Counsel Masters

What Counsel Masters does

Counsel Masters is a privately held commercial real estate management and leasing company founded in 2022 and headquartered at Nile City Tower, Cairo, Egypt. The company manages and operates three flagship destinations — Mamsha Ahl Misr (a Nile-side promenade in downtown Cairo), North Square (a seaside destination in New Alamein with 86,000 sqm GLA), and West Bank Plaza (a Nile-side dining and lifestyle spot in El Manyal) — collectively accounting for approximately 227,000 square meters of managed gross leasable area. It serves property owners and developers, retail and F&B brands, and government-related tourism initiatives in Egypt and the broader Middle East.

The company's offering spans six service modules: commercial market and planning research, operational property management, leasing and lease marketing, marketing consultancy, design and development, and project marketing. Revenue is generated through managed services (property management fees), transaction-based commissions (leasing), and professional services fees (consultancy, design, research, and marketing campaigns). Pricing is quote-based and not publicly disclosed. The go-to-market is enterprise field sales, leveraging a portfolio of landmark projects, high-profile celebrity-driven grand opening events, and curated tenant mixes to win mandates from developers and government entities.

Counsel Masters does not operate a proprietary technology platform or software stack; its differentiation rests on operational execution, anchor-tenant relationships (e.g., Alshaya Group, Sky Group, McDonald's, Chick-fil-A), and event-driven destination marketing rather than on technology or AI capabilities. The leadership consists of George Metry (Chairman & CEO) and Malak El Ashiry (Managing Director & Co-Founder), and the company is privately held with no disclosed external investors.

Name

Counsel Masters

Legal name

Counsel Masters

Website

https://counselmasters.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Commercial Real Estate Management

NAICS

Offices of Real Estate Agents and Brokers (5312), Management Consulting Services (54161)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Management Consulting Services (8742)

akta.pro primary industry

Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB)

akta.pro secondary industry

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)

Keywords

• Commercial property management
• Real estate leasing
• Property consultancy services
• Mixed-use development management
• Real estate advisory

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Management Services: Management fees charged to property owners for operational management of commercial destinations including facility management, financial management, compliance, maintenance, and day-to-day operations.
2. Leasing & Lease Marketing Services: Commissions and fees for securing tenants, developing leasing strategies, and managing tenant relationships for commercial properties.
3. Consultancy Services: Expert advisory services including retail tenant surveys, demographic research, rental structure consultancy, concept analysis, and strategic business advisory.
4. Design & Development Services: Concept development, unit positioning, store concept selection, and operational strategy planning for new commercial developments.
5. Project Marketing Services: Marketing strategy development and execution including pre-opening campaigns, grand opening events, branding, ATL/BTL/TTL campaigns, and ongoing promotions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Counsel Masters is a commercial real estate management company headquartered in Cairo, Egypt, founded in 2022. The company manages three landmark destinations — Mamsha Ahl Misr, North Square, and West Bank Plaza — providing an integrated suite of services spanning property management, leasing, design, research, marketing, and consultancy to property owners, developers, and government entities.

Product overview

Counsel Masters operates as a commercial real estate management company offering a portfolio of three managed destinations (Mamsha Ahl Misr, North Square, and West Bank Plaza) alongside six professional service modules. The destinations are managed properties that serve as retail, dining, and entertainment landmarks in Egypt. The service portfolio encompasses Operational Property Management, Leasing & Lease Marketing, Design and Development, Commercial Sector Research, Project Marketing, and Consultancy Services — delivered to property owners, developers, and brands.

Differentiator

Problem solved

Functional benefit

Brands

• Mamsha Ahl Misr: A Nile-side promenade in Cairo's downtown offering various foods, activities, and scenic walks
• North Square
• West Bank Plaza

Products and services

• Property Management Services

Quantifiable outcome

• 100% commercial area occupancy achieved at Mamsha Ahl Misr with 36 brands
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, core and supporting.

• Alshaya GroupflagshipStrategic or Co-development PartnerMajor international franchise operator representing over 25% of North Square's commercial space. Operates flagship brands including Starbucks and H&M. One of the most significant retail franchise groups in the Middle East.
• Sky GroupcoreStrategic or Co-development PartnerOperator of flagship fashion and lifestyle brands including Ni and Le Flandrin at North Square.
• McDonald'scoreChannel Partner/ Reseller/ DistributorMajor quick-service restaurant brand operating at West Bank Plaza, attracted by the destination's rapid success and increasing foot traffic.
• Chick-fil-AcoreChannel Partner/ Reseller/ DistributorQuick-service restaurant brand partner at West Bank Plaza.
• Volo'ssupportingChannel Partner/ Reseller/ DistributorFood and beverage brand partner at West Bank Plaza.
• 36 Brands at Mamsha Ahl MisrcoreChannel Partner/ Reseller/ Distributor100% commercial occupancy achieved with 36 renowned brands including Naiomi, Taiyaki, Mawlana, and The London operating at Mamsha Ahl Misr.
• 57 Brands at North SquarecoreChannel Partner/ Reseller/ Distributor57 renowned local and international fashion and lifestyle brands operating at North Square, New Alamein.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Majid Al Futtaim Properties: UAE-based owner/operator of shopping malls including Mall of the Emirates, Mall of Egypt, and City Centre destinations across MENA. Directly comparable as a large-scale commercial destination operator/manager in the same regional market.
• Emaar Malls Group: Operator of Dubai Mall and other MENA shopping destinations, with retail leasing and destination management at scale. Directly comparable as a flagship commercial destination operator in the region.

Broad incumbents

• Colliers International: Global professional services and investment management company specializing in real estate, with active MENA operations. Comparable as a broad CRE services incumbent offering similar service modules.
• JLL (Jones Lang LaSalle): Global commercial real estate services firm operating in MENA/Egypt, offering property management, leasing, and advisory across all asset classes. Comparable as a broad CRE services incumbent competing for institutional mandates.
• CBRE Group: World's largest commercial real estate services firm with extensive MENA operations covering property management, leasing, and investment advisory. Comparable as a broad incumbent in the same CRE services space.
• Cushman & Wakefield: Global CRE services firm with MENA presence offering property management, leasing, valuation, and advisory services. Comparable as a broad incumbent competing in the same service categories.

Regional players

• Hassan Allam Holding: Major Egyptian construction and real estate group with commercial developments across Egypt. Comparable as a regional real estate player operating in the same Egyptian commercial property market.
• Palm Hills Developments: Leading Egyptian real estate developer with commercial and mixed-use projects across Egypt. Comparable as an Egyptian real estate player operating in the same domestic market with overlapping commercial asset activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CounselMasters
• Instagraminstagram.com/counselmasters.eg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Counsel Masters