Circuit Hospitality
Circuit Hospitality is a UK-based VIP hospitality provider selling premium football, concert, and sporting event packages to corporate clients and affluent consumers. Operating as an official agent for Wembley Stadium and seven Premier League clubs, it was acquired by Seat Unique in October 2025.
- Company typePrivate
- Founded2009
- HeadquartersBristol, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Circuit Hospitality does
Circuit Hospitality is a UK-based VIP hospitality provider selling premium ticket-inclusive packages for Premier League football matches, concerts, horse racing, NFL International Games, and cricket at major UK venues. The company operates the direct-to-consumer e-commerce platform vipfootballhospitality.com, which lists inventory across ten Premier League clubs (Arsenal, Aston Villa, Chelsea, Crystal Palace, Everton, Fulham, Liverpool, Manchester City, Manchester United, Tottenham Hotspur) plus official hospitality at Wembley Stadium, Co-op Live Manchester, and Cheltenham Racecourse. The underlying technology stack is a standard transactional e-commerce site with secure payment processing via Opayo, customer relationship management, and direct integration with clubs and venues for official ticket distribution; the website prominently markets 'Official Ticket Agent' status, 'No Booking Fees,' and 'All Seats Together' as service guarantees.
The business runs a transaction-fee revenue model with unit pricing that scales from approximately £59 for entry-level Co-op Live events to over £1,049 for top-tier Cheltenham Festival packages, with Premier League and Wembley concert packages commonly clustered between £199 and £619. Three revenue streams are disclosed: VIP hospitality package sales, premium ticket sales with markup, and corporate hospitality services. Go-to-market is primarily direct-to-consumer via the website and phone/email customer service, supplemented by direct relationships with corporate clients using venues such as The Tunnel Club at Manchester City, The Riverside at Fulham FC, and executive box offerings. Customer segments are split between corporate/B2B clients (primary) seeking client entertainment experiences and affluent individual consumers (primary) seeking premium personal experiences, with international sports tourists serving as a secondary geography segment.
In October 2025, Circuit Hospitality was acquired by Seat Unique, the UK premium ticketing and hospitality platform, marking Seat Unique's first acquisition. In March 2026 Seat Unique also acquired P1 Travel, forming a three-brand group (Seat Unique, Circuit Hospitality, P1 Travel) that the parent describes as Europe's leading destination for premium live experiences, with direct relationships covering more than half of Premier League clubs and distribution to international buyers across 150 countries. The company is headquartered in Bristol (Churchill Barn, Olveston), operates as Circuit Hospitality Ltd (UK company number 7119660), and is led by Managing Director Giles Smith following his promotion in April 2026.
Circuit Hospitality firmographics
Firmographics- Name
- Circuit Hospitality
- Legal name
- Circuit Hospitality Ltd
- Website
- https://vipfootballhospitality.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Circuit Hospitality is a UK-based VIP hospitality provider selling premium football, concert, and sporting event packages to corporate clients and affluent consumers. Operating as an official agent for Wembley Stadium and seven Premier League clubs, it was acquired by Seat Unique in October 2025.
- Ownership category
- akta.pro rank
Circuit Hospitality industry classification
Industry- Product category
- Sports Hospitality Services
- NAICS
- Other Spectator Sports (711219), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)
- akta.pro secondary industries
- Premium / VIP Ticketing & Hospitality Packages (HSACALAL), Venue Tours & Premium Hospitality Packages (Backstage, VIP, Suites) (THAJAFAL), Sports Events & Match Tickets (THAJAFAE)
Keywords
Where Circuit Hospitality is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Circuit Hospitality business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- VIP Hospitality Package Sales: Revenue generated from selling premium hospitality packages for football matches, concerts, and sporting events. Packages include Level 2 Premium Seats, Diamond Hospitality, Gold Hospitality, Silver Hospitality, and private box options at various price points ranging from £59 to over £1,000 depending on the event and package tier.
- Premium Ticket Sales: Revenue from ticket sales with markup, offering official tickets for events at Premier League stadiums, Wembley Stadium, Co-op Live Manchester, and other venues.
- Corporate Hospitality Services: B2B corporate hospitality solutions for client entertainment, including exclusive experiences at premium venues like The Tunnel Club at Manchester City, The Riverside at Fulham FC, and various executive box offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bon Jovi Wembley packages range from £249 to £329 |
| Unit Pricing | Pay-as-you-go | Luke Combs Wembley packages from £199 to £229 |
| Unit Pricing | Pay-as-you-go | My Chemical Romance Wembley tickets from £169 |
| Unit Pricing | Pay-as-you-go | Cheltenham Festival packages from £819 to £1,049 per person |
| Unit Pricing | Pay-as-you-go | NFL International Games pricing ranges from £199 to £619 |
| Unit Pricing | Pay-as-you-go | Co-op Live Manchester events from £59 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Circuit Hospitality product offering
Product offeringCore offering
Circuit Hospitality sells VIP and premium hospitality packages for Premier League football matches, concerts, horse racing, American football, and cricket events at major UK venues including Wembley Stadium, Co-op Live Manchester, and Cheltenham Racecourse. Packages combine guaranteed authentic tickets with premium seating, fine dining, private lounges, and exclusive access such as Tunnel Club Premier at Manchester City and The Riverside at Fulham FC. The company operates as an Official Ticket Agent for Wembley Stadium with direct partnerships spanning seven major Premier League clubs.
Product overview
Circuit Hospitality operates a platform for VIP football hospitality packages, serving as an official ticket agent and authorized hospitality provider for Premier League clubs and major UK venues. The core offering consists of football hospitality packages (Manchester United, Manchester City, Arsenal, Liverpool, Chelsea, Tottenham, Aston Villa, Everton, Fulham, Crystal Palace) supplemented by concert hospitality (Wembley Stadium, Co-op Live), horse racing (Cheltenham Festival), American football (NFL at Wembley and Tottenham), cricket, and other sporting events. The product portfolio spans multiple tiers including Level 2 Premium Seats, Diamond Hospitality, Gold Hospitality, Silver Hospitality, and venue-specific experiences such as Manchester City's Tunnel Club Premier, Everton's Beyond Tunnel Club and Trinity Place Bar, and Fulham's Riverside collection including Sky Deck and Constance restaurant. The company was acquired by Seat Unique in October 2025 and now operates as part of a combined group alongside P1 Travel.
Differentiator
Problem solved
Functional benefit
Products and services
- Football Hospitality Packages
Quantifiable outcome
- 1 in 3 corporate clients return for repeat bookings
- +2 more outcomes
Companies that use Circuit Hospitality
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Circuit Hospitality technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Circuit Hospitality partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- P1 TravelcoreP1 Travel, a world-class sports travel company specializing in motorsport, football, and international events, was also acquired by Seat Unique. Together with Circuit Hospitality, the three brands form a unified group offering unmatched premium live experiences distribution.
- Seat UniquecoreSeat Unique, the leading premium ticketing and hospitality platform in the UK, acquired Circuit Hospitality in October 2025. This acquisition created a powerful group offering comprehensive premium live experiences across Europe, combining Seat Unique's technology platform with Circuit's club relationships and 15 years of hospitality expertise.
- Manchester CitycoreDirect partnership providing access to Manchester City's premium hospitality products including the exclusive Tunnel Club Premier experience - described as one of the most sought-after VVIP experiences in football.
- Manchester UnitedcorePartnership providing access to Manchester United's Seat Unique Club premium hospitality experience combining premium dining with some of the best seats at Old Trafford.
- Fulham FCcoreOfficial partnership offering access to The Riverside at Craven Cottage - one of London's most impressive hospitality products featuring The Dugout, Michelin-recommended Constance restaurant, Sky Deck rooftop hospitality, and Water's Edge restaurant.
- Arsenal FCcoreOfficial premium experience partner for Arsenal FC at Emirates Stadium, providing access to Cannon Club and other premium hospitality options.
- Tottenham HotspurcoreOfficial partner for Tottenham Hotspur Stadium, providing access to NFL International Games and premium hospitality experiences at the purpose-built NFL stadium.
- Everton FCcorePartnership providing access to Everton's Hill Dickinson Stadium hospitality including the Beyond Tunnel Club and Trinity Place Bar experiences.
- Aston VillacoreOfficial premium experience partner for Aston Villa FC at Villa Park stadium.
- Wembley StadiumcoreOfficial Ticket Agent for Wembley Stadium, providing official access to major concerts, football matches, and entertainment events at the iconic venue.
- Cheltenham RacecoursecoreOfficial provider of Cheltenham Festival hospitality tickets, offering access to Champions Club viewing and Long Run 'Champions Club' restaurant experiences.
- Co-op LivecoreOfficial Co-op Live experiences partner providing VIP and premium seating at Manchester's newest arena for concerts, comedy, and entertainment events.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Circuit Hospitality competitors and assessment
Company assessmentBroad incumbents
- Endeavor (IMG): Global sports and entertainment company operating across events, hospitality, licensing, and athlete representation. Operates in the same premium sports hospitality ecosystem as Circuit at much larger scale, but with a much broader portfolio beyond hospitality.
Direct peers
- Keith Prowse: Long-standing official hospitality provider for English rugby, cricket, horse racing, and tennis events in the UK. Competes with Circuit in the official-ticket-agent and premium hospitality category, particularly at major UK venues.
- QuintEvents: US-based official hospitality and travel package provider for major sporting events including the Super Bowl, Kentucky Derby, and major tennis. Comparable premium-package and corporate-hospitality model, though primarily serving North American events.
- P1 Travel: European sports travel and hospitality company specialising in motorsport, football, and international events. Now part of the same Seat Unique group as Circuit, but competes in adjacent European markets and bundled sports travel packages.
- On Location: Premium hospitality and experience provider for NFL, college football, and major US sporting events. Closest US analogue to Circuit's NFL International Games and corporate hospitality model, with similar tiered package offerings.
- Eventmasters: UK corporate hospitality specialist offering tickets and packages for major sporting events, concerts, and shows. Direct competitor in the UK B2B and B2C hospitality segment, with overlapping event inventory and customer base.
- Sportsworld: Established UK corporate hospitality and events company offering premium packages at Premier League, rugby, horse racing, and major sporting events. Comparable product set and target customers to Circuit Hospitality, including corporate client entertainment.
- Seat Unique: UK-based premium ticketing and hospitality platform and Circuit Hospitality's parent company. Operates the same VIP hospitality model for Premier League clubs and major venues, including the Seat Unique Club at Manchester United, making it the closest direct peer and now also internal counterpart.
- Prestige Hospitality: UK official hospitality agent for football and major sporting events, offering corporate hospitality boxes and VIP packages. Comparable inventory and pricing structure to Circuit's Premier League and Wembley offerings.
Emerging players
- Thomas Cook Sport: UK sports travel brand within the relaunched Thomas Cook group offering sporting event packages and hospitality. Competes with Circuit for international sports tourists, particularly Premier League and major event travel packages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Circuit Hospitality social profiles
Digital presenceCircuit Hospitality financial estimates
Financial estimateRevenue estimate
Valuation estimate
Circuit Hospitality leadership team
Management profileNumber of profiles
Profiles1 record
Circuit Hospitality funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Circuit Hospitality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Circuit Hospitality
What does Circuit Hospitality do?
Circuit Hospitality sells VIP and premium hospitality packages for Premier League football matches, concerts, horse racing, American football, and cricket events at major UK venues including Wembley Stadium, Co-op Live Manchester, and Cheltenham Racecourse. Packages combine guaranteed authentic tickets with premium seating, fine dining, private lounges, and exclusive access such as Tunnel Club Premier at Manchester City and The Riverside at Fulham FC. The company operates as an Official Ticket Agent for Wembley Stadium with direct partnerships spanning seven major Premier League clubs.
Is Circuit Hospitality a public or private company?
Circuit Hospitality is a private company. It is classified as corporate owned and is currently operating.
When was Circuit Hospitality founded?
Circuit Hospitality was founded in 2009. It employs 1 to 10 people.
Where is Circuit Hospitality based?
Circuit Hospitality is headquartered in Bristol, United Kingdom, in the Europe region.
How does Circuit Hospitality make money?
Three revenue lines are on record. VIP Hospitality Package Sales are the primary driver. The others are premium Ticket Sales and corporate Hospitality Services.
Who are Circuit Hospitality's main competitors?
Endeavor (IMG) is listed as a broad incumbent. Direct peers are Keith Prowse, QuintEvents, P1 Travel, On Location, Eventmasters, Sportsworld, Seat Unique and Prestige Hospitality. Thomas Cook Sport is listed as an emerging player.
Does Circuit Hospitality have an API?
No public API is recorded for Circuit Hospitality.
What industry is Circuit Hospitality in?
Circuit Hospitality's product category is Sports Hospitality Services. Its primary akta.pro industry code is MPAGAMAJ, Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones), with a secondary code of HSACALAL, Premium / VIP Ticketing & Hospitality Packages. Its NAICS code is 711219 and its SIC code is 7900.