (Hotel Well plus the Mihanović Manor) with six halls accommodating 10–350 guests and capacity for up to 500 attendees, supplemented by team-building programs.

The business model is direct-to-consumer with a strong digital layer: a multi-language website and PHOBS-powered online booking platform (HR/EN/SI/DE/IT/RU, EUR pricing), supported by phone, email, an online gift shop, and a dedicated MICE inquiry channel. Revenue streams span accommodation (Hotel Well tiers, camping, glamping, safari tents), spa and wellness services, water park entry tickets, F&B (half board, full board, all-inclusive with unlimited drinks), conferences and events, the Wellcard Club loyalty program, and gift vouchers. Pricing is structured around seasonal packages — e.g., Family Holiday Half Board from €111/person/night (summer 2026), All Inclusive Light at €126, Senior 4=5 promotion from €59.50 — with VAT-inclusive rates and tiered cancellation fees.

Strategically, Terme Tuhelj is in the middle of a €17.66M Thermal Recreation Center reconstruction running March 2023 to June 2025, supported by a €6.64M non-repayable grant from the Croatian Ministry of Tourism and HAMAG-BICRO under an EU green-and-digital-transition call, covering pool hall and restaurant rebuild, two photovoltaic plants, a biomass boiler, digitalization, and staff training. The resort operates in a strategic sister-relationship with Slovenia's Terme Olimia, sharing booking and marketing infrastructure. Customers include leisure guests (families, couples, seniors — the primary segments) and corporate MICE clients spanning large enterprise and government logos (Siemens, Allianz, Henkel, Abbott, Pliva, Podravka, Erste & Steiermärkische Bank, the Croatian Basketball and Football Federations, Friedrich-Ebert-Stiftung, and the National Administration for Civil Protection and Disaster Relief). Hotel Well was recognized as the best wellness hotel in Croatia in 2011.

Name

Terme Tuhelj

Legal name

Terme Tuhelj d.o.o.

Website

https://terme-tuhelj.hr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Terme Tuhelj is a privately held Croatian thermal spa and wellness resort in Croatian Zagorje (~40 km from Zagreb) operating 264 hotel rooms, a 15,000 m² water park, the largest sauna center in Croatia, camping, glamping, and a 500-person conference center, serving families, couples, seniors, and corporate MICE clients via direct online booking.

Ownership category

akta.pro rank

Product category

Thermal Spa & Wellness Resort

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), All Other Traveler Accommodation (721199), RV (Recreational Vehicle) Parks and Recreational Camps (7212), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Destination Spas & Spa Resorts (HSALAFAC), Destination Spa Resorts (THAGAMAA), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Resort Convention Hotels (THAGALAC), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Sauna & Steam Bath Facilities (HSADAKAC), Hot Springs, Lagoons & Water-Based Wellness (Thermal Pools, Floating Spas) (THAJAJAN)

Keywords

• Thermal spa resort
• Wellness hospitality
• Hotel accommodation
• Spa treatments
• Conference events

Headquarters

HQ city

Toplice

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodation: Revenue from hotel rooms including Hotel Well Premium (126 rooms), Hotel Well Classic (138 rooms), Hotel Well Family, and various room categories. Rooms equipped with free WiFi, air conditioning, safe, LED TV, minibar, hair dryer, and smart management system.
2. Spa and Wellness Services: Revenue from spa treatments, massages, wellness rituals, and access to Sauna World and SPAeVITA center. Includes Art&Spa experiences combining design, architecture, and artistic expressions.
3. Water Park Access: Entry tickets to Vodeni planet (Water Planet) water park with 15,000 m2 of indoor and outdoor water attractions
4. Camping and Glamping: Revenue from Kamp Vita 5-star campground and Glamping Village Terme Tuhelj accommodation options
5. Conference and Event Hosting: Revenue from conference facilities at Hotel Well and Mihanović Manor. Six fully furnished halls accommodating 10-350 people with additional services like coffee breaks, business lunches, and team building programs.
6. Food and Beverage: Restaurant services including half board, full board, and all-inclusive packages with unlimited drinks during meals
7. Wellcard Club Membership: Loyalty program offering exclusive deals and benefits to members
8. Gift Vouchers: Gift vouchers available for purchase through the online shop

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Terme Tuhelj operates an integrated thermal spa and wellness resort complex in Tuheljske Toplice, Croatia, offering accommodation (Hotel Well across Premium, Classic and Family variants plus Kamp Vita 5-star camping, Glamping Village and Safari Tents), the 15,000 m² Vodeni Planet water park, Svijet Sauna with Finnish and steam saunas, the SPAeVITA wellness center, and conference facilities for up to 500 guests, all built around natural thermal water sourced from the Tuhelj springs.

Product overview

Terme Tuhelj is a thermal spa resort complex in Croatian Zagorje offering a unified wellness and hospitality platform. The portfolio includes accommodation (Hotel Well with Premium, Classic, and Family variants; Kamp Vita 5-star camping; Glamping Village; Safari Tents), extensive wellness/spa facilities (Vodeni Planet 15,000m² water park, Sauna World with 7 saunas, SPAeVITA center), the Art&Spa experiential concept with seasonal festivals, and MICE capabilities (conference centre for 500, teambuilding). The resort leverages natural thermal water resources for healing treatments and positions itself for family, couple, senior, and corporate segments. Online booking is handled through the PHOBS platform.

Differentiator

Problem solved

Functional benefit

Brands

• Hotel Well: Four-star wellness hotel offering accommodation for romantic getaways, family vacations, and business events.
• Vodeni planet (Water Planet)
• Svijet Sauna (Sauna World)
• SPAeVITA centar
• Kamp Vita
• Glamping Village Terme Tuhelj
• Wellcard Club
• Mihanović Manor
• Art&Spa

Products and services

• Hotel Well Premium Four-star hotel consisting of three newly built buildings with a total of 126 rooms, equipped with free WiFi, air conditioning, safe, LED TV, mini bar, hair dryer, modern furniture, and a smart room management system. Targets couples, families, and business guests.
• Hotel Well Classic Four-star hotel consisting of three renovated buildings with 138 rooms offering the same amenities as Premium including smart room management. Targets leisure and business guests seeking four-star accommodation.
• Hotel Well Family Newly opened four-star hotel designed for family vacations, featuring rooms with children's bunk beds, separate children's nooks, and family-friendly amenities aligned with the Soft All Inclusive Family Fun package.
• Vodeni Planet (Water Planet) 15,000 m² water park with numerous water attractions across indoor and outdoor pools filled with thermal water, including slides and attractions for all generations.
• Svijet Sauna (Sauna World) Sauna complex featuring four Finnish saunas, three steam saunas, and a Laconium dry bath with hourly themed programs including aromatic, salt, chocolate, mud, and Cleopatra rituals. Includes Ladies Day on Tuesdays and family sauna sessions.
• SPAeVITA Centar Spa center offering wellness rituals with aromatic oils, soft music, and special treatments including Welcome and Goodbye Touch massage rituals developed by wellness therapist Pedja Filipović as part of the Art&Spa concept.
• Art&Spa Integrated wellness concept combining design, architecture, artistic expressions, and gastronomic experiences. Includes the Art&Spa Festival (June-August), Art&Spa School for children, Art&Fun at Water Planet, and Art&Wine events with concerts and wine tastings.
• Kamp Vita Five-star camping site offering various accommodation options including mobile homes, pitches, and recreational facilities for outdoor travelers.
• Glamping Village Terme Tuhelj Premium glamping accommodation opened in spring 2020, located near water attractions and cultural-historical sites of Croatian Zagorje, offering outdoor luxury experience.
• Safari Šatori (Safari Tents) Holiday adventure tents featuring separate children's bedroom and parents' room, living area, and veranda, with a Kalahari themed family experience.
• Congress Centre Terme Tuhelj Modern conference facilities at Hotel Well (3 halls, up to 500 people) and Mihanović Manor (4 halls, 50 metres away), with 6 fully furnished halls accommodating 10-350 people. Includes Invigo Hall, Vilina Hall, Protocol Hall, Green Lounge, Blue Lounge, and Winery room with AV equipment and interpretation booths.
• Teambuilding Programs Corporate team building activities including adventure park, paintball, off-roading, archery, cooperative games, medieval games, paragliding, pool party, sports tournaments, MasterChef Adventure, and belly dance learning.
• Wellcard Club Loyalty membership program offering benefits, discounts, and special offers for repeat guests of Terme Tuhelj.
• Termalna Voda (Thermal Water) Natural thermal water from Tuhelj springs used in pools, treatments, and wellness packages, with thermal healing mud matured at the thermal water source.

Quantifiable outcome

• Hotel Well pronounced best wellness hotel in Croatia (2011)
• +1 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Terme OlimiacoreStrategic or Co-development PartnerSister company and related thermal resort. Shares booking system, marketing materials, and appears to be under common management. Both resorts operate under similar branding and shared infrastructure including cookies from Terme Olimia d.d.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Spa & Sport Resort Sveti Martin na Muri: Croatian wellness resort in Međimurje County offering thermal pools, hotel accommodation, golf, and conference facilities. Directly comparable as a domestic Croatian competitor in the thermal-wellness-and-MICE space.
• Terme Olimia: Sister thermal-spa resort in Podčetrtek, Slovenia, operating under shared branding, booking platform, and management. It is the most directly comparable peer, offering thermal wellness, hotel accommodation, and a wellness/water park portfolio of similar scale.
• Terme Ptuj: Slovenian thermal-spa resort offering wellness, hotel, and outdoor pools. Comparable thermal-wellness positioning, with similar family/senior segment focus in the regional Central European market.
• LifeClass Portorož: Slovenian coastal thermal-spa and wellness resort operator offering hotel, spa, conference, and thalassotherapy services. Comparable in combining Mediterranean tourism with thermal wellness, MICE infrastructure, and family/couple segments.
• Terme 3000 – Moravske Toplice: Slovenian thermal-park complex with extensive indoor/outdoor water attractions, hotel accommodation, and camping. Comparable in combining a large water park, camping, and hotel lodging with thermal-spring wellness offerings.

Broad incumbents

• Therme Erding: World's largest thermal-spa complex near Munich, combining water park, sauna world, hotel, and conference facilities. A much larger, established incumbent in the same thermal-wellness-with-MICE category, serving as the upper-bound scale benchmark for Terme Tuhelj.
• Therme Bucharest (Therme București): Large thermal wellness and water-park complex near Bucharest. Comparable in combining indoor/outdoor thermal pools, sauna facilities, and family/seasonal leisure positioning at a much larger scale.
• Hévíz Spa (Hungary): Hungarian thermal-lake destination offering wellness hotels, thermal lake bathing, and spa services. Comparable as a long-established Central European thermal-wellness destination with similar medical/thermal water heritage.

Regional players

• Plitvice Lakes Resort / Valamar Collection: Croatian resort group with significant scale in hotel, camping, and family-wellness offerings across Croatia. Indirect comparator for Croatian leisure-and-family demand patterns, though less specialized in the thermal-wellness niche.

Emerging players

• Aquaticum Debrecen: Hungarian thermal-water-park and hotel complex. Smaller-scale comparable combining thermal water park, hotel, and wellness services in a Central European city-break setting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtOZW6ifQ7re2hRIKGd1ENQ
• Facebookfacebook.com/terme.tuhelj
• LinkedInlinkedin.com/company/terme-tuhelj
• Instagraminstagram.com/terme_tuhelj
• Xx.com/terme_tuhelj

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terme Tuhelj