Primepak Foods

What Primepak Foods does

Primepak Foods is a UK chilled food manufacturer and processor headquartered in Driffield, East Yorkshire, operating three state-of-the-art factories at Kelleythorpe Industrial Estate, including a dedicated cooked meat factory opened in Spring 2022. The company's core manufacturing focus is sandwich fillings, cooked meats, cheese products (wedges and grated), and salads, produced under the Wolds Edge own brand and via private label arrangements for retail and foodservice customers. In addition to its own manufacturing, Primepak Foods distributes third-party chilled products, including Longley Farm yoghurts, creams and cottage cheese, Botham's of Whitby biscuits and cakes, Wensleydale Dairy products, Yorkshire cheese and pies, A.J. Pies, bacon, and continental products, using its own fleet of refrigerated vehicles.

The business serves two primary segments: retail (supermarkets, convenience stores, and delicatessens, including named customers Costcutter and Nisa) and foodservice (catering, hospitality, and restaurants). Distribution is conducted via direct store delivery supported by a tele sales team and national/central drop delivery for larger chains. The company offers bespoke product development and private label manufacturing through an open listing policy, addressing customer-specific requirements outside standard ranges. Quality systems include HACCP and food hygiene compliance for European legislation.

Primepak Foods was founded in 1992 by David and Gill Johnson and grew from a four-person team to approximately 75 employees. In October 2025, the company was acquired by Kiril Mischeff Group, a Nottinghamshire-based food and ingredient supplier established in 1935, with Richard Johnson continuing as Managing Director. The company is structured as a private limited company (Primepak Foods Ltd) operating exclusively in the UK market.

Name

Primepak Foods

Legal name

Primepak Foods LTD

Website

https://primepakfoods.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Primepak Foods is a UK chilled food manufacturer and distributor based in Driffield, East Yorkshire, producing sandwich fillings, cooked meats, and cheese under the Wolds Edge brand for retail, delicatessen, and foodservice customers, and distributing third-party chilled brands via its own refrigerated fleet.

Ownership category

akta.pro rank

Product category

Chilled Food Manufacturing

NAICS

Dairy Product Manufacturing (3115)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Dairy Products (2020), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

akta.pro secondary industries

Cooked & RTE Processed Meats (Roasts, Meatloaf, Sliced RTE) (AFANAEAF), Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Chilled food manufacturing
• Sandwich fillings production
• Cooked meats processing
• Cheese products supply
• Foodservice distribution

Headquarters

HQ city

Little Driffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food Manufacturing and Processing: Manufacturing and processing of cheese, cooked meats, and sandwich fillers for retail, delicatessen and food service sectors. Revenue is generated through product sales under own brand (Wolds Edge) and private label arrangements.
2. Distribution Services: Distribution of third-party products including Bacon, Longley Farm yoghurts, Botham's biscuits and cakes, Yorkshire cheese, Yorkshire pies and continental products using the company's own refrigerated fleet.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Primepak Foods manufactures and processes chilled sandwich fillings, cooked meats, salads and cheese products under its own Wolds Edge brand and for private-label customers. It also distributes complementary third-party chilled products, including bacon, Longley Farm yoghurts, Botham's biscuits and cakes, Yorkshire cheese, Yorkshire pies and continental goods, delivering them via its own refrigerated fleet to retail, delicatessen and foodservice customers.

Product overview

Primepak Foods is a chilled food manufacturer and processor based in Driffield, East Yorkshire, offering a portfolio of own-brand products under the Wolds Edge label alongside distributed third-party brands. Their core manufacturing includes sandwich fillings, cooked meats, cheese, salads, and sandwich fillers for both retail and food service sectors. The Wolds Edge brand encompasses retail cheese wedges, grated cheese, sliced cooked meats, and sandwich fillings manufactured in their Driffield facilities. Beyond their own production, they serve as a distributor for Longley Farm yoghurts, creams and cottage cheese, Botham's of Whitby biscuits and cakes, Wensleydale Dairy products, Yorkshire cheese and pies, A.J. Pies, bacon, and continental products. Services include Food Service (catering products), Retail Service (chilled retail products), and Bespoke Solutions for custom product development.

Differentiator

Problem solved

Functional benefit

Brands

• Wolds Edge: The company's own brand for retail cheese wedges, grated cheese, sliced cooked meats and sandwich fillings. Also used for private label manufacturing.

Products and services

• Wolds Edge Primepak Foods' own brand of retail cheese wedges, grated cheese, sliced cooked meats and sandwich fillings manufactured in Driffield, East Yorkshire. Also used for private-label manufacturing.
• Sandwich Fillings Chilled sandwich filling products manufactured and processed by Primepak Foods for retail and food service customers.
• Cooked Meats Sliced cooked meat products produced by Primepak Foods for retail and delicatessen customers.
• Cheese Cheese products including retail cheese wedges and grated cheese processed by Primepak Foods.
• Food Service Products Chilled catering products for the food service sector delivered with refrigerated vehicles at competitive value pricing.
• Bespoke Solutions Custom product development and manufacturing services allowing customers to request specific chilled products or sizes not in Primepak's standard offerings.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Kiril Mischeff GroupcoreStrategic or Co-development Partner · 5 October 2025Kiril Mischeff Group, a leading food and beverage supplier established in 1935, acquired Primepak Foods in October 2025. The acquisition was advised by Schofield Sweeney. Primepak Foods continues to operate with its core values as part of the Kiril Mischeff family of companies. Dimiter Mirchev, Managing Director of Kiril Mischeff Group, commented on the synergies with existing products and services.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Longley Farm: Longley Farm is a UK family-owned dairy manufacturer producing yogurts, creams, and cottage cheese sold through independent retailers and wholesalers. Notably, Longley Farm is one of Primepak's distributed third-party brands, making it a partial customer/supplier peer with overlapping UK independent-retail distribution channels.
• Wensleydale Dairy Products: Wensleydale Dairy Products is a Yorkshire-based cheese manufacturer producing branded and own-label cheeses for UK retail and foodservice. Directly comparable on regional UK cheese manufacturing, Yorkshire heritage, and independent/specialty retail distribution — also a Primepak-distributed third-party brand.
• Adams Foods: Adams Foods is a UK specialist cheese manufacturer producing own-brand and private-label cheese for major retailers and foodservice. Directly comparable on cheese manufacturing, private-label capability, and UK chilled-dairy customer overlap with Primepak's Wolds Edge cheese range.

Broad incumbents

• Greencore Group: Greencore is a leading UK manufacturer of convenience foods, including sandwiches, salads, and chilled meals, supplying major grocery and foodservice operators. Comparable in chilled prepared-food manufacturing and customer overlap (major UK retailers), though significantly larger and more diversified than Primepak.
• Bakkavor Group: Bakkavor is the UK's largest specialist provider of fresh prepared food (chilled meals, salads, sandwiches, desserts) to major grocers. Directly comparable as a UK chilled-food manufacturer serving retail and foodservice, though at materially larger scale and with broader categories than Primepak's sandwich-filler and cooked-meat focus.
• Arla Foods UK: Arla Foods is one of the largest dairy companies in the world with significant UK cheese, butter, and dairy ingredients operations. Comparable on UK dairy/cheese processing and own-brand retail supply, though Arla is a global dairy cooperative vastly larger than Primepak.
• 2 Sisters Food Group: 2 Sisters is one of the UK's largest food manufacturers, producing chilled, frozen, and ambient products for major retailers. Comparable as a UK-based multi-category food manufacturer with significant private-label business, although operating at much greater scale and breadth than Primepak.
• Cranswick plc: Cranswick is a leading UK producer of fresh, added-value pork and cooked meat products supplying retail and foodservice. Directly comparable on cooked/sliced meats manufacturing and UK retail customer base, though Cranswick operates at substantially greater scale across the pork value chain.

Emerging players

• Yeo Valley Farms Production: Yeo Valley is a UK organic dairy producer with branded yogurt, cream, and cheese products sold through major grocers. Comparable in UK dairy/chilled products and own-brand retail positioning, though Yeo Valley's organic focus and yogurt category differ from Primepak's processed sandwich-filler and meat core.

Regional players

• Botham's of Whitby: Botham's is a Yorkshire-based bakery producing biscuits, cakes, and tea breads for UK retail and foodservice. A regional UK food manufacturer with own-brand retail presence and independent distribution channels comparable to Primepak's Wolds Edge positioning — also distributed by Primepak.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PrimepakL
• Facebookfacebook.com/primepakfoodsltd
• LinkedInlinkedin.com/company/primpak-foods-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primepak Foods