KUN Investment Holding

What KUN Investment Holding does

KUN Investment Holding is a privately held Saudi family office established in 2013 that manages and deploys family capital across six verticals aligned with Saudi Arabia's Vision 2030: healthcare, sports and wellness, hospitality, aviation, real estate, and logistics. The holding company operates a portfolio of wholly owned subsidiaries and joint ventures, including CORE Life (a Saudi-born luxury hospitality and wellness brand), KUN Sports (operator of the IN2 Fitness network with over 60 branches across the Kingdom), Awtad AlUla Real Estate (developing the Aman Hegra ultra-luxury resort and residences at AlUla), KUN Real Estate or KRE (delivering integrated residential, commercial, hospitality, and recreational developments such as 67 Estate, 11 West, and District 34), and the Air Arabia Alliance, a consortium with NESMA and Air Arabia selected by GACA to operate a new carrier from King Fahd International Airport in Dammam.

Revenue mechanics are diversified across the operating subsidiaries and portfolio companies rather than a single product line: fitness membership and programming revenue from IN2 Fitness, project-based real estate development income from KRE, hospitality revenue from CORE Life coastal resorts and wellness clubs (with the Aman Hegra resort pipeline), and equity-method returns from the aviation JV. The company serves end-customers through its operating businesses (consumers, residents, travelers, patients) and family-office-style stakeholders through its investment stewardship role, with a stated philosophy of long-term partnerships, active stewardship, and transformational value creation. Core technology is described as investment management and portfolio stewardship rather than a proprietary platform; the headquarters is at the Saleh Kamel Business Center in Jeddah, Saudi Arabia, with 51–100 employees.

The go-to-market is relationship-driven and direct: investment and partnership inquiries are handled through the corporate website and [email protected], and the company maintains a LinkedIn presence for corporate communications. No public pricing or revenue figures are disclosed, consistent with its private family office status.

Name

KUN Investment Holding

Legal name

KUN Investment Holding

Website

https://kih.com.sa

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

KUN Investment Holding is a privately held Saudi family office established in 2013 that manages diversified family wealth across healthcare, sports and wellness, hospitality, aviation, real estate, and logistics verticals aligned with Vision 2030, through operating subsidiaries including CORE Life, KUN Sports (IN2 Fitness), Awtad AlUla Real Estate, KUN Real Estate, and the Air Arabia Alliance aviation consortium.

Ownership category

akta.pro rank

Product category

Diversified Investment Holding

NAICS

All Other Financial Investment Activities (52399), Miscellaneous Financial Investment Activities (523999), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Real Estate Dealers (For Their Own Account) (6532), Investors, Nec (6799)

akta.pro primary industry

Single-Family Offices (SFOs) (FSAAADAA)

akta.pro secondary industry

Corporate Strategic Real Assets & Infrastructure Venture Investing (FSANAHAN)

Keywords

• Investment holding company
• Family office management
• Luxury hospitality services
• Fitness chain operations
• Real estate development

Headquarters

HQ city

Al-salt

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Investment Returns and Portfolio Value Growth: KUN Investment Holding generates returns through strategic investments in healthcare, sports, wellness, hospitality, aviation, real estate, and logistics sectors. The company preserves and grows family wealth while creating sustainable generational wealth through active portfolio management and operational excellence.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

KUN Investment Holding is a private family office established in 2013 that invests in and manages a diversified portfolio of operating companies across healthcare, sports & wellness, hospitality, aviation, real estate, and logistics sectors aligned with Saudi Arabia's Vision 2030. Its subsidiaries include CORE Life (luxury hospitality and wellness clubs), KUN Sports operating the IN2 Fitness chain with 60+ branches, Awtad AlUla Real Estate (developer of the Aman Hegra ultra-luxury desert resort and residences), and KUN Real Estate (integrated residential, commercial, hospitality, and recreational property development). The holding company also holds a stake in the Air Arabia Alliance aviation consortium.

Product overview

KUN Investment Holding is a diversified family office investment company established in 2013, managing a portfolio across six key sectors aligned with Saudi Arabia's Vision 2030: Healthcare, Sports & Wellness, Hospitality, Aviation, Real Estate, and Others. The company's portfolio consists of distinct subsidiaries and brands including CORE Life (hospitality brand offering luxury resorts and wellness clubs), KUN Sports with its IN2 Fitness chain (60+ fitness branches), KUN Real Estate (developing 67 Estate, 11 West, District 34 projects), and Awtad AlUla Real Estate (developing the Aman Hegra ultra-luxury desert resort). The investment holding also includes an aviation portfolio through the Air Arabia Alliance consortium. The company operates as a platform of independent portfolio companies unified by the family office's strategic oversight and shared vision for sustainable generational wealth creation.

Differentiator

Problem solved

Functional benefit

Brands

• CORE Life: Saudi-born hospitality brand redefining luxury living through wellness, design, and curated experiences. From coastal resorts to wellness clubs.
• KUN Sports
• 67 Estate
• 11 West
• District 34
• Aman Hegra
• IN2 Fitness

Products and services

• CORE Life Saudi-born luxury hospitality brand redefining modern hospitality standards through wellness, design, and curated experiences. Operates coastal resorts and wellness clubs offering immersive environments for discerning guests.
• KUN Sports (IN2 Fitness) Saudi fitness brand operating the IN2 Fitness chain with over 60 branches across the Kingdom. Creates vibrant spaces where design, technology, and community meet to inspire movement, health, and transformation.
• Awtad AlUla Real Estate - Aman Hegra Resort and Residences Ultra-luxury desert sanctuary beside Madain Saleh, Saudi Arabia's first UNESCO World Heritage Site. Spans over 8 million square meters and includes a 42-key Aman resort, 30 branded private residences, and integrated masterplan features such as arrival areas, pavilions, wellness spaces, specialty dining, a discovery center, youth and contemplation zones, and community elements.
• KUN Real Estate (KRE) Saudi-based development and management firm delivering fully integrated real estate solutions from concept and design to execution and facility management. Specializes in residential, commercial, hospitality, and recreational projects, including featured developments 67 Estate (Jeddah, completed), 11 West (Jeddah, completed), and District 34 (Riyadh, completed).

Quantifiable outcome

• Over 60 IN2 Fitness branches operating across Saudi Arabia
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• Air Arabia Alliance (KUN Investment Holding, NESMA, and Air Arabia consortium)coreStrategic or Co-development Partner · 15 August 2025KUN Investment Holding, in partnership with NESMA and Air Arabia, formed a consortium selected by the General Authority of Civil Aviation (GACA) as a new carrier operating from King Fahd International Airport in Dammam. This landmark aviation partnership supports Saudi Arabia's Vision 2030 objectives of enhancing air connectivity, stimulating tourism, and driving economic diversification.
• 2030 Vision PartnercoreStrategic or Co-development PartnerKUN Investment Holding is a Vision Partner aligned with Saudi Arabia's national transformation journey, combining deep local insight with global investment sophistication to drive sustainable economic growth.
• Aman (Aman Resorts)flagshipStrategic or Co-development PartnerKUN Investment Holding's subsidiary Awtad AlUla Real Estate is developing Aman Hegra, an ultra-luxury desert sanctuary featuring an Aman-branded 42-key resort and 30 branded private residences. Aman is an internationally renowned ultra-luxury hospitality brand, and this project sets a new benchmark for luxury living in AlUla.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rawabi Holding: Saudi family-owned industrial and investment holding company operating across energy, construction, facilities management, and industrial services. Comparable in structure as a privately-held Saudi family-controlled diversified group.
• International Holding Company (IHC): Abu Dhabi-listed family-controlled diversified investment holding company with portfolio companies across consumer, real estate, healthcare, and industrials. Closest structural parallel to KUN as a Gulf family-owned multi-sector holding platform.
• SEDCO Holding: Saudi family-owned holding company focused on private equity, real estate, and Shariah-compliant investments across MENA. Comparable as a Saudi family-controlled investment vehicle deploying capital across asset classes.
• Kingdom Holding Company: Saudi-listed diversified investment holding company controlled by a prominent family office. Operates across multiple high-level sectors with strategic, long-term capital — directly comparable to KUN's diversified Saudi family-office mandate.

Broad incumbents

• Dubai Holding: Large GCC diversified investment group with holdings in real estate, hospitality, and tourism. Broader in scale and government-tied, but a relevant regional incumbent in the same diversified investment / hospitality / real estate space as KUN.

Emerging players

• Jadwa Investment: Saudi investment firm managing public and private investment strategies across MENA. Comparable as a Saudi-domiciled investment manager, though focused more on asset management than operating-subsidiary ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kun-investment-holding-sa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KUN Investment Holding