Federation of Uganda Football Associations

Name

Federation of Uganda Football Associations

Legal name

Federation of Uganda Football Associations

Website

https://fufa.co.ug

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Kampala

HQ country

Uganda

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Competition Management and Registration: FUFA generates revenue through organizing and managing national football competitions including the Uganda Premier League, FUFA Big League, and various cup competitions. Clubs pay registration fees for participation in leagues and competitions.
2. Broadcasting Rights: FUFA TV broadcasts live matches of competitions including the FUFA TV Cup school tournament to worldwide audiences, generating revenue through media rights and sponsorship.
3. Official Store and Merchandise: FUFA operates an official store selling kits, gifts, accessories, and training equipment. The federation also runs a ticket sales platform for match attendance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

The Federation of Uganda Football Associations (FUFA) is the governing body of football in Uganda, organizing and regulating professional, women's, youth, and grassroots football competitions including the StarTimes Uganda Premier League, FUFA Big League, Stanbic Uganda Cup, FUFA Women Super League, and the FUFA TV Cup school tournament. It manages all Ugandan national football teams (Uganda Cranes, Crested Cranes, and youth teams), issues club licensing and academy registration, and represents Uganda in continental (CAF/CECAFA) and global (FIFA) football governance.

Product overview

The Federation of Uganda Football Associations (FUFA) operates a comprehensive football ecosystem with multiple interconnected leagues, cups, and development programs. The core offering consists of the StarTimes Uganda Premier League (top tier) and FUFA Big League (second tier) as professional league products, supplemented by the Stanbic Uganda Cup (knockout competition, now in its 52nd edition). Women's football is served through the FUFA Women Super League and FUFA Women Elite League, with the FUFA Women's Cup as the premier knockout tournament. Youth development is supported via the FUFA Juniors League, FUFA TV Cup (school football), and academy registration/licensing systems. Regional competitions include CECAFA, The FUFA Drum, and Beach Soccer. The federation also operates supporting media platforms including FUFA TV (broadcasting), 102.1 FUFA FM (radio), and the FUFA Store (merchandise). Additionally, FUFA manages all national teams (Uganda Cranes, Crested Cranes, Teen Cranes) and is co-hosting AFCON 2027 with Kenya and Tanzania under the PAMOJA initiative.

Differentiator

Problem solved

Functional benefit

Brands

• FUFA Women Super League: Top-tier women's football league in Uganda
• FUFA Women Elite League
• FUFA Women Cup
• FUFA TV Cup
• FUFA Drum
• FUFA Juniors League
• FUFA Big League
• FUFA Technical Centre
• FUFA fm

Products and services

• StarTimes Uganda Premier League (SUPL) Uganda's top-tier professional football league organized by FUFA, featuring clubs competing for the national championship title.
• FUFA Big League Uganda's second-tier football league serving as the primary promotion route to the Uganda Premier League.
• Stanbic Uganda Cup Uganda's premier knockout cup competition, also known as the Uganda Cup, established in 1971 as the oldest knockout football competition in Uganda, currently in its 52nd edition.
• FUFA Women Super League Uganda's premier women's football league featuring top-tier clubs competing at the national level, with 12 clubs in the 2025/26 season.
• FUFA Women Elite League Second-tier women's football league in Uganda, serving as the development pathway to the FUFA Women Super League, with 17 clubs in the 2025/26 season.
• FUFA Women's Cup Uganda's premier knockout tournament in women's football. The 7th edition features mandatory participation from 12 FUFA Women Super League clubs and 17 FUFA Women Elite League teams, plus additional clubs from other levels.
• FUFA Juniors League Youth football league for young players, part of FUFA's youth development structure.
• FUFA TV Cup Annual invitational school football tournament for traditional secondary schools in Uganda, branded as 'The Showdown'. Designed to develop football talent, referees, and coaches in academic institutions, with plans to expand from 8 to 16 teams.
• CECAFA Competition Participation Regional football competition organized by CECAFA, featuring national teams and clubs from East and Central African countries, including the CECAFA U-17 Women's Championship.
• The FUFA Drum Inter-provincial football competition featuring teams representing different regions of Uganda.
• Beach Soccer Competition Beach football competitions organized by FUFA as part of their football development programs.
• National Teams Management (Uganda Cranes, Crested Cranes, Teen Cranes) FUFA manages Uganda's national football teams including Uganda Cranes (men's senior), Crested Cranes (women's senior), and youth teams including Teen Cranes (U-17), Kobs (U23), and various U-20, U-17, U-15 squads across men's and women's categories.
• FUFA Official Store Official online merchandise store selling FUFA-branded products including kits, gifts, accessories, and training equipment, plus match tickets.
• FUFA TV Broadcasting Platform FUFA's television broadcasting platform that streams live matches and provides coverage of football competitions to a worldwide audience, including the FUFA TV Cup school tournament.
• 102.1 FUFA FM Radio FUFA's official radio station operating at 102.1 FM frequency, broadcasting football content and federation communications.
• AFCON 2027 Pamoja Joint Hosting Joint hosting initiative for the 2027 Africa Cup of Nations by Uganda, Kenya, and Tanzania (East Africa PAMOJA bid), with Uganda allocated approximately $372.5 million for stadium upgrades and preparations.

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core, major and supporting.

• MTN UgandacoreGTM or Marketing PartnerMajor sponsor featured prominently on the FUFA website. MTN Uganda sponsors the Uganda Cranes national team jersey and has partnered with FUFA on campaigns including the 'Free Your Fayaaa – Tulage Waaka' jersey design campaign inviting Ugandans to design the next Uganda Cranes jersey. The partnership includes the cranesjersey.mtnmore.com submission platform and prize fund of over UGX 50 million.
• StarTimescoreGTM or Marketing PartnerTitle sponsor of the Uganda Premier League (StarTimes Uganda Premier League). StarTimes is a major broadcasting and digital television platform that partners with FUFA for national league coverage and distribution.
• Nile SpecialmajorGTM or Marketing PartnerBeer brand sponsor featured on the FUFA website and associated with Ugandan football culture. Nile Special is a prominent sponsor in the Ugandan sports market.
• BULmajorGTM or Marketing PartnerSponsor of Ugandan football featured on the FUFA website. BUL (Baw任ya Uganda Limited) is a local sponsor supporting football competitions.
• Janzi LogosupportingGTM or Marketing PartnerSponsor logo featured on the FUFA website alongside other major partners.
• betpawasupportingGTM or Marketing PartnerOnline betting partner featured on the FUFA website as a sponsor of Ugandan football.
• NivanasupportingGTM or Marketing PartnerSponsor/instagram partner of FUFA featured on the website's social media links.
• Finance Trust BankcoreGTM or Marketing PartnerTitle sponsor of the FUFA Women Super League (Finance Trust Bank FUFA Women Super League) and the FUFA Women's Elite League. Finance Trust Bank supports women's football development in Uganda with mandatory club participation requirements tied to their sponsorship.
• Confederation of African Football (CAF)coreStrategic or Co-development PartnerContinental football governing body that FUFA is affiliated with (since 1959). CAF organizes continental competitions including AFCON, and Uganda is co-hosting AFCON 2027 with Kenya and Tanzania under the 'PAMOJA' initiative. CAF conducts inspections and sets standards for host countries including infrastructure requirements.
• Government of UgandacoreStrategic or Co-development PartnerThe Government of Uganda, led by President Museveni, is allocating approximately $372.5 million for AFCON 2027 infrastructure preparations including stadium upgrades. The Ministry of Education and Sports collaborates with FUFA on youth football development, and the State Minister for Sports (Hon. Peter Ogwang) participates in federation events and recognizes national team achievements.
• FIFAcoreStrategic or Co-development PartnerGlobal football governing body that FUFA is affiliated with (since 1960). FIFA provides development support, coaching education through programs like the Talent Development Scheme, and sets global standards for football governance that FUFA implements.
• Football Kenya FederationmajorStrategic or Co-development PartnerKenyan football federation and co-host of AFCON 2027 'PAMOJA' tournament. Uganda, Kenya, and Tanzania are jointly hosting the tournament with shared infrastructure investments and coordination on visa systems for football fans.
• Tanzania Football FederationmajorStrategic or Co-development PartnerTanzanian football federation and co-host of AFCON 2027 'PAMOJA' tournament. Joint hosting arrangements include shared infrastructure budgets and regional cooperation for continental tournament preparations.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/officialfufa
• YouTubeyoutube.com/channel/UC_FUFA_Media
• Facebookfacebook.com/Federation-of-Uganda-Football-AssociationsFUFA
• Instagraminstagram.com/FUFAMedia
• TikToktiktok.com/@OfficialFufa1924
• LinkedInlinkedin.com/company/fufa

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Federation of Uganda Football Associations