Durty Events

Name

Durty Events

Legal name

Durty Events Ltd

Website

https://durtyevents.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Endurance Sports Event Management

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB)

akta.pro secondary industries

Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD), Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG), Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)

Keywords

• Endurance race events
• Multisport event management
• Off-road triathlon racing
• Race timing services
• Adventure race organisation

Headquarters

HQ city

Scottish Borders

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Event Entry Fees: Primary revenue stream from individual and team entry fees for triathlon, duathlon, running, bike, and adventure events. Solo and relay team options available with varying price points.
2. Race Timing Services: Professional timing services offered to third-party race organisers - a complete package for event timing needs.
3. Kit Hire: Equipment rental services for event participants including bike hire options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Durty Events organizes and manages a portfolio of multisport endurance races across Scotland, including off-road triathlons, duathlons, trail running events, gravel bike races, and multi-day expedition adventure races. The company handles the full event lifecycle including registration, electronic chip timing, GPS tracking, course logistics, safety management, volunteer coordination, and results publishing. It also offers professional race timing services to third-party event organizers under the Durty Timing brand.

Product overview

Durty Events is an event timing and management company operating a portfolio of outdoor multi-sport events in Scotland. Founded in 2008, the company organizes triathlon, duathlon, running, biking, and adventure events through a unified event management platform. The core offering comprises flagship events including Craggy Island Triathlon (on Kerrera Island), Aviemore Triathlon (in the Cairngorms, host of British/Scottish Triathlon Cross Championships), The Heb (two-day Hebridean expedition race), ITERA (multi-day adventure race), Lakes in a Day (Lake District ultra), and The Restless (Xtreme gravel triathlon). Supporting events include the FoxTrail Winter Running Series, Bowhill and St Ninian's Duathlon Series, Hop Run trail running events, and Selkirk Gravel Classic. The company also provides race timing services to third-party organizers and offers kit hire. Events are accessible through an online registration platform with chip timing, results publishing, and event galleries.

Differentiator

Problem solved

Functional benefit

Products and services

• Triathlon Events Off-road triathlon events combining open water swim, mountain bike, and trail run segments in scenic Scottish locations. Targeted at individual athletes and relay teams across multiple distances.
• Run Events

Quantifiable outcome

• Chip timing as standard at all events with award ceremonies across multiple age categories
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Isle of Kerrera Development TrustminorStrategic or Co-development PartnerCraggy Island supports the Kerrera School House Community project aiming to restore the island's Old School to become the first community hub. The trust manages ferry services and facilities at Kerrera Marina.
• Triathlon ScotlandcoreStrategic or Co-development PartnerNational Governing Body for triathlon in Scotland. Aviemore Triathlon is a Scottish Championship event. Data sharing agreement for membership and results processing.
• British TriathloncoreStrategic or Co-development PartnerNational Governing Body. Aviemore Long Hard Durty is the British Triathlon Cross Championship event. Data shared for GB Age Group team selection and results processing.
• Badaguish Outdoor CentrecoreStrategic or Co-development PartnerEvent venue and headquarters for Aviemore Triathlon. Helps people with disabilities enjoy outdoor holidays. Race raises funds for the centre.
• Outside Edge ObanminorOthersOutdoor kit retailer in Oban, sponsor of Craggy Island Triathlon.
• Forestry and Land ScotlandcoreStrategic or Co-development PartnerLand management partner providing access to Glenmore Forest for mountain biking and running stages of Aviemore Triathlon.
• Local Bike Hire PartnersminorChannel Partner/ Reseller/ DistributorRecommended bike hire options including Nevis Cycles (Fort William), Bike Fix (Oban), Off Beat Bikes (Fort William), and Rusty Cycle Shed.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Challenge Family Triathlon: Global triathlon series including long-distance formats such as Challenge Roth and The Restless. The Restless (xTri World Tour) on which Durty partners is a direct connection, positioning Challenge Family as a broader peer within the same championship-tier triathlon ecosystem.
• IRONMAN UK: Global triathlon race organiser and brand owner. Durty Events' principals have previously run IRONMAN 70.3 Edinburgh, providing direct operational overlap; IRONMAN is the broad-incumbent reference point for the same participant base.

Direct peers

• Human Race: UK-based mass-participation event organiser running triathlons, runs, cycling, and obstacle events. Closely mirrors Durty Events' multi-discipline D2C event portfolio model and target audience of endurance sport participants.
• Threshold Sports: UK organiser of multi-day endurance challenges and adventure races including the Jurassic Coast Challenge. Highly comparable to The Heb in multi-day expedition format and pricing tier.
• Always Aim High Events: Wales-based organiser of adventure races, triathlons, trail runs, and swim events. Comparable multi-discipline portfolio and 'experiential' positioning to Durty Events, including expeditions such as the Brecon Beast which are direct analogues to The Heb.
• Maverick Race: UK trail running event series with off-road and adventure formats. Direct competitor for trail-runner participants, particularly in the mid-to-long distance categories that compete with Bowhill Weekender and FoxTrail events.
• Celtman Extreme Scottish Triathlon: High-profile Scottish off-road triathlon. Durty Events' principals have senior operational involvement in Celtman, making it a direct format and geography competitor with overlapping participant base and similar pricing tier.

Emerging players

• Sports Timing Services: UK-based independent race-timing specialist offering chip timing and results services to third-party events. Direct comparable to Durty Timing and a relevant competitor for that B2B service line.

Regional players

• Run Highland: Scotland-focused trail running event organiser. Same regional territory as Durty Events, overlapping target customer (Scottish trail-runners), making it a direct geographic competitor though narrower in product scope.

Others

• Entry Central: Third-party online entry/registration platform used by Durty Events for event sign-ups. Functions as an ecosystem enabler rather than competitor, but is the dominant UK platform for endurance event registration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/durtyevents
• Facebookfacebook.com/durtyevents
• LinkedInlinkedin.com/company/durty-events-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Durty Events