Citation Canada
Citation Canada Inc. is a London, Ontario-based provider of integrated HR and occupational health & safety software, content, and certified advisory services — delivered through the Atlas SaaS platform — to more than 6,500 Canadian employers across multiple regulated verticals.
- Company typePrivate
- Founded2008
- HeadquartersLondon, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Citation Canada does
Citation Canada Inc. (formerly HRdownloads) is a London, Ontario-based provider of integrated HR, occupational health & safety (OHS), and compliance software and services for Canadian employers. The company serves more than 6,500 businesses with a product architecture organized around two sub-brands — Citation HR and Citation Safety — delivered through the Atlas multi-tenant SaaS platform. Citation HR encompasses an HRIS, a custom Learning Management System, Atlas Scheduling for shift planning, HR documentation, training courses, and compliance modules. Citation Safety provides risk assessment, safe operating procedures, incident and accident logging, safety observations, and H&S documentation. The platform is hosted on AWS (HR) and Microsoft Azure/365 (H&S, email, backups), is ISO 27001 certified, and is compliant with GDPR, PIPEDA, and CCPA.
Citation Canada monetizes through modular per-employee, per-month subscriptions (HR software from $4.50/employee/month, H&S software from $1.55/employee/month) overlaid with professional services — Live HR Advice, Live H&S Advice, HR Consulting, and on-site safety visits. The go-to-market is hybrid: direct sales with 'Request a Quote' and 'Book a Demo' CTAs targeting mid-market, alongside a self-serve Atlas platform for SMBs. The company employs 51–100 people, including 20+ certified HR and OHS advisors handling more than 10,000 advice requests annually. Target verticals include construction, healthcare, manufacturing and logistics, retail and hospitality, transportation, social services, and health and wellness. Citation Canada is led by CEO Dave Lacey and operates as a subsidiary of the diversified Citation Group, which provides shared infrastructure, development, IT, and operational support.
Citation Canada firmographics
Firmographics- Name
- Citation Canada
- Legal name
- Citation Canada Inc.
- Website
- https://citationcanada.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Citation Canada Inc. is a London, Ontario-based provider of integrated HR and occupational health & safety software, content, and certified advisory services — delivered through the Atlas SaaS platform — to more than 6,500 Canadian employers across multiple regulated verticals.
- Ownership category
- akta.pro rank
Citation Canada industry classification
Industry- Product category
- HR and Health & Safety Compliance Software
- NAICS
- Software Publishers (5132), Human Resources Consulting Services (541612), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Core HR & HRIS (BPACAPAA)
- akta.pro secondary industries
- HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG), EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF), Personnel Records, Document Management & Compliance (BPAAAIAD)
Keywords
Where Citation Canada is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Citation Canada business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- HR Software Subscription: SaaS subscription model for HR software including HRIS, Learning Management, and Atlas Scheduling, billed per employee per month
- Health & Safety Software Subscription: SaaS subscription model for health and safety software including risk assessments, incident logging, and safety observations
- HR Content & Training: Ready-to-use templates, e-learning modules, policy libraries, and curated training resources for compliance
- Consulting Services: Expert HR consulting and advisory services for lasting business impact
- Support Services: One-on-one access to certified advisors and consultants for HR and health and safety support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | HR Software - From $4.50 per employee per month |
| Subscription | Monthly | Health & Safety Software - From $1.55 per employee per month |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Citation Canada product offering
Product offeringCore offering
Citation Canada sells two integrated SaaS suites for Canadian employers: Citation HR (HRIS, custom Learning Management System, Atlas Scheduling for shift planning, HR documentation, compliance tooling, and curated training courses) and Citation Safety (risk assessments, safe operating procedures, incident and accident logging, safety observations, H&S documentation, and safety training). These software suites run on the Atlas multi-tenant platform and are bundled with on-demand access to 20+ certified HR and Health & Safety advisors, policy and template libraries, and strategic HR consulting. Pricing starts at $4.50 per employee per month for HR software and $1.55 per employee per month for H&S software, with additional fees for consulting and on-site advisory services.
Product overview
Citation Canada offers a dual-brand software and services platform targeting Canadian employers for HR and health and safety management. The product architecture consists of two sub-brands — Citation HR and Citation Safety — built on the Atlas multi-tenant software platform. Citation HR provides an HR software suite including an HRIS (Atlas Canada HRIS), a custom Learning Management System (LMS), Atlas Scheduling for workforce management, HR Documentation, Training Courses, HR Compliance tools, Live HR Advice, and HR Consulting Services. Citation Safety provides health and safety software including Risk Assessments, Safe Operating Procedures, Incident and Accident Logging, Safety Observations, Health & Safety Documentation, Live Health & Safety Advice, and Site Visits. Both brands share the Atlas platform for delivery, and the company supports industries including construction, healthcare, manufacturing, transportation, and retail, with pricing starting at $4.50 per employee per month for HR software and $1.55 for health and safety software.
Differentiator
Problem solved
Functional benefit
Products and services
- Citation HR Citation HR is a SaaS suite for Canadian employers providing an HRIS, a custom Learning Management System (LMS), Atlas Scheduling for shift planning and time tracking, HR Documentation management, HR Compliance tooling, and curated Training Courses. It is sold on a per-employee monthly subscription starting at $4.50 per employee per month and targets HR professionals, people and culture leaders, and business owners who need to centralize people, policies, training, and compliance in one platform.
- Citation Safety Citation Safety is a SaaS suite for Canadian workplaces providing Risk Assessments, Safe Operating Procedures, Incident and Accident Logging, Safety Observations, Health & Safety Documentation, and safety Training Courses. It is sold on a per-employee monthly subscription starting at $1.55 per employee per month and is aimed at Health & Safety managers and business owners who need to identify hazards, log incidents, manage documentation, and meet OHS compliance obligations across Canadian jurisdictions.
- Live HR Advice Live HR Advice provides real-time access to Citation Canada's certified HR advisors for Canadian employers needing immediate answers on people, policy, and compliance questions. It is offered as an add-on support service to Citation HR and is positioned as a way to supplement in-house HR capability without hiring additional staff.
- HR Consulting Services HR Consulting Services provides expert HR consulting from Citation Canada's certified advisors for Canadian employers seeking strategic, project-based HR support beyond day-to-day advice. It targets businesses undergoing change (restructuring, policy overhauls, investigations) that need senior HR expertise without building it internally.
- Live Health & Safety Advice Live Health & Safety Advice provides real-time access to Citation Canada's certified Health & Safety advisors for Canadian employers needing immediate guidance on incidents, hazards, and OHS compliance questions. It is offered as an add-on support service to Citation Safety and supports the company's claim of handling 10,000+ advice requests annually.
- Site Visits Site Visits is an on-site Health & Safety consultation service in which Citation Canada's experts visit the customer's workplace to help plan and execute the organization's Health & Safety program. It targets Canadian employers with physical worksites (construction, manufacturing, logistics, healthcare, transportation, retail) needing hands-on assessment beyond the Citation Safety software modules.
Quantifiable outcome
- 6,500+ Canadian businesses supported with HR and safety compliance
- +1 more outcomes
Companies that use Citation Canada
Customer profileNamed customers1 record
Segments10 records
Ideal customer profiles2 records
Citation Canada technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature9 records
Citation Canada partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreCloud infrastructure provider - AWS hosts the application code and database of Citation Canada's HR platform. AWS provides the cloud infrastructure backbone for their SaaS platform with defined physical security controls, access mechanisms, and perimeter security at their datacenters.
- Microsoft Azure and 365coreCloud infrastructure provider where the application code and database of Citation Canada's health and safety platform reside. Also used for email, internal communication, document storage, and daily/weekly/monthly backups of the HR platform database.
- Citation GroupcoreParent company providing infrastructure, development, IT and operational support. Citation Canada is part of the Citation Group of companies with operations in UK and internationally.
- ISO 27001coreCitation Canada maintains its information security program in accordance with ISO 27001 international standard for information security management.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Citation Canada competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks2 records
Key highlights7 records
Customer concentration
Citation Canada social profiles
Digital presenceCitation Canada compliance and trust
Trust signalCompliance4 records
Citation Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Citation Canada leadership team
Management profileNumber of profiles
Profiles1 record
Citation Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Citation Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Citation Canada
What does Citation Canada do?
Citation Canada sells two integrated SaaS suites for Canadian employers: Citation HR (HRIS, custom Learning Management System, Atlas Scheduling for shift planning, HR documentation, compliance tooling, and curated training courses) and Citation Safety (risk assessments, safe operating procedures, incident and accident logging, safety observations, H&S documentation, and safety training). These software suites run on the Atlas multi-tenant platform and are bundled with on-demand access to 20+ certified HR and Health & Safety advisors, policy and template libraries, and strategic HR consulting. Pricing starts at $4.50 per employee per month for HR software and $1.55 per employee per month for H&S software, with additional fees for consulting and on-site advisory services.
Is Citation Canada a public or private company?
Citation Canada is a private company. It is classified as corporate owned and is currently operating.
When was Citation Canada founded?
Citation Canada was founded in 2008. It employs 51 to 100 people.
Where is Citation Canada based?
Citation Canada is headquartered in London, Canada, in the North America region.
How does Citation Canada make money?
Five revenue lines are on record. HR Software Subscription is the primary driver. The others are health & Safety Software Subscription, HR Content & Training, consulting Services and support Services.
Does Citation Canada have an API?
No public API is recorded for Citation Canada.
What industry is Citation Canada in?
Citation Canada's product category is HR and Health & Safety Compliance Software. Its primary akta.pro industry code is BPACAPAA, Core HR & HRIS, with a secondary code of BPACAKAK, HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting). Its NAICS code is 5132 and its SIC code is 7372.